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May 2026
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Home/Insights/Retailers/pennylaneonline.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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24K
Revenue
May 26
2.3K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$275-300
AOV
May 26
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penny lane

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pennylaneonline.com Annual Revenue and Growth

pennylaneonline.com's annual sales on its online store amounted to $532.1K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$532.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pennylaneonline.com revenue by year

pennylaneonline.com's monthly revenueOVER TIME
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Over the past three months, pennylaneonline.com revenue has experienced decline of 37%, compared to the preceding three months.

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pennylaneonline.com revenue decline for last six months
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OVERVIEW
In May 2026, pennylaneonline.com achieved impressive online sales revenue of $24,038, with a conversion rate fluctuating between 3.50% and 4.00%. The average order value (AOV) ranged from $275 to $300, reflecting strong customer spending, while the site recorded a total of 2,269 sessions, indicating robust engagement and interest in the offerings.
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pennylaneonline.com competitors

In May 2026, pennylaneonline.com generated a revenue of $24,038 from 81 transactions across 2,269 sessions, resulting in a conversion rate of 3.50-4.00% and an average order value (AOV) of $275-300. In contrast, frankandeileen.com significantly outperformed with $1,868,723 in revenue from 6,142 transactions, although it had a lower conversion rate of 1.00-1.50%. moussy-global.com recorded $131,972 in revenue with a conversion rate of 0.50-1.00%. Additionally, christinasluxuries.com earned $17,688 with a conversion rate of 1.50-2.00%. shirtini.com and nililotan.com showed $17,852 and $453,783 in revenue respectively, with conversion rates of 2.00-2.50% and 0.50-1.00%. While pennylaneonline.com boasts a higher conversion rate, its revenue and transaction figures remain modest compared to its competitors, particularly frankandeileen.com and nililotan.com, which demonstrate substantially higher sales volume.

frankandeileen.com screenshot
#1 frankandeileen.com
1.9M
Revenue
503.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
moussy-global.com screenshot
#2 moussy-global.com
132K
Revenue
37K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
christinasluxuries.com screenshot
#3 christinasluxuries.com
17.7K
Revenue
6.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shirtini.com screenshot
#4 shirtini.com
17.9K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
nililotan.com screenshot
#5 nililotan.com
453.8K
Revenue
106.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
pennylaneonline.com vs top market performers
pennylaneonline.com
top retailers
conversion rate vs average order value for pennylaneonline.com and its competitors
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Revenue share by device at pennylaneonline.com

In May large majority of sales on pennylaneonline.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on pennylaneonline.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pennylaneonline.com operates in

pennylaneonline.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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pennylaneonline.com channels

Identify top traffic channels that drive growth for pennylaneonline.comand discover how performance of traffic channels has changed over time.

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pennylaneonline.com Google Ads spend

Evaluate pennylaneonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pennylaneonline.com devices

Review pennylaneonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pennylaneonline.com top markets

Explore pennylaneonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pennylaneonline.com country & global rank

Assess the ranking of pennylaneonline.com among other retailers within its primary country and worldwide.

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