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May 2025
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Home/Insights/Retailers/pennylaneonline.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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75.4K
Revenue
6.4K
Sessions
3.5-4.0%
Conv. rate
$325-350
AOV
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penny lane

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pennylaneonline.com's revenueOVER TIME
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Over the past three months, pennylaneonline.com revenue has experienced growth of 23%, compared to the preceding three months.

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pennylaneonline.com revenue growth for last six months
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OVERVIEW
In May 2025, pennylaneonline.com saw a revenue of $75,371 from online sales, with a conversion rate ranging between 3.50% to 4.00% and an average order value (AOV) of $325 to $350. The website recorded a total of 6,424 sessions during the month.
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pennylaneonline.com competitors

In May 2025, pennylaneonline.com reported revenue of $75,371 with 230 transactions and 6,424 sessions. Their average order value (AOV) falls between $325-350, and their conversion rate is between 3.50-4.00%. In comparison, its competitors show varying levels of performance. nililotan.com leads with $577,977 in revenue from 1,285 transactions and 176,778 sessions, with an AOV of $425-450 but a lower conversion rate of 0.50-1.00%. frankandeileen.com follows with revenue of $1,528,819, 3,691 transactions, and 339,627 sessions, boasting a slightly lower AOV of $400-425 but a higher conversion rate of 1.00-1.50%. shirtini.com, christinasluxuries.com, and moussy-global.com also fall in the competitive landscape with their respective revenue, transaction, session, AOV, and conversion rate metrics. While pennylaneonline.com holds its own, there is room for improvement to match or surpass the success of some of its competitors.

frankandeileen.com screenshot
#1 frankandeileen.com
1.5M
Revenue
339.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
moussy-global.com screenshot
#2 moussy-global.com
114.7K
Revenue
28.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
christinasluxuries.com screenshot
#3 christinasluxuries.com
12.8K
Revenue
3.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shirtini.com screenshot
#4 shirtini.com
12.9K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
nililotan.com screenshot
#5 nililotan.com
578K
Revenue
176.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
pennylaneonline.com vs top market performers
pennylaneonline.com
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conversion rate vs average order value for pennylaneonline.com and its competitors
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Revenue share by device at pennylaneonline.com

In May large majority of sales on pennylaneonline.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on pennylaneonline.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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brands overtime comparison

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pennylaneonline.com channels

Identify top traffic channels that drive growth for pennylaneonline.comand discover how performance of traffic channels has changed over time.

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pennylaneonline.com Google Ads spend

Evaluate pennylaneonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pennylaneonline.com devices

Review pennylaneonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pennylaneonline.com top markets

Explore pennylaneonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pennylaneonline.com country & global rank

Assess the ranking of pennylaneonline.com among other retailers within its primary country and worldwide.

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