lulus.com
Lulus.com is an e-commerce platform offering a wide range of fashionable clothing and accessories for women. Their products include dresses, tops, bottoms, shoes, and various accessories. The online store provides a user-friendly shopping experience and showcases an extensive collection of trendy and affordable fashion items.
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lulus.com Annual Revenue and Growth
lulus.com's annual sales on its online store amounted to $317.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
lulus.com's monthly revenueOVER TIME
Over the past three months, lulus.com revenue has experienced decline of 42%, compared to the preceding three months.
lulus.com competitors
In August 2025, lulus.com reported a revenue of $16,064,629 with 166,568 transactions and 7,604,390 sessions. Their average order value (AOV) ranged from $75 to $100, and their conversion rate was between 2.00% and 2.50%. Comparing lulus.com to its competitors, prettylittlething.us had a revenue of $8,094,256, 78,807 transactions, and 2,860,506 sessions, with a higher AOV of $100-$125 and a conversion rate of 2.50% to 3.00%. boohoo.com also had a similar revenue to lulus.com at $9,336,300, with slightly more transactions and sessions, a lower AOV of $50-$75, but a comparable conversion rate of 2.50% to 3.00%. In contrast, asos.com had significantly higher revenue at $110,785,627, with a much larger number of transactions and sessions, a higher AOV of $125-$150, but a lower conversion rate of 1.00% to 1.50%. Overall, lulus.com maintains a strong position among its competitors in terms of revenue and conversion rate, with a competitive AOV.
Revenue share by device at lulus.com
In August large majority of sales on lulus.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulus.com channels
Identify top traffic channels that drive growth for lulus.comand discover how performance of traffic channels has changed over time.
lulus.com Google Ads spend
Evaluate lulus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulus.com devices
Review lulus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
