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Jan 2026
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Home/Insights/Retailers/outdoorvoices.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1M
Revenue
Jan 26
228.4K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Outdoor Voices is an e-commerce platform that sells active apparel and gear for men and women. Their product range includes inclusive and stylish activewear suitable for various outdoor activities such as running, hiking, and yoga. Outdoor Voices also offers accessories and equipment to complement an active lifestyle.

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outdoorvoices.com Annual Revenue and Growth

outdoorvoices.com's annual sales on its online store amounted to $15.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$15.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
outdoorvoices.com revenue by year

outdoorvoices.com's monthly revenueOVER TIME
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Over the past three months, outdoorvoices.com revenue has experienced growth of 36%, compared to the preceding three months.

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outdoorvoices.com revenue growth for last six months
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OVERVIEW
In January 2026, outdoorvoices.com generated $1,006,688 in online sales, significantly outperforming the FASHION AND APPAREL median of $91,806. With a conversion rate of 2.00-2.50%, it falls short of the sector's high of 3.1%. Its average order value (AOV) ranges from $175-200, below the category's peak of $390. The site attracted 228,363 sessions, far exceeding the median of 38,909 but trailing behind shein.com, which leads with 279,580,739 sessions. Overall, outdoorvoices.com shows robust revenue performance amid competitive metrics in the lifestyle and fashion space.
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outdoorvoices.com competitors

When comparing outdoorvoices.com to its competitors in January 2026, outdoorvoices.com stands out with a revenue of $1,006,688 from 5,497 transactions and 228,363 sessions, resulting in an Average Order Value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. In contrast, outdoorproducts.com generated a revenue of $27,709 from 282 transactions and 10,436 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. wildone.com achieved $256,453 in revenue from 1,195 transactions and 60,288 sessions, with an AOV of $200-225 and a conversion rate of 1.50-2.00%. asics.com had the highest revenue at $16,606,434, with 162,200 transactions and 16,757,485 sessions, an AOV of $100-125, and a conversion rate of 0.50-1.00%. merrell.com followed closely with $11,701,137 in revenue, 98,008 transactions, 4,676,159 sessions, an AOV of $100-125, and a conversion rate of 2.00-2.50%. Lastly, outdoorresearch.com saw a revenue of $2,439,273, 18,442 transactions, 795,275 sessions, an AOV of $125-150, and a conversion rate of 2.00-2.50%.

outdoorproducts.com screenshot
#1 outdoorproducts.com
27.7K
Revenue
10.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wildone.com screenshot
#2 wildone.com
256.5K
Revenue
60.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
asics.com screenshot
#3 asics.com
16.6M
Revenue
16.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
merrell.com screenshot
#4 merrell.com
11.7M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
outdoorresearch.com screenshot
#5 outdoorresearch.com
2.4M
Revenue
795.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
outdoorvoices.com vs top market performers
outdoorvoices.com
top retailers
conversion rate vs average order value for outdoorvoices.com and its competitors
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Revenue share by device at outdoorvoices.com

In January large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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outdoorvoices.com channels

Identify top traffic channels that drive growth for outdoorvoices.comand discover how performance of traffic channels has changed over time.

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outdoorvoices.com Google Ads spend

Evaluate outdoorvoices.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorvoices.com devices

Review outdoorvoices.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorvoices.com top markets

Explore outdoorvoices.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorvoices.com country & global rank

Assess the ranking of outdoorvoices.com among other retailers within its primary country and worldwide.

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