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Jul 2025
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Home/Insights/Retailers/nationalknives.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for nationalknives.comnationalknives.com

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38.7K
Revenue
12.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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The website nationalknives.com offers a wide range of knives and related accessories for sale. This online platform features an extensive selection of knives, including hunting, folding, fixed blade, and tactical knives. Additionally, they offer sharpening tools, sheaths, and other knife accessories to cater to different customer preferences and needs.

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nationalknives.com's revenueOVER TIME
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Over the past three months, nationalknives.com revenue has experienced decline of 21%, compared to the preceding three months.

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nationalknives.com revenue decline for last six months
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OVERVIEW
In July 2025, nationalknives.com, in the SPORTS industry, had online sales revenue of $38,705, a conversion rate of 1.50-2.00%, and an average order value (AOV) of $200-225. The largest online store in the category, gunbroker.com, had revenue of $277,013,395 and the highest conversion rate was 2.42%. The highest AOV in the industry was $642 and the lowest was $112. nationalknives.com had 12,197 sessions, while the highest number of sessions was 12,741,838 from gunbroker.com, and the median sessions were 39,019.
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nationalknives.com competitors

In July 2025, nationalknives.com lagged behind its competitors in terms of revenue and transactions. spyderco.com generated a whopping $574,734 in revenue from 2,587 transactions, while nationalknives.com only brought in $38,705 from 193 transactions. Additionally, nationalknives.com had significantly fewer sessions compared to its competitors, with 12,197 sessions, whereas DLT Trading had 395,546 sessions. However, nationalknives.com had a higher conversion rate of 1.50-2.00%, outperforming most of its competitors in this metric. In terms of Average Order Value (AOV), nationalknives.com fell within the range of $200-$225, similar to spyderco.com and Knives Ship Free. Despite its lower revenue and session numbers, nationalknives.com showed potential with its higher conversion rate, indicating a strong customer base willing to make purchases.

spyderco.com screenshot
#1 spyderco.com
574.7K
Revenue
294.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
emersonknives.com screenshot
#2 emersonknives.com
47.6K
Revenue
38.7K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
rmjtactical.com screenshot
#3 rmjtactical.com
66.9K
Revenue
22.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dlttrading.com screenshot
#4 dlttrading.com
417.2K
Revenue
395.5K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
knivesshipfree.com screenshot
#5 knivesshipfree.com
284.4K
Revenue
92.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
nationalknives.com vs top market performers
nationalknives.com
top retailers
conversion rate vs average order value for nationalknives.com and its competitors
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Revenue share by device at nationalknives.com

In July large majority of sales on nationalknives.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In July large majority of sales on nationalknives.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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nationalknives.com channels

Identify top traffic channels that drive growth for nationalknives.comand discover how performance of traffic channels has changed over time.

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nationalknives.com Google Ads spend

Evaluate nationalknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nationalknives.com devices

Review nationalknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nationalknives.com top markets

Explore nationalknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nationalknives.com country & global rank

Assess the ranking of nationalknives.com among other retailers within its primary country and worldwide.

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