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Apr 2026
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Home/Insights/Retailers/purenature.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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124.8K
Revenue
Apr 26
57.1K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Purenature.de is a website that focuses on selling environmentally-friendly products. Their extensive range includes organic food, home and cleaning supplies, natural cosmetics, and eco-friendly household items. With a commitment to sustainable living, they offer a diverse selection of ethically sourced products for customers seeking healthier and greener alternatives.

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purenature.de Annual Revenue and Growth

purenature.de's annual sales on its online store amounted to $2.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
purenature.de revenue by year

purenature.de's monthly revenueOVER TIME
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Over the past three months, purenature.de revenue has experienced decline of 56%, compared to the preceding three months.

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purenature.de revenue decline for last six months
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OVERVIEW
In April 2026, purenature.de, operating in the health sector, generated $124,779 in online sales, surpassing the median revenue of $84,099. Its conversion rate ranged from 3.00% to 3.50%, approaching the high benchmark of 4.81%, while its average order value (AOV) fell between $50 and $75, below the sector's high of $364. With 57,102 sessions, purenature.de performed well against the median of 24,080 but lagged significantly behind industry leader walgreens.com, which boasts $113,112,734 in revenue and over 59 million sessions, highlighting areas for potential growth and optimization in performance metrics.
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purenature.de competitors

In April 2026, purenature.de reported a revenue of $124,779 with a transaction count of 1,831 across 57,102 sessions, achieving an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In contrast, hessnatur.com led the field with a staggering revenue of $7,534,331 from 55,282 transactions over 1,262,359 sessions, an AOV of $125-150, and a conversion rate of 4.00-4.50%. Notably, avocadostore.de generated $973,094 with a higher AOV of $100-125, but a lower conversion rate of 0.50-1.00%. violey.com and waschbaer.de showed revenues of $709,816 and $265,106, respectively, with AOVs of $250-275 and $100-125. oeko-planet.com had a modest revenue of $155,997 but achieved a higher AOV of $225-250 and a conversion rate of 2.00-2.50%. Overall, purenature.de faces significant competition from its more established peers.

avocadostore.de screenshot
#1 avocadostore.de
973.1K
Revenue
964.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
oeko-planet.com screenshot
#2 oeko-planet.com
156K
Revenue
29K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
violey.com screenshot
#3 violey.com
709.8K
Revenue
89.8K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
hessnatur.com screenshot
#4 hessnatur.com
7.5M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
waschbaer.de screenshot
#5 waschbaer.de
265.1K
Revenue
125.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
purenature.de vs top market performers
purenature.de
top retailers
conversion rate vs average order value for purenature.de and its competitors
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Revenue share by device at purenature.de

In April large majority of sales on purenature.de, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In April large majority of sales on purenature.de, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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purenature.de channels

Identify top traffic channels that drive growth for purenature.deand discover how performance of traffic channels has changed over time.

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purenature.de Google Ads spend

Evaluate purenature.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purenature.de devices

Review purenature.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purenature.de top markets

Explore purenature.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purenature.de country & global rank

Assess the ranking of purenature.de among other retailers within its primary country and worldwide.

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