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Nov 2025
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Home/Insights/Retailers/knockaround.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.4M
Revenue
Nov 25
531.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Knockaround.com is an online platform offering sunglasses for sale. The website features a wide selection of affordable sunglasses in various styles, colors, and sizes. Customers can browse and purchase sunglasses directly from the site. It also provides shipping options and a return policy for customer convenience.

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knockaround.com Annual Revenue and Growth

knockaround.com's annual sales on its online store amounted to $20.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$20.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
knockaround.com revenue by year

knockaround.com's monthly revenueOVER TIME
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Over the past three months, knockaround.com revenue has experienced decline of 38%, compared to the preceding three months.

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knockaround.com revenue decline for last six months
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OVERVIEW
In November 2025, knockaround.com achieved impressive online sales revenue of $1,370,208, significantly surpassing the FASHION AND APPAREL median of $93,064, though still behind the leading giant shein.com. The site recorded a conversion rate of 1.00-1.50%, below the high industry standard of 3.37%. With an average order value (AOV) between $175-200, it also fell short of the category’s high of $375. knockaround.com attracted 531,757 sessions, vastly exceeding the median of 36,492, showcasing its strong market presence in a competitive landscape.
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knockaround.com competitors

In November 2025, knockaround.com outperformed its competitors in terms of revenue, with $1,370,208 compared to the closest competitor, sunski.com, which had $840,772. knockaround.com also had a higher number of transactions with 7,599, compared to sunski.com with 7,836. However, knockaround.com had significantly more sessions at 531,757, compared to sunski.com with 120,542. knockaround.com had a similar average order value (AOV) of $175-200 as priverevaux.com, but a higher conversion rate of 1.00-1.50% compared to priverevaux.com at 1.00-1.50%. Overall, knockaround.com showed strong performance in terms of revenue and conversion rate, indicating a strong competitive edge in the sunglasses market.

sunski.com screenshot
#1 sunski.com
840.8K
Revenue
120.5K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
priverevaux.com screenshot
#2 priverevaux.com
11.7K
Revenue
5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
sojosvision.com screenshot
#3 sojosvision.com
15.5K
Revenue
27.9K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
detoursunglasses.com screenshot
#4 detoursunglasses.com
41.9K
Revenue
24.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
revantoptics.com screenshot
#5 revantoptics.com
338.6K
Revenue
92.2K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
knockaround.com vs top market performers
knockaround.com
top retailers
conversion rate vs average order value for knockaround.com and its competitors
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Revenue share by device at knockaround.com

In November large majority of sales on knockaround.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on knockaround.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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knockaround.com channels

Identify top traffic channels that drive growth for knockaround.comand discover how performance of traffic channels has changed over time.

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knockaround.com Google Ads spend

Evaluate knockaround.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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knockaround.com devices

Review knockaround.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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knockaround.com top markets

Explore knockaround.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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knockaround.com country & global rank

Assess the ranking of knockaround.com among other retailers within its primary country and worldwide.

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