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Dec 2025
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Home/Insights/Retailers/modcloth.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for modcloth.commodcloth.com

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410.3K
Revenue
Dec 25
380.9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Modcloth.com is a website that offers a wide selection of womens clothing and accessories. They specialize in vintage-inspired fashion focusing on unique styles and sizes, offering dresses, tops, bottoms, outerwear, shoes, bags, and jewelry. The platform also features a vibrant community where customers can read reviews and share styling tips.

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modcloth.com Annual Revenue and Growth

modcloth.com's annual sales on its online store amounted to $10.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
modcloth.com revenue by year

modcloth.com's monthly revenueOVER TIME
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Over the past three months, modcloth.com revenue has experienced growth of 7.9%, compared to the preceding three months.

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modcloth.com revenue growth for last six months
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OVERVIEW
In December 2025, modcloth.com generated $410,343 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, while its conversion rate ranged between 1.00-1.50%, below the sector high of 3.17%. The average order value (AOV) stood at $100-125, lower than the high of $389. Modcloth's 380,903 sessions were considerably higher than the industry median of 39,789 but far from the leading competitor, shein.com, which had 304,519,814 sessions. Overall, these metrics indicate modcloth.com maintains a strong presence in a competitive market but has room for growth in conversion and AOV.
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modcloth.com competitors

In December 2025, ModCloth reported a revenue of $410,343 with 3,892 transactions and 380,903 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, ModCloth falls behind in terms of revenue, transactions, and sessions. unique-vintage.com leads the pack with a revenue of $1,133,685, 12,935 transactions, and 748,933 sessions, although its AOV is slightly lower at $75-100, but with a higher conversion rate of 1.50-2.00%. retro-stage.com and citychiconline.com also outperform ModCloth in revenue and transactions. Despite these differences, ModCloth remains competitive with its AOV and conversion rate, aligning closely with retro-stage.com and citychiconline.com. pinupgirlclothing.com and torrid.com have significantly lower revenue than ModCloth, with torrid.com standing out for its high number of transactions and sessions.

unique-vintage.com screenshot
#1 unique-vintage.com
1.1M
Revenue
748.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
retro-stage.com screenshot
#2 retro-stage.com
1.2M
Revenue
647.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pinupgirlclothing.com screenshot
#3 pinupgirlclothing.com
23.4K
Revenue
29.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
citychiconline.com screenshot
#4 citychiconline.com
606.6K
Revenue
275.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
torrid.com screenshot
#5 torrid.com
15.1M
Revenue
9.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
modcloth.com vs top market performers
modcloth.com
top retailers
conversion rate vs average order value for modcloth.com and its competitors
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Revenue share by device at modcloth.com

In December large majority of sales on modcloth.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on modcloth.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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modcloth.com channels

Identify top traffic channels that drive growth for modcloth.comand discover how performance of traffic channels has changed over time.

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modcloth.com Google Ads spend

Evaluate modcloth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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modcloth.com devices

Review modcloth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modcloth.com top markets

Explore modcloth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modcloth.com country & global rank

Assess the ranking of modcloth.com among other retailers within its primary country and worldwide.

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