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Sep 2025
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Home/Insights/Retailers/refactortactical.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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24.7K
Revenue
Sep 25
37.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Refactortactical.com is an online platform that sells tactical gear and apparel designed for military and law enforcement professionals. Their product range includes armor plates, backpacks, clothing, holsters, and accessories. With a focus on practicality and durability, they provide resources and equipment to enhance personal defense and readiness for individuals in high-stress situations.

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refactortactical.com Annual Revenue and Growth

refactortactical.com's annual sales on its online store amounted to $764.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$764.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
refactortactical.com revenue by year

refactortactical.com's monthly revenueOVER TIME
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Over the past three months, refactortactical.com revenue has experienced growth of 11%, compared to the preceding three months.

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refactortactical.com revenue growth for last six months
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OVERVIEW
In September 2025, refactortactical.com generated $24,693 in revenue, significantly below the industry median of $97,179, with a conversion rate ranging from 0.50% to 1.00%, while the sector's high is 2.52%. Its average order value (AOV) fell between $100-125, compared to a high of $635. With 37,820 sessions, it remained close to the median of 38,020, yet far behind the market leader gunbroker.com, which amassed $284,462,394 in revenue and 12,770,933 sessions, indicating room for growth in engagement and sales within the competitive SPORTS landscape.
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refactortactical.com competitors

In September 2025, refactortactical.com stood out from its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While refactortactical.com generated a revenue of $24,693 from 205 transactions and 37,820 sessions with an AOV of $100-125 and a conversion rate of 0.50-1.00, its competitors had varying performance metrics. For example, silencershop.com had a significantly higher revenue of $10,367,327 from 17,780 transactions and 950,335 sessions, with an AOV of $575-600 and a conversion rate of 1.50-2.00. Other competitors like ammoforsale.com, wingtactical.com, and silencercentral.com also showed higher revenues, transactions, and sessions compared to refactortactical.com. Despite this, refactortactical.com remained competitive with a respectable performance across these domains.

silencershop.com screenshot
#1 silencershop.com
10.4M
Revenue
950.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ammunitiontogo.com screenshot
#2 ammunitiontogo.com
120.8K
Revenue
133K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
ammoforsale.com screenshot
#3 ammoforsale.com
17.5K
Revenue
73.7K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
wingtactical.com screenshot
#4 wingtactical.com
317.1K
Revenue
162.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
silencercentral.com screenshot
#5 silencercentral.com
3.2M
Revenue
563.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
refactortactical.com vs top market performers
refactortactical.com
top retailers
conversion rate vs average order value for refactortactical.com and its competitors
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Revenue share by device at refactortactical.com

In September large majority of sales on refactortactical.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In September large majority of sales on refactortactical.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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refactortactical.com channels

Identify top traffic channels that drive growth for refactortactical.comand discover how performance of traffic channels has changed over time.

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refactortactical.com Google Ads spend

Evaluate refactortactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refactortactical.com devices

Review refactortactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refactortactical.com top markets

Explore refactortactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refactortactical.com country & global rank

Assess the ranking of refactortactical.com among other retailers within its primary country and worldwide.

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