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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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35.1M
Revenue
Jul 26
5.5M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$600-700
AOV
Jul 26
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Discover all PRADA collections for men and women and buy luxury clothing, shoes and accessories online on our official website and in store.

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prada.com Annual Revenue and Growth

prada.com's annual sales on its online store amounted to $413.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$413.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
prada.com revenue by year

prada.com's monthly revenueOVER TIME
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Over the past three months, prada.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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prada.com revenue decline for last six months
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OVERVIEW
In the competitive landscape of fashion and apparel, prada.com generated $35.1 million in online sales for July 2026, significantly higher than the $71,300 that a typical fashion and apparel store earns monthly. With a conversion rate of 1.00-1.50%, prada.com falls within the typical fashion and apparel store range of 0.66% to 3.1%. The site's average order value (AOV) of $625-650 also exceeds the typical range of $84 to $403. Moreover, prada.com attracted 5.5 million sessions, vastly outpacing a typical fashion and apparel store's 28,400 sessions. These metrics illustrate prada.com’s distinctive position within its category, emphasizing its strong online presence and sales performance.
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prada.com competitors

The competitive set for prada.com includes mytheresa.com, rebag.com, bergdorfgoodman.com, cettire.com, and shoparticleconsignment.com. In July 2026, prada.com generated $35.1 million in revenue, ranking third among its peers, trailing cettire.com by $6.8 million. With 56,000 transactions, prada.com ranks fourth, lagging behind bergdorfgoodman.com by 29,500 transactions. It recorded 5.5 million sessions, placing it second, yet trailing mytheresa.com by 1.9 million sessions. The average order value (AOV) for prada.com is between $625 and $650, while its conversion rate ranges from 1.00% to 1.50%. In contrast, mytheresa.com has an AOV of $675-$700 and a lower conversion rate of 0.50%-1.00%. Meanwhile, cettire.com leads in revenue with $41.9 million and a conversion rate of 1.50%-2.00%. Overall, while prada.com maintains a strong position, it faces significant competition in revenue, transactions, and overall engagement.

mytheresa.com screenshot
#1 mytheresa.com
38.8M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
rebag.com screenshot
#2 rebag.com
13.3M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
shoparticleconsignment.com screenshot
#3 shoparticleconsignment.com
7.4K
Revenue
3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bergdorfgoodman.com screenshot
#4 bergdorfgoodman.com
34M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
cettire.com screenshot
#5 cettire.com
41.9M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
prada.com vs top market performers
prada.com
top retailers
conversion rate vs average order value for prada.com and its competitors
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Revenue share by device at prada.com

In July large majority of sales on prada.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on prada.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries prada.com operates in

prada.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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prada.com channels

Identify top traffic channels that drive growth for prada.comand discover how performance of traffic channels has changed over time.

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prada.com Google Ads spend

Evaluate prada.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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prada.com devices

Review prada.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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prada.com top markets

Explore prada.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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prada.com country & global rank

Assess the ranking of prada.com among other retailers within its primary country and worldwide.

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