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Jun 2025
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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20.8K
Revenue
27.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com's revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced decline of 26%, compared to the preceding three months.

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refactortactical.com revenue decline for last six months
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OVERVIEW
In June 2025, refactortactical.com in the SPORTS industry had a revenue of $20,752 with a median revenue of $98,543. The conversion rate ranged from 0.50-1.00%, while the highest was 2.48% and the lowest was 0.51%. The average order value (AOV) was between $125-150, with the highest AOV being $653 and the lowest at $113. There were 27,940 sessions on the site, compared to the highest of 13,053,382 on gunbroker.com and a median of 36,110 in the industry.
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refactortactical.com competitors

In June 2025, refactortactical.com lags behind its competitors in terms of revenue, with only $20,752 compared to wingtactical.com's $428,686 and silencershop.com's impressive $11,084,704. In terms of transactions, refactortactical.com had 163, while silencershop.com had 18,956. refactortactical.com also falls short in sessions with 27,940 compared to silencershop.com's 978,197. However, refactortactical.com's average order value (AOV) of $125-150 is competitive, falling within the range of its competitors. refactortactical.com's conversion rate of 0.50-1.00% is on par with some competitors like wingtactical.com, but lower than others like silencershop.com and silencercentral.com, which boast conversion rates of 1.50-2.00%. Despite its lower performance in terms of revenue and transactions, refactortactical.com remains competitive in terms of AOV and conversion rate within its industry in June 2025.

silencershop.com screenshot
#1 silencershop.com
11.1M
Revenue
978.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
126.5K
Revenue
132.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
14.4K
Revenue
57.8K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#4 wingtactical.com
428.7K
Revenue
214.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
2.7M
Revenue
477.5K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
refactortactical.com vs top market performers
refactortactical.com
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conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In June large majority of sales on refactortactical.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In June large majority of sales on refactortactical.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

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refactortactical.com country & global rank

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