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Dec 2025
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Home/Insights/Retailers/pnumaoutdoors.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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112.8K
Revenue
Dec 25
36.4K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website pnumaoutdoors.com offers a wide range of outdoor gear and apparel. With a focus on performance and durability, they sell products like hunting clothing, base layers, outerwear, accessories, and equipment. Pnuma Outdoors caters to customers seeking high-quality and reliable outdoor gear for their outdoor adventures.

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pnumaoutdoors.com Annual Revenue and Growth

pnumaoutdoors.com's annual sales on its online store amounted to $1.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pnumaoutdoors.com revenue by year

pnumaoutdoors.com's monthly revenueOVER TIME
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Over the past three months, pnumaoutdoors.com revenue has experienced growth of 154%, compared to the preceding three months.

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pnumaoutdoors.com revenue growth for last six months
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OVERVIEW
In December 2025, pnumaoutdoors.com generated $112,836 in online sales, slightly above the e-commerce median of $110,409, with a conversion rate of 1.50-2.00%, lower than the high benchmark of 3.94%. The average order value (AOV) ranged from $200 to $225, below the e-commerce high of $338. The site recorded 36,429 sessions, considerably less than the median of 47,805 and significantly lower than the highest recorded sessions of 49,388,130 from boots.com, indicating room for growth in customer engagement and conversion efficiency within the competitive e-commerce landscape.
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pnumaoutdoors.com competitors

In December 2025, pnumaoutdoors.com generated a revenue of $112,836 with 556 transactions and 36,429 sessions, resulting in an average order value (AOV) of $200-$225 and a conversion rate of 1.50-2.00%. When compared to its competitors, pnumaoutdoors.com falls behind in revenue compared to forloh.com with $493,644 and firstlite.com with $1,425,731. However, pnumaoutdoors.com has a higher conversion rate than skregear.com with 1.00-1.50% and scentlok.com with 0.00-0.50%. The average order value of pnumaoutdoors.com is on par with forloh.com with $325-$350 and firstlite.com with $150-$175. Despite not leading in revenue, pnumaoutdoors.com shows strength in its conversion rate and AOV when compared to its competitors.

skregear.com screenshot
#1 skregear.com
306.2K
Revenue
56.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
forloh.com screenshot
#2 forloh.com
493.6K
Revenue
149.9K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
kingscamo.com screenshot
#3 kingscamo.com
338.5K
Revenue
59.8K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
scentlok.com screenshot
#4 scentlok.com
44.5K
Revenue
65.3K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
firstlite.com screenshot
#5 firstlite.com
1.4M
Revenue
473.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pnumaoutdoors.com vs top market performers
pnumaoutdoors.com
top retailers
conversion rate vs average order value for pnumaoutdoors.com and its competitors
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Revenue share by device at pnumaoutdoors.com

In December large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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pnumaoutdoors.com channels

Identify top traffic channels that drive growth for pnumaoutdoors.comand discover how performance of traffic channels has changed over time.

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pnumaoutdoors.com Google Ads spend

Evaluate pnumaoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pnumaoutdoors.com devices

Review pnumaoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pnumaoutdoors.com top markets

Explore pnumaoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pnumaoutdoors.com country & global rank

Assess the ranking of pnumaoutdoors.com among other retailers within its primary country and worldwide.

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