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Jul 2025
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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18.7K
Revenue
28.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com's revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced decline of 15%, compared to the preceding three months.

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refactortactical.com revenue decline for last six months
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OVERVIEW
In July 2025, refactortactical.com in the SPORTS industry had a revenue of $18,738, a conversion rate of 0.50-1.00%, an AOV of $100-125, and 28,051 sessions. Compared to gunbroker.com with $277,013,395 revenue and 12,741,838 sessions, refactortactical.com falls short. The median revenue in the industry is $101,851, while the median sessions are 39,019. A high conversion rate in the industry is 2.42%, and a high AOV is $642. On the other hand, a low conversion rate is 0.48%, and a low AOV is $112.
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refactortactical.com competitors

In July 2025, refactortactical.com outperformed its competitors in terms of revenue, with $18,738 compared to silencershop.com's $14,288,375, ammoforsale.com's $15,434, wingtactical.com's $427,440, and silencercentral.com's $4,402,276. refactortactical.com also had a higher number of transactions at 151, surpassing ammotogo.com's 621, ammoforsale.com's 75, and wingtactical.com's 2,307. In terms of sessions, refactortactical.com had 28,051, which was lower than silencershop.com's 1,341,778 but higher than ammotogo.com's 133,012 and wingtactical.com's 214,113. Additionally, refactortactical.com had a competitive Average Order Value (AOV) range of $100-125 and a conversion rate of 0.50-1.00, falling within the ranges of its competitors. Overall, refactortactical.com demonstrated strong performance in revenue and transactions compared to its competitors in July 2025.

silencershop.com screenshot
#1 silencershop.com
14.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
119.5K
Revenue
133K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
15.4K
Revenue
65.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#4 wingtactical.com
427.4K
Revenue
214.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
4.4M
Revenue
748.2K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In July large majority of sales on refactortactical.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In July large majority of sales on refactortactical.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

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refactortactical.com country & global rank

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