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Dec 2025
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Home/Insights/Retailers/nililotan.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for nililotan.comnililotan.com

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703.3K
Revenue
Dec 25
128.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Nililotan.com is an e-commerce platform that sells a variety of products. Their inventory includes trendy clothing items and accessories. The site offers a diverse range of fashion choices for people seeking contemporary styles. Customers can browse and purchase the latest clothing and accessories from their easy-to-navigate website.

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nililotan.com Annual Revenue and Growth

nililotan.com's annual sales on its online store amounted to $8.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nililotan.com revenue by year

nililotan.com's monthly revenueOVER TIME
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Over the past three months, nililotan.com revenue has experienced growth of 36%, compared to the preceding three months.

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nililotan.com revenue growth for last six months
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OVERVIEW
In December 2025, nililotan.com generated $703,295 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, though still trailing behind the sector leader, macys.com, at $926,839,757. Its conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.17% and above the low of 0.72%. With an average order value (AOV) of $425-$450, nililotan.com surpassed the median AOV of $389 and far exceeded the low of $75. The site attracted 128,808 sessions, notably higher than the median of 39,789 but far from shein.com's record of 304,519,814 sessions.
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nililotan.com competitors

When comparing nililotan.com to its competitors in December 2025, it is clear that nililotan.com outperforms them in terms of revenue, transactions, and sessions. nililotan.com generated $703,295 in revenue from 1,583 transactions and 128,808 sessions, with an average order value (AOV) ranging from $425 to $450 and a conversion rate of 1.00-1.50%. In contrast, the competitors had lower revenue figures: trishboutique.com with $9,653, lakeboutique.com with $14,938, dresssanfrancisco.com with $41,377, and theconservatorynyc.com with $46,357. While some competitors had higher conversion rates and AOVs, nililotan.com's strong revenue performance sets it apart in the online fashion industry.

trishboutique.com screenshot
#1 trishboutique.com
9.7K
Revenue
2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
lakeboutique.com screenshot
#2 lakeboutique.com
14.9K
Revenue
3.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
dresssanfrancisco.com screenshot
#3 dresssanfrancisco.com
41.4K
Revenue
5.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
theconservatorynyc.com screenshot
#4 theconservatorynyc.com
46.4K
Revenue
5.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
pennylaneonline.com screenshot
#5 pennylaneonline.com
42K
Revenue
4.4K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
nililotan.com vs top market performers
nililotan.com
top retailers
conversion rate vs average order value for nililotan.com and its competitors
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Revenue share by device at nililotan.com

In December large majority of sales on nililotan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on nililotan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nililotan.com channels

Identify top traffic channels that drive growth for nililotan.comand discover how performance of traffic channels has changed over time.

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nililotan.com Google Ads spend

Evaluate nililotan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nililotan.com devices

Review nililotan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nililotan.com top markets

Explore nililotan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nililotan.com country & global rank

Assess the ranking of nililotan.com among other retailers within its primary country and worldwide.

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