Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for reef.comreef.com

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5.5M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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Reef.com is a website that offers a wide range of products centered around aquatic environments. Their inventory includes items such as saltwater and freshwater aquariums, fish tanks, pumps, filters, lighting fixtures, and other essential accessories for setting up and maintaining aquariums.

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reef.com's revenueOVER TIME
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Over the past three months, reef.com revenue has experienced growth of 90%, compared to the preceding three months.

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reef.com revenue growth for last six months
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OVERVIEW
In July 2025, reef.com in the FASHION AND APPAREL industry had online sales revenue of $5,493,839, a conversion rate of 3.00-3.50%, and an average order value (AOV) of $100-125. They received 1,672,038 sessions, with the highest being 294,721,604 from shein.com and a median of 36,317 in the category. The largest revenue in the industry was $817,680,251 from shein.com, with a high conversion rate of 2.96% and AOV of $402. The lowest conversion rate was 0.62% and AOV $82 in the FASHION AND APPAREL sector.
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reef.com competitors

In July 2025, reef.com outperformed its competitors in terms of revenue with $5,493,839, significantly higher than absolute-snow.co.uk ($699,662), surfworld.us ($35,375), hansensurf.com ($77,587), seligashoes.com ($150,716), and orthoticshop.com ($489,307). reef.com also had the highest number of transactions at 51,999, compared to its competitors. In terms of sessions, reef.com had 1,672,038, outshining surfworld.us (16,742), hansensurf.com (50,787), and seligashoes.com (43,145). While reef.com's Average Order Value (AOV) falls within the range of $100-125, it falls slightly below orthoticshop.com's AOV of $225-250. However, reef.com excels in conversion rate with a range of 3.00-3.50%, surpassing absolute-snow.co.uk (1.00-1.50%), surfworld.us (1.50-2.00%), hansensurf.com (1.00-1.50%), seligashoes.com (2.00-2.50%), and orthoticshop.com (1.50-2.00%).

absolute-snow.co.uk screenshot
#1 absolute-snow.co.uk
699.7K
Revenue
258.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
surfworld.us screenshot
#2 surfworld.us
35.4K
Revenue
16.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hansensurf.com screenshot
#3 hansensurf.com
77.6K
Revenue
50.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
seligashoes.com screenshot
#4 seligashoes.com
150.7K
Revenue
43.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
orthoticshop.com screenshot
#5 orthoticshop.com
489.3K
Revenue
120.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
reef.com vs top market performers
reef.com
top retailers
conversion rate vs average order value for reef.com and its competitors
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Revenue share by device at reef.com

In July large majority of sales on reef.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on reef.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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reef.com channels

Identify top traffic channels that drive growth for reef.comand discover how performance of traffic channels has changed over time.

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reef.com Google Ads spend

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reef.com devices

Review reef.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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reef.com top markets

Explore reef.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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reef.com country & global rank

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