Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/pennylaneonline.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for pennylaneonline.compennylaneonline.com

Start benchmarking for free
Sign in with GoogleSign up with Google
49.9K
Revenue
Jan 26
5.2K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
Loading...

penny lane

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

pennylaneonline.com Annual Revenue and Growth

pennylaneonline.com's annual sales on its online store amounted to $532.1K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$532.1K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
pennylaneonline.com revenue by year

pennylaneonline.com's monthly revenueOVER TIME
View real-time data

Over the past three months, pennylaneonline.com revenue has experienced growth of 43%, compared to the preceding three months.

View real-time data
pennylaneonline.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, pennylaneonline.com generated revenue of $49,940 from online sales, with a conversion rate between 3.00% and 3.50%, and an average order value (AOV) ranging from $275 to $300, while attracting a total of 5,179 sessions, reflecting solid engagement and effective sales performance.
Read more

pennylaneonline.com competitors

In January 2026, pennylaneonline.com reported a revenue of $49,940 from 181 transactions and 5,179 sessions, with an Average Order Value (AOV) ranging from $275 to $300 and a conversion rate between 3.00% and 3.50%. When comparing these metrics to its competitors, we can see that frankandeileen.com leads in revenue with $1,826,474 from 4,601 transactions and 251,569 sessions, with an AOV of $375 to $400 and a conversion rate between 1.50% and 2.00%. moussy-global.com follows with $147,983 in revenue, while nililotan.com boasts the highest AOV at $450 to $475. Overall, pennylaneonline.com performs well in terms of conversion rate and AOV compared to some competitors but falls behind in revenue and transaction volume.

frankandeileen.com screenshot
#1 frankandeileen.com
1.8M
Revenue
251.6K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
moussy-global.com screenshot
#2 moussy-global.com
148K
Revenue
35.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
christinasluxuries.com screenshot
#3 christinasluxuries.com
19.6K
Revenue
7.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shirtini.com screenshot
#4 shirtini.com
15.3K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
nililotan.com screenshot
#5 nililotan.com
626K
Revenue
131.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
pennylaneonline.com vs top market performers
pennylaneonline.com
top retailers
conversion rate vs average order value for pennylaneonline.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at pennylaneonline.com

In January large majority of sales on pennylaneonline.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on pennylaneonline.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

pennylaneonline.com channels

Identify top traffic channels that drive growth for pennylaneonline.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

pennylaneonline.com Google Ads spend

Evaluate pennylaneonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

pennylaneonline.com devices

Review pennylaneonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

pennylaneonline.com top markets

Explore pennylaneonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

pennylaneonline.com country & global rank

Assess the ranking of pennylaneonline.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard