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Jun 2025
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Home/Insights/Retailers/selfridges.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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16.8M
Revenue
4.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com's revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced growth of 3.2%, compared to the preceding three months.

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selfridges.com revenue growth for last six months
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OVERVIEW
In June 2025, selfridges.com in the FASHION AND APPAREL industry had online sales revenue of $16,781,330 with a median of $77,815. Their conversion rate ranged from 1.00-1.50%, compared to a high of 3.04% and a low of 0.65% in the industry. The average order value (AOV) for selfridges.com was $250-275, while a high AOV in the industry was $405 and a low AOV was $80. They had 4,889,846 sessions, significantly lower than shein.com's 269,380,116 sessions, with a median of 31,714 sessions in the FASHION AND APPAREL category.
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selfridges.com competitors

In June 2025, selfridges.com generated a revenue of $16,781,330 from 65,701 transactions with a total of 4,889,846 sessions. Their average order value (AOV) falls between $250-$275, and their conversion rate is between 1.00-1.50%. Comparing selfridges.com to its competitors, farfetch.com stands out with a revenue of $75,384,257 from 228,901 transactions and 20,800,627 sessions. Their AOV ranges from $325-$350, with a similar conversion rate as selfridges.com. On the other hand, houseoffraser.co.uk generated $15,990,414 in revenue from 168,717 transactions and 5,181,725 sessions, with a lower AOV of $75-$100 but a higher conversion rate of 3.00-3.50%. harrods.com and harveynichols.com both have lower revenue compared to selfridges.com, while lyst.co.uk falls even further behind in terms of revenue, transactions, and sessions.

harrods.com screenshot
#1 harrods.com
9.9M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
farfetch.com screenshot
#2 farfetch.com
75.4M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
6M
Revenue
3.7M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
harveynichols.com screenshot
#4 harveynichols.com
7.1M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
16M
Revenue
5.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
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conversion rate vs average order value for selfridges.com and its competitors
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Revenue share by device at selfridges.com

In June large majority of sales on selfridges.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on selfridges.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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selfridges.com channels

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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