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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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36.1M
Revenue
Aug 26
5.5M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$600-700
AOV
Aug 26
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Discover all PRADA collections for men and women and buy luxury clothing, shoes and accessories online on our official website and in store.

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prada.com Annual Revenue and Growth

prada.com's annual sales on its online store amounted to $413.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$413.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
prada.com revenue by year

prada.com's monthly revenueOVER TIME
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Over the past three months, prada.com revenue has experienced decline of 12%, compared to the preceding three months.

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prada.com revenue decline for last six months
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OVERVIEW
prada.com stands out in the fashion and apparel category, achieving $36.1 million in online sales for August 2026, a stark contrast to a typical fashion and apparel store, which generates around $87,900 monthly. Its conversion rate of 1.00-1.50% falls within the typical fashion and apparel store range of 0.65% to 3.1%. Additionally, prada.com’s average order value (AOV) is impressive at $625-650, well above the typical fashion and apparel store range of $84 to $408. With 5.5 million sessions, prada.com significantly surpasses a typical fashion and apparel store's 37,200 sessions, although it remains far behind the most-visited shein.com, which sees 279.5 million sessions.
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prada.com competitors

The competitive set includes prada.com, mytheresa.com, rebag.com, shoparticleconsignment.com, bergdorfgoodman.com, and cettire.com. In August 2026, prada.com generated $36.1 million in revenue from 57,300 transactions across 5.5 million sessions, yielding an average order value (AOV) of $625-650 and a conversion rate of 1.00-1.50%. While prada.com ranks third in revenue, it is outperformed by cettire.com, which leads with $42.9 million, and mytheresa.com, which follows closely at $37 million. In terms of transactions, prada.com ranks third again, trailing behind bergdorfgoodman.com, which has the highest with 86,300 transactions. However, prada.com ranks second for sessions, surpassing bergdorfgoodman.com’s 5.3 million. rebag.com trails in revenue with $12.3 million, while shoparticleconsignment.com shows minimal engagement with just $6,272 in revenue. Overall, prada.com maintains a strong position but faces stiff competition across various metrics.

mytheresa.com screenshot
#1 mytheresa.com
37M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
rebag.com screenshot
#2 rebag.com
12.3M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
shoparticleconsignment.com screenshot
#3 shoparticleconsignment.com
6.3K
Revenue
2.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bergdorfgoodman.com screenshot
#4 bergdorfgoodman.com
34.2M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
cettire.com screenshot
#5 cettire.com
42.9M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
prada.com vs top market performers
prada.com
top retailers
conversion rate vs average order value for prada.com and its competitors
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Revenue share by device at prada.com

In August large majority of sales on prada.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on prada.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries prada.com operates in

prada.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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prada.com channels

Identify top traffic channels that drive growth for prada.comand discover how performance of traffic channels has changed over time.

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prada.com Google Ads spend

Evaluate prada.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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prada.com devices

Review prada.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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prada.com top markets

Explore prada.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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prada.com country & global rank

Assess the ranking of prada.com among other retailers within its primary country and worldwide.

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