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Sep 2025
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Home/Insights/Retailers/knockaround.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.2M
Revenue
Sep 25
472.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Knockaround.com is an online platform offering sunglasses for sale. The website features a wide selection of affordable sunglasses in various styles, colors, and sizes. Customers can browse and purchase sunglasses directly from the site. It also provides shipping options and a return policy for customer convenience.

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knockaround.com Annual Revenue and Growth

knockaround.com's annual sales on its online store amounted to $20.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
knockaround.com revenue by year

knockaround.com's monthly revenueOVER TIME
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Over the past three months, knockaround.com revenue has experienced decline of 31%, compared to the preceding three months.

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knockaround.com revenue decline for last six months
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OVERVIEW
In September 2025, knockaround.com generated $1,196,575 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, below the category high of 3.2%. The average order value (AOV) ranged from $175 to $200, while the category’s high AOV is $382. The website attracted 472,479 sessions, well above the median of 34,221 but far from the leader shein.com’s staggering 297,137,690 sessions. Despite impressive revenue figures, knockaround.com’s metrics highlight areas for improvement in conversion and customer engagement compared to industry benchmarks.
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knockaround.com competitors

In September 2025, knockaround.com outperformed its competitors in terms of revenue, transactions, and sessions. knockaround.com had a revenue of $1,196,575 with 6,809 transactions and 472,479 sessions. The average order value (AOV) ranged from $175-200 with a conversion rate of 1.00-1.50%. In comparison, sunski.com had a revenue of $509,871 with 5,191 transactions and 133,660 sessions, a lower AOV of $75-100, but a higher conversion rate of 3.50-4.00%. priverevaux.com, sojosvision.com, detoursunglasses.com, and revantoptics.com also had lower revenue, transactions, and sessions compared to knockaround.com. This indicates that knockaround.com had a stronger overall performance and customer engagement among its competitors in the eyewear industry in September 2025.

sunski.com screenshot
#1 sunski.com
509.9K
Revenue
133.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
priverevaux.com screenshot
#2 priverevaux.com
21.4K
Revenue
9.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sojosvision.com screenshot
#3 sojosvision.com
13K
Revenue
40.1K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
detoursunglasses.com screenshot
#4 detoursunglasses.com
24.5K
Revenue
22.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
revantoptics.com screenshot
#5 revantoptics.com
371.8K
Revenue
182.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
knockaround.com vs top market performers
knockaround.com
top retailers
conversion rate vs average order value for knockaround.com and its competitors
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Revenue share by device at knockaround.com

In September large majority of sales on knockaround.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on knockaround.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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knockaround.com channels

Identify top traffic channels that drive growth for knockaround.comand discover how performance of traffic channels has changed over time.

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knockaround.com Google Ads spend

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knockaround.com devices

Review knockaround.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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knockaround.com top markets

Explore knockaround.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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knockaround.com country & global rank

Assess the ranking of knockaround.com among other retailers within its primary country and worldwide.

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