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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for roka.comroka.com

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1.8M
Revenue
Nov 25
496.7K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Roka.com is an e-commerce platform that offers a variety of products. The website features a selection of apparel, including clothing and accessories. Additionally, Roka.com sells outdoor equipment such as bags and backpacks. The platform ensures convenient online shopping and delivery services to buyers.

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roka.com Annual Revenue and Growth

roka.com's annual sales on its online store amounted to $25.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$25.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roka.com revenue by year

roka.com's monthly revenueOVER TIME
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Over the past three months, roka.com revenue has experienced decline of 0.04%, compared to the preceding three months.

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roka.com revenue decline for last six months
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Top products on roka.comby revenue

#1 Barton 2.0 Prescription Sunglasses
$265.1
Price
$428.2K
Revenue
#2 Rory 2.0 Prescription Sunglasses
$279.2
Price
$406.5K
Revenue
#3 Barton 2.0 Sunglasses
$195.1
Price
$238.6K
Revenue
#4 Oslo 2.0 Prescription Sunglasses
$274.8
Price
Revenue
#5 Replacement Nose Pads
$9.3
Price
Revenue
#6 Barton 2.0 Work Glasses
$173.1
Price
Revenue
#7 Rory 2.0 Sunglasses Video
$206.4
Price
Revenue
#8 Rory 2.0 Sunglasses
$205.4
Price
Revenue
#9 Hunter 2.0 Prescription Sunglasses
$279.3
Price
Revenue
#10 Cade 1.0 Wind Down™ (Non-prescription)
$124.9
Price
Revenue
#1 Barton 2.0 Prescription Sunglasses
$265.1
Price
$428.2K
Revenue
#2 Rory 2.0 Prescription Sunglasses
$279.2
Price
$406.5K
Revenue
#3 Barton 2.0 Sunglasses
$195.1
Price
$238.6K
Revenue
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OVERVIEW
In November 2025, roka.com achieved online sales revenue of $1,822,464, significantly surpassing the sports industry's median of $89,556, though still far behind the leading store, garmin.com, at $203,335,992. With a conversion rate of 1.00-1.50%, roka.com lags behind the industry's high of 3.31% but is above the low of 0.69%. The average order value (AOV) ranged from $250-275, well below the top AOV of $552, while its 496,703 sessions notably exceed the sports sector median of 31,405, but are dwarfed by dickssportinggoods.com's impressive 57,640,222 sessions.
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roka.com competitors

In November 2025, roka.com outperformed its competitors in terms of revenue, with $1,822,464 in comparison to synergywetsuits.com's $56,161, triathlonlab.com's $11,119, huubdesign.com's $301,317, blueseventy.com's $97,055, and ironmanstore.com's $127,975. roka.com also had the highest number of transactions at 7,180, followed by huubdesign.com at 2,105. In sessions, roka.com had 496,703, which was surpassed only by ironmanstore.com at 90,379. The average order value (AOV) for roka.com ranged from $250 to $275, putting it in the mid-range compared to its competitors. However, roka.com had a lower conversion rate of 1.00-1.50% when compared to synergywetsuits.com and triathlonlab.com, which had rates of 2.50-3.00% and 2.00-2.50% respectively.

synergywetsuits.com screenshot
#1 synergywetsuits.com
56.2K
Revenue
11.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
triathlonlab.com screenshot
#2 triathlonlab.com
11.1K
Revenue
2.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
huubdesign.com screenshot
#3 huubdesign.com
301.3K
Revenue
116.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
blueseventy.com screenshot
#4 blueseventy.com
97.1K
Revenue
39.9K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
ironmanstore.com screenshot
#5 ironmanstore.com
128K
Revenue
90.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
roka.com vs top market performers
roka.com
top retailers
conversion rate vs average order value for roka.com and its competitors
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Revenue share by device at roka.com

In November large majority of sales on roka.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on roka.com, 94% was finalized on desktop devices, with 6.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roka.com channels

Identify top traffic channels that drive growth for roka.comand discover how performance of traffic channels has changed over time.

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roka.com Google Ads spend

Evaluate roka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roka.com devices

Review roka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roka.com top markets

Explore roka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roka.com country & global rank

Assess the ranking of roka.com among other retailers within its primary country and worldwide.

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