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Jul 2026
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Home/Insights/Retailers/rmjtactical.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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71K
Revenue
Jul 26
24.4K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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rmjtactical.com is an online platform that offers customers various tactical equipment and high-quality gear designed for self-defense and outdoor enthusiasts. The website sells a range of products including knives, tomahawks, survival tools, and accessories, appealing to individuals seeking specialized equipment for their tactical needs and outdoor expeditions.

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rmjtactical.com Annual Revenue and Growth

rmjtactical.com's annual sales on its online store amounted to $804.5K in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$804.5K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
rmjtactical.com revenue by year

rmjtactical.com's monthly revenueOVER TIME
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Over the past three months, rmjtactical.com revenue has experienced decline of 35%, compared to the preceding three months.

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rmjtactical.com revenue decline for last six months
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OVERVIEW
rmjtactical.com operates within the hunting and shooting category, positioning itself among various retailers. In July 2026, rmjtactical.com generated $71,000 in online sales, while the typical hunting and shooting retailer brings in around $99,500 monthly, with gunbroker.com leading at $298 million. Its conversion rate ranged from 0.50% to 1.00%, which is within the typical hunting and shooting retailer's range of 0.52% to 2.5%. The average order value (AOV) for rmjtactical.com fell between $425 and $450, within the typical range of $113 to $663. Lastly, the site recorded 24,400 sessions, below the typical hunting and shooting retailer's 37,900 sessions monthly.
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rmjtactical.com competitors

The most significant gap is in revenue, where rmjtactical.com trails knifeart.com by $30,000. In July 2026, rmjtactical.com generated $71,000 with 159 transactions, while knifeart.com achieved $101,000 with 323 transactions. Despite having a higher average order value (AOV) of $425-450 compared to knifeart.com's $300-325, rmjtactical.com ranks fifth in transactions, falling short by 164. When examining traffic, rmjtactical.com had 24,400 sessions, placing it third, but it still trails theknifeconnection.com by 5,300 sessions. Competitors like hatchetsandaxes.com and nationalknives.com also outperform rmjtactical.com in conversion rates, achieving 1.50-2.00% compared to rmjtactical.com’s range of 0.50-1.00%. Overall, while rmjtactical.com maintains a competitive AOV, it lags behind in crucial metrics like revenue and transactions, highlighting areas for potential improvement in attracting and converting customers.

hatchetsandaxes.com screenshot
#1 hatchetsandaxes.com
33.3K
Revenue
13.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
nationalknives.com screenshot
#2 nationalknives.com
50.7K
Revenue
14.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
knifeart.com screenshot
#3 knifeart.com
100.8K
Revenue
28.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
hbforge.com screenshot
#4 hbforge.com
8.7K
Revenue
4.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
theknifeconnection.com screenshot
#5 theknifeconnection.com
46.7K
Revenue
29.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
rmjtactical.com vs top market performers
rmjtactical.com
top retailers
conversion rate vs average order value for rmjtactical.com and its competitors
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Revenue share by device at rmjtactical.com

In July large majority of sales on rmjtactical.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In July large majority of sales on rmjtactical.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

Industries rmjtactical.com operates in

rmjtactical.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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rmjtactical.com channels

Identify top traffic channels that drive growth for rmjtactical.comand discover how performance of traffic channels has changed over time.

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rmjtactical.com Google Ads spend

Evaluate rmjtactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rmjtactical.com devices

Review rmjtactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rmjtactical.com top markets

Explore rmjtactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rmjtactical.com country & global rank

Assess the ranking of rmjtactical.com among other retailers within its primary country and worldwide.

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