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May 2026
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Home/Insights/Retailers/rugbystore.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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497.8K
Revenue
May 26
97.7K
Sessions
May 26
5.0-5.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Visit our online store for the largest range of rugby shirts, rugby boots, headguards & protection, rugby balls, clothing & equipment for rugby players, supporters & fans!

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rugbystore.co.uk Annual Revenue and Growth

rugbystore.co.uk's annual sales on its online store amounted to $7.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
rugbystore.co.uk revenue by year

rugbystore.co.uk's monthly revenueOVER TIME
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Over the past three months, rugbystore.co.uk revenue has experienced decline of 21%, compared to the preceding three months.

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rugbystore.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, rugbystore.co.uk achieved impressive online sales of $497,762, far surpassing the sports industry median of $78,603, while its conversion rate of 5.00-5.50% significantly exceeded the high benchmark of 3.11%. With an average order value (AOV) between $100-125, it remains competitive, although below the very high AOV of $567. The site recorded 97,732 sessions, notably higher than the industry median of 29,369, yet considerably lower than rei.com’s leading figure of 54,842,465 sessions, indicating strong performance relative to industry standards.
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rugbystore.co.uk competitors

As of May 2026, rugbystore.co.uk significantly outperformed its primary competitor, toffs.com, in several key metrics. With a revenue of $497,762 and 4,966 transactions, rugbystore.co.uk boasts a conversion rate of 5.00-5.50% from 97,732 sessions, indicating robust customer engagement. In contrast, toffs.com achieved only $118,366 in revenue with 972 transactions from 75,242 sessions and a lower conversion rate of 1.00-1.50%. Meanwhile, underarmour.com, while leading in total revenue at $35,397,890, had a much larger volume of sessions (9,008,266) and transactions (402,845), resulting in a lower average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. Thus, while rugbystore.co.uk shows strong performance in its niche, underarmour.com maintains dominance in overall market share despite lower conversion metrics.

toffs.com screenshot
#1 toffs.com
118.4K
Revenue
75.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
underarmour.com screenshot
#2 underarmour.com
35.4M
Revenue
9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
rugbystore.co.uk vs top market performers
rugbystore.co.uk
top retailers
conversion rate vs average order value for rugbystore.co.uk and its competitors
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Revenue share by device at rugbystore.co.uk

In May large majority of sales on rugbystore.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on rugbystore.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rugbystore.co.uk channels

Identify top traffic channels that drive growth for rugbystore.co.ukand discover how performance of traffic channels has changed over time.

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rugbystore.co.uk Google Ads spend

Evaluate rugbystore.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rugbystore.co.uk devices

Review rugbystore.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rugbystore.co.uk top markets

Explore rugbystore.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rugbystore.co.uk country & global rank

Assess the ranking of rugbystore.co.uk among other retailers within its primary country and worldwide.

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