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May 2025
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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21.1K
Revenue
25.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com's revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced decline of 27%, compared to the preceding three months.

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refactortactical.com revenue decline for last six months
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OVERVIEW
In May 2025, refactortactical.com in the SPORTS industry had a revenue of $21,138 with a median of $99,988, while gunbroker.com had the largest revenue at $308,086,874. The conversion rate for refactortactical.com was 0.50-1.00%, AOV was $125-150, and sessions were 25,900. The highest conversion rate in the industry was 2.49%, AOV was $658, and sessions were 13,843,748. The lowest conversion rate was 0.5%, AOV was $114, and sessions were 38,858.
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refactortactical.com competitors

In May 2025, refactortactical.com lags behind its competitors in terms of revenue, with only $21,138 compared to wingtactical.com's $350,842 and silencershop.com's $12,064,432. refactortactical.com also falls short in transactions, with only 167 compared to silencershop.com's 19,954. Sessions on refactortactical.com are significantly lower at 25,900, while silencershop.com boasts 1,140,343 sessions. However, refactortactical.com's average order value (AOV) of $125-150 is on par with its competitors, indicating that customers are spending a similar amount per transaction. The conversion rate for refactortactical.com ranges from 0.50-1.00%, which is in line with ammunitiontogo.com and ammoforsale.com, but lower than silencershop.com and silencercentral.com, which have conversion rates of 1.50-2.00%.

silencershop.com screenshot
#1 silencershop.com
12.1M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
105.4K
Revenue
110.9K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
10.8K
Revenue
41.1K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
wingtactical.com screenshot
#4 wingtactical.com
350.8K
Revenue
173.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
3.4M
Revenue
565.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In May large majority of sales on refactortactical.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on refactortactical.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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