reef.com
Reef.com is a website that offers a wide range of products centered around aquatic environments. Their inventory includes items such as saltwater and freshwater aquariums, fish tanks, pumps, filters, lighting fixtures, and other essential accessories for setting up and maintaining aquariums.
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reef.com Annual Revenue and Growth
reef.com's annual sales on its online store amounted to $32.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
reef.com's monthly revenueOVER TIME
Over the past three months, reef.com revenue has experienced decline of 52%, compared to the preceding three months.
reef.com competitors
In November 2025, reef.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. reef.com generated $2,439,481 in revenue from 25,083 transactions and 616,586 sessions, with an AOV ranging from $75 to $100 and a conversion rate of 4.00-4.50%. In comparison, absolute-snow.co.uk had revenue of $2,143,601 from 12,121 transactions and 492,430 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. surfworld.us, hansensurf.com, seligashoes.com, and orthoticshop.com also fell behind reef.com in various metrics, indicating that reef.com is leading the pack in the competitive landscape of online retail for outdoor and beach-related products.
Revenue share by device at reef.com
In November large majority of sales on reef.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reef.com channels
Identify top traffic channels that drive growth for reef.comand discover how performance of traffic channels has changed over time.
reef.com Google Ads spend
Evaluate reef.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
reef.com devices
Review reef.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
