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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for peets.compeets.com

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907.8K
Revenue
Dec 25
513.2K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Peets.com is a website that offers a wide selection of products. These include a variety of high-quality coffee beans, teas, and related accessories. The site also provides information about the companys history and commitment to sourcing and roasting premium, ethically-sourced coffee beans.

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peets.com Annual Revenue and Growth

peets.com's annual sales on its online store amounted to $17.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peets.com revenue by year

peets.com's monthly revenueOVER TIME
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Over the past three months, peets.com revenue has experienced growth of 19%, compared to the preceding three months.

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peets.com revenue growth for last six months
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OVERVIEW
In December 2025, Peet's Coffee (peets.com) reported online sales revenue of $907,826, significantly exceeding the food and drink industry median of $30,071, but still far below the category leader, BoxLunch, at $20,842,598. The site's conversion rate ranged from 4.50-5.00%, close to the high of 5.81%, while the average order value (AOV) stood between $25-50, notably below the sector high of $148. With 513,223 sessions, Peet's faced competition from BoxLunch's impressive 9,327,901 sessions, highlighting both challenges and opportunities within the restaurant and delivery market.
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peets.com competitors

In December 2025, peets.com outperformed its competitors in terms of revenue, with $907,826 in sales. While its closest competitor in revenue was freshroastedcoffee.com at $739,138, peets.com had the highest number of transactions at 24,610 and sessions at 513,223. However, coffeebean.com had the highest average order value (AOV) range of $75-100, compared to peets.com's AOV range of $25-50. In terms of conversion rates, freshroastedcoffee.com had the highest rate at 8.00-8.50%, while peets.com had a conversion rate of 4.50-5.00%. Despite its strong revenue and transaction numbers, peets.com could work on improving its AOV and conversion rates to further outshine its competitors in the online coffee market.

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#1 coffeebean.com
344.6K
Revenue
238.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
stumptowncoffee.com screenshot
#2 stumptowncoffee.com
287.4K
Revenue
172.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
freshroastedcoffee.com screenshot
#3 freshroastedcoffee.com
739.1K
Revenue
102.6K
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
vervecoffee.com screenshot
#4 vervecoffee.com
189.9K
Revenue
82.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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#5 goodasgold.com
48.1K
Revenue
17.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
peets.com vs top market performers
peets.com
top retailers
conversion rate vs average order value for peets.com and its competitors
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Revenue share by device at peets.com

In December large majority of sales on peets.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on peets.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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peets.com channels

Identify top traffic channels that drive growth for peets.comand discover how performance of traffic channels has changed over time.

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peets.com Google Ads spend

Evaluate peets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peets.com devices

Review peets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peets.com top markets

Explore peets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peets.com country & global rank

Assess the ranking of peets.com among other retailers within its primary country and worldwide.

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