lulus.com
Lulus.com is an e-commerce platform offering a wide range of fashionable clothing and accessories for women. Their products include dresses, tops, bottoms, shoes, and various accessories. The online store provides a user-friendly shopping experience and showcases an extensive collection of trendy and affordable fashion items.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lulus.com Annual Revenue and Growth
lulus.com's annual sales on its online store amounted to $317.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
lulus.com's monthly revenueOVER TIME
Over the past three months, lulus.com revenue has experienced decline of 8%, compared to the preceding three months.
lulus.com competitors
In October 2025, lulus.com stood out with a revenue of $16,976,863 from 179,424 transactions and 7,250,455 sessions. The average order value (AOV) ranged between $75-100, with a conversion rate of 2.00-2.50%. Comparing it to its competitors, prettylittlething.us generated $7,703,866 revenue from 78,015 transactions and 2,884,351 sessions, with a slightly higher conversion rate of 2.50-3.00%. windsorstore.com had $6,502,273 in revenue from 86,062 transactions and 4,759,721 sessions, with a conversion rate of 1.50-2.00%. boohoo.com recorded $15,047,373 in revenue from 258,977 transactions and 6,850,315 sessions, boasting a higher conversion rate of 3.50-4.00%. asos.com led the pack with a revenue of $127,814,446 from 903,675 transactions and 54,747,830 sessions, offering an AOV of $125-150 and a conversion rate of 1.50-2.00%. David's Bridal followed closely behind with $12,560,294 in revenue from 96,763 transactions and 3,309,229 sessions, showcasing an AOV of $125-150 and a conversion rate of 2.50-3.00%.
Revenue share by device at lulus.com
In October large majority of sales on lulus.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
lulus.com channels
Identify top traffic channels that drive growth for lulus.comand discover how performance of traffic channels has changed over time.
lulus.com Google Ads spend
Evaluate lulus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulus.com devices
Review lulus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
