Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for reef.comreef.com

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7.3M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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Reef.com is a website that offers a wide range of products centered around aquatic environments. Their inventory includes items such as saltwater and freshwater aquariums, fish tanks, pumps, filters, lighting fixtures, and other essential accessories for setting up and maintaining aquariums.

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reef.com's revenueOVER TIME
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Over the past three months, reef.com revenue has experienced growth of 199%, compared to the preceding three months.

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reef.com revenue growth for last six months
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OVERVIEW
In May 2025, reef.com in the FASHION AND APPAREL industry had online sales revenue of $7,250,040 with a conversion rate of 4.00-4.50% and an AOV of $100-125. Their total sessions reached 1,640,958. Compared to the industry median revenue of $81,783, reef.com is performing well. The largest online store in the category is shein.com with revenue of $731,622,726 and sessions of 224,142,058. The highest AOV in FASHION AND APPAREL is $415, while the lowest is $82. reef.com's performance metrics showcase their strong position within the industry.
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reef.com competitors

In May 2025, reef.com outperformed its competitors in terms of revenue, with a total of $7,250,040. This was significantly higher than orthoticshop.com, absolute-snow.co.uk, surfworld.us, hansensurf.com, and seligashoes.com. reef.com also had the highest number of transactions at 69,813, compared to its competitors. However, when it comes to the average order value (AOV), reef.com falls in the mid-range at $100-125, whereas orthoticshop.com had the highest AOV at $225-250. In terms of conversion rate, reef.com performed well at 4.00-4.50%, outpacing all its competitors. Overall, reef.com demonstrated strong performance across multiple metrics, solidifying its position as a leader in the online retail space for reef-related products.

absolute-snow.co.uk screenshot
#1 absolute-snow.co.uk
706.4K
Revenue
272.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
surfworld.us screenshot
#2 surfworld.us
10.8K
Revenue
4.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hansensurf.com screenshot
#3 hansensurf.com
73K
Revenue
29.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
seligashoes.com screenshot
#4 seligashoes.com
145.3K
Revenue
43K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
orthoticshop.com screenshot
#5 orthoticshop.com
527.3K
Revenue
97.4K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
reef.com vs top market performers
reef.com
top retailers
conversion rate vs average order value for reef.com and its competitors
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Revenue share by device at reef.com

In May large majority of sales on reef.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on reef.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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brands overtime comparison

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reef.com channels

Identify top traffic channels that drive growth for reef.comand discover how performance of traffic channels has changed over time.

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reef.com Google Ads spend

Evaluate reef.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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reef.com devices

Review reef.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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reef.com top markets

Explore reef.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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reef.com country & global rank

Assess the ranking of reef.com among other retailers within its primary country and worldwide.

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