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Nov 2025
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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29.4K
Revenue
Nov 25
35.6K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com Annual Revenue and Growth

refactortactical.com's annual sales on its online store amounted to $764.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$764.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
refactortactical.com revenue by year

refactortactical.com's monthly revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced growth of 20%, compared to the preceding three months.

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refactortactical.com revenue growth for last six months
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OVERVIEW
In November 2025, refactortactical.com, operating in the sports and hunting industry, generated online sales revenue of $29,393, significantly below the industry median of $102,020. With a conversion rate of 0.50-1.00%, it aligns with the lower spectrum of the sector's rates, where the high is 2.59%. The site's average order value (AOV) ranged between $100-125, lower than the high of $634. refactortactical.com recorded 35,615 sessions, just under the median of 38,956, while the largest competitor, gunbroker.com, dominated the market with impressive figures across all metrics, including over $315 million in sales.
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refactortactical.com competitors

refactortactical.com, in November 2025, shows a revenue of $29,393 with 238 transactions and 35,615 sessions. Their average order value (AOV) ranges from $100 to $125, with a conversion rate of 0.50% to 1.00%. In comparison, silencershop.com dominates the market with a revenue of $11,707,882 from 20,500 transactions and 1,116,777 sessions. Their AOV falls between $550 and $575, with a conversion rate of 1.50% to 2.00%. ammunitiontogo.com and ammoforsale.com have lower revenues, transactions, and sessions, with AOVs around $200 to $225 and conversion rates between 0.00% and 0.50%. wingtactical.com follows with a revenue of $382,174 from 2,085 transactions and 180,108 sessions, with an AOV of $175 to $200 and a conversion rate of 1.00% to 1.50%. silencercentral.com also performs well, with a revenue of $3,303,037, 9,964 transactions, 563,464 sessions, an AOV of $325 to $350, and a conversion rate of 1.50% to 2.00%.

silencershop.com screenshot
#1 silencershop.com
11.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
130.3K
Revenue
146.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
19.2K
Revenue
69.8K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#4 wingtactical.com
382.2K
Revenue
180.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
3.3M
Revenue
563.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In November large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In November large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

Explore refactortactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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