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Nov 2025
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Home/Insights/Retailers/palmers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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141K
Revenue
Nov 25
137.2K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Palmers.com is an online platform offering a range of personal care products and cosmetics. The website showcases an assortment of items including moisturizers, soaps, creams, lotions, and body oils. It provides a convenient shopping experience for customers seeking reliable self-care and skincare options.

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palmers.com Annual Revenue and Growth

palmers.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
palmers.com revenue by year

palmers.com's monthly revenueOVER TIME
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Over the past three months, palmers.com revenue has experienced growth of 71%, compared to the preceding three months.

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palmers.com revenue growth for last six months
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OVERVIEW
In November 2025, palmers.com generated $140,978 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 2.00-2.50%, which is above the category's low of 1.38% but below the high of 5.32%. The average order value (AOV) ranged from $25-50, considerably lower than the industry's high of $204, and the site attracted 137,224 sessions, far exceeding the median of 19,748 yet dwarfed by sephora.com’s impressive 76,114,809 sessions. Overall, palmers.com demonstrates strong performance relative to its industry.
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palmers.com competitors

In November 2025, palmers.com reported a revenue of $140,978 with 2,904 transactions and 137,224 sessions. The average order value (AOV) fell in the range of $25-50, with a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, dermaclara.com had a lower revenue of $46,765 with 604 transactions and 17,484 sessions, but a higher AOV of $75-100 and conversion rate of 3.00-3.50%. cocotique.com generated $34,975 in revenue from 803 transactions and 22,051 sessions, also with a similar AOV range of $25-50 but a higher conversion rate of 3.50-4.00%. 100percentpure.com outperformed palmers.com with a revenue of $412,346, 5,701 transactions, and 266,417 sessions, boasting an AOV of $50-75 and the same conversion rate range of 2.00-2.50%. Overall, palmers.com holds its ground within the competitive landscape, especially in terms of revenue and conversion rate, despite facing varying AOVs and transaction volumes among its competitors.

dermaclara.com screenshot
#1 dermaclara.com
46.8K
Revenue
17.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cocotique.com screenshot
#2 cocotique.com
35K
Revenue
22.1K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
ambi.com screenshot
#3 ambi.com
5.9K
Revenue
11.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
100percentpure.com screenshot
#4 100percentpure.com
412.3K
Revenue
266.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hempz.com screenshot
#5 hempz.com
181.8K
Revenue
96K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
palmers.com vs top market performers
palmers.com
top retailers
conversion rate vs average order value for palmers.com and its competitors
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Revenue share by device at palmers.com

In November large majority of sales on palmers.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on palmers.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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palmers.com channels

Identify top traffic channels that drive growth for palmers.comand discover how performance of traffic channels has changed over time.

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palmers.com Google Ads spend

Evaluate palmers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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palmers.com devices

Review palmers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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palmers.com top markets

Explore palmers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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palmers.com country & global rank

Assess the ranking of palmers.com among other retailers within its primary country and worldwide.

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