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May 2026
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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24.7K
Revenue
May 26
35.4K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com Annual Revenue and Growth

refactortactical.com's annual sales on its online store amounted to $285.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$285.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
refactortactical.com revenue by year

refactortactical.com's monthly revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced decline of 23%, compared to the preceding three months.

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refactortactical.com revenue decline for last six months
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OVERVIEW
In May 2026, refactortactical.com, operating in the sports and hunting category, generated $24,727 in online sales, significantly below the industry median of $105,886, while conversion rates ranged from 0.50-1.00%, falling short of the high benchmark of 2.62%. The site's average order value (AOV) was $100-125, considerably lower than the high of $630 in the industry. With 35,351 sessions, refactortactical.com remains below the median of 40,086 sessions in its category, contrasting starkly with the top competitor, gunbroker.com, which dominates with $328,707,341 in revenue and 13,226,206 sessions.
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refactortactical.com competitors

In May 2026, refactortactical.com reported a revenue of $24,727 from 201 transactions across 35,351 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00%. In comparison, silencershop.com dominated the market with a staggering revenue of $12,944,294 and a conversion rate of 1.50-2.00%, reflecting significantly higher transaction volume and AOV of $625-650. Other competitors like silencercentral.com and wingtactical.com also outperformed refactortactical.com, generating revenues of $4,235,357 and $471,961, respectively, both benefiting from higher conversion rates. ammunitiontogo.com and ammoforsale.com had lower performance metrics, with revenues of $155,557 and $19,423, and conversion rates that barely reached 0.50%. Overall, refactortactical.com faces stiff competition, particularly from industry leaders, who achieve greater revenue and efficiency in converting sessions to sales.

silencershop.com screenshot
#1 silencershop.com
12.9M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
155.6K
Revenue
169.6K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
19.4K
Revenue
54.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#4 wingtactical.com
472K
Revenue
194.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
4.2M
Revenue
797.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In May large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In May large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

Industries refactortactical.com operates in

refactortactical.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

Explore refactortactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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