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Oct 2025
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Home/Insights/Retailers/nationalknives.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for nationalknives.comnationalknives.com

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30.7K
Revenue
Oct 25
10.5K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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The website nationalknives.com offers a wide range of knives and related accessories for sale. This online platform features an extensive selection of knives, including hunting, folding, fixed blade, and tactical knives. Additionally, they offer sharpening tools, sheaths, and other knife accessories to cater to different customer preferences and needs.

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nationalknives.com Annual Revenue and Growth

nationalknives.com's annual sales on its online store amounted to $726.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$726.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nationalknives.com revenue by year

nationalknives.com's monthly revenueOVER TIME
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Over the past three months, nationalknives.com revenue has experienced decline of 12%, compared to the preceding three months.

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nationalknives.com revenue decline for last six months
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OVERVIEW
In October 2025, nationalknives.com generated $30,722 in online sales, significantly below the SPORTS median of $103,393. With a conversion rate of 1.50-2.00%, it falls short of the industry's high rate of 2.58%, while its average order value (AOV) ranged from $175-200, lower than the high of $652. The site recorded 10,459 sessions, far below the median of 38,088, indicating challenges in attracting traffic compared to industry leader gunbroker.com, which boasts a staggering $307,190,709 in revenue and 13,734,560 sessions. Overall, these metrics highlight the need for strategic improvements to enhance performance.
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nationalknives.com competitors

When comparing nationalknives.com to its competitors in October 2025, several key metrics stand out. While nationalknives.com had a revenue of $30,722 with 159 transactions and 10,459 sessions, it had an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.50% to 2.00%. In contrast, spyderco.com outperformed nationalknives.com with a revenue of $432,217, 1,904 transactions, and 228,281 sessions. Despite a higher AOV of $225 to $250, spyderco.com had a lower conversion rate of 0.50% to 1.00%. Other competitors like rmjtactical.com and knivesshipfree.com also surpassed nationalknives.com in revenue and transactions, with varying AOV and conversion rates. However, nationalknives.com had a competitive edge in terms of conversion rate compared to emersonknives.com and dlttrading.com, showcasing its ability to drive sales effectively with a higher conversion rate.

spyderco.com screenshot
#1 spyderco.com
432.2K
Revenue
228.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
emersonknives.com screenshot
#2 emersonknives.com
35.8K
Revenue
37K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
rmjtactical.com screenshot
#3 rmjtactical.com
42.7K
Revenue
14.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dlttrading.com screenshot
#4 dlttrading.com
354.5K
Revenue
334.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
knivesshipfree.com screenshot
#5 knivesshipfree.com
256.2K
Revenue
92.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
nationalknives.com vs top market performers
nationalknives.com
top retailers
conversion rate vs average order value for nationalknives.com and its competitors
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Revenue share by device at nationalknives.com

In October large majority of sales on nationalknives.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In October large majority of sales on nationalknives.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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nationalknives.com channels

Identify top traffic channels that drive growth for nationalknives.comand discover how performance of traffic channels has changed over time.

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nationalknives.com Google Ads spend

Evaluate nationalknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nationalknives.com devices

Review nationalknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nationalknives.com top markets

Explore nationalknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nationalknives.com country & global rank

Assess the ranking of nationalknives.com among other retailers within its primary country and worldwide.

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