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Sep 2025
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Home/Insights/Retailers/outdoorvoices.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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977.6K
Revenue
Sep 25
213.8K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Outdoor Voices is an e-commerce platform that sells active apparel and gear for men and women. Their product range includes inclusive and stylish activewear suitable for various outdoor activities such as running, hiking, and yoga. Outdoor Voices also offers accessories and equipment to complement an active lifestyle.

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outdoorvoices.com Annual Revenue and Growth

outdoorvoices.com's annual sales on its online store amounted to $27.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outdoorvoices.com revenue by year

outdoorvoices.com's monthly revenueOVER TIME
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Over the past three months, outdoorvoices.com revenue has experienced decline of 12%, compared to the preceding three months.

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outdoorvoices.com revenue decline for last six months
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OVERVIEW
In September 2025, outdoorvoices.com generated $977,618 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $74,931, while achieving a conversion rate of 2.50-3.00%, close to the industry high of 3.2%. The site's average order value ranged between $175-200, well above the low of $73 but below the high of $382. With 213,805 sessions, outdoorvoices.com surpassed the median of 34,221 but lagged behind the leader, shein.com, which had 297,137,690 sessions, indicating strong but competitive engagement within the sector.
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outdoorvoices.com competitors

In September 2025, outdoorvoices.com generated a revenue of $977,618 with 5,423 transactions and 213,805 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 2.50-3.00%. Compared to its competitors, outdoorvoices.com outperforms outdoorproducts.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. wildone.com comes closest to outdoorvoices.com in terms of revenue and AOV, but lags behind in transactions, sessions, and conversion rate. asics.com leads in revenue with $15,244,007 but has a lower AOV and conversion rate. merrell.com and outdoorresearch.com both have lower revenues compared to outdoorvoices.com, but merrell.com has a higher AOV and conversion rate while outdoorresearch.com trails behind in all metrics except for AOV. Overall, outdoorvoices.com stands out among its competitors in terms of revenue, transactions, AOV, and conversion rate.

outdoorproducts.com screenshot
#1 outdoorproducts.com
48.4K
Revenue
24.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wildone.com screenshot
#2 wildone.com
241.6K
Revenue
67.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
asics.com screenshot
#3 asics.com
15.2M
Revenue
15.7M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
merrell.com screenshot
#4 merrell.com
9.2M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
outdoorresearch.com screenshot
#5 outdoorresearch.com
1.3M
Revenue
522.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
outdoorvoices.com vs top market performers
outdoorvoices.com
top retailers
conversion rate vs average order value for outdoorvoices.com and its competitors
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Revenue share by device at outdoorvoices.com

In September large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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outdoorvoices.com channels

Identify top traffic channels that drive growth for outdoorvoices.comand discover how performance of traffic channels has changed over time.

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outdoorvoices.com Google Ads spend

Evaluate outdoorvoices.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorvoices.com devices

Review outdoorvoices.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorvoices.com top markets

Explore outdoorvoices.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorvoices.com country & global rank

Assess the ranking of outdoorvoices.com among other retailers within its primary country and worldwide.

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