Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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23.4M
Revenue
9.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Lulus.com is an e-commerce platform offering a wide range of fashionable clothing and accessories for women. Their products include dresses, tops, bottoms, shoes, and various accessories. The online store provides a user-friendly shopping experience and showcases an extensive collection of trendy and affordable fashion items.

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lulus.com's revenueOVER TIME
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Over the past three months, lulus.com revenue has experienced growth of 58%, compared to the preceding three months.

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lulus.com revenue growth for last six months
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OVERVIEW
In May 2025, lulus.com in the FASHION AND APPAREL industry generated online sales revenue of $23,402,166, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The store recorded 9,176,572 sessions during the month. Comparatively, shein.com led the industry with revenue of $731,622,726, a conversion rate of 3.09%, and an AOV of $415, attracting 224,142,058 sessions. The industry's median revenue was $81,783, conversion rate was 0.67-3.09%, AOV was $82-$415, and sessions ranged from 33,223 to 224,142,058.
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lulus.com competitors

In May 2025, lulus.com generated $23,402,166 in revenue from 227,973 transactions with 9,176,572 sessions. The average order value (AOV) for Lulus ranged from $100-125, and their conversion rate was between 2.00-2.50%. Comparing lulus.com to its competitors, asos.com led the pack with $99,695,645 in revenue, 674,560 transactions, and 60,493,121 sessions. Their AOV was higher at $125-150, but their conversion rate was lower at 1.00-1.50%. prettylittlething.us followed with $8,251,153 in revenue, 77,847 transactions, and 2,854,511 sessions, boasting a similar AOV to Lulus. boohoo.com had a higher number of transactions at 231,829, with a lower AOV of $50-75, but a similar conversion rate to Lulus. Overall, lulus.com positioned itself as a strong competitor within the online fashion industry, especially in terms of conversion rate and AOV.

prettylittlething.us screenshot
#1 prettylittlething.us
8.3M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
windsorstore.com screenshot
#2 windsorstore.com
5.3M
Revenue
4.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#3 boohoo.com
14.7M
Revenue
8.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#4 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
davidsbridal.com screenshot
#5 davidsbridal.com
8.5M
Revenue
4.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lulus.com vs top market performers
lulus.com
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conversion rate vs average order value for lulus.com and its competitors
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Revenue share by device at lulus.com

In May large majority of sales on lulus.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on lulus.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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brands overtime comparison

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lulus.com channels

Identify top traffic channels that drive growth for lulus.comand discover how performance of traffic channels has changed over time.

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lulus.com Google Ads spend

Evaluate lulus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lulus.com devices

Review lulus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lulus.com top markets

Explore lulus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lulus.com country & global rank

Assess the ranking of lulus.com among other retailers within its primary country and worldwide.

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