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Nov 2025
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Home/Insights/Retailers/nililotan.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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615.9K
Revenue
Nov 25
174.9K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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Nililotan.com is an e-commerce platform that sells a variety of products. Their inventory includes trendy clothing items and accessories. The site offers a diverse range of fashion choices for people seeking contemporary styles. Customers can browse and purchase the latest clothing and accessories from their easy-to-navigate website.

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nililotan.com Annual Revenue and Growth

nililotan.com's annual sales on its online store amounted to $8.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nililotan.com revenue by year

nililotan.com's monthly revenueOVER TIME
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Over the past three months, nililotan.com revenue has experienced growth of 15%, compared to the preceding three months.

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nililotan.com revenue growth for last six months
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OVERVIEW
In November 2025, nililotan.com generated $615,925 in revenue, significantly exceeding the FASHION AND APPAREL median of $93,064, though still far below industry leader shein.com’s $916,157,774. With a conversion rate of 0.50-1.00%, nililotan.com remains below the sector's high of 3.37% but above the low of 0.73%. Its average order value (AOV) ranged from $350-375, aligning with the category's high but just at the top limit. The site attracted 174,901 sessions, well above the median of 36,492, yet still dwarfed by shein.com’s staggering 342,497,064 sessions, highlighting substantial room for growth.
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nililotan.com competitors

When comparing nililotan.com to its competitors in November 2025, it is evident that nililotan.com outperforms in terms of revenue, transactions, and sessions. nililotan.com generated a revenue of $615,925 from 1,652 transactions and 174,901 sessions, with an average order value (AOV) ranging from $350 to $375 and a conversion rate between 0.50% to 1.00%. In contrast, the competitors like trishboutique.com, lakeboutique.com, dresssanfrancisco.com, theconservatorynyc.com, and openpavilion.com lag behind in revenue, transactions, and sessions. For example, dresssanfrancisco.com had a revenue of $61,093 from 115 transactions and 8,311 sessions, with an AOV of $525 to $550 and a conversion rate between 1.00% to 1.50%. Overall, nililotan.com demonstrates stronger performance metrics compared to its competitors in the online fashion industry.

trishboutique.com screenshot
#1 trishboutique.com
5.3K
Revenue
1.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
lakeboutique.com screenshot
#2 lakeboutique.com
6.2K
Revenue
3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dresssanfrancisco.com screenshot
#3 dresssanfrancisco.com
61.1K
Revenue
8.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
theconservatorynyc.com screenshot
#4 theconservatorynyc.com
53.9K
Revenue
5.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
openpavilion.com screenshot
#5 openpavilion.com
3.9K
Revenue
707.9
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
nililotan.com vs top market performers
nililotan.com
top retailers
conversion rate vs average order value for nililotan.com and its competitors
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Revenue share by device at nililotan.com

In November large majority of sales on nililotan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on nililotan.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nililotan.com channels

Identify top traffic channels that drive growth for nililotan.comand discover how performance of traffic channels has changed over time.

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nililotan.com Google Ads spend

Evaluate nililotan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nililotan.com devices

Review nililotan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nililotan.com top markets

Explore nililotan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nililotan.com country & global rank

Assess the ranking of nililotan.com among other retailers within its primary country and worldwide.

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