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Jan 2026
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Home/Insights/Retailers/nililotan.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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626K
Revenue
Jan 26
131.3K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Nililotan.com is an e-commerce platform that sells a variety of products. Their inventory includes trendy clothing items and accessories. The site offers a diverse range of fashion choices for people seeking contemporary styles. Customers can browse and purchase the latest clothing and accessories from their easy-to-navigate website.

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nililotan.com Annual Revenue and Growth

nililotan.com's annual sales on its online store amounted to $6.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
nililotan.com revenue by year

nililotan.com's monthly revenueOVER TIME
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Over the past three months, nililotan.com revenue has experienced growth of 30%, compared to the preceding three months.

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nililotan.com revenue growth for last six months
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OVERVIEW
In January 2026, nililotan.com generated $626,000 in revenue, significantly surpassing the FASHION AND APPAREL median of $91,806, though still far behind industry leader shein.com at $809,875,018. The site's conversion rate ranged from 1.00-1.50%, lower than the category's high of 3.1% but above the low of 0.69%. With an average order value (AOV) of $450-475, nililotan.com also outperformed the segment's low of $76 and remained competitive with the high of $390. The site attracted 131,270 sessions, which, while substantial, was significantly lower than the highest of 279,580,739 sessions from shein.com and above the median of 38,909.
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nililotan.com competitors

In January 2026, nililotan.com outperformed its competitors in terms of revenue with $626,000, surpassing trishboutique.com ($9,492), lakeboutique.com ($32,319), dresssanfrancisco.com ($27,816), and theconservatorynyc.com ($62,457). nililotan.com also had the highest number of transactions at 1,330 compared to its competitors. However, in terms of sessions, nililotan.com lagged behind theconservatorynyc.com with 131,270 sessions, while the latter had 7,072 sessions. The average order value (AOV) for nililotan.com was between $450-475, falling within the range of its competitors. Conversion rates for nililotan.com were between 1.00-1.50%, in line with most of its competitors, except for lakeboutique.com which had a higher conversion rate of 2.50-3.00%. Overall, nililotan.com demonstrated strong performance in revenue and transactions but may need to focus on increasing sessions and conversion rates to stay competitive.

trishboutique.com screenshot
#1 trishboutique.com
9.5K
Revenue
2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
lakeboutique.com screenshot
#2 lakeboutique.com
32.3K
Revenue
4.7K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
dresssanfrancisco.com screenshot
#3 dresssanfrancisco.com
27.8K
Revenue
4K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
theconservatorynyc.com screenshot
#4 theconservatorynyc.com
62.5K
Revenue
7.1K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
pennylaneonline.com screenshot
#5 pennylaneonline.com
49.9K
Revenue
5.2K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
nililotan.com vs top market performers
nililotan.com
top retailers
conversion rate vs average order value for nililotan.com and its competitors
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Revenue share by device at nililotan.com

In January large majority of sales on nililotan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on nililotan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nililotan.com channels

Identify top traffic channels that drive growth for nililotan.comand discover how performance of traffic channels has changed over time.

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nililotan.com Google Ads spend

Evaluate nililotan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nililotan.com devices

Review nililotan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nililotan.com top markets

Explore nililotan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nililotan.com country & global rank

Assess the ranking of nililotan.com among other retailers within its primary country and worldwide.

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