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Jul 2025
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Home/Insights/Retailers/rmjtactical.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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66.9K
Revenue
22.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
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rmjtactical.com is an online platform that offers customers various tactical equipment and high-quality gear designed for self-defense and outdoor enthusiasts. The website sells a range of products including knives, tomahawks, survival tools, and accessories, appealing to individuals seeking specialized equipment for their tactical needs and outdoor expeditions.

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rmjtactical.com's revenueOVER TIME
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Over the past three months, rmjtactical.com revenue has experienced decline of 23%, compared to the preceding three months.

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rmjtactical.com revenue decline for last six months
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OVERVIEW
rmjtactical.com's performance metrics for July 2025 in the SPORTS industry: revenue $66,941 (median $101,851), conversion rate 0.50-1.00% (high 2.42%, low 0.48%), AOV $450-475 (high $642, low $112), sessions 22,549 (median 39,019), highest sessions at gunbroker.com with 12,741,838.
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rmjtactical.com competitors

In July 2025, rmjtactical.com stands out among its competitors in the tactical gear industry. With a revenue of $66,941 generated from 145 transactions and 22,549 sessions, it boasts an Average Order Value (AOV) ranging between $450-475 and a conversion rate of 0.50-1.00. In comparison, the closest competitor, knifeart.com, records a higher revenue of $106,603 from 329 transactions and 29,348 sessions, with an AOV of $300-325 and a conversion rate of 1.00-1.50. Other competitors such as nationalknives.com and theknifeconnection.com fall behind with lower revenues and sessions. However, rmjtactical.com's conversion rate is on par with hbforge.com and theknifeconnection.com. Despite the strong competition, rmjtactical.com maintains a competitive edge with its solid revenue, AOV, and conversion rate metrics.

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rmjtactical.com vs top market performers
rmjtactical.com
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conversion rate vs average order value for rmjtactical.com and its competitors
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Revenue share by device at rmjtactical.com

In July large majority of sales on rmjtactical.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In July large majority of sales on rmjtactical.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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rmjtactical.com channels

Identify top traffic channels that drive growth for rmjtactical.comand discover how performance of traffic channels has changed over time.

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rmjtactical.com Google Ads spend

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rmjtactical.com devices

Review rmjtactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rmjtactical.com top markets

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rmjtactical.com country & global rank

Assess the ranking of rmjtactical.com among other retailers within its primary country and worldwide.

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