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Jul 2025
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Home/Insights/Retailers/selfridges.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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15M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com's revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced growth of 14%, compared to the preceding three months.

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selfridges.com revenue growth for last six months
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OVERVIEW
For selfridges.com in the FASHION AND APPAREL industry, the revenue for online sales in July 2025 was $14,998,964 with a conversion rate of 1.00-1.50% and an AOV of $250-275. The store had 4,630,801 sessions during the month. The highest revenue in the category was $817,680,251 from shein.com, the highest conversion rate was 2.96%, and the highest AOV was $402. The store with the most sessions had 294,721,604 while the median sessions in the industry were 36,317, and the median revenue was $82,875.
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selfridges.com competitors

In July 2025, selfridges.com boasted a revenue of $14,998,964 with 59,637 transactions and 4,630,801 sessions, resulting in an average order value (AOV) of $250-$275 and a conversion rate of 1.00-1.50%. Compared to its competitors, selfridges.com performed admirably. harrods.com had a revenue of $9,936,718 with 27,994 transactions and 3,128,095 sessions, while farfetch.com excelled with $75,090,381 in revenue, 227,562 transactions, and 21,220,344 sessions. lyst.co.uk lagged behind with a revenue of $6,488,241, 27,144 transactions, and 4,015,183 sessions. harveynichols.com achieved a revenue of $6,274,912, 29,778 transactions, and 1,645,828 sessions, whereas houseoffraser.co.uk had a revenue of $16,185,023, 172,537 transactions, and 5,262,346 sessions, with the lowest AOV but highest conversion rate among the competitors. Despite stiff competition, selfridges.com holds its own in the online retail market.

harrods.com screenshot
#1 harrods.com
9.9M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
farfetch.com screenshot
#2 farfetch.com
75.1M
Revenue
21.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
6.5M
Revenue
4M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
harveynichols.com screenshot
#4 harveynichols.com
6.3M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
16.2M
Revenue
5.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
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conversion rate vs average order value for selfridges.com and its competitors
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Revenue share by device at selfridges.com

In July large majority of sales on selfridges.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on selfridges.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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selfridges.com channels

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selfridges.com Google Ads spend

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

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