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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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981.3K
Revenue
Nov 25
276.6K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Pier1.com is an online platform offering a wide range of home décor and furniture products. Their inventory consists of various items that can be used to enhance the aesthetic appeal and functionality of indoor and outdoor spaces. Customers can browse and purchase items such as chairs, tables, rugs, lighting fixtures, and more.

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pier1.com Annual Revenue and Growth

pier1.com's annual sales on its online store amounted to $15.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pier1.com revenue by year

pier1.com's monthly revenueOVER TIME
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Over the past three months, pier1.com revenue has experienced growth of 39%, compared to the preceding three months.

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pier1.com revenue growth for last six months
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OVERVIEW
In November 2025, pier1.com, operating in the HOME AND GARDEN industry, generated online sales revenue of $981,339, significantly above the median of $122,040, though far below the industry leader, homedepot.com, at $1,609,249,476. With a conversion rate of 1.00-1.50%, pier1.com lags behind the industry high of 3.53%, while its average order value (AOV) ranges from $275-300, well below the high of $672. The site attracted 276,584 sessions, considerably exceeding the median of 32,500 but still dwarfed by homedepot.com’s 171,906,089 sessions, highlighting competitive challenges ahead.
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pier1.com competitors

In November 2025, when comparing pier1.com to its competitors, it is evident that pier1.com falls behind in terms of revenue and transactions. pier1.com generated $981,339 in revenue from 3,369 transactions, with 276,584 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 1.00-1.50. In comparison, kaiyo.com only made $56,533 in revenue from 61 transactions, with 27,632 sessions, and had an AOV of $925-950 with a conversion rate of 0.00-0.50. Similarly, aptdeco.com outperformed pier1.com with a revenue of $4,632,757 from 7,202 transactions, with 849,727 sessions, an AOV of $625-650, and a conversion rate of 0.50-1.00. Overall, pier1.com needs to improve its revenue and transaction numbers to better compete with its rivals in the furniture industry.

kaiyo.com screenshot
#1 kaiyo.com
56.5K
Revenue
27.6K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
aptdeco.com screenshot
#2 aptdeco.com
4.6M
Revenue
849.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
pier1.com vs top market performers
pier1.com
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conversion rate vs average order value for pier1.com and its competitors
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Revenue share by device at pier1.com

In November large majority of sales on pier1.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In November large majority of sales on pier1.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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pier1.com channels

Identify top traffic channels that drive growth for pier1.comand discover how performance of traffic channels has changed over time.

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pier1.com Google Ads spend

Evaluate pier1.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pier1.com devices

Review pier1.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pier1.com top markets

Explore pier1.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pier1.com country & global rank

Assess the ranking of pier1.com among other retailers within its primary country and worldwide.

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