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Apr 2026
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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14.1K
Revenue
Apr 26
25.5K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com Annual Revenue and Growth

refactortactical.com's annual sales on its online store amounted to $285.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$285.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
refactortactical.com revenue by year

refactortactical.com's monthly revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced decline of 61%, compared to the preceding three months.

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refactortactical.com revenue decline for last six months
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OVERVIEW
In April 2026, refactortactical.com generated $14,121 in revenue from online sales, significantly below the SPORTS median of $101,130, with a conversion rate between 0.50-1.00%, notably lower than the category's high of 2.54%. The site's average order value (AOV) ranged from $75-100, far beneath the industry's peak AOV of $604, and it recorded 25,520 sessions, which is considerably less than the median of 39,166 sessions in the industry. In comparison, the leading site, gunbroker.com, dominates with $318,622,412 in revenue and over 13 million sessions, highlighting refactortactical's need for growth and optimization.
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refactortactical.com competitors

In April 2026, refactortactical.com generated a revenue of $14,121 from 150 transactions, achieving a conversion rate of 0.50-1.00% across 25,520 sessions. In contrast, silencershop.com dominated the market with a staggering revenue of $11,942,042 from 20,186 transactions and a higher conversion rate of 1.00-1.50%. ammunitiontogo.com and ammoforsale.com reported significantly lower revenues of $92,816 and $21,852, respectively, both struggling with conversion rates between 0.00-0.50%. Meanwhile, wingtactical.com earned $395,369, also maintaining a strong conversion rate of 1.00-1.50%. silencercentral.com showed robust performance as well, earning $3,562,484 with 10,622 transactions. Overall, while refactortactical.com has potential, it trails behind competitors who achieve higher revenue, AOV, and conversion rates, suggesting opportunities for growth in traffic and sales strategies.

silencershop.com screenshot
#1 silencershop.com
11.9M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
92.8K
Revenue
159.3K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
21.9K
Revenue
62.8K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#4 wingtactical.com
395.4K
Revenue
194.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
3.6M
Revenue
711.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In April large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In April large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

Explore refactortactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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