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Sep 2025
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Home/Insights/Retailers/promgirl.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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264.9K
Revenue
Sep 25
410.5K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Promgirl.com is an online platform offering a wide selection of deisgner dresses for prom, formal events, and special occasions. The site boasts an extensive inventory featuring various styles, colors, and sizes to cater to diverse fashion preferences. Additionally, they offer accessories and shoes to complete a stylish ensemble.

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promgirl.com Annual Revenue and Growth

promgirl.com's annual sales on its online store amounted to $3.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
promgirl.com revenue by year

promgirl.com's monthly revenueOVER TIME
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Over the past three months, promgirl.com revenue has experienced decline of 49%, compared to the preceding three months.

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promgirl.com revenue decline for last six months
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OVERVIEW
In September 2025, promgirl.com generated $264,908 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,931, but lagging behind industry leader shein.com at $819,580,923. With a conversion rate between 0.00-0.50%, promgirl.com is below the high of 3.2% but above the low of 0.68%. The average order value (AOV) ranged from $175-200, falling short of the category's high AOV of $382 and above the low of $73. The site attracted 410,493 sessions, far exceeding the median of 34,221 yet dwarfed by shein.com's impressive 297,137,690 sessions.
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promgirl.com competitors

In September 2025, promgirl.com generated a revenue of $264,908 with 1,435 transactions and 410,493 sessions, resulting in an average order value (AOV) of $175-$200 and a conversion rate of 0.00-0.50%. In comparison, peachesboutique.com had a revenue of $76,615 with 136 transactions and 36,191 sessions, an AOV of $550-$575, and a similar conversion rate. simplydresses.com had a revenue of $12,500 with 72 transactions and 39,056 sessions, an AOV of $150-$175, and a conversion rate of 0.00-0.50%. jovani.com outperformed with a revenue of $762,435, 1,471 transactions, 95,613 sessions, an AOV of $500-$525, and a conversion rate of 1.50-2.00%. The Dress Outlet and Couture Candy also showed higher revenue, transactions, sessions, and AOV compared to promgirl.com, indicating they are performing better in the market.

peachesboutique.com screenshot
#1 peachesboutique.com
76.6K
Revenue
36.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
simplydresses.com screenshot
#2 simplydresses.com
12.5K
Revenue
39.1K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
jovani.com screenshot
#3 jovani.com
762.4K
Revenue
95.6K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
thedressoutlet.com screenshot
#4 thedressoutlet.com
368.3K
Revenue
176.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
couturecandy.com screenshot
#5 couturecandy.com
808.4K
Revenue
226.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
promgirl.com vs top market performers
promgirl.com
top retailers
conversion rate vs average order value for promgirl.com and its competitors
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Revenue share by device at promgirl.com

In September large majority of sales on promgirl.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on promgirl.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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promgirl.com channels

Identify top traffic channels that drive growth for promgirl.comand discover how performance of traffic channels has changed over time.

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promgirl.com Google Ads spend

Evaluate promgirl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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promgirl.com devices

Review promgirl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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promgirl.com top markets

Explore promgirl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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promgirl.com country & global rank

Assess the ranking of promgirl.com among other retailers within its primary country and worldwide.

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