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May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for parador.deparador.de

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390.7K
Revenue
May 26
90.1K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$225-250
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: CONSTRUCTION AND MAINTENANCE

Parador, die führende internationale Einrichtungsmarke, steht für klassische Designs mit höchsten Ansprüchen an Qualität und Nachhaltigkeit. Veredeln Sie Ihre Innenräume mit unseren Fußbodenbelägen, Wand- & Deckenlösungen sowie einer ausgewählten Auswahl an Zubehör, Pflegeprodukten und Wandfarben. Entdecken Sie unsere Kollektion und verwandeln Sie Ihren Raum noch heute!

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parador.de Annual Revenue and Growth

parador.de's annual sales on its online store amounted to $2.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
parador.de revenue by year

parador.de's monthly revenueOVER TIME
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Over the past three months, parador.de revenue has experienced growth of 28%, compared to the preceding three months.

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parador.de revenue growth for last six months
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OVERVIEW
In May 2026, parador.de generated $390,678 in online sales, significantly exceeding the heavy industry median of $131,296, though still far from grainger.com's leading $78,353,588. Its conversion rate ranged from 1.50-2.00%, below the high benchmark of 2.74%, while its average order value (AOV) fell between $225-250, underperforming against the high AOV of $918. With 90,056 sessions, parador.de also lagged behind the heavy industry median of 19,211 sessions, highlighting the competitive landscape in the construction and maintenance sector. Overall, these metrics reflect parador.de's solid yet challenging positioning within the market.
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parador.de competitors

In May 2026, parador.de generated a revenue of $390,678 with 1,722 transactions from 90,056 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. Competitor holz-kunz.de outperformed parador.de in revenue, achieving $551,031 with a higher transaction volume of 3,230, although its AOV was lower at $150-175. Meanwhile, parkettkaiser.de, despite a lower revenue of $129,305, had a better conversion rate of 2.00-2.50% with 615 transactions. bodenverkauf.de reported $218,857 in revenue, aligning its conversion rate at 1.50-2.00%, yet had a significantly higher AOV of $425-450. On the lower end, vinylbodenoutlet.de and bodenfuchs24.de lagged with revenues of $12,505 and $181,532 respectively, each struggling with conversion rates below 2%. Overall, parador.de remains competitive in terms of revenue but faces challenges with AOV compared to some peers.

bodenverkauf.de screenshot
#1 bodenverkauf.de
218.9K
Revenue
27K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
parkettkaiser.de screenshot
#2 parkettkaiser.de
129.3K
Revenue
26.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
holz-kunz.de screenshot
#3 holz-kunz.de
551K
Revenue
107.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
vinylbodenoutlet.de screenshot
#4 vinylbodenoutlet.de
12.5K
Revenue
6.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
bodenfuchs24.de screenshot
#5 bodenfuchs24.de
181.5K
Revenue
50.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
parador.de vs top market performers
parador.de
top retailers
conversion rate vs average order value for parador.de and its competitors
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Revenue share by device at parador.de

In May large majority of sales on parador.de, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on parador.de, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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parador.de channels

Identify top traffic channels that drive growth for parador.deand discover how performance of traffic channels has changed over time.

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parador.de Google Ads spend

Evaluate parador.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parador.de devices

Review parador.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parador.de top markets

Explore parador.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parador.de country & global rank

Assess the ranking of parador.de among other retailers within its primary country and worldwide.

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