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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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16M
Revenue
Aug 26
5.3M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com Annual Revenue and Growth

selfridges.com's annual sales on its online store amounted to $209.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$209.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
selfridges.com revenue by year

selfridges.com's monthly revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced growth of 17%, compared to the preceding three months.

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selfridges.com revenue growth for last six months
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OVERVIEW
selfridges.com attracted 5.3 million sessions in August 2026, significantly higher than an average fashion and apparel store's 37,200 sessions. The website generated $16 million in online sales, compared to an average fashion and apparel store's $87,900 monthly revenue. Its conversion rate of 1.00-1.50% falls within the category's typical range of 0.65% to 3.1%. Additionally, selfridges.com reported an average order value (AOV) of $225-250, which is also within the typical range of $84 to $408 for the fashion and apparel category.
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selfridges.com competitors

In the competitive set of selfridges.com, harrods.com, farfetch.com, lyst.co.uk, harveynichols.com, and houseoffraser.co.uk, selfridges.com ranked third in revenue, generating $16 million from 68,700 transactions during August 2026. farfetch.com surpassed all competitors with a remarkable $144.7 million, while harrods.com followed with $19.6 million. In terms of sessions, selfridges.com led its competitors with 5.3 million, second only to farfetch.com’s 38.2 million. The average order value (AOV) for selfridges.com ranged from $225 to $250, which is competitive but trails harrods.com's AOV of $375 to $400. Conversion rates for selfridges.com were in the 1.00-1.50% range, comparable to harrods.com, but lower than harveynichols.com, which achieved 1.50-2.00%. Overall, selfridges.com maintains a solid market position within this set.

harrods.com screenshot
#1 harrods.com
19.6M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
farfetch.com screenshot
#2 farfetch.com
144.7M
Revenue
38.2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
8.6M
Revenue
5.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
harveynichols.com screenshot
#4 harveynichols.com
4.1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
10.6M
Revenue
4.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
top retailers
conversion rate vs average order value for selfridges.com and its competitors
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Industries selfridges.com operates in

selfridges.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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selfridges.com channels

Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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