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Sep 2025
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Home/Insights/Retailers/overlandaddict.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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91.2K
Revenue
Sep 25
18.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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OverlandAddict.com is an online platform specializing in the sale of outdoor adventure gear and equipment. The website offers a wide range of products for outdoor enthusiasts, including camping gear, off-road vehicle accessories, hiking equipment, and apparel. It aims to cater to individuals seeking equipment for their expeditions in rough terrains and outdoor exploration.

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overlandaddict.com Annual Revenue and Growth

overlandaddict.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
overlandaddict.com revenue by year

overlandaddict.com's monthly revenueOVER TIME
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Over the past three months, overlandaddict.com revenue has experienced decline of 6.3%, compared to the preceding three months.

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overlandaddict.com revenue decline for last six months
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OVERVIEW
In September 2025, overlandaddict.com generated $91,235 in online sales with a conversion rate of 0.50-1.00%, below the industry median of $188,211 and a high conversion rate of 2.97%. The average order value (AOV) ranged from $575 to $600, also lower than the industry high of $861. With 18,687 sessions, overlandaddict.com significantly lags behind the automotive industry median of 45,688 sessions and the leader, autozone.com, with 32,250,762 sessions, indicating potential growth opportunities in traffic and sales conversion.
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overlandaddict.com competitors

In September 2025, overlandaddict.com generated $91,235 in revenue with 158 transactions from 18,687 sessions, boasting an average order value (AOV) of $575-600 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, Rhino Adventure Gear had a higher revenue of $117,734 with fewer transactions (122) and sessions (11,213), but a higher AOV of $950-975 and conversion rate of 1.00-1.50%. On the other hand, ikamper.com excelled with a revenue of $800,212 from 557 transactions and 101,478 sessions, a high AOV of $1425-1450, but a similar conversion rate to overlandaddict.com. Front Runner Outfitters surpassed all competitors with a revenue of $2,053,735, 4,773 transactions, and 348,190 sessions, but a lower AOV of $425-450 and a high conversion rate. Main Line Overland had moderate success, while Off Road Tents also performed well in revenue and transactions, similar to overlandaddict.com.

rhinoadventuregear.com screenshot
#1 rhinoadventuregear.com
117.7K
Revenue
11.2K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
ikamper.com screenshot
#2 ikamper.com
800.2K
Revenue
101.5K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
frontrunneroutfitters.com screenshot
#3 frontrunneroutfitters.com
2.1M
Revenue
348.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
mainlineoverland.com screenshot
#4 mainlineoverland.com
201.5K
Revenue
51.6K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
offroadtents.com screenshot
#5 offroadtents.com
533.9K
Revenue
58.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
overlandaddict.com vs top market performers
overlandaddict.com
top retailers
conversion rate vs average order value for overlandaddict.com and its competitors
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Revenue share by device at overlandaddict.com

In September large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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overlandaddict.com channels

Identify top traffic channels that drive growth for overlandaddict.comand discover how performance of traffic channels has changed over time.

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overlandaddict.com Google Ads spend

Evaluate overlandaddict.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overlandaddict.com devices

Review overlandaddict.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overlandaddict.com top markets

Explore overlandaddict.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overlandaddict.com country & global rank

Assess the ranking of overlandaddict.com among other retailers within its primary country and worldwide.

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