lulus.com
Lulus.com is an e-commerce platform offering a wide range of fashionable clothing and accessories for women. Their products include dresses, tops, bottoms, shoes, and various accessories. The online store provides a user-friendly shopping experience and showcases an extensive collection of trendy and affordable fashion items.
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lulus.com Annual Revenue and Growth
lulus.com's annual sales on its online store amounted to $230.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
lulus.com's monthly revenueOVER TIME
Over the past three months, lulus.com revenue has experienced decline of 17%, compared to the preceding three months.
lulus.com competitors
In July 2026, lulus.com stands out with the second-highest revenue of $21.9 million among its competitors, trailing only behind asos.com by $73 million. While lulus.com has fewer transactions (178,000) compared to asos.com's 709,000, it ranks third overall. Additionally, lulus.com boasts 7.8 million sessions, again placing it second, but it falls short of asos.com's 70.5 million by 62.7 million. Notably, lulus.com achieves a conversion rate of 2.00-2.50%, which is lower than prettylittlething.us (2.50-3.00%) and boohoo.com (3.00-3.50%), yet still higher than windsorstore.com (1.50-2.00%) and davidsbridal.com (1.00-1.50%). The average order value (AOV) for lulus.com is competitively positioned at $100-125, compared to competitors like davidsbridal.com, which has an AOV of $150-175. Overall, lulus.com maintains a strong presence but faces tough competition, particularly from asos.com.
Revenue share by device at lulus.com
In July large majority of sales on lulus.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lulus.com operates in
lulus.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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lulus.com channels
Identify top traffic channels that drive growth for lulus.comand discover how performance of traffic channels has changed over time.
lulus.com Google Ads spend
Evaluate lulus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulus.com devices
Review lulus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
