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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for olukai.comolukai.com

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2.7M
Revenue
Dec 25
1.2M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Olukai.com is a website that offers a range of products related to footwear and accessories. These items are produced using high-quality materials and craftsmanship. The website provides customers with easy access to various types of shoes, sandals, boots, and other related accessories, suitable for various occasions and preferences.

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olukai.com Annual Revenue and Growth

olukai.com's annual sales on its online store amounted to $26.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$26.2M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
olukai.com revenue by year

olukai.com's monthly revenueOVER TIME
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Over the past three months, olukai.com revenue has experienced growth of 8.2%, compared to the preceding three months.

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olukai.com revenue growth for last six months
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OVERVIEW
In December 2025, olukai.com generated $2,744,307 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, yet far below the category leader, macys.com. With a conversion rate of 1.50-2.00%, olukai.com remains competitive but below the high benchmark of 3.17%. The average order value (AOV) ranged from $125-150, also trailing behind the top-tier AOV of $389. With 1,201,699 sessions, olukai.com performed well relative to the industry median of 39,789 sessions but is overshadowed by the market leader shein.com, boasting 304,519,814 sessions, highlighting both potential and room for growth.
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olukai.com competitors

In December 2025, olukai.com outperformed most of its competitors in terms of revenue, with a total revenue of $2,744,307. The website also had a higher number of transactions (20,125) and sessions (1,201,699) compared to most competitors. However, when it comes to Average Order Value (AOV), olukai.com falls in the mid-range with an AOV of $125-150. In terms of conversion rate, olukai.com is on par with some competitors at 1.50-2.00%. Among its competitors, vionicshoes.com stands out with the highest revenue of $3,114,799 and the highest number of transactions (28,414) and sessions (1,465,661). The Shoe Mart also excels in AOV with a range of $350-375, but struggles with a low conversion rate of 0.00-0.50%. Overall, olukai.com maintains a strong position in the market, competing well against its peers.

orthoticshop.com screenshot
#1 orthoticshop.com
546.8K
Revenue
118K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
scotthawaii.com screenshot
#2 scotthawaii.com
19.3K
Revenue
6.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
theshoemart.com screenshot
#3 theshoemart.com
125.7K
Revenue
90.4K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
vionicshoes.com screenshot
#4 vionicshoes.com
3.1M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hansensurf.com screenshot
#5 hansensurf.com
110.2K
Revenue
47K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
olukai.com vs top market performers
olukai.com
top retailers
conversion rate vs average order value for olukai.com and its competitors
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Revenue share by device at olukai.com

In December large majority of sales on olukai.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on olukai.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olukai.com channels

Identify top traffic channels that drive growth for olukai.comand discover how performance of traffic channels has changed over time.

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olukai.com Google Ads spend

Evaluate olukai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olukai.com devices

Review olukai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olukai.com top markets

Explore olukai.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olukai.com country & global rank

Assess the ranking of olukai.com among other retailers within its primary country and worldwide.

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