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Jul 2025

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Home/Insights/Retailers/rugbystore.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

rugbystore.co.uk

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501.5K

Revenue

126.9K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: SPORTS

Visit our online store for the largest range of rugby shirts, rugby boots, headguards & protection, rugby balls, clothing & equipment for rugby players, supporters & fans!

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rugbystore.co.uk's revenueOVER TIME
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Over the past three months, rugbystore.co.uk revenue has experienced decline of 5.4%, compared to the preceding three months.

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rugbystore.co.uk revenue decline for last six months

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OVERVIEW

rugbystore.co.uk's performance metrics for July 2025 include a revenue of $501,540, a conversion rate of 4.00-4.50%, an AOV of $75-100, and 126,851 sessions, showcasing strong performance compared to the SPORTS industry with a median revenue of $84,485, a very high conversion rate of 2.9%, a very high AOV of $547, and a median sessions of 31,360. The top player in the industry, garmin.com, leads with $184,671,976 in revenue, 0.59% conversion rate, $79 AOV, and 47,307,199 sessions.

rugbystore.co.uk competitors

In July 2025, rugbystore.co.uk reported revenue of £501,540 from 5,183 transactions and 126,851 sessions, with an average order value (AOV) ranging from £75-£100 and a conversion rate of 4.00-4.50%. Compared to its competitors, toffs.com generated £83,417 in revenue from 602 transactions and 81,818 sessions, with a higher AOV of £125-£150 but a lower conversion rate of 0.50-1.00%. On the other hand, underarmour.com outperformed both rugbystore.co.uk and toffs.com with a revenue of £34,162,643 from 377,755 transactions and 10,218,889 sessions, similar AOV of £75-£100, and a conversion rate of 3.50-4.00%. While rugbystore.co.uk had a competitive conversion rate, underarmour.com dominated in terms of revenue and transactions, showcasing significant success in the online rugby store market in July 2025.

#1 toffs.com

83.4K

Revenue

81.8K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#2 underarmour.com

34.2M

Revenue

10.2M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

rugbystore.co.uk vs top market performers

rugbystore.co.uk

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Revenue share by device at rugbystore.co.uk

In July large majority of sales on rugbystore.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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rugbystore.co.uk channels

Identify top traffic channels that drive growth for rugbystore.co.ukand discover how performance of traffic channels has changed over time.

rugbystore.co.uk Google Ads spend

Evaluate rugbystore.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rugbystore.co.uk devices

Review rugbystore.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rugbystore.co.uk top markets

Explore rugbystore.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.