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Jul 2025
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Home/Insights/Retailers/outdoorplay.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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254.2K
Revenue
72.1K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
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Outdoorplay.com is an e-commerce platform that offers a range of outdoor gears and apparel. The website provides various products for outdoor activities such as camping, hiking, kayaking, and paddleboarding. It aims to cater to adventurers and outdoor enthusiasts with a diverse selection of quality merchandise.

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outdoorplay.com's revenueOVER TIME
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Over the past three months, outdoorplay.com revenue has experienced decline of 17%, compared to the preceding three months.

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outdoorplay.com revenue decline for last six months
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OVERVIEW
In July 2025, outdoorplay.com in the SPORTS industry had online sales revenue of $254,154, conversion rate of 0.50-1.00%, AOV of $375-400, and 72,064 sessions. Compared to the median revenue of $84,485, the store's performance is strong. The highest performing store in the category is garmin.com with revenue of $184,671,976 and sessions of 47,307,199. Despite not reaching the top tier of conversion rate (2.9%) and AOV ($547), outdoorplay.com is still above the very low benchmarks of 0.59% and $79 respectively.
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outdoorplay.com competitors

In July 2025, outdoorplay.com had a revenue of $254,154 from 677 transactions and 72,064 sessions, with an average order value (AOV) ranging from $375 to $400 and a conversion rate of 0.50% to 1.00%. Compared to its competitors, outdoorplay.com falls behind in terms of revenue when compared to nrs.com, which had a significantly higher revenue of $1,731,634 from 6,796 transactions and 336,159 sessions, with an AOV of $250 to $275 and a conversion rate of 2.00% to 2.50%. However, outdoorplay.com outperformed olympicoutdoorcenter.com, kayakacademy.com, and storeyourboard.com in terms of revenue, transactions, and sessions. Notably, outdoorplay.com had a similar conversion rate to kayakacademy.com and storeyourboard.com, while surpassing brooklynkayakcompany.com in revenue and sessions.

nrs.com screenshot
#1 nrs.com
1.7M
Revenue
336.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
olympicoutdoorcenter.com screenshot
#2 olympicoutdoorcenter.com
86.1K
Revenue
22.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
kayakacademy.com screenshot
#3 kayakacademy.com
17.8K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
storeyourboard.com screenshot
#4 storeyourboard.com
243.9K
Revenue
128.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
brooklynkayakcompany.com screenshot
#5 brooklynkayakcompany.com
258.7K
Revenue
76.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
outdoorplay.com vs top market performers
outdoorplay.com
top retailers
conversion rate vs average order value for outdoorplay.com and its competitors
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Revenue share by device at outdoorplay.com

In July large majority of sales on outdoorplay.com, 92% was finalized on desktop devices, with 7.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on outdoorplay.com, 92% was finalized on desktop devices, with 7.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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outdoorplay.com channels

Identify top traffic channels that drive growth for outdoorplay.comand discover how performance of traffic channels has changed over time.

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outdoorplay.com Google Ads spend

Evaluate outdoorplay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorplay.com devices

Review outdoorplay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorplay.com top markets

Explore outdoorplay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorplay.com country & global rank

Assess the ranking of outdoorplay.com among other retailers within its primary country and worldwide.

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