selfridges.com
Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.
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selfridges.com Annual Revenue and Growth
selfridges.com's annual sales on its online store amounted to $197.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
selfridges.com's monthly revenueOVER TIME
Over the past three months, selfridges.com revenue has experienced growth of 125%, compared to the preceding three months.
selfridges.com competitors
When comparing selfridges.com to its competitors in January 2026, we see that selfridges.com generated a revenue of $17,186,764 with 70,184 transactions and 5,521,481 sessions. The Average Order Value (AOV) ranged from $225-250, and the conversion rate was between 1.00-1.50%. In contrast, harrods.com had a revenue of $12,728,732 with 38,457 transactions and 4,081,523 sessions. Their AOV was higher at $325-350, but the conversion rate was lower at 0.50-1.00%. farfetch.com stood out with a revenue of $91,009,072, 298,985 transactions, and 27,048,312 sessions. Their AOV was $300-325, and the conversion rate matched selfridges.com at 1.00-1.50%. Overall, selfridges.com performed well in terms of revenue, transactions, and sessions compared to its competitors, showcasing a strong AOV and competitive conversion rate.
Revenue share by device at selfridges.com
In January large majority of sales on selfridges.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfridges.com channels
Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.
selfridges.com Google Ads spend
Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
selfridges.com devices
Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
