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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.6M
Revenue
Oct 25
1.2M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Olukai.com is a website that offers a range of products related to footwear and accessories. These items are produced using high-quality materials and craftsmanship. The website provides customers with easy access to various types of shoes, sandals, boots, and other related accessories, suitable for various occasions and preferences.

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olukai.com Annual Revenue and Growth

olukai.com's annual sales on its online store amounted to $26.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$26.2M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
olukai.com revenue by year

olukai.com's monthly revenueOVER TIME
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Over the past three months, olukai.com revenue has experienced decline of 24%, compared to the preceding three months.

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olukai.com revenue decline for last six months
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OVERVIEW
In October 2025, olukai.com generated $2,630,365 in online sales, significantly surpassing the median revenue of $80,524 in the FASHION AND APPAREL sector. With a conversion rate between 1.50-2.00%, it falls short of the high benchmark of 3.36%. The average order value (AOV) ranges from $125-150, lower than the industry's high of $378. The site attracted 1,189,203 sessions, vastly exceeding the median of 33,163 but still behind the category leader, shein.com, which boasts 321,650,758 sessions and revenue of $977,396,912, highlighting both the site's success and room for growth in a competitive landscape.
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olukai.com competitors

In October 2025, olukai.com outperformed most of its competitors in terms of revenue and transactions. With a revenue of $2,630,365 and 20,697 transactions from 1,189,203 sessions, Olukai had a moderate Average Order Value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%. In comparison, orthoticshop.com had a lower revenue of $433,569 from 1,974 transactions and 95,945 sessions, but a higher AOV of $200-$225 and a similar conversion rate of 2.00-2.50%. Meanwhile, vionicshoes.com generated a higher revenue of $2,000,930 from 18,600 transactions and 1,461,022 sessions with a slightly lower AOV of $100-$125 and a comparable conversion rate of 1.00-1.50%. Despite some competitors having higher AOVs or conversion rates, olukai.com maintained a strong overall performance in the footwear industry during that period.

orthoticshop.com screenshot
#1 orthoticshop.com
433.6K
Revenue
95.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
scotthawaii.com screenshot
#2 scotthawaii.com
9.2K
Revenue
3.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
theshoemart.com screenshot
#3 theshoemart.com
88.4K
Revenue
67.5K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
vionicshoes.com screenshot
#4 vionicshoes.com
2M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hansensurf.com screenshot
#5 hansensurf.com
68K
Revenue
37.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
olukai.com vs top market performers
olukai.com
top retailers
conversion rate vs average order value for olukai.com and its competitors
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Revenue share by device at olukai.com

In October large majority of sales on olukai.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on olukai.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olukai.com channels

Identify top traffic channels that drive growth for olukai.comand discover how performance of traffic channels has changed over time.

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olukai.com Google Ads spend

Evaluate olukai.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olukai.com devices

Review olukai.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olukai.com top markets

Explore olukai.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olukai.com country & global rank

Assess the ranking of olukai.com among other retailers within its primary country and worldwide.

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