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May 2025
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Home/Insights/Retailers/modcloth.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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560.1K
Revenue
526.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Modcloth.com is a website that offers a wide selection of womens clothing and accessories. They specialize in vintage-inspired fashion focusing on unique styles and sizes, offering dresses, tops, bottoms, outerwear, shoes, bags, and jewelry. The platform also features a vibrant community where customers can read reviews and share styling tips.

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modcloth.com's revenueOVER TIME
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Over the past three months, modcloth.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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modcloth.com revenue decline for last six months
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OVERVIEW
In May 2025, modcloth.com's online sales revenue was $560,146, with a conversion rate of 0.50-1.00% and an AOV of $100-125. The site had 526,381 sessions, while the top performer shein.com had 224,142,058 sessions. The industry median for revenue is $81,783, with the highest at $731,622,726. A high conversion rate in FASHION AND APPAREL is 3.09%, with a low of 0.67%. A very high AOV is $415, and a low is $82, while the median sessions in the industry are 33,223.
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modcloth.com competitors

In May 2025, modcloth.com reported a revenue of $560,146 from 4,916 transactions and 526,381 sessions, with an Average Order Value (AOV) of $100-125 and a conversion rate of 0.50-1.00%. In comparison, unique-vintage.com generated $1,438,001 in revenue from 15,725 transactions and 919,210 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. torrid.com had the highest revenue among the competitors, with $13,819,955 from 179,365 transactions and 11,731,181 sessions, similar AOV and conversion rate to Unique-Vintage. citychiconline.com had a revenue of $1,258,016 with 6,204 transactions and 396,507 sessions, boasting a higher AOV of $200-225 and the same conversion rate as Unique-Vintage and Torrid. Overall, modcloth.com performed well in terms of revenue and transactions, falling slightly behind in sessions compared to some competitors but maintaining a similar AOV and conversion rate to the industry standard.

unique-vintage.com screenshot
#1 unique-vintage.com
1.4M
Revenue
919.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
retro-stage.com screenshot
#2 retro-stage.com
1.4M
Revenue
727.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pinupgirlclothing.com screenshot
#3 pinupgirlclothing.com
15.8K
Revenue
16.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
citychiconline.com screenshot
#4 citychiconline.com
1.3M
Revenue
396.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
torrid.com screenshot
#5 torrid.com
13.8M
Revenue
11.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
modcloth.com vs top market performers
modcloth.com
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conversion rate vs average order value for modcloth.com and its competitors
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Revenue share by device at modcloth.com

In May large majority of sales on modcloth.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on modcloth.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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modcloth.com channels

Identify top traffic channels that drive growth for modcloth.comand discover how performance of traffic channels has changed over time.

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modcloth.com Google Ads spend

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modcloth.com devices

Review modcloth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modcloth.com top markets

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modcloth.com country & global rank

Assess the ranking of modcloth.com among other retailers within its primary country and worldwide.

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