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Jan 2026
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Home/Insights/Retailers/pnumaoutdoors.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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68.5K
Revenue
Jan 26
24.5K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website pnumaoutdoors.com offers a wide range of outdoor gear and apparel. With a focus on performance and durability, they sell products like hunting clothing, base layers, outerwear, accessories, and equipment. Pnuma Outdoors caters to customers seeking high-quality and reliable outdoor gear for their outdoor adventures.

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pnumaoutdoors.com Annual Revenue and Growth

pnumaoutdoors.com's annual sales on its online store amounted to $844.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$844.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pnumaoutdoors.com revenue by year

pnumaoutdoors.com's monthly revenueOVER TIME
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Over the past three months, pnumaoutdoors.com revenue has experienced growth of 89%, compared to the preceding three months.

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pnumaoutdoors.com revenue growth for last six months
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OVERVIEW
In January 2026, pnumaoutdoors.com generated $68,515 in revenue from online sales, significantly lower than the e-commerce median of $104,613 and the leading site qvc.com, which earned over $109 million. Its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.81%. The average order value (AOV) stood between $175 and $200, while the highest AOV in the sector reached $348. With 24,485 sessions, pnumaoutdoors.com lags behind the e-commerce median of 44,933 and the highest traffic leader, boots.com, at 35 million sessions, indicating room for improvement in visibility and engagement.
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pnumaoutdoors.com competitors

In January 2026, pnumaoutdoors.com generated a revenue of $68,515 with 381 transactions and 24,485 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, skregear.com had a higher revenue of $107,201 with fewer transactions (183) and sessions (16,422), but a significantly higher AOV of $575-$600 and a similar conversion rate of 1.00-1.50%. On the other hand, forloh.com and firstlite.com outperformed pnumaoutdoors.com in terms of revenue, transactions, and sessions, with forloh.com having the highest revenue at $302,820 and firstlite.com with the highest revenue at $760,839. Despite this, pnumaoutdoors.com had a competitive conversion rate within the range of its competitors and a respectable AOV. Overall, pnumaoutdoors.com falls in the mid-range in terms of revenue compared to its competitors, but holds its ground in conversion rate and AOV.

skregear.com screenshot
#1 skregear.com
107.2K
Revenue
16.4K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
forloh.com screenshot
#2 forloh.com
302.8K
Revenue
73.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
kingscamo.com screenshot
#3 kingscamo.com
384.3K
Revenue
74.9K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
scentlok.com screenshot
#4 scentlok.com
32.2K
Revenue
48.8K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
firstlite.com screenshot
#5 firstlite.com
760.8K
Revenue
299.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pnumaoutdoors.com vs top market performers
pnumaoutdoors.com
top retailers
conversion rate vs average order value for pnumaoutdoors.com and its competitors
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Revenue share by device at pnumaoutdoors.com

In January large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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pnumaoutdoors.com channels

Identify top traffic channels that drive growth for pnumaoutdoors.comand discover how performance of traffic channels has changed over time.

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pnumaoutdoors.com Google Ads spend

Evaluate pnumaoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pnumaoutdoors.com devices

Review pnumaoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pnumaoutdoors.com top markets

Explore pnumaoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pnumaoutdoors.com country & global rank

Assess the ranking of pnumaoutdoors.com among other retailers within its primary country and worldwide.

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