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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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13.3M
Revenue
May 26
4.8M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$225-250
AOV
May 26
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com Annual Revenue and Growth

selfridges.com's annual sales on its online store amounted to $209.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$209.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
selfridges.com revenue by year

selfridges.com's monthly revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced decline of 38%, compared to the preceding three months.

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selfridges.com revenue decline for last six months
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OVERVIEW
In May 2026, selfridges.com generated online sales revenue of $13,337,559 within the FASHION AND APPAREL industry, significantly surpassing the median of $74,720, although still far behind the industry leader shein.com at $869,380,784. The site achieved a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.18% but above the low end of 0.72%. Its average order value (AOV) ranged between $225-250, trailing behind the high of $405. With 4,789,259 sessions, selfridges.com also performed better than the median of 29,212, yet remains distant from shein.com's 309,473,559 sessions.
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selfridges.com competitors

In May 2026, selfridges.com generated a revenue of $13,337,559 from 58,140 transactions across 4,789,259 sessions, achieving an average order value (AOV) between $225-250 and a conversion rate of 1.00-1.50%. Competitor harrods.com saw higher revenue at $14,387,187 with a significantly higher AOV of $400-425, but fewer transactions (35,762) and sessions (3,520,935), resulting in a similar conversion rate of 1.00-1.50%. farfetch.com dominated revenue with $105,168,220, boasting an impressive transaction volume of 292,933, but a lower conversion rate of 0.50-1.00%. lyst.co.uk lagged with $6,105,142 and an AOV of $200-225, while harveynichols.com reported $6,639,888 in revenue with a higher conversion rate of 1.50-2.00%. houseoffraser.co.uk, however, had the highest conversion rate at 3.50-4.00% but only $12,392,034 in revenue.

harrods.com screenshot
#1 harrods.com
14.4M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
farfetch.com screenshot
#2 farfetch.com
105.2M
Revenue
32.2M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
6.1M
Revenue
3.6M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
harveynichols.com screenshot
#4 harveynichols.com
6.6M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
12.4M
Revenue
3.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
top retailers
conversion rate vs average order value for selfridges.com and its competitors
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Industries selfridges.com operates in

selfridges.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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selfridges.com channels

Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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