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Jan 2026
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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29.8K
Revenue
Jan 26
41.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com Annual Revenue and Growth

refactortactical.com's annual sales on its online store amounted to $285.1K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$285.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
refactortactical.com revenue by year

refactortactical.com's monthly revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced growth of 8.7%, compared to the preceding three months.

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refactortactical.com revenue growth for last six months
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OVERVIEW
In January 2026, refactortactical.com generated $29,829 in revenue from online sales, significantly below the SPORTS median of $109,374, while its conversion rate ranged from 0.50-1.00%, lagging behind the sector's high of 2.57%. The average order value (AOV) stood between $100-125, also below the category's high of $639, and the site recorded 41,409 sessions, slightly under the median of 44,742. Notably, the industry leader, gunbroker.com, reported an astounding $331,602,389 in revenue and 14,743,769 sessions, highlighting refactortactical.com's challenges in scaling within a competitive market.
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refactortactical.com competitors

In January 2026, refactortactical.com had a revenue of $29,829 from 257 transactions and 41,409 sessions, with an average order value (AOV) ranging between $100-$125 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, silencershop.com had a significantly higher revenue of $23,361,006 from 40,226 transactions and 2,156,297 sessions, with an AOV of $575-$600 and a conversion rate of 1.50-2.00%. ammoforsale.com had a revenue of $15,914 from 75 transactions and 59,516 sessions, with an AOV of $200-$225 and a conversion rate of 0.00-0.50%. wingtactical.com generated $412,119 in revenue from 2,396 transactions and 223,315 sessions, with an AOV of $150-$175 and a conversion rate of 1.00-1.50%. silencercentral.com had a revenue of $6,885,696 from 21,098 transactions and 1,084,312 sessions, with an AOV of $325-$350 and a conversion rate of 1.50-2.00%.

silencershop.com screenshot
#1 silencershop.com
23.4M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ammoforsale.com screenshot
#2 ammoforsale.com
15.9K
Revenue
59.5K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
wingtactical.com screenshot
#3 wingtactical.com
412.1K
Revenue
223.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
silencercentral.com screenshot
#4 silencercentral.com
6.9M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ammoman.com screenshot
#5 ammoman.com
139.9K
Revenue
131.4K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In January large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In January large majority of sales on refactortactical.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

Explore refactortactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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