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Jul 2026
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Home/Insights/Retailers/pennylaneonline.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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25.3K
Revenue
Jul 26
2.8K
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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penny lane

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pennylaneonline.com Annual Revenue and Growth

pennylaneonline.com's annual sales on its online store amounted to $532.1K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$532.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pennylaneonline.com revenue by year

pennylaneonline.com's monthly revenueOVER TIME
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Over the past three months, pennylaneonline.com revenue has experienced growth of 12%, compared to the preceding three months.

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pennylaneonline.com revenue growth for last six months
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OVERVIEW
Compared to a typical store in its category, pennylaneonline.com showcases impressive performance metrics for July 2026. The site achieved revenue for online sales of $25,300, with a conversion rate ranging from 4.00-4.50%. This reflects a strong engagement level, evidenced by its sessions totaling 2,821. Additionally, the average order value (AOV) stands between $200-225, indicating that customers are spending significantly per transaction. Overall, these metrics highlight pennylaneonline.com’s competitive edge in the online retail market.
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pennylaneonline.com competitors

In July 2026, pennylaneonline.com boasts a solid conversion rate of 4.00-4.50%, outperforming competitors like frankandeileen.com, moussy-global.com, and others. However, it ranks fourth in revenue, generating $25,300, significantly trailing frankandeileen.com by $2.1 million. While it has a modest transaction count of 119, it is positioned fifth, lagging behind frankandeileen.com by 5,959 transactions. In terms of sessions, pennylaneonline.com also ranks fifth, with only 2,821 sessions compared to frankandeileen.com's impressive lead of 505,000 sessions. Overall, while pennylaneonline.com shows strength in conversion, it falls short in revenue, transactions, and traffic against its competitors.

frankandeileen.com screenshot
#1 frankandeileen.com
2.1M
Revenue
508K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
moussy-global.com screenshot
#2 moussy-global.com
87.8K
Revenue
21.7K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
christinasluxuries.com screenshot
#3 christinasluxuries.com
14.5K
Revenue
6.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
shirtini.com screenshot
#4 shirtini.com
16K
Revenue
2.1K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
nililotan.com screenshot
#5 nililotan.com
392.6K
Revenue
146.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
pennylaneonline.com vs top market performers
pennylaneonline.com
top retailers
conversion rate vs average order value for pennylaneonline.com and its competitors
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Revenue share by device at pennylaneonline.com

In July large majority of sales on pennylaneonline.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on pennylaneonline.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pennylaneonline.com operates in

pennylaneonline.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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pennylaneonline.com channels

Identify top traffic channels that drive growth for pennylaneonline.comand discover how performance of traffic channels has changed over time.

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pennylaneonline.com Google Ads spend

Evaluate pennylaneonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pennylaneonline.com devices

Review pennylaneonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pennylaneonline.com top markets

Explore pennylaneonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pennylaneonline.com country & global rank

Assess the ranking of pennylaneonline.com among other retailers within its primary country and worldwide.

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