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May 2025
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Home/Insights/Retailers/selfridges.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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16.9M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com's revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced decline of 18%, compared to the preceding three months.

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selfridges.com revenue decline for last six months
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OVERVIEW
In May 2025, selfridges.com in the FASHION AND APPAREL industry reported online sales revenue of $16,891,133, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $250-275. The store had 4,441,923 sessions during the month. Comparatively, shein.com is the largest online store with revenue of $731,622,726 and 224,142,058 sessions. The highest conversion rate in the industry is 3.09%, while the lowest is 0.67%. A very high AOV is $415, and a very low AOV is $82, with the median AOV being $81,783 and the median sessions being 33,223.
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selfridges.com competitors

In May 2025, selfridges.com generated a revenue of $16,891,133 from 63,780 transactions and 4,441,923 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, farfetch.com leads with a revenue of $88,260,840 from 251,431 transactions and 20,457,947 sessions, with an AOV of $350-375 and a similar conversion rate. houseoffraser.co.uk follows closely behind selfridges.com in revenue with $15,324,662 but has a higher conversion rate of 3.50-4.00% despite a lower AOV of $75-100. harrods.com and harveynichols.com also perform well, each with their strengths in revenue, transactions, and AOV, while lyst.co.uk lags slightly behind in revenue and conversion rate despite a decent AOV. Overall, selfridges.com holds its own among its competitors, particularly in terms of revenue and transactions.

harrods.com screenshot
#1 harrods.com
9.1M
Revenue
2.5M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
farfetch.com screenshot
#2 farfetch.com
88.3M
Revenue
20.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
6.3M
Revenue
3.7M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
harveynichols.com screenshot
#4 harveynichols.com
6.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
15.3M
Revenue
4.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
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conversion rate vs average order value for selfridges.com and its competitors
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Revenue share by device at selfridges.com

In May large majority of sales on selfridges.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.

In May large majority of sales on selfridges.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.
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brands overtime comparison

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selfridges.com channels

Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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