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Sep 2026
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Home/Insights/Retailers/selfridges.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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18.1M
Revenue
Sep 26
4.8M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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Selfridges.com is an online retail platform that offers a wide range of fashionable products. The website sells clothing, accessories, beauty and grooming products, home decor items, and high-quality gifts. With a diverse selection of internationally recognized brands, shoppers can find trendy and luxurious items conveniently delivered to their doorstep.

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selfridges.com Annual Revenue and Growth

selfridges.com's annual sales on its online store amounted to $209.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$209.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
selfridges.com revenue by year

selfridges.com's monthly revenueOVER TIME
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Over the past three months, selfridges.com revenue has experienced growth of 27%, compared to the preceding three months.

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selfridges.com revenue growth for last six months
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OVERVIEW
selfridges.com attracted 4.8 million sessions in September 2026, significantly outpacing an average fashion and apparel store's 26,000 sessions. The site generated $18.1 million in online sales, far exceeding the average of $63,500. Its conversion rate, ranging from 1.50-2.00%, is within the typical range of 0.67% to 3.16%. Additionally, selfridges.com boasts an average order value (AOV) of $225-250, which is also within the typical range of $79 to $406 for the fashion and apparel category.
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selfridges.com competitors

In the competitive landscape of luxury retail, selfridges.com, harrods.com, farfetch.com, lyst.co.uk, harveynichols.com, and houseoffraser.co.uk vie for market share. As of September 2026, selfridges.com generated $18.1 million in revenue from 76,600 transactions across 4.8 million sessions, with an AOV of $225-250 and a conversion rate of 1.50-2.00%. It ranks third in revenue, transactions, and sessions behind farfetch.com, which leads significantly with $139.9 million in revenue, 390,000 transactions, and 33.9 million sessions. harrods.com follows closely with $20 million in revenue, while lyst.co.uk trails at $8.1 million. Notably, selfridges.com and harveynichols.com share a conversion rate of 1.50-2.00%, both outperforming lyst.co.uk's lower rate. Overall, selfridges.com maintains a strong position in this competitive set.

harrods.com screenshot
#1 harrods.com
20M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
farfetch.com screenshot
#2 farfetch.com
139.9M
Revenue
33.9M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
lyst.co.uk screenshot
#3 lyst.co.uk
8.1M
Revenue
4.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
harveynichols.com screenshot
#4 harveynichols.com
3.1M
Revenue
887.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
houseoffraser.co.uk screenshot
#5 houseoffraser.co.uk
11.8M
Revenue
3.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
selfridges.com vs top market performers
selfridges.com
top retailers
conversion rate vs average order value for selfridges.com and its competitors
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Industries selfridges.com operates in

selfridges.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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selfridges.com channels

Identify top traffic channels that drive growth for selfridges.comand discover how performance of traffic channels has changed over time.

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selfridges.com Google Ads spend

Evaluate selfridges.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfridges.com devices

Review selfridges.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfridges.com top markets

Explore selfridges.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfridges.com country & global rank

Assess the ranking of selfridges.com among other retailers within its primary country and worldwide.

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