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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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21.5M
Revenue
May 26
9.7M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Lulus.com is an e-commerce platform offering a wide range of fashionable clothing and accessories for women. Their products include dresses, tops, bottoms, shoes, and various accessories. The online store provides a user-friendly shopping experience and showcases an extensive collection of trendy and affordable fashion items.

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lulus.com Annual Revenue and Growth

lulus.com's annual sales on its online store amounted to $230.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$230.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lulus.com revenue by year

lulus.com's monthly revenueOVER TIME
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Over the past three months, lulus.com revenue has experienced growth of 96%, compared to the preceding three months.

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lulus.com revenue growth for last six months
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OVERVIEW
In May 2026, lulus.com generated $21,522,314 in online sales, significantly lower than the FASHION AND APPAREL median of $74,720, while facing fierce competition from shein.com, which led the category with $869,380,784. The site's conversion rate ranged from 2.00-2.50%, trailing behind the industry high of 3.18%, with an average order value (AOV) between $100-125, below the high of $405. With 9,651,931 sessions, lulus.com saw considerable traffic, yet this number was dwarfed by shein.com’s staggering 309,473,559 sessions, highlighting challenges in standing out within a competitive marketplace.
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lulus.com competitors

In May 2026, lulus.com outperformed several competitors with a revenue of $21,522,314 from 210,752 transactions across 9,651,931 sessions, yielding a conversion rate of 2.00-2.50%. In comparison, prettylittlething.us generated $7,621,284 with 71,529 transactions and a higher conversion rate of 2.50-3.00%. windsorstore.com struggled with only $3,284,907 in revenue and a low conversion rate of 0.50-1.00%. boohoo.com achieved $14,639,620 and had a better conversion rate of 3.00-3.50%, although with a lower average order value (AOV) of $50-75. Meanwhile, asos.com dominated with $91,596,950 in revenue but a lower conversion rate of 1.00-1.50%. Lastly, davidsbridal.com earned $10,368,558 with an AOV of $125-150, also falling short in conversion rates. Overall, lulus.com stands out for its balance of revenue, transactions, and competitive conversion rates.

prettylittlething.us screenshot
#1 prettylittlething.us
7.6M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
windsorstore.com screenshot
#2 windsorstore.com
3.3M
Revenue
4.2M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#3 boohoo.com
14.6M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
asos.com screenshot
#4 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
davidsbridal.com screenshot
#5 davidsbridal.com
10.4M
Revenue
5.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lulus.com vs top market performers
lulus.com
top retailers
conversion rate vs average order value for lulus.com and its competitors
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Revenue share by device at lulus.com

In May large majority of sales on lulus.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on lulus.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lulus.com operates in

lulus.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lulus.com channels

Identify top traffic channels that drive growth for lulus.comand discover how performance of traffic channels has changed over time.

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lulus.com Google Ads spend

Evaluate lulus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lulus.com devices

Review lulus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lulus.com top markets

Explore lulus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lulus.com country & global rank

Assess the ranking of lulus.com among other retailers within its primary country and worldwide.

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