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Nov 2025
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Home/Insights/Retailers/outdoorplay.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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67.8K
Revenue
Nov 25
27K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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Outdoorplay.com is an e-commerce platform that offers a range of outdoor gears and apparel. The website provides various products for outdoor activities such as camping, hiking, kayaking, and paddleboarding. It aims to cater to adventurers and outdoor enthusiasts with a diverse selection of quality merchandise.

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outdoorplay.com Annual Revenue and Growth

outdoorplay.com's annual sales on its online store amounted to $8.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outdoorplay.com revenue by year

outdoorplay.com's monthly revenueOVER TIME
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Over the past three months, outdoorplay.com revenue has experienced decline of 84%, compared to the preceding three months.

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outdoorplay.com revenue decline for last six months
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OVERVIEW
In November 2025, outdoorplay.com generated $67,774 in online sales, below the sports industry median of $89,556, with a conversion rate ranging between 0.50-1.00%, well below the industry high of 3.31% and above the low of 0.69%. The site's average order value (AOV) was between $350-375, significantly lower than the industry high of $552 and above the low of $76. With 27,022 sessions, outdoorplay.com falls short of the median of 31,405 sessions in the sports sector, while the leading store, dickssportinggoods.com, recorded an impressive 57,640,222 sessions.
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outdoorplay.com competitors

When comparing outdoorplay.com to its competitors in November 2025, outdoorplay.com falls behind in terms of revenue and transactions. While outdoorplay.com generated $67,774 in revenue from 189 transactions and 27,022 sessions, its competitors show significantly higher numbers. nrs.com leads the pack with $1,086,502 in revenue from 4,434 transactions and 214,149 sessions, showcasing a much larger customer base. olympicoutdoorcenter.com, kayakacademy.com, storeyourboard.com, and brooklynkayakcompany.com also outperform outdoorplay.com in terms of revenue and transactions. However, outdoorplay.com does have a higher average order value (AOV) compared to some of its competitors, such as nrs.com and storeyourboard.com. Additionally, outdoorplay.com's conversion rate falls within the range of its competitors, showing that it is able to convert a similar percentage of its sessions into transactions.

nrs.com screenshot
#1 nrs.com
1.1M
Revenue
214.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
olympicoutdoorcenter.com screenshot
#2 olympicoutdoorcenter.com
23.9K
Revenue
5.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
kayakacademy.com screenshot
#3 kayakacademy.com
11.3K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
storeyourboard.com screenshot
#4 storeyourboard.com
242.5K
Revenue
76K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
brooklynkayakcompany.com screenshot
#5 brooklynkayakcompany.com
128.3K
Revenue
39.3K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
outdoorplay.com vs top market performers
outdoorplay.com
top retailers
conversion rate vs average order value for outdoorplay.com and its competitors
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Revenue share by device at outdoorplay.com

In November large majority of sales on outdoorplay.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on outdoorplay.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outdoorplay.com channels

Identify top traffic channels that drive growth for outdoorplay.comand discover how performance of traffic channels has changed over time.

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outdoorplay.com Google Ads spend

Evaluate outdoorplay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorplay.com devices

Review outdoorplay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorplay.com top markets

Explore outdoorplay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorplay.com country & global rank

Assess the ranking of outdoorplay.com among other retailers within its primary country and worldwide.

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