reef.com
Reef.com is a website that offers a wide range of products centered around aquatic environments. Their inventory includes items such as saltwater and freshwater aquariums, fish tanks, pumps, filters, lighting fixtures, and other essential accessories for setting up and maintaining aquariums.
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reef.com Annual Revenue and Growth
reef.com's annual sales on its online store amounted to $32.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
reef.com's monthly revenueOVER TIME
Over the past three months, reef.com revenue has experienced decline of 50%, compared to the preceding three months.
reef.com competitors
When comparing reef.com to its competitors in the outdoor and surfwear industry as of December 2025, we can see that reef.com has a revenue of $1,918,274 with 20,607 transactions and 722,869 sessions. Their average order value (AOV) falls between $75-100 with a conversion rate of 2.50-3.00%. In comparison, absolute-snow.co.uk has a revenue of $1,880,376 with 10,757 transactions and 651,192 sessions. Their AOV is higher at $150-175, but their conversion rate is slightly lower at 1.50-2.00%. Meanwhile, surfworld.us, hansensurf.com, seligashoes.com, and orthoticshop.com all have varying revenue, transactions, sessions, AOV, and conversion rates, indicating that reef.com falls within a competitive range in terms of performance metrics among its industry peers.
Revenue share by device at reef.com
In December large majority of sales on reef.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reef.com channels
Identify top traffic channels that drive growth for reef.comand discover how performance of traffic channels has changed over time.
reef.com Google Ads spend
Evaluate reef.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
reef.com devices
Review reef.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
