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Oct 2025
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Home/Insights/Retailers/overlandaddict.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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99.6K
Revenue
Oct 25
20.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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OverlandAddict.com is an online platform specializing in the sale of outdoor adventure gear and equipment. The website offers a wide range of products for outdoor enthusiasts, including camping gear, off-road vehicle accessories, hiking equipment, and apparel. It aims to cater to individuals seeking equipment for their expeditions in rough terrains and outdoor exploration.

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overlandaddict.com Annual Revenue and Growth

overlandaddict.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
overlandaddict.com revenue by year

overlandaddict.com's monthly revenueOVER TIME
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Over the past three months, overlandaddict.com revenue has experienced decline of 10%, compared to the preceding three months.

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overlandaddict.com revenue decline for last six months
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OVERVIEW
In October 2025, overlandaddict.com generated $99,576 in online sales, notably below the industry median of $191,308, while its conversion rate ranged from 0.50-1.00%, falling short of the industry's high of 3.05%. The site's average order value (AOV) was between $550-575, significantly lower than the peak AOV of $868 in the vehicles/automotive industry. With 20,934 sessions, overlandaddict.com also trailed the median of 44,540 sessions, highlighting potential areas for growth when compared to industry leader discounttire.com, which reported staggering figures with over $96 million in revenue and over 36 million sessions.
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overlandaddict.com competitors

In October 2025, overlandaddict.com stands out with a revenue of $99,576, 175 transactions, and 20,934 sessions. Its average order value (AOV) ranges from $550 to $575, with a conversion rate between 0.50% to 1.00%. Compared to its competitors, overlandaddict.com lags behind frontrunneroutfitters.com, which generated $1,094,370 in revenue from 2,603 transactions and 183,673 sessions. However, overlandaddict.com surpasses rhinoadventuregear.com, which earned $80,053 from 80 transactions and 8,295 sessions. While ikamper.com leads in revenue with $587,883, mainlineoverland.com in AOV with $1100-$1125, and offroadtents.com in conversion rate with 1.00%-1.50%, overlandaddict.com holds its ground in the competitive overlanding market with steady performance metrics.

rhinoadventuregear.com screenshot
#1 rhinoadventuregear.com
80.1K
Revenue
8.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
ikamper.com screenshot
#2 ikamper.com
587.9K
Revenue
65.3K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
frontrunneroutfitters.com screenshot
#3 frontrunneroutfitters.com
1.1M
Revenue
183.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
mainlineoverland.com screenshot
#4 mainlineoverland.com
208K
Revenue
40.8K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
offroadtents.com screenshot
#5 offroadtents.com
605.6K
Revenue
50.1K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
overlandaddict.com vs top market performers
overlandaddict.com
top retailers
conversion rate vs average order value for overlandaddict.com and its competitors
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Revenue share by device at overlandaddict.com

In October large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on overlandaddict.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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overlandaddict.com channels

Identify top traffic channels that drive growth for overlandaddict.comand discover how performance of traffic channels has changed over time.

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overlandaddict.com Google Ads spend

Evaluate overlandaddict.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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overlandaddict.com devices

Review overlandaddict.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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overlandaddict.com top markets

Explore overlandaddict.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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overlandaddict.com country & global rank

Assess the ranking of overlandaddict.com among other retailers within its primary country and worldwide.

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