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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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39.5M
Revenue
Jan 26
5.9M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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Discover all PRADA collections for men and women and buy luxury clothing, shoes and accessories online on our official website and in store.

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prada.com Annual Revenue and Growth

prada.com's annual sales on its online store amounted to $413.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$413.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
prada.com revenue by year

prada.com's monthly revenueOVER TIME
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Over the past three months, prada.com revenue has experienced growth of 37%, compared to the preceding three months.

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prada.com revenue growth for last six months
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OVERVIEW
In January 2026, prada.com generated $39,471,907 in online sales with a conversion rate of 1.00-1.50%, significantly below the industry high of 3.1%. Its average order value (AOV) ranged from $575 to $600, surpassing the FASHION AND APPAREL median of $390. With 5,948,041 sessions, prada.com experienced notably lower traffic compared to the leading store, shein.com, which boasted 279,580,739 sessions, while the median sessions in the category stood at 38,909. Overall, prada.com demonstrates strong AOV but struggles with conversion and traffic relative to competitors.
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prada.com competitors

In January 2026, prada.com reported a revenue of $39,471,907 from 67,176 transactions with a total of 5,948,041 sessions. The average order value (AOV) ranged between $575-600, and the conversion rate was between 1.00-1.50%. Comparing these metrics to its competitors, mytheresa.com had a higher revenue of $44,359,125 with 63,123 transactions and 8,424,248 sessions. rebag.com, on the other hand, reported a revenue of $8,889,656 from 16,107 transactions and 1,470,204 sessions. bergdorfgoodman.com and cettire.com also showcased strong performances with revenues of $28,689,265 and $30,474,792, respectively. While each competitor had its strengths, prada.com held its ground with a competitive AOV range and conversion rate, indicating a solid performance in the luxury fashion e-commerce market.

mytheresa.com screenshot
#1 mytheresa.com
44.4M
Revenue
8.4M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rebag.com screenshot
#2 rebag.com
8.9M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
bergdorfgoodman.com screenshot
#3 bergdorfgoodman.com
28.7M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
cettire.com screenshot
#4 cettire.com
30.5M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
sunglasshut.com screenshot
#5 sunglasshut.com
7.3M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
prada.com vs top market performers
prada.com
top retailers
conversion rate vs average order value for prada.com and its competitors
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Revenue share by device at prada.com

In January large majority of sales on prada.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on prada.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prada.com channels

Identify top traffic channels that drive growth for prada.comand discover how performance of traffic channels has changed over time.

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prada.com Google Ads spend

Evaluate prada.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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prada.com devices

Review prada.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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prada.com top markets

Explore prada.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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prada.com country & global rank

Assess the ranking of prada.com among other retailers within its primary country and worldwide.

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