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Jul 2026
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Home/Insights/Retailers/pnumaoutdoors.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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19.1K
Revenue
Jul 26
6.9K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website pnumaoutdoors.com offers a wide range of outdoor gear and apparel. With a focus on performance and durability, they sell products like hunting clothing, base layers, outerwear, accessories, and equipment. Pnuma Outdoors caters to customers seeking high-quality and reliable outdoor gear for their outdoor adventures.

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pnumaoutdoors.com Annual Revenue and Growth

pnumaoutdoors.com's annual sales on its online store amounted to $844.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$844.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pnumaoutdoors.com revenue by year

pnumaoutdoors.com's monthly revenueOVER TIME
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Over the past three months, pnumaoutdoors.com revenue has experienced decline of 29%, compared to the preceding three months.

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pnumaoutdoors.com revenue decline for last six months
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OVERVIEW
pnumaoutdoors.com attracted 6,941 sessions in July 2026, significantly lower than an average e-commerce and shopping store's 35,800 sessions. The website generated $19,100 in revenue from online sales, which falls short of the typical $80,800 seen in the category. Its conversion rate ranged between 1.50-2.00%, aligning well with the category's typical range of 0.75% to 3.8%. Additionally, the average order value (AOV) was $150-175, comfortably within the typical AOV range of $59 to $332 for e-commerce and shopping stores.
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pnumaoutdoors.com competitors

In July 2026, firstlite.com dominated the market with $572,000 in revenue from 3,302 transactions across 187,000 sessions, achieving an AOV of $150-175 and a conversion rate of 1.50-2.00%. In comparison, pnumaoutdoors.com generated only $19,100 with 112 transactions and 6,941 sessions, leading to a lower AOV of $150-175 and a conversion rate of 1.50-2.00%. While both pnumaoutdoors.com and firstlite.com share similar AOV and conversion rates, pnumaoutdoors.com ranks 5 of 6 in revenue, trailing firstlite.com by $553,000. Additionally, pnumaoutdoors.com trails in transactions by 3,190 and sessions by 180,000, illustrating the significant gap in market presence compared to firstlite.com and its other competitors like kingscamo.com and forloh.com.

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16K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
forloh.com screenshot
#2 forloh.com
109.7K
Revenue
30.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
kingscamo.com screenshot
#3 kingscamo.com
191.4K
Revenue
55K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
scentlok.com screenshot
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13.7K
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24.7K
Sessions
0.0-0.5%
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$125-150
AOV
firstlite.com screenshot
#5 firstlite.com
571.9K
Revenue
186.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pnumaoutdoors.com vs top market performers
pnumaoutdoors.com
top retailers
conversion rate vs average order value for pnumaoutdoors.com and its competitors
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Revenue share by device at pnumaoutdoors.com

In July large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries pnumaoutdoors.com operates in

pnumaoutdoors.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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pnumaoutdoors.com channels

Identify top traffic channels that drive growth for pnumaoutdoors.comand discover how performance of traffic channels has changed over time.

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pnumaoutdoors.com Google Ads spend

Evaluate pnumaoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pnumaoutdoors.com devices

Review pnumaoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pnumaoutdoors.com top markets

Explore pnumaoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pnumaoutdoors.com country & global rank

Assess the ranking of pnumaoutdoors.com among other retailers within its primary country and worldwide.

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