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Dec 2025
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Home/Insights/Retailers/primavini.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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51.3K
Revenue
Dec 25
5.8K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Primavini.com is an online platform that specializes in selling various types of wines sourced from vineyards around the world. The website also offers an extensive collection of wine accessories and related products. Users can conveniently browse, select, and make purchases on the platform, catering to wine enthusiasts and connoisseurs.

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primavini.com Annual Revenue and Growth

primavini.com's annual sales on its online store amounted to $819.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$819.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primavini.com revenue by year

primavini.com's monthly revenueOVER TIME
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Over the past three months, primavini.com revenue has experienced decline of 12%, compared to the preceding three months.

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primavini.com revenue decline for last six months
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OVERVIEW
In December 2025, primavini.com generated online sales revenue of $51,251, surpassing the FOOD AND DRINK median of $43,769, with a strong conversion rate of 4.50-5.00%, close to the high benchmark of 4.84%. The site's average order value (AOV) ranged from $175 to $200, well below the category leader's AOV of $265, while attracting 5,773 sessions, significantly less than the median of 11,175 sessions in its industry, indicating room for growth compared to totalwine.com's staggering 16,159,312 sessions, the largest in the category with revenue hitting $144,251,557.
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primavini.com competitors

In December 2025, primavini.com reported a revenue of $51,251 from 270 transactions and 5,773 sessions, with an Average Order Value (AOV) range of $175-200 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, redneckwinecompany.com had a revenue of $164,246 from 1,035 transactions and 17,201 sessions, with an AOV of $150-175 and a conversion rate of 6.00-6.50%. fpwm.com had similar revenue to primavini.com at $51,455 but with fewer transactions (260) and sessions (10,501), and a lower conversion rate of 2.00-2.50%. On the higher end, flatiron-wines.com generated $2,816,035 in revenue from 5,933 transactions and 104,203 sessions, with a high AOV of $450-475 and a conversion rate of 5.50-6.00%. Overall, primavini.com falls in the mid-range in terms of revenue, transactions, and conversion rate compared to its competitors in the wine and spirits industry.

redneckwinecompany.com screenshot
#1 redneckwinecompany.com
164.2K
Revenue
17.2K
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
fpwm.com screenshot
#2 fpwm.com
51.5K
Revenue
10.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
whwc.com screenshot
#3 whwc.com
483.8K
Revenue
58.7K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
flatiron-wines.com screenshot
#4 flatiron-wines.com
2.8M
Revenue
104.2K
Sessions
5.5-6.0%
Conv. rate
$400-500
AOV
siptequila.com screenshot
#5 siptequila.com
574.3K
Revenue
117.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
primavini.com vs top market performers
primavini.com
top retailers
conversion rate vs average order value for primavini.com and its competitors
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Revenue share by device at primavini.com

In December large majority of sales on primavini.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on primavini.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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primavini.com channels

Identify top traffic channels that drive growth for primavini.comand discover how performance of traffic channels has changed over time.

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primavini.com Google Ads spend

Evaluate primavini.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primavini.com devices

Review primavini.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primavini.com top markets

Explore primavini.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primavini.com country & global rank

Assess the ranking of primavini.com among other retailers within its primary country and worldwide.

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