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Sep 2025
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Home/Insights/Retailers/nationalknives.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for nationalknives.comnationalknives.com

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33.2K
Revenue
Sep 25
10.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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The website nationalknives.com offers a wide range of knives and related accessories for sale. This online platform features an extensive selection of knives, including hunting, folding, fixed blade, and tactical knives. Additionally, they offer sharpening tools, sheaths, and other knife accessories to cater to different customer preferences and needs.

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nationalknives.com Annual Revenue and Growth

nationalknives.com's annual sales on its online store amounted to $726.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$726.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nationalknives.com revenue by year

nationalknives.com's monthly revenueOVER TIME
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Over the past three months, nationalknives.com revenue has experienced growth of 9.1%, compared to the preceding three months.

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nationalknives.com revenue growth for last six months
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OVERVIEW
In September 2025, nationalknives.com generated $33,202 in online sales, significantly below the SPORTS median of $97,179, with a conversion rate of 1.50-2.00%, falling short of the high industry rate of 2.52%. Their average order value (AOV) ranged from $175-200, while the high AOV in the industry stands at $635. The site recorded 10,807 sessions, far below the median of 38,020 and the industry leader, gunbroker.com, which boasts 12,770,933 sessions and an impressive revenue of $284,462,394. Overall, nationalknives.com shows potential but requires improvement across multiple performance metrics.
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nationalknives.com competitors

In September 2025, nationalknives.com showed a revenue of $33,202 with 169 transactions and 10,807 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 1.50-2.00%. In comparison, spyderco.com outperformed nationalknives.com with a revenue of $410,294 from 1,806 transactions and 221,813 sessions, an AOV of $225-$250, but a lower conversion rate of 0.50-1.00%. emersonknives.com had lower revenue at $28,921 from 99 transactions and 29,191 sessions, but a higher AOV of $275-$300, albeit with a lower conversion rate of 0.00-0.50%. rmjtactical.com generated $55,223 revenue from 128 transactions and 15,636 sessions, with the highest AOV of $425-$450 but a similar conversion rate of 0.50-1.00% as nationalknives.com. dlttrading.com and knivesshipfree.com also showcased higher revenues, transactions, and sessions compared to nationalknives.com, showcasing a competitive landscape within the knife industry.

spyderco.com screenshot
#1 spyderco.com
410.3K
Revenue
221.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
emersonknives.com screenshot
#2 emersonknives.com
28.9K
Revenue
29.2K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
rmjtactical.com screenshot
#3 rmjtactical.com
55.2K
Revenue
15.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dlttrading.com screenshot
#4 dlttrading.com
303K
Revenue
337.8K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
knivesshipfree.com screenshot
#5 knivesshipfree.com
256.4K
Revenue
93.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
nationalknives.com vs top market performers
nationalknives.com
top retailers
conversion rate vs average order value for nationalknives.com and its competitors
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Revenue share by device at nationalknives.com

In September large majority of sales on nationalknives.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on nationalknives.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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nationalknives.com channels

Identify top traffic channels that drive growth for nationalknives.comand discover how performance of traffic channels has changed over time.

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nationalknives.com Google Ads spend

Evaluate nationalknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nationalknives.com devices

Review nationalknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nationalknives.com top markets

Explore nationalknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nationalknives.com country & global rank

Assess the ranking of nationalknives.com among other retailers within its primary country and worldwide.

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