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Dec 2025
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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19.9K
Revenue
Dec 25
28.3K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com Annual Revenue and Growth

refactortactical.com's annual sales on its online store amounted to $764.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$764.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
refactortactical.com revenue by year

refactortactical.com's monthly revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced growth of 6.1%, compared to the preceding three months.

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refactortactical.com revenue growth for last six months
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OVERVIEW
In December 2025, refactortactical.com generated $19,938 in online sales, significantly lower than the SPORTS median of $110,843, with a conversion rate of 0.50-1.00%, trailing behind the sector's high of 2.62%. The average order value (AOV) ranged between $100-125, also below the category's peak of $632. The site recorded 28,287 sessions, far below the median of 41,382 and the highest in the market, gunbroker.com, which saw a staggering 14,932,027 sessions. Overall, these metrics indicate room for growth and optimization for refactortactical.com within the competitive SPORTS industry.
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refactortactical.com competitors

In December 2025, refactortactical.com generated a revenue of $19,938 with 161 transactions and 28,287 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. Compared to its competitors, refactortactical.com falls behind in revenue generation. silencershop.com leads the pack with a revenue of $13,431,074 from 23,838 transactions and 1,302,462 sessions, boasting an AOV of $550-$575 and a conversion rate of 1.50-2.00%. Similarly, other competitors like wingtactical.com and silencercentral.com also outperform refactortactical.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Despite its strong AOV and decent conversion rate, refactortactical.com could explore strategies to increase revenue and compete more effectively in the market.

silencershop.com screenshot
#1 silencershop.com
13.4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
146K
Revenue
164.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
17.7K
Revenue
71.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#4 wingtactical.com
431.5K
Revenue
223.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
5M
Revenue
838.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In December large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In December large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

Explore refactortactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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