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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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14.6M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com's revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced growth of 2.2%, compared to the preceding three months.

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selfridges.com revenue growth for last six months
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OVERVIEW
In August 2025, selfridges.com in the FASHION AND APPAREL industry generated $14,578,537 in online sales revenue, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $250-275. The store had 4,510,459 sessions during the month. Comparatively, shein.com led the industry with online sales revenue of $865,065,186, a conversion rate of 3.01%, an AOV of $393, and 323,426,413 sessions. The median revenue in the industry was $77,469, with a median AOV of $75 and median sessions of 36,717.
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selfridges.com competitors

In August 2025, selfridges.com outperformed its competitors in terms of revenue, with $14,578,537 compared to harrods.com's $10,717,168, lyst.co.uk's $6,090,785, harveynichols.com's $5,035,559, and houseoffraser.co.uk's $16,472,896. selfridges.com also had the highest number of transactions at 58,243, surpassing harrods.com's 31,697, lyst.co.uk's 25,989, harveynichols.com's 24,017, and houseoffraser.co.uk's 175,584. Moreover, selfridges.com had a high number of sessions at 4,510,459, which was more than harrods.com's 3,378,059, lyst.co.uk's 3,871,848, harveynichols.com's 1,385,246, and houseoffraser.co.uk's 5,372,339. While selfridges.com's average order value (AOV) ranged between $250-$275 and conversion rate between 1.00-1.50, it faced stiff competition from farfetch.com, which had the highest revenue of $85,983,690, and houseoffraser.co.uk, which had the highest conversion rate of 3.00-3.50.

harrods.com screenshot
#1 harrods.com
10.7M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
farfetch.com screenshot
#2 farfetch.com
86M
Revenue
24.7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
6.1M
Revenue
3.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
harveynichols.com screenshot
#4 harveynichols.com
5M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
16.5M
Revenue
5.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
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conversion rate vs average order value for selfridges.com and its competitors
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Revenue share by device at selfridges.com

In August large majority of sales on selfridges.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on selfridges.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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selfridges.com channels

Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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