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Jul 2025
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Home/Insights/Retailers/modcloth.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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489.4K
Revenue
474K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Modcloth.com is a website that offers a wide selection of womens clothing and accessories. They specialize in vintage-inspired fashion focusing on unique styles and sizes, offering dresses, tops, bottoms, outerwear, shoes, bags, and jewelry. The platform also features a vibrant community where customers can read reviews and share styling tips.

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modcloth.com's revenueOVER TIME
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Over the past three months, modcloth.com revenue has experienced decline of 14%, compared to the preceding three months.

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modcloth.com revenue decline for last six months
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OVERVIEW
In July 2025, modcloth.com's online sales revenue was $489,391, exceeding the median of $82,875 in the FASHION AND APPAREL industry. The conversion rate ranged from 0.50-1.00%, with a high of 2.96% and a low of 0.62%. The average order value (AOV) fell between $100-125, with a high of $402 and a low of $82 in the FASHION AND APPAREL sector. The site recorded 474,047 sessions, far below the 294,721,604 sessions of the top store, shein.com, but surpassing the median of 36,317 sessions.
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modcloth.com competitors

In July 2025, modcloth.com had a revenue of $489,391 with 4,234 transactions and 474,047 sessions. The average order value (AOV) ranged between $100-125, and the conversion rate was 0.50-1.00%. When compared to its competitors, modcloth.com fell behind in revenue and transactions but was in line with the AOV and conversion rate metrics. unique-vintage.com outperformed modcloth.com with a revenue of $1,274,812, 14,137 transactions, and 741,820 sessions, while retro-stage.com also surpassed it with $1,035,132 in revenue, 8,002 transactions, and 644,576 sessions. citychiconline.com had similar revenue to modcloth.com but had a higher AOV and conversion rate. torrid.com emerged as the top performer with a revenue of $18,755,621, 242,339 transactions, and 10,323,581 sessions, boasting a high AOV and conversion rate.

unique-vintage.com screenshot
#1 unique-vintage.com
1.3M
Revenue
741.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
retro-stage.com screenshot
#2 retro-stage.com
1M
Revenue
644.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
pinupgirlclothing.com screenshot
#3 pinupgirlclothing.com
18.1K
Revenue
20.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
citychiconline.com screenshot
#4 citychiconline.com
1.1M
Revenue
353.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
torrid.com screenshot
#5 torrid.com
18.8M
Revenue
10.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
modcloth.com vs top market performers
modcloth.com
top retailers
conversion rate vs average order value for modcloth.com and its competitors
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Revenue share by device at modcloth.com

In July large majority of sales on modcloth.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on modcloth.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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modcloth.com channels

Identify top traffic channels that drive growth for modcloth.comand discover how performance of traffic channels has changed over time.

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modcloth.com Google Ads spend

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modcloth.com devices

Review modcloth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modcloth.com top markets

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modcloth.com country & global rank

Assess the ranking of modcloth.com among other retailers within its primary country and worldwide.

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