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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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14.2M
Revenue
Mar 26
5.4M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com Annual Revenue and Growth

selfridges.com's annual sales on its online store amounted to $197.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$197.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
selfridges.com revenue by year

selfridges.com's monthly revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced decline of 39%, compared to the preceding three months.

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selfridges.com revenue decline for last six months
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OVERVIEW
In March 2026, selfridges.com, operating in the FASHION AND APPAREL industry, generated $14,175,253 in online sales with a conversion rate of 1.00-1.50%, significantly lower than the industry high of 3.14%. The average order value (AOV) ranged between $225-250, compared to a high of $377. With 5,406,300 sessions, selfridges.com underperformed against the leading site, shein.com, which boasts 298,145,068 sessions. Overall, selfridges.com shows room for improvement, particularly in conversion and traffic, as the median online revenue in its sector is just $83,040.
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selfridges.com competitors

When comparing selfridges.com to its competitors in March 2026, it stands out with a revenue of $14,175,253 generated from 58,657 transactions and 5,406,300 sessions. Its average order value (AOV) ranges between $225-$250, with a conversion rate of 1.00-1.50%. In comparison, harrods.com has a revenue of $11,903,802 from 35,924 transactions and 3,893,639 sessions, with an AOV of $325-$350 and a conversion rate of 0.50-1.00%. farfetch.com leads with a revenue of $108,838,629 from 303,922 transactions and 27,582,483 sessions, offering an AOV of $350-$375 and a conversion rate of 1.00-1.50%. lyst.co.uk and harveynichols.com fall behind in revenue and transactions, while houseoffraser.co.uk has a lower AOV but a remarkably high conversion rate of 3.50-4.00%. Overall, selfridges.com competes strongly in the luxury retail market, particularly in terms of conversion rates and average order value.

harrods.com screenshot
#1 harrods.com
11.9M
Revenue
3.9M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
farfetch.com screenshot
#2 farfetch.com
108.8M
Revenue
27.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
6.3M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
harveynichols.com screenshot
#4 harveynichols.com
4.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
12.6M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
top retailers
conversion rate vs average order value for selfridges.com and its competitors
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brands overtime comparison

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selfridges.com channels

Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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