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Sep 2025
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Home/Insights/Retailers/modcloth.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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385.9K
Revenue
Sep 25
388.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Modcloth.com is a website that offers a wide selection of womens clothing and accessories. They specialize in vintage-inspired fashion focusing on unique styles and sizes, offering dresses, tops, bottoms, outerwear, shoes, bags, and jewelry. The platform also features a vibrant community where customers can read reviews and share styling tips.

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modcloth.com Annual Revenue and Growth

modcloth.com's annual sales on its online store amounted to $10.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
modcloth.com revenue by year

modcloth.com's monthly revenueOVER TIME
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Over the past three months, modcloth.com revenue has experienced decline of 25%, compared to the preceding three months.

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modcloth.com revenue decline for last six months
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OVERVIEW
In September 2025, modcloth.com generated $385,938 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, although still dwarfed by industry leader shein.com’s $819,580,923. With a conversion rate between 0.50-1.00%, modcloth's performance falls below the very high benchmark of 3.2%, while its average order value (AOV) of $100-125 is also lower than the category high of $382. Modcloth's 388,684 sessions showcase its growth, far exceeding the median of 34,221 but still a fraction of shein.com’s staggering 297,137,690 sessions, highlighting room for further improvement and customer engagement.
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modcloth.com competitors

In September 2025, modcloth.com had a revenue of $385,938 with 3,411 transactions and 388,684 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. Compared to its competitors, Modcloth falls behind in terms of revenue, transactions, and sessions. unique-vintage.com leads the pack with a revenue of $1,183,112, 13,879 transactions, and 770,124 sessions, with an AOV of $75-$100 and a conversion rate of 1.50-2.00%. retro-stage.com and citychiconline.com also outperform modcloth.com in revenue, transactions, and sessions. However, modcloth.com fares better than pinupgirlclothing.com and torrid.com in terms of revenue, transactions, and AOV, but lags behind in sessions and conversion rate compared to torrid.com. Overall, Modcloth faces stiff competition in the online fashion retail space with varying strengths and weaknesses compared to its competitors.

unique-vintage.com screenshot
#1 unique-vintage.com
1.2M
Revenue
770.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
retro-stage.com screenshot
#2 retro-stage.com
1.1M
Revenue
645.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
pinupgirlclothing.com screenshot
#3 pinupgirlclothing.com
21.2K
Revenue
23.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
citychiconline.com screenshot
#4 citychiconline.com
848.8K
Revenue
316.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
torrid.com screenshot
#5 torrid.com
16.2M
Revenue
9.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
modcloth.com vs top market performers
modcloth.com
top retailers
conversion rate vs average order value for modcloth.com and its competitors
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Revenue share by device at modcloth.com

In September large majority of sales on modcloth.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on modcloth.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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modcloth.com channels

Identify top traffic channels that drive growth for modcloth.comand discover how performance of traffic channels has changed over time.

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modcloth.com Google Ads spend

Evaluate modcloth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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modcloth.com devices

Review modcloth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modcloth.com top markets

Explore modcloth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modcloth.com country & global rank

Assess the ranking of modcloth.com among other retailers within its primary country and worldwide.

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