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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for peets.compeets.com

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804.8K
Revenue
Sep 25
425.4K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Peets.com is a website that offers a wide selection of products. These include a variety of high-quality coffee beans, teas, and related accessories. The site also provides information about the companys history and commitment to sourcing and roasting premium, ethically-sourced coffee beans.

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peets.com Annual Revenue and Growth

peets.com's annual sales on its online store amounted to $17.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peets.com revenue by year

peets.com's monthly revenueOVER TIME
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Over the past three months, peets.com revenue has experienced decline of 11%, compared to the preceding three months.

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peets.com revenue decline for last six months
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OVERVIEW
In September 2025, Peet's Coffee reported online sales revenue of $804,791, significantly surpassing the industry median of $27,492, although far below the leading competitor, mac.bid, at $14,133,798. The conversion rate ranged from 4.50% to 5.00%, slightly below the industry's high of 5.6%, while the average order value (AOV) was between $25 and $50, just above the lower threshold of $28. With 425,354 sessions, Peet's faced stiff competition from boxlunch.com, which led the industry with 4,412,560 sessions, amidst a median of 10,754 for the food and drink sector.
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peets.com competitors

In September 2025, peets.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. peets.com generated $804,791 in revenue from 20,261 transactions and 425,354 sessions, with an AOV range of $25-50 and a conversion rate of 4.50-5.00%. In comparison, coffeebean.com had lower revenue ($254,605) and transactions (3,189) despite having a higher AOV range of $75-100, with a conversion rate of 1.00-1.50%. stumptowncoffee.com and freshroastedcoffee.com also lagged behind peets.com in revenue and transactions, with varying AOV and conversion rate metrics. vervecoffee.com and goodasgold.com had even lower revenue and transactions, with AOV ranges similar to peets.com but lower conversion rates. Overall, peets.com demonstrated superior performance in various key metrics compared to its competitors in the coffee industry in September 2025.

coffeebean.com screenshot
#1 coffeebean.com
254.6K
Revenue
238.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
stumptowncoffee.com screenshot
#2 stumptowncoffee.com
233.5K
Revenue
122.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
freshroastedcoffee.com screenshot
#3 freshroastedcoffee.com
501.6K
Revenue
98.2K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
vervecoffee.com screenshot
#4 vervecoffee.com
117.7K
Revenue
80.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
goodasgold.com screenshot
#5 goodasgold.com
62.3K
Revenue
21.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
peets.com vs top market performers
peets.com
top retailers
conversion rate vs average order value for peets.com and its competitors
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Revenue share by device at peets.com

In September large majority of sales on peets.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on peets.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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peets.com channels

Identify top traffic channels that drive growth for peets.comand discover how performance of traffic channels has changed over time.

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peets.com Google Ads spend

Evaluate peets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peets.com devices

Review peets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peets.com top markets

Explore peets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peets.com country & global rank

Assess the ranking of peets.com among other retailers within its primary country and worldwide.

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