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Dec 2025
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Home/Insights/Retailers/overlandaddict.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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102.9K
Revenue
Dec 25
21.1K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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OverlandAddict.com is an online platform specializing in the sale of outdoor adventure gear and equipment. The website offers a wide range of products for outdoor enthusiasts, including camping gear, off-road vehicle accessories, hiking equipment, and apparel. It aims to cater to individuals seeking equipment for their expeditions in rough terrains and outdoor exploration.

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overlandaddict.com Annual Revenue and Growth

overlandaddict.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
overlandaddict.com revenue by year

overlandaddict.com's monthly revenueOVER TIME
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Over the past three months, overlandaddict.com revenue has experienced decline of 18%, compared to the preceding three months.

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overlandaddict.com revenue decline for last six months
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OVERVIEW
In December 2025, overlandaddict.com generated $102,878 in online sales, below the industry median of $212,605, with a conversion rate ranging from 0.50-1.00%, significantly lower than the industry's high of 2.96%. The site's average order value (AOV) stood between $550-575, below the high of $854 in the sector. With 21,090 sessions, overlandaddict.com trails behind the industry median of 50,255 sessions, while discounttire.com dominates with a staggering revenue of $102,026,235. Overall, overlandaddict.com shows room for growth compared to its industry peers.
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overlandaddict.com competitors

In December 2025, overlandaddict.com generated a revenue of $102,878 from 182 transactions and 21,090 sessions with an Average Order Value (AOV) of $550-$575 and a conversion rate of 0.50-1.00%. When compared to its competitors, overlandaddict.com falls behind in revenue compared to ikamper.com ($550,747) and offroadtents.com ($483,884). However, it outperforms rhinoadventuregear.com ($115,455), frontrunneroutfitters.com ($191,764), and mainlineoverland.com ($196,821). overlandaddict.com has a lower AOV than ikamper.com, mainlineoverland.com, and rhinoadventuregear.com but higher than frontrunneroutfitters.com and offroadtents.com. The conversion rate of overlandaddict.com is on par with ikamper.com, mainlineoverland.com, and offroadtents.com, while falling slightly behind rhinoadventuregear.com and frontrunneroutfitters.com. Overall, overlandaddict.com holds its own in the overlanding niche market despite facing strong competition.

rhinoadventuregear.com screenshot
#1 rhinoadventuregear.com
115.5K
Revenue
11.1K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
ikamper.com screenshot
#2 ikamper.com
550.7K
Revenue
62.8K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
frontrunneroutfitters.com screenshot
#3 frontrunneroutfitters.com
191.8K
Revenue
24.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
mainlineoverland.com screenshot
#4 mainlineoverland.com
196.8K
Revenue
34K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
offroadtents.com screenshot
#5 offroadtents.com
483.9K
Revenue
49K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
overlandaddict.com vs top market performers
overlandaddict.com
top retailers
conversion rate vs average order value for overlandaddict.com and its competitors
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Revenue share by device at overlandaddict.com

In December large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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overlandaddict.com channels

Identify top traffic channels that drive growth for overlandaddict.comand discover how performance of traffic channels has changed over time.

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overlandaddict.com Google Ads spend

Evaluate overlandaddict.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overlandaddict.com devices

Review overlandaddict.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overlandaddict.com top markets

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overlandaddict.com country & global rank

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