Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for reef.comreef.com

Start benchmarking for free
Sign in with GoogleSign up with Google
5.4M
Revenue
Sep 26
1.7M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
Loading...

Reef.com is a website that offers a wide range of products centered around aquatic environments. Their inventory includes items such as saltwater and freshwater aquariums, fish tanks, pumps, filters, lighting fixtures, and other essential accessories for setting up and maintaining aquariums.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

reef.com Annual Revenue and Growth

reef.com's annual sales on its online store amounted to $45.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$45.1M
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
reef.com revenue by year

reef.com's monthly revenueOVER TIME
View real-time data

Over the past three months, reef.com revenue has experienced decline of 25%, compared to the preceding three months.

View real-time data
reef.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
reef.com saw 1.7 million sessions in September 2026, significantly higher than the average store in the fashion and apparel category, which sees around 26,000 sessions monthly. The website generated $5.4 million in online sales, well above the category's average store revenue of approximately $63,500. reef.com’s conversion rate ranged from 3.00% to 3.50%, which is within the typical range for the fashion and apparel category of 0.67% to 3.16%. Additionally, its average order value (AOV) stood at $75-100, aligning closely with the category's average AOV range of $79 to $406, highlighting its competitive positioning in the market.
Read more

reef.com competitors

reef.com vastly outperforms absolute-snow.co.uk in multiple key metrics. As of September 2026, reef.com generated $5.4 million in revenue from 57,400 transactions across 1.7 million sessions, achieving a conversion rate between 3.00-3.50%. In stark contrast, absolute-snow.co.uk reported $857,000 in revenue from 4,751 transactions with 288,000 sessions, featuring a conversion rate of 1.50-2.00%. reef.com not only leads in revenue but also in transactions and sessions, indicating a more robust engagement and sales performance. Other competitors like surfworld.us and hansensurf.com also lag behind, with revenues of $15,100 and $118,000, respectively. Their lower transaction numbers and sessions further underscore reef.com’s dominant market presence. Even with a higher average order value, absolute-snow.co.uk trails significantly in overall revenue, transactions, and customer engagement metrics, reinforcing reef.com’s position as the industry leader.

absolute-snow.co.uk screenshot
#1 absolute-snow.co.uk
857.5K
Revenue
287.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
surfworld.us screenshot
#2 surfworld.us
15.1K
Revenue
7.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hansensurf.com screenshot
#3 hansensurf.com
118.3K
Revenue
52.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
seligashoes.com screenshot
#4 seligashoes.com
226.7K
Revenue
54K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
orthoticshop.com screenshot
#5 orthoticshop.com
451.3K
Revenue
95.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
reef.com vs top market performers
reef.com
top retailers
conversion rate vs average order value for reef.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at reef.com

In September large majority of sales on reef.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on reef.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries reef.com operates in

reef.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

reef.com channels

Identify top traffic channels that drive growth for reef.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

reef.com Google Ads spend

Evaluate reef.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

reef.com devices

Review reef.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

reef.com top markets

Explore reef.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

reef.com country & global rank

Assess the ranking of reef.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard