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Aug 2025
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Home/Insights/Retailers/primalkitchen.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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211.7K
Revenue
Aug 25
158.3K
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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Primalkitchen.com is an online retail platform offering a variety of food products. They sell items such as sauces, dressings, oils, and snacks. With a focus on high-quality ingredients, they aim to provide customers with healthy and flavorful options. The website also provides information on recipes and wellness content.

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primalkitchen.com Annual Revenue and Growth

primalkitchen.com's annual sales on its online store amounted to $6.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primalkitchen.com revenue by year

primalkitchen.com's monthly revenueOVER TIME
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Over the past three months, primalkitchen.com revenue has experienced decline of 34%, compared to the preceding three months.

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primalkitchen.com revenue decline for last six months
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OVERVIEW
In August 2025, primalkitchen.com in the FOOD AND DRINK industry had a revenue of $211,667, a conversion rate of 2.50-3.00%, an AOV of $25-50, and 158,256 sessions. Compared to the median revenue of $39,584, the store performed well. However, it lagged behind the highest revenue of $338,531,978 from kroger.com. The conversion rate was lower than the very high rate of 5.2% and higher than the very low rate of 1.29%. The AOV fell within the range of $46 to $181, with room for improvement. Despite having fewer sessions compared to kroger.com's 46,280,628, primalkitchen.com attracted a decent amount of traffic above the median of 15,627 sessions.
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primalkitchen.com competitors

In August 2025, primalkitchen.com outperformed its competitors in terms of revenue, with a total of $211,667. Among its competitors, vitalproteins.com had the highest revenue at $399,605, followed by chosenfoods.com at $61,061. In the number of transactions, primalkitchen.com had 4,519, ranking second after vitalproteins.com with 7,258 transactions. In sessions, primalkitchen.com had 158,256, placing it in the middle of the pack compared to its competitors. The average order value (AOV) for primalkitchen.com fell within the range of $25-50, consistent with most of its competitors. The conversion rate for primalkitchen.com was between 2.50-3.00%, tying with vitalproteins.com for the highest rate among the competitors listed. Overall, primalkitchen.com demonstrated strong performance in revenue and conversion rate, positioning itself competitively within the market.

chosenfoods.com screenshot
#1 chosenfoods.com
61.1K
Revenue
66.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
chomps.com screenshot
#2 chomps.com
63.6K
Revenue
365.8K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
vitalproteins.com screenshot
#3 vitalproteins.com
399.6K
Revenue
284.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
furtherfood.com screenshot
#4 furtherfood.com
23.2K
Revenue
45.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
peopleschoicebeefjerky.com screenshot
#5 peopleschoicebeefjerky.com
51.5K
Revenue
136.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
primalkitchen.com vs top market performers
primalkitchen.com
top retailers
conversion rate vs average order value for primalkitchen.com and its competitors
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Revenue share by device at primalkitchen.com

In August large majority of sales on primalkitchen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on primalkitchen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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primalkitchen.com channels

Identify top traffic channels that drive growth for primalkitchen.comand discover how performance of traffic channels has changed over time.

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primalkitchen.com Google Ads spend

Evaluate primalkitchen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primalkitchen.com devices

Review primalkitchen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primalkitchen.com top markets

Explore primalkitchen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primalkitchen.com country & global rank

Assess the ranking of primalkitchen.com among other retailers within its primary country and worldwide.

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