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Apr 2026
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Home/Insights/Retailers/pnumaoutdoors.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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16.2K
Revenue
Apr 26
5.9K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website pnumaoutdoors.com offers a wide range of outdoor gear and apparel. With a focus on performance and durability, they sell products like hunting clothing, base layers, outerwear, accessories, and equipment. Pnuma Outdoors caters to customers seeking high-quality and reliable outdoor gear for their outdoor adventures.

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pnumaoutdoors.com Annual Revenue and Growth

pnumaoutdoors.com's annual sales on its online store amounted to $844.9K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$844.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pnumaoutdoors.com revenue by year

pnumaoutdoors.com's monthly revenueOVER TIME
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Over the past three months, pnumaoutdoors.com revenue has experienced decline of 76%, compared to the preceding three months.

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pnumaoutdoors.com revenue decline for last six months
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OVERVIEW
In April 2026, pnumaoutdoors.com generated $16,218 in online sales, significantly below the e-commerce median of $80,332, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.67%. The average order value (AOV) ranged from $175-200, falling short of the industry high of $321. The site attracted 5,888 sessions, markedly lower than the e-commerce median of 37,000, highlighting challenges in both traffic and sales performance compared to top competitors like qvc.com and boots.com, which dominate the market with revenues exceeding $100 million and millions of sessions.
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pnumaoutdoors.com competitors

In April 2026, pnumaoutdoors.com generated $16,218 in revenue from 85 transactions over 5,888 sessions, yielding an average order value (AOV) of $175-$200 and a conversion rate between 1.00-1.50%. Comparatively, skregear.com outperformed with $100,632 in revenue, 205 transactions, and a higher AOV of $475-$500, maintaining a similar conversion rate. forloh.com also surpassed pnuma, generating $73,637 with 193 transactions, but had a lower conversion rate of 0.50-1.00%. kingscamo.com led significantly with $130,156 and an impressive 1,245 transactions, alongside a conversion rate of 1.50-2.00%. On the other hand, scentlok.com narrowly exceeded pnuma at $17,025 with 116 transactions, yet boasted a lower AOV and conversion rate. firstlite.com dominated the market with $646,963 in revenue and a conversion rate of 1.50-2.00%, showcasing the vast competitive landscape pnuma outdoors must navigate.

skregear.com screenshot
#1 skregear.com
100.6K
Revenue
18.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
forloh.com screenshot
#2 forloh.com
73.6K
Revenue
37.8K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
kingscamo.com screenshot
#3 kingscamo.com
130.2K
Revenue
70.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
scentlok.com screenshot
#4 scentlok.com
17K
Revenue
25.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
firstlite.com screenshot
#5 firstlite.com
647K
Revenue
222.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
pnumaoutdoors.com vs top market performers
pnumaoutdoors.com
top retailers
conversion rate vs average order value for pnumaoutdoors.com and its competitors
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Revenue share by device at pnumaoutdoors.com

In April large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In April large majority of sales on pnumaoutdoors.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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pnumaoutdoors.com channels

Identify top traffic channels that drive growth for pnumaoutdoors.comand discover how performance of traffic channels has changed over time.

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pnumaoutdoors.com Google Ads spend

Evaluate pnumaoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pnumaoutdoors.com devices

Review pnumaoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pnumaoutdoors.com top markets

Explore pnumaoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pnumaoutdoors.com country & global rank

Assess the ranking of pnumaoutdoors.com among other retailers within its primary country and worldwide.

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