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Sep 2025
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Home/Insights/Retailers/palmers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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111.7K
Revenue
Sep 25
151.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Palmers.com is an online platform offering a range of personal care products and cosmetics. The website showcases an assortment of items including moisturizers, soaps, creams, lotions, and body oils. It provides a convenient shopping experience for customers seeking reliable self-care and skincare options.

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palmers.com Annual Revenue and Growth

palmers.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
palmers.com revenue by year

palmers.com's monthly revenueOVER TIME
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Over the past three months, palmers.com revenue has experienced growth of 11%, compared to the preceding three months.

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palmers.com revenue growth for last six months
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OVERVIEW
In September 2025, palmers.com achieved online sales revenue of $111,700, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, with a conversion rate ranging from 1.00-1.50%, slightly above the low benchmark of 1.08%. The site's average order value (AOV) ranged between $50-75, within the lower end of the category's AOV spectrum. With 151,676 sessions, palmers.com surpassed the median of 18,928 but fell short compared to leading competitors like ulta.com and sephora.com. Despite its strengths, there remains room for improvement to reach higher conversion rates and AOV benchmarks within the industry.
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palmers.com competitors

In September 2025, palmers.com generated $111,700 in revenue with 1,966 transactions and 151,676 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, dermaclara.com had lower revenue at $85,855 with 1,294 transactions and 89,208 sessions, similar AOV and conversion rate. cocotique.com and ambi.com had significantly lower revenue, transactions, and sessions, but higher conversion rates with AOV between $25-50. 100percentpure.com had the highest revenue at $214,906 with 3,029 transactions and 229,514 sessions, comparable AOV and conversion rate to palmers.com. hempz.com fell in between with $112,947 in revenue, 2,575 transactions, 92,845 sessions, AOV between $25-50, and a higher conversion rate of 2.50-3.00%. Overall, palmers.com performed well in revenue, transactions, and sessions compared to most competitors, with a competitive AOV and conversion rate.

dermaclara.com screenshot
#1 dermaclara.com
85.9K
Revenue
89.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
cocotique.com screenshot
#2 cocotique.com
14.1K
Revenue
10.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
ambi.com screenshot
#3 ambi.com
5.1K
Revenue
11.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
100percentpure.com screenshot
#4 100percentpure.com
214.9K
Revenue
229.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
hempz.com screenshot
#5 hempz.com
112.9K
Revenue
92.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
palmers.com vs top market performers
palmers.com
top retailers
conversion rate vs average order value for palmers.com and its competitors
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Revenue share by device at palmers.com

In September large majority of sales on palmers.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on palmers.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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palmers.com channels

Identify top traffic channels that drive growth for palmers.comand discover how performance of traffic channels has changed over time.

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palmers.com Google Ads spend

Evaluate palmers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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palmers.com devices

Review palmers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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palmers.com top markets

Explore palmers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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palmers.com country & global rank

Assess the ranking of palmers.com among other retailers within its primary country and worldwide.

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