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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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17.4M
Revenue
Sep 25
9.2M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Lulus.com is an e-commerce platform offering a wide range of fashionable clothing and accessories for women. Their products include dresses, tops, bottoms, shoes, and various accessories. The online store provides a user-friendly shopping experience and showcases an extensive collection of trendy and affordable fashion items.

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lulus.com Annual Revenue and Growth

lulus.com's annual sales on its online store amounted to $317.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$317.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lulus.com revenue by year

lulus.com's monthly revenueOVER TIME
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Over the past three months, lulus.com revenue has experienced decline of 29%, compared to the preceding three months.

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lulus.com revenue decline for last six months
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OVERVIEW
In September 2025, lulus.com generated $17,431,620 in online sales, significantly above the FASHION AND APPAREL median of $74,931, with sessions reaching 9,155,004 compared to the median of 34,221. Their conversion rate stood between 2.00-2.50%, lower than the high benchmark of 3.2% but above the low of 0.68%. The average order value (AOV) ranged from $75-100, near the low end of the industry spectrum, which sees highs of $382. Notably, lulus.com remains a competitive player within its category despite being dwarfed by market leader shein.com, which reported revenue of $819,580,923.
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lulus.com competitors

In September 2025, lulus.com outperformed its competitors in terms of revenue, with a total of $17,431,620. While prettylittlething.us had a revenue of $7,889,464, windsorstore.com generated $6,340,336, boohoo.com made $10,027,347, asos.com had a revenue of $106,131,166, and davidsbridal.com brought in $12,064,620. In terms of transactions, lulus.com had 184,089 transactions, which was more than prettylittlething.us (79,750), windsorstore.com (81,140), boohoo.com (172,452), asos.com (757,633), and davidsbridal.com (93,677). Additionally, lulus.com had a higher number of sessions compared to most competitors, with 9,155,004 sessions. Overall, lulus.com demonstrated strong performance in revenue, transactions, and sessions, positioning itself as a leader among its competitors in the online fashion retail industry.

prettylittlething.us screenshot
#1 prettylittlething.us
7.9M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
windsorstore.com screenshot
#2 windsorstore.com
6.3M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#3 boohoo.com
10M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#4 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davidsbridal.com screenshot
#5 davidsbridal.com
12.1M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lulus.com vs top market performers
lulus.com
top retailers
conversion rate vs average order value for lulus.com and its competitors
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Revenue share by device at lulus.com

In September large majority of sales on lulus.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lulus.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulus.com channels

Identify top traffic channels that drive growth for lulus.comand discover how performance of traffic channels has changed over time.

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lulus.com Google Ads spend

Evaluate lulus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lulus.com devices

Review lulus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lulus.com top markets

Explore lulus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lulus.com country & global rank

Assess the ranking of lulus.com among other retailers within its primary country and worldwide.

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