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Dec 2025
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Home/Insights/Retailers/palmers.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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100.1K
Revenue
Dec 25
170.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Palmers.com is an online platform offering a range of personal care products and cosmetics. The website showcases an assortment of items including moisturizers, soaps, creams, lotions, and body oils. It provides a convenient shopping experience for customers seeking reliable self-care and skincare options.

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palmers.com Annual Revenue and Growth

palmers.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
palmers.com revenue by year

palmers.com's monthly revenueOVER TIME
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Over the past three months, palmers.com revenue has experienced growth of 44%, compared to the preceding three months.

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palmers.com revenue growth for last six months
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OVERVIEW
In December 2025, palmers.com generated $100,111 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, yet far behind the leading ulta.com with $152,769,917. The site's conversion rate ranged between 1.00-1.50%, lower than the high of 4.87% in the industry but above the low of 1.29%. With an average order value (AOV) of $25-50, palmers.com fell short of the industry high of $191, and closer to the low of $45. It achieved 170,264 sessions, surpassing the median of 23,270, but still a fraction of sephora.com's impressive 76,213,109 sessions.
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palmers.com competitors

In December 2025, palmers.com generated $100,111 in revenue from 2,444 transactions and 170,264 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 1.00-1.50%. Compared to its competitors, Palmers falls behind in revenue compared to dermaclara.com at $102,955 and 100percentpure.com at $309,659. However, it outperforms ambi.com at $2,815, cocotique.com at $42,921, and hempz.com at $106,829. In terms of transactions, Palmers has more than ambi.com and cocotique.com but less than dermaclara.com and 100percentpure.com. Its AOV range is consistent with most competitors, but its conversion rate is lower than dermaclara.com, cocotique.com, and 100percentpure.com, indicating potential room for improvement in converting sessions into transactions.

dermaclara.com screenshot
#1 dermaclara.com
103K
Revenue
66.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cocotique.com screenshot
#2 cocotique.com
42.9K
Revenue
26.8K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
ambi.com screenshot
#3 ambi.com
2.8K
Revenue
6.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
100percentpure.com screenshot
#4 100percentpure.com
309.7K
Revenue
289.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
hempz.com screenshot
#5 hempz.com
106.8K
Revenue
145.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
palmers.com vs top market performers
palmers.com
top retailers
conversion rate vs average order value for palmers.com and its competitors
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Revenue share by device at palmers.com

In December large majority of sales on palmers.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on palmers.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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palmers.com channels

Identify top traffic channels that drive growth for palmers.comand discover how performance of traffic channels has changed over time.

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palmers.com Google Ads spend

Evaluate palmers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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palmers.com devices

Review palmers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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palmers.com top markets

Explore palmers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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palmers.com country & global rank

Assess the ranking of palmers.com among other retailers within its primary country and worldwide.

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