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May 2025
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Home/Insights/Retailers/outdoorvoices.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.4M
Revenue
345.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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Outdoor Voices is an e-commerce platform that sells active apparel and gear for men and women. Their product range includes inclusive and stylish activewear suitable for various outdoor activities such as running, hiking, and yoga. Outdoor Voices also offers accessories and equipment to complement an active lifestyle.

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outdoorvoices.com's revenueOVER TIME
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Over the past three months, outdoorvoices.com revenue has experienced decline of 22%, compared to the preceding three months.

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outdoorvoices.com revenue decline for last six months
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OVERVIEW
In May 2025, outdoorvoices.com in the FASHION AND APPAREL industry had online sales revenue of $1,379,431, with a median revenue of $81,783. The conversion rate ranged from 2.00-2.50%, while the highest conversion rate in the industry was 3.09% and the lowest was 0.67%. The Average Order Value (AOV) was between $175-200, with the highest AOV in the industry being $415 and the lowest at $82. The website had a total of 345,376 sessions, significantly lower than shein.com's 224,142,058 sessions, with a median sessions of 33,223 in the FASHION AND APPAREL industry.
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outdoorvoices.com competitors

In May 2025, outdoorvoices.com generated $1,379,431 in revenue from 7,301 transactions with 345,376 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, asics.com outperformed with $13,079,481 in revenue from 120,849 transactions and 16,784,787 sessions, although with a lower AOV of $100-$125 and a conversion rate of 0.50-1.00%. wildone.com had lower revenue at $307,898 but a higher AOV of $275-$300 and conversion rate of 1.50-2.00%. outdoorresearch.com had similar revenue at $1,752,123 but higher transactions and sessions, while outdoorproducts.com had lower revenue at $25,772 with a higher conversion rate. merrell.com stood out with $15,236,639 in revenue from 116,897 transactions and 4,285,326 sessions, aligning closely with outdoorvoices.com in terms of AOV and conversion rate.

outdoorproducts.com screenshot
#1 outdoorproducts.com
25.8K
Revenue
10.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wildone.com screenshot
#2 wildone.com
307.9K
Revenue
55.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
asics.com screenshot
#3 asics.com
13.1M
Revenue
16.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
merrell.com screenshot
#4 merrell.com
15.2M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
outdoorresearch.com screenshot
#5 outdoorresearch.com
1.8M
Revenue
684.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
outdoorvoices.com vs top market performers
outdoorvoices.com
top retailers
conversion rate vs average order value for outdoorvoices.com and its competitors
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Revenue share by device at outdoorvoices.com

In May large majority of sales on outdoorvoices.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.

In May large majority of sales on outdoorvoices.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.
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brands overtime comparison

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outdoorvoices.com channels

Identify top traffic channels that drive growth for outdoorvoices.comand discover how performance of traffic channels has changed over time.

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outdoorvoices.com Google Ads spend

Evaluate outdoorvoices.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorvoices.com devices

Review outdoorvoices.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorvoices.com top markets

Explore outdoorvoices.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorvoices.com country & global rank

Assess the ranking of outdoorvoices.com among other retailers within its primary country and worldwide.

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