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Sep 2025
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Home/Insights/Retailers/rosegal.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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530.3K
Revenue
Sep 25
150.8K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Rosegal.com is an e-commerce website offering a wide variety of clothing and accessories for men and women. The website features an extensive range of products including dresses, tops, swimwear, shoes, bags, and jewelry among others. They aim to provide a diverse selection of fashionable items at competitive prices.

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rosegal.com Annual Revenue and Growth

rosegal.com's annual sales on its online store amounted to $9.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$9.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rosegal.com revenue by year

rosegal.com's monthly revenueOVER TIME
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Over the past three months, rosegal.com revenue has experienced decline of 7.8%, compared to the preceding three months.

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rosegal.com revenue decline for last six months
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OVERVIEW
In September 2025, rosegal.com generated $530,289 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,931, while maintaining a conversion rate of 2.00-2.50%, just below the sector's high of 3.2%. With an average order value (AOV) between $150-175, rosegal.com sits well above the low end of $73 but is far from the high of $382. The site attracted 150,809 sessions, a notable figure compared to the median of 34,221, yet remains dwarfed by shein.com’s staggering 297,137,690 sessions, the leading store in this category.
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rosegal.com competitors

In September 2025, rosegal.com outperformed its competitors in terms of revenue with $530,289. However, when comparing other metrics, such as transactions, sessions, average order value (AOV), and conversion rate, we see that some competitors had stronger performance in certain areas. For example, dresslily.com had a higher number of transactions at 2,490 and a slightly lower AOV range of $75-100, while dresshead.com had a higher conversion rate of 3.00-3.50. goodgoth.com had a similar AOV range to Rosegal at $125-150 but a lower conversion rate. On the other hand, killstar.com had significantly higher revenue at $1,597,904, but a lower conversion rate. buycurvy.com stood out with an exceptionally high conversion rate of 7.50-8.00 despite having a lower revenue compared to Rosegal. Overall, while rosegal.com had strong revenue numbers, its competitors excelled in specific performance metrics.

dresslily.com screenshot
#1 dresslily.com
189.5K
Revenue
125.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dresshead.com screenshot
#2 dresshead.com
23.9K
Revenue
10.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
goodgoth.com screenshot
#3 goodgoth.com
54K
Revenue
28.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
killstar.com screenshot
#4 killstar.com
1.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
buycurvy.com screenshot
#5 buycurvy.com
45.6K
Revenue
6.7K
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
rosegal.com vs top market performers
rosegal.com
top retailers
conversion rate vs average order value for rosegal.com and its competitors
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Revenue share by device at rosegal.com

In September large majority of sales on rosegal.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on rosegal.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rosegal.com channels

Identify top traffic channels that drive growth for rosegal.comand discover how performance of traffic channels has changed over time.

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rosegal.com Google Ads spend

Evaluate rosegal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rosegal.com devices

Review rosegal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rosegal.com top markets

Explore rosegal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rosegal.com country & global rank

Assess the ranking of rosegal.com among other retailers within its primary country and worldwide.

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