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May 2025
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Home/Insights/Retailers/immersionresearch.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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86.8K
Revenue
28.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Immersionresearch.com is a website that offers a range of products for outdoor enthusiasts. Their catalogue consists of high-quality gear and apparel designed for kayakers and other water sports enthusiasts. They provide various items including drysuits, splash jackets, dry tops, and bottoms, made to enhance performance and withstand harsh environments.

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immersionresearch.com's revenueOVER TIME
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Over the past three months, immersionresearch.com revenue has experienced growth of 23%, compared to the preceding three months.

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immersionresearch.com revenue growth for last six months
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OVERVIEW
immersionresearch.com's performance metrics for May 2025 include an online sales revenue of $86,831 (median for SPORTS is $84,330), conversion rate of 1.00-1.50% (3.0% being very high, 0.65% very low), AOV of $250-275 ($565 being very high, $79 very low), and 28,418 sessions (median in SPORTS 29,719; highest at garmin.com with 47,255,232).
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immersionresearch.com competitors

In May 2025, immersionresearch.com had a revenue of $86,831 from 334 transactions with 28,418 sessions. Their Average Order Value (AOV) falls between $250-$275, and their conversion rate ranges from 1.00-1.50%. Compared to its competitors, Olympic Outdoor Center had a revenue of $37,130 from 90 transactions and 7,996 sessions, with an AOV of $400-$425 and a conversion rate of 1.00-1.50%. Kayak Academy generated $18,070 in revenue from 66 transactions and 5,616 sessions, with a similar AOV to immersionresearch.com and the same conversion rate. Outdoor Play outperformed all with a revenue of $843,916 from 2,307 transactions and 122,014 sessions, boasting an AOV of $350-$375 and a conversion rate of 1.50-2.00%. Rareform had a revenue of $136,037 from 1,392 transactions and 38,853 sessions, with a lower AOV but a higher conversion rate compared to immersionresearch.com. Outdoor New England brought in $25,832 from 28 transactions and 2,694 sessions, with an exceptionally high AOV of $900-$925 and a conversion rate on par with immersionresearch.com.

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18.1K
Revenue
5.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
rareform.com screenshot
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Sessions
3.5-4.0%
Conv. rate
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AOV
olympicoutdoorcenter.com screenshot
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37.1K
Revenue
8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
outdoorplay.com screenshot
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843.9K
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Sessions
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Conv. rate
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AOV
outdoornewengland.com screenshot
#5 outdoornewengland.com
25.8K
Revenue
2.7K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
immersionresearch.com vs top market performers
immersionresearch.com
top retailers
conversion rate vs average order value for immersionresearch.com and its competitors
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Revenue share by device at immersionresearch.com

In May large majority of sales on immersionresearch.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on immersionresearch.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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immersionresearch.com channels

Identify top traffic channels that drive growth for immersionresearch.comand discover how performance of traffic channels has changed over time.

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immersionresearch.com Google Ads spend

Evaluate immersionresearch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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immersionresearch.com devices

Review immersionresearch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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immersionresearch.com top markets

Explore immersionresearch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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immersionresearch.com country & global rank

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