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Sep 2025
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Home/Insights/Retailers/rmjtactical.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for rmjtactical.comrmjtactical.com

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55.2K
Revenue
Sep 25
15.6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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rmjtactical.com is an online platform that offers customers various tactical equipment and high-quality gear designed for self-defense and outdoor enthusiasts. The website sells a range of products including knives, tomahawks, survival tools, and accessories, appealing to individuals seeking specialized equipment for their tactical needs and outdoor expeditions.

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rmjtactical.com Annual Revenue and Growth

rmjtactical.com's annual sales on its online store amounted to $665.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
rmjtactical.com revenue by year

rmjtactical.com's monthly revenueOVER TIME
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Over the past three months, rmjtactical.com revenue has experienced decline of 15%, compared to the preceding three months.

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rmjtactical.com revenue decline for last six months
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OVERVIEW
In September 2025, rmjtactical.com generated $55,223 in online sales, significantly below the SPORTS median of $97,179, with a conversion rate of 0.50-1.00%, underperforming the high benchmark of 2.52% and above the low of 0.47%. The average order value (AOV) ranged between $425-450, while the category's high AOV is $635 and the low is $104. The site recorded 15,636 sessions, far below the median of 38,020, indicating potential for improvement in traffic and sales strategies compared to market leaders like gunbroker.com, which dominates the sector with $284,462,394 in revenue.
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rmjtactical.com competitors

In September 2025, rmjtactical.com stands out from its competitors in various domains. In terms of revenue, rmjtactical.com generated $55,223, surpassing competitors like hatchetsandaxes.com ($10,358) and hbforge.com ($7,474). With 128 transactions and 15,636 sessions, rmjtactical.com had a lower conversion rate range of 0.50-1.00% compared to knifeart.com's conversion rate of 1.00-1.50% with 261 transactions and 22,954 sessions. However, rmjtactical.com had a higher average order value (AOV) range of $425-450, outperforming most competitors like nationalknives.com ($175-200) and theknifeconnection.com ($175-200). Overall, while rmjtactical.com may have a lower conversion rate, its higher AOV contributes to its competitive edge and success in generating revenue compared to its competitors in the industry.

hatchetsandaxes.com screenshot
#1 hatchetsandaxes.com
10.4K
Revenue
6.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nationalknives.com screenshot
#2 nationalknives.com
33.2K
Revenue
10.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
knifeart.com screenshot
#3 knifeart.com
84.4K
Revenue
23K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
hbforge.com screenshot
#4 hbforge.com
7.5K
Revenue
4.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
theknifeconnection.com screenshot
#5 theknifeconnection.com
54.8K
Revenue
37.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
rmjtactical.com vs top market performers
rmjtactical.com
top retailers
conversion rate vs average order value for rmjtactical.com and its competitors
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Revenue share by device at rmjtactical.com

In September large majority of sales on rmjtactical.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In September large majority of sales on rmjtactical.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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rmjtactical.com channels

Identify top traffic channels that drive growth for rmjtactical.comand discover how performance of traffic channels has changed over time.

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rmjtactical.com Google Ads spend

Evaluate rmjtactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rmjtactical.com devices

Review rmjtactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rmjtactical.com top markets

Explore rmjtactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rmjtactical.com country & global rank

Assess the ranking of rmjtactical.com among other retailers within its primary country and worldwide.

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