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Jul 2026
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Home/Insights/Retailers/modcloth.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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460K
Revenue
Jul 26
311.1K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Modcloth.com is a website that offers a wide selection of womens clothing and accessories. They specialize in vintage-inspired fashion focusing on unique styles and sizes, offering dresses, tops, bottoms, outerwear, shoes, bags, and jewelry. The platform also features a vibrant community where customers can read reviews and share styling tips.

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modcloth.com Annual Revenue and Growth

modcloth.com's annual sales on its online store amounted to $6.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
modcloth.com revenue by year

modcloth.com's monthly revenueOVER TIME
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Over the past three months, modcloth.com revenue has experienced growth of 21%, compared to the preceding three months.

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modcloth.com revenue growth for last six months
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OVERVIEW
modcloth.com operates within the fashion and apparel category, generating $460,000 in revenue for online sales in July 2026, significantly higher than the average store in the fashion and apparel category, which earns around $71,300 monthly. Its conversion rate stands at 1.00-1.50%, within the typical range of 0.66% to 3.1%. The average order value (AOV) is $100-125, also within the category's typical range of $84 to $403. Additionally, modcloth.com had 311,000 sessions, far exceeding the average store in the fashion and apparel category, which sees about 28,400 sessions monthly.
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modcloth.com competitors

In July 2026, retro-stage.com outperformed many competitors with a revenue of $1.9 million from 14,400 transactions across 952,000 sessions, boasting an AOV of $125-150 and a conversion rate of 1.50-2.00%. In contrast, modcloth.com generated $460,000, ranking fifth out of six, significantly trailing retro-stage.com by $1.44 million in revenue and by 10,086 transactions. modcloth.com recorded 311,000 sessions with a conversion rate of 1.00-1.50%, highlighting a struggle against competitors like unique-vintage.com and citychiconline.com, which both achieved revenues of $1.2 million. Furthermore, torrid.com dominated the market with a staggering $26.1 million in revenue, eclipsing modcloth.com by $25.6 million and leaving it behind in transactions by 276,000. Overall, modcloth.com faces considerable challenges in a competitive landscape.

unique-vintage.com screenshot
#1 unique-vintage.com
1.2M
Revenue
759.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
retro-stage.com screenshot
#2 retro-stage.com
1.9M
Revenue
951.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pinupgirlclothing.com screenshot
#3 pinupgirlclothing.com
22.3K
Revenue
23.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
citychiconline.com screenshot
#4 citychiconline.com
1.2M
Revenue
434.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
torrid.com screenshot
#5 torrid.com
26.1M
Revenue
10.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
modcloth.com vs top market performers
modcloth.com
top retailers
conversion rate vs average order value for modcloth.com and its competitors
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Revenue share by device at modcloth.com

In July large majority of sales on modcloth.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on modcloth.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries modcloth.com operates in

modcloth.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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modcloth.com channels

Identify top traffic channels that drive growth for modcloth.comand discover how performance of traffic channels has changed over time.

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modcloth.com Google Ads spend

Evaluate modcloth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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modcloth.com devices

Review modcloth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modcloth.com top markets

Explore modcloth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modcloth.com country & global rank

Assess the ranking of modcloth.com among other retailers within its primary country and worldwide.

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