reef.com
Reef.com is a website that offers a wide range of products centered around aquatic environments. Their inventory includes items such as saltwater and freshwater aquariums, fish tanks, pumps, filters, lighting fixtures, and other essential accessories for setting up and maintaining aquariums.
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reef.com Annual Revenue and Growth
reef.com's annual sales on its online store amounted to $32.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
reef.com's monthly revenueOVER TIME
Over the past three months, reef.com revenue has experienced growth of 6.3%, compared to the preceding three months.
reef.com competitors
In August 2025, reef.com outperformed its competitors in terms of revenue, with $4,184,033 compared to the closest competitor absolute-snow.co.uk with $863,584. reef.com also had the highest number of transactions at 42,066, followed by orthoticshop.com with 1,645 transactions. In sessions, reef.com had 1,382,034, leading again with a significant margin over the next competitor, hansensurf.com with 47,674 sessions. Despite having a lower average order value (AOV) range of $75-100, reef.com maintained a solid conversion rate range of 3.00-3.50%. In comparison, competitors like surfworld.us, hansensurf.com, and seligashoes.com had lower conversion rates ranging from 1.00-2.50%. Overall, reef.com demonstrated strong performance across key metrics in the online retail space against its competitors in August 2025.
Revenue share by device at reef.com
In August large majority of sales on reef.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reef.com channels
Identify top traffic channels that drive growth for reef.comand discover how performance of traffic channels has changed over time.
reef.com Google Ads spend
Evaluate reef.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
reef.com devices
Review reef.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
