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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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15M
Revenue
Jul 26
5.1M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com Annual Revenue and Growth

selfridges.com's annual sales on its online store amounted to $209.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$209.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
selfridges.com revenue by year

selfridges.com's monthly revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced growth of 9%, compared to the preceding three months.

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selfridges.com revenue growth for last six months
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OVERVIEW
selfridges.com attracted 5.1 million sessions in July 2026, generating $15 million in online sales revenue. An average fashion and apparel store generates around $71,300 a month, while the largest, shein.com, generates $881.5 million. The conversion rate for selfridges.com stands at 1.00-1.50%, which is within the typical range of 0.66% to 3.1%. Additionally, the average order value (AOV) is $225-250, aligning with the category's typical range of $84 to $403.
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selfridges.com competitors

The competitive set for selfridges.com includes harrods.com, farfetch.com, lyst.co.uk, harveynichols.com, and houseoffraser.co.uk. In July 2026, selfridges.com generated $15 million in revenue from 65,500 transactions and 5.1 million sessions, with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. Compared to its competitors, selfridges.com ranks third in revenue, trailing farfetch.com by $111.4 million. While it has more sessions than harrods.com, it still falls short by 28.7 million sessions compared to farfetch.com, which leads the market with 33.8 million sessions. In terms of transactions, selfridges.com also ranks third, behind farfetch.com by 298,000 transactions. Overall, selfridges.com performs competitively but faces significant gaps compared to top players.

harrods.com screenshot
#1 harrods.com
16.5M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
farfetch.com screenshot
#2 farfetch.com
126.4M
Revenue
33.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
8.2M
Revenue
4.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
harveynichols.com screenshot
#4 harveynichols.com
5.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
12.6M
Revenue
3.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
top retailers
conversion rate vs average order value for selfridges.com and its competitors
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Industries selfridges.com operates in

selfridges.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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selfridges.com channels

Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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