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Dec 2025
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Home/Insights/Retailers/waschbaer.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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331.2K
Revenue
Dec 25
148.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Waschbaer.de is an online platform that sells a variety of products. The website offers a wide range of eco-friendly and sustainable items, including household goods, clothing, personal care products, and accessories. The emphasis lies on ethical production methods, fair trade principles, and environmentally-responsible materials, catering to conscious consumers.

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waschbaer.de Annual Revenue and Growth

waschbaer.de's annual sales on its online store amounted to $17.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
waschbaer.de revenue by year

waschbaer.de's monthly revenueOVER TIME
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Over the past three months, waschbaer.de revenue has experienced decline of 61%, compared to the preceding three months.

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waschbaer.de revenue decline for last six months
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OVERVIEW
In December 2025, waschbaer.de generated $331,239 in revenue, significantly surpassing the e-commerce and shopping median of $110,409, yet trailing behind the industry leader qvc.com at $151,023,785. The site's conversion rate ranged from 1.50-2.00%, below the high of 3.94% but above the low of 0.85%. The average order value (AOV) fell between $100-125, while the sector's high is $338 and the low is $55. With 148,300 sessions, waschbaer.de outperformed the median of 47,805 sessions, but was far behind the leading site, boots.com, which had 49,388,130 sessions.
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waschbaer.de competitors

In December 2025, waschbaer.de reported a revenue of $331,239 with 2,803 transactions and 148,300 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, waschbaer.de falls behind in revenue when compared to hessnatur.com with $28,277,405, avocadostore.de with $2,021,297, and smarticular.net with $781,497. However, waschbaer.de outperforms purenature.de and allnatura.de in terms of revenue. In terms of transactions and sessions, waschbaer.de is closer to avocadostore.de and purenature.de, but significantly lower than hessnatur.com. The AOV of waschbaer.de is similar to avocadostore.de and purenature.de, but lower than hessnatur.com and allnatura.de. The conversion rate of waschbaer.de is on par with avocadostore.de and smarticular.net, but higher than purenature.de and allnatura.de.

avocadostore.de screenshot
#1 avocadostore.de
2M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hessnatur.com screenshot
#2 hessnatur.com
28.3M
Revenue
2.7M
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
smarticular.net screenshot
#3 smarticular.net
781.5K
Revenue
857.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
purenature.de screenshot
#4 purenature.de
268.5K
Revenue
92.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
allnatura.de screenshot
#5 allnatura.de
503.9K
Revenue
265.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
waschbaer.de vs top market performers
waschbaer.de
top retailers
conversion rate vs average order value for waschbaer.de and its competitors
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Revenue share by device at waschbaer.de

In December large majority of sales on waschbaer.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In December large majority of sales on waschbaer.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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waschbaer.de channels

Identify top traffic channels that drive growth for waschbaer.deand discover how performance of traffic channels has changed over time.

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waschbaer.de Google Ads spend

Evaluate waschbaer.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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waschbaer.de devices

Review waschbaer.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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waschbaer.de top markets

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waschbaer.de country & global rank

Assess the ranking of waschbaer.de among other retailers within its primary country and worldwide.

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