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May 2026
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Home/Insights/Retailers/puritysoap.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4.2K
Revenue
May 26
784.7
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$125-150
AOV
May 26
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Puritysoap.com is an online platform offering a variety of personal care products with a focus on purity and natural ingredients. The website offers a wide range of soap, skincare, and bath products, emphasizing a commitment to providing customers with quality, natural options for their personal hygiene needs.

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puritysoap.com Annual Revenue and Growth

puritysoap.com's annual sales on its online store amounted to $50.2K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$50.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
puritysoap.com revenue by year

puritysoap.com's monthly revenueOVER TIME
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Over the past three months, puritysoap.com revenue has experienced growth of 47%, compared to the preceding three months.

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puritysoap.com revenue growth for last six months
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OVERVIEW
In May 2026, puritysoap.com generated $4,244 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,533, while its conversion rate of 3.50-4.00% remains competitive but slightly under the high benchmark of 4.55%. The average order value (AOV) ranged from $125 to $150, lower than the industry high of $205, and with 785 sessions, it trails behind the median of 16,416 and far from the leader, sephora.com, which boasts over 60 million sessions. These metrics highlight both opportunities for growth and the need for strategic improvements to enhance performance in the competitive beauty market.
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puritysoap.com competitors

In May 2026, puritysoap.com reported revenue of $4,244 from 29 transactions and 785 sessions, resulting in an AOV of $125-150 and a conversion rate of 3.50-4.00%. Competing sites like ladione.com earned $4,095 with a similar AOV of $50-75 but achieved higher transaction counts (58) from 1,772 sessions, reflecting a conversion rate of 3.00-3.50%. Meanwhile, smallflower.com and goatmilkstuff.com outperformed both with revenues of $157,723 and $243,754, respectively, albeit at lower AOVs of $50-75 and $100-125 and lower conversion rates of 1.50-2.00%. Notably, industry giants target.com and walmart.com dwarfed all competitors, boasting revenues of $1,977,227,855 and $3,345,065,061, respectively, while maintaining higher AOVs and conversion rates (4.50-5.00% and 5.50-6.00%). Overall, puritysoap.com holds its ground among smaller competitors but lags significantly behind the leading retail giants.

ladione.com screenshot
#1 ladione.com
4.1K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
smallflower.com screenshot
#2 smallflower.com
157.7K
Revenue
153.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
goatmilkstuff.com screenshot
#3 goatmilkstuff.com
243.8K
Revenue
119K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
target.com screenshot
#4 target.com
2B
Revenue
246.3M
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
walmart.com screenshot
#5 walmart.com
3.3B
Revenue
512.4M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
puritysoap.com vs top market performers
puritysoap.com
top retailers
conversion rate vs average order value for puritysoap.com and its competitors
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puritysoap.com channels

Identify top traffic channels that drive growth for puritysoap.comand discover how performance of traffic channels has changed over time.

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puritysoap.com Google Ads spend

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puritysoap.com devices

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puritysoap.com top markets

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puritysoap.com country & global rank

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