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Oct 2025
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Home/Insights/Retailers/outdoorvoices.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
235K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Outdoor Voices is an e-commerce platform that sells active apparel and gear for men and women. Their product range includes inclusive and stylish activewear suitable for various outdoor activities such as running, hiking, and yoga. Outdoor Voices also offers accessories and equipment to complement an active lifestyle.

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outdoorvoices.com Annual Revenue and Growth

outdoorvoices.com's annual sales on its online store amounted to $27.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outdoorvoices.com revenue by year

outdoorvoices.com's monthly revenueOVER TIME
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Over the past three months, outdoorvoices.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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outdoorvoices.com revenue decline for last six months
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OVERVIEW
In October 2025, outdoorvoices.com achieved online sales revenue of $1,119,251, significantly surpassing the FASHION AND APPAREL median of $80,524, though far behind the $977,396,912 from industry leader shein.com; its conversion rate ranged from 2.50-3.00%, slightly below the high of 3.36%, while its average order value (AOV) was between $150-175, notably lower than the peak AOV of $378; with 235,023 sessions, outdoorvoices.com demonstrated robust engagement, yet remained distant from shein.com's staggering 321,650,758 sessions, despite outperforming the median of 33,163 within its category.
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outdoorvoices.com competitors

In October 2025, outdoorvoices.com generated a revenue of $1,119,251 from 6,428 transactions with 235,023 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. Compared to its competitors, outdoorvoices.com performs moderately well. wildone.com stands out with a revenue of $311,924 from 1,313 transactions and 65,142 sessions, showcasing a higher AOV of $225-250 but a slightly lower conversion rate of 2.00-2.50%. asics.com dominates the market with a revenue of $15,541,559 from 156,650 transactions and 14,254,811 sessions, although it has a lower AOV of $75-100 and a conversion rate of 1.00-1.50%. merrell.com follows closely behind with $14,632,569 in revenue from 127,141 transactions and 3,928,433 sessions, boasting a higher AOV of $100-125 and a higher conversion rate of 3.00-3.50%. outdoorvoices.com falls in the middle of the pack compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

outdoorproducts.com screenshot
#1 outdoorproducts.com
41K
Revenue
18K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wildone.com screenshot
#2 wildone.com
311.9K
Revenue
65.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
asics.com screenshot
#3 asics.com
15.5M
Revenue
14.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
merrell.com screenshot
#4 merrell.com
14.6M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
outdoorresearch.com screenshot
#5 outdoorresearch.com
1.9M
Revenue
617.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
outdoorvoices.com vs top market performers
outdoorvoices.com
top retailers
conversion rate vs average order value for outdoorvoices.com and its competitors
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Revenue share by device at outdoorvoices.com

In October large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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outdoorvoices.com channels

Identify top traffic channels that drive growth for outdoorvoices.comand discover how performance of traffic channels has changed over time.

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outdoorvoices.com Google Ads spend

Evaluate outdoorvoices.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorvoices.com devices

Review outdoorvoices.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorvoices.com top markets

Explore outdoorvoices.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorvoices.com country & global rank

Assess the ranking of outdoorvoices.com among other retailers within its primary country and worldwide.

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