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Aug 2025
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Home/Insights/Retailers/outdoorvoices.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.3M
Revenue
Aug 25
337.9K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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Outdoor Voices is an e-commerce platform that sells active apparel and gear for men and women. Their product range includes inclusive and stylish activewear suitable for various outdoor activities such as running, hiking, and yoga. Outdoor Voices also offers accessories and equipment to complement an active lifestyle.

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outdoorvoices.com Annual Revenue and Growth

outdoorvoices.com's annual sales on its online store amounted to $27.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$27.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outdoorvoices.com revenue by year

outdoorvoices.com's monthly revenueOVER TIME
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Over the past three months, outdoorvoices.com revenue has experienced decline of 7.7%, compared to the preceding three months.

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outdoorvoices.com revenue decline for last six months
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OVERVIEW
outdoorvoices.com's performance metrics for August 2025 include a revenue of $1,301,753 in online sales (median: $77,469), conversion rate of 2.00-2.50% (FASHION AND APPAREL average: 3.01%, low: 0.62%), average order value of $175-200 (high: $393, low: $75), and 337,870 sessions (median: 36,717) in the FASHION AND APPAREL industry, with the highest being 323,426,413 sessions from shein.com.
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outdoorvoices.com competitors

In August 2025, outdoorvoices.com generated $1,301,753 in revenue from 7,317 transactions and 337,870 sessions, with an Average Order Value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, outdoorvoices.com performs relatively well in terms of revenue and conversion rate. In contrast, outdoorproducts.com only made $40,000 in revenue from 482 transactions and 18,504 sessions, with a slightly higher AOV of $75-100 but a comparable conversion rate of 2.50-3.00%. wildone.com outperformed outdoorvoices.com in revenue with $222,381, but had a lower conversion rate of 1.00-1.50%. asics.com excelled in revenue with $15,702,491, but had a lower conversion rate of 0.50-1.00%. merrell.com achieved $10,553,111 in revenue with a higher conversion rate of 2.50-3.00%. outdoorvoices.com falls in the middle of the pack in terms of performance metrics compared to its competitors in the outdoor and activewear industry.

outdoorproducts.com screenshot
#1 outdoorproducts.com
40K
Revenue
18.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
wildone.com screenshot
#2 wildone.com
222.4K
Revenue
66.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
asics.com screenshot
#3 asics.com
15.7M
Revenue
16.4M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
merrell.com screenshot
#4 merrell.com
10.6M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
outdoorresearch.com screenshot
#5 outdoorresearch.com
1.4M
Revenue
624.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
outdoorvoices.com vs top market performers
outdoorvoices.com
top retailers
conversion rate vs average order value for outdoorvoices.com and its competitors
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Revenue share by device at outdoorvoices.com

In August large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on outdoorvoices.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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outdoorvoices.com channels

Identify top traffic channels that drive growth for outdoorvoices.comand discover how performance of traffic channels has changed over time.

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outdoorvoices.com Google Ads spend

Evaluate outdoorvoices.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outdoorvoices.com devices

Review outdoorvoices.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outdoorvoices.com top markets

Explore outdoorvoices.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outdoorvoices.com country & global rank

Assess the ranking of outdoorvoices.com among other retailers within its primary country and worldwide.

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