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Mar 2026
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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16.6K
Revenue
Mar 26
29.7K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com Annual Revenue and Growth

refactortactical.com's annual sales on its online store amounted to $285.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$285.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
refactortactical.com revenue by year

refactortactical.com's monthly revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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refactortactical.com revenue decline for last six months
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OVERVIEW
In March 2026, refactortactical.com generated $16,638 in online sales, significantly lower than the SPORTS industry median of $109,018, with a conversion rate between 0.50-1.00%, lagging behind the sector's high of 2.74%. The Average Order Value (AOV) ranged from $75-100, undercutting the industry high of $588 but above its low of $98. The site recorded 29,748 sessions, compared to the median of 40,251, far from the leader, gunbroker.com, which boasts 14,795,148 sessions and $344,171,183 in revenue. Overall, performance metrics indicate room for improvement across the board.
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refactortactical.com competitors

In March 2026, refactortactical.com generated a revenue of $16,638 with 177 transactions and 29,748 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In comparison to its competitors, such as silencershop.com with a revenue of $18,915,247 and a higher conversion rate of 1.50-2.00%, refactortactical.com falls behind in terms of revenue and sessions. However, ammunitiontogo.com and ammoforsale.com have lower revenues and conversion rates than refactortactical.com, while wingtactical.com falls within a similar revenue range but with a higher conversion rate. On the other hand, silencercentral.com outperforms refactortactical.com significantly with a revenue of $3,717,993 and a conversion rate of 1.50-2.00%. Overall, refactortactical.com may need to focus on increasing both revenue and conversion rates to remain competitive in the tactical equipment market.

silencershop.com screenshot
#1 silencershop.com
18.9M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
138.4K
Revenue
195.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
16.7K
Revenue
56K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#4 wingtactical.com
466.7K
Revenue
214.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
3.7M
Revenue
672.6K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In March large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In March large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

Explore refactortactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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