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Apr 2026
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Home/Insights/Retailers/overlandaddict.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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64.7K
Revenue
Apr 26
14.3K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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OverlandAddict.com is an online platform specializing in the sale of outdoor adventure gear and equipment. The website offers a wide range of products for outdoor enthusiasts, including camping gear, off-road vehicle accessories, hiking equipment, and apparel. It aims to cater to individuals seeking equipment for their expeditions in rough terrains and outdoor exploration.

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overlandaddict.com Annual Revenue and Growth

overlandaddict.com's annual sales on its online store amounted to $1.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
overlandaddict.com revenue by year

overlandaddict.com's monthly revenueOVER TIME
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Over the past three months, overlandaddict.com revenue has experienced decline of 12%, compared to the preceding three months.

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overlandaddict.com revenue decline for last six months
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OVERVIEW
In April 2026, overlandaddict.com generated $64,679 in revenue from online sales, significantly below the industry median of $188,145, with a conversion rate of 0.50-1.00%, trailing behind the industry high of 2.79%. The average order value (AOV) ranged from $550 to $575, less than the industry high of $883, and the site attracted 14,300 sessions, markedly lower than the industry median of 51,978, indicating a need for enhanced marketing strategies to boost visibility and engagement in the competitive vehicles/automotive sector.
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overlandaddict.com competitors

In April 2026, overlandaddict.com generated $64,679 from 113 transactions, attracting 14,300 sessions with an average order value (AOV) of $550-575 and a conversion rate between 0.50-1.00%. Competitor ikamper.com significantly outperformed it with a revenue of $426,610 from 491 transactions over 60,204 sessions, featuring an AOV of $850-875. offroadtents.com also excelled, earning $458,123 from 440 transactions and 71,343 sessions at a similar AOV. rhinoadventuregear.com reported $77,793 in revenue with a lower AOV of $1025-1050 from 75 transactions across 10,807 sessions. frontrunneroutfitters.com showed promising metrics with a revenue of $224,177, yet its conversion rate (2.00-2.50%) indicated a strong performance in converting sessions into transactions. Meanwhile, mainlineoverland.com managed $97,526 in revenue from 112 transactions, showcasing the varied success among competitors in the overlanding niche.

rhinoadventuregear.com screenshot
#1 rhinoadventuregear.com
77.8K
Revenue
10.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
ikamper.com screenshot
#2 ikamper.com
426.6K
Revenue
60.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
frontrunneroutfitters.com screenshot
#3 frontrunneroutfitters.com
224.2K
Revenue
21.5K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
mainlineoverland.com screenshot
#4 mainlineoverland.com
97.5K
Revenue
30.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
offroadtents.com screenshot
#5 offroadtents.com
458.1K
Revenue
71.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
overlandaddict.com vs top market performers
overlandaddict.com
top retailers
conversion rate vs average order value for overlandaddict.com and its competitors
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Revenue share by device at overlandaddict.com

In April large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In April large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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overlandaddict.com channels

Identify top traffic channels that drive growth for overlandaddict.comand discover how performance of traffic channels has changed over time.

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overlandaddict.com Google Ads spend

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overlandaddict.com devices

Review overlandaddict.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overlandaddict.com top markets

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overlandaddict.com country & global rank

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