Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/rmjtactical.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for rmjtactical.comrmjtactical.com

Start benchmarking for free
Sign in with GoogleSign up with Google
54.3K
Revenue
Nov 25
19.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
Loading...

rmjtactical.com is an online platform that offers customers various tactical equipment and high-quality gear designed for self-defense and outdoor enthusiasts. The website sells a range of products including knives, tomahawks, survival tools, and accessories, appealing to individuals seeking specialized equipment for their tactical needs and outdoor expeditions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

rmjtactical.com Annual Revenue and Growth

rmjtactical.com's annual sales on its online store amounted to $665.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
rmjtactical.com revenue by year

rmjtactical.com's monthly revenueOVER TIME
View real-time data

Over the past three months, rmjtactical.com revenue has experienced decline of 19%, compared to the preceding three months.

View real-time data
rmjtactical.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, rmjtactical.com generated $54,272 in revenue from online sales, significantly below the SPORTS industry median of $102,020, with a conversion rate ranging from 0.50% to 1.00%, below the high benchmark of 2.59%. The average order value (AOV) was between $425 and $450, less than the industry high of $634, and recorded 19,091 sessions, which is notably lower than the median of 38,956, and far from gunbroker.com's leading 14,084,614 sessions. Overall, these metrics indicate rmjtactical.com’s challenges in competitiveness within its category.
Read more

rmjtactical.com competitors

In November 2025, rmjtactical.com generated a revenue of $54,272 with 125 transactions and 19,091 sessions, boasting an Average Order Value (AOV) of $425-$450 and a conversion rate of 0.50-1.00. Comparatively, its competitors vary in performance metrics. hatchetsandaxes.com had a revenue of $45,703 with 372 transactions and 29,116 sessions, a lower AOV of $100-$125 but a higher conversion rate of 1.00-1.50. nationalknives.com generated $31,030 in revenue with 157 transactions and 9,824 sessions, an AOV of $175-$200, and a conversion rate of 1.50-2.00. knifeart.com outperformed with $91,904 in revenue, 272 transactions, and 24,499 sessions, showcasing an AOV of $325-$350 and a conversion rate of 1.00-1.50. Meanwhile, hbforge.com and theknifeconnection.com had lower revenues, transactions, and sessions, with varying AOV and conversion rates.

hatchetsandaxes.com screenshot
#1 hatchetsandaxes.com
45.7K
Revenue
29.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
nationalknives.com screenshot
#2 nationalknives.com
31K
Revenue
9.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
knifeart.com screenshot
#3 knifeart.com
91.9K
Revenue
24.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
hbforge.com screenshot
#4 hbforge.com
10.9K
Revenue
5.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
theknifeconnection.com screenshot
#5 theknifeconnection.com
53.6K
Revenue
37.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
rmjtactical.com vs top market performers
rmjtactical.com
top retailers
conversion rate vs average order value for rmjtactical.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at rmjtactical.com

In November large majority of sales on rmjtactical.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In November large majority of sales on rmjtactical.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

rmjtactical.com channels

Identify top traffic channels that drive growth for rmjtactical.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

rmjtactical.com Google Ads spend

Evaluate rmjtactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

rmjtactical.com devices

Review rmjtactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

rmjtactical.com top markets

Explore rmjtactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

rmjtactical.com country & global rank

Assess the ranking of rmjtactical.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard