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Jun 2025

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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

petals.com

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311.3K

Revenue

63.8K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Petals.com offers a wide range of floral arrangements, plant gifts, and flower delivery services. The website provides a platform for customers to browse and purchase floral products for various occasions. Additionally, it offers added services such as personalized messages, gift cards, and a user-friendly interface for convenient online shopping.

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petals.com's revenueOVER TIME
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Over the past three months, petals.com revenue has experienced decline of 18%, compared to the preceding three months.

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petals.com revenue decline for last six months

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OVERVIEW

In June 2025, petals.com, in the home_and_garden industry, had online sales revenue of $311,343, with a conversion rate of 2.00-2.50% and an AOV of $175-200. The store had 63,803 sessions, compared to the highest store with 175,346,093 sessions from homedepot.com. The median revenue in the home_and_garden category is $122,342, with the largest online store being homedepot.com at $1,387,396,988. A high conversion rate in the category is 3.31%, while a low conversion rate is 0.64%. A very high AOV is $675, and a low AOV is $94, with the median sessions in the category at 36,502.

petals.com competitors

In June 2025, petals.com, with a revenue of $311,343 from 1,582 transactions and 63,803 sessions, boasts an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. When compared to its competitors, nearlynatural.com leads the pack with a revenue of $1,358,103 from 5,867 transactions and 295,374 sessions, with an AOV of $225-250 and a conversion rate of 1.50-2.00%. silkplantsdirect.com follows with $53,602 in revenue from 246 transactions and 12,128 sessions, a slightly higher AOV of $200-225, and the same conversion rate as petals.com. Other competitors like jamaligarden.com, afloral.com, and thebridesbouquet.com offer different AOVs and conversion rates, showcasing a diverse landscape in the artificial plants and flowers market. Despite not being the top performer in revenue, petals.com maintains a competitive position with consistent AOV and conversion rate metrics.

#1 silkplantsdirect.com

53.6K

Revenue

12.1K

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

#2 nearlynatural.com

1.4M

Revenue

295.4K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#3 afloral.com

830.2K

Revenue

137.6K

Sessions

3.5-4.0%

Conv. rate

$150-175

AOV

#4 jamaligarden.com

1.1M

Revenue

239.7K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#5 thebridesbouquet.com

8.3K

Revenue

5.6K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

petals.com vs top market performers

petals.com

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Revenue share by device at petals.com

In June large majority of sales on petals.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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petals.com channels

Identify top traffic channels that drive growth for petals.comand discover how performance of traffic channels has changed over time.

petals.com Google Ads spend

Evaluate petals.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

petals.com devices

Review petals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

petals.com top markets

Explore petals.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.