underarmour.com
Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.
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underarmour.com Annual Revenue and Growth
underarmour.com's annual sales on its online store amounted to $416.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
underarmour.com's monthly revenueOVER TIME
Over the past three months, underarmour.com revenue has experienced decline of 3.2%, compared to the preceding three months.
underarmour.com competitors
In September 2025, underarmour.com reported revenue of $23,436,420 with 294,433 transactions and 7,433,056 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, sportsdirect.com leads the pack with revenue of $66,049,606, 838,882 transactions, and 19,612,701 sessions, maintaining a similar AOV and a slightly higher conversion rate of 4.00-4.50%. On the other end, proozy.com lags behind with revenue of only $129,860, 843 transactions, and 4,679 sessions, but impressively achieves a significantly higher AOV of $150-175 and an unusually high conversion rate of 18.00-18.50%. Overall, underarmour.com falls in the middle range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, showing steady performance but room for improvement to compete with the top performers in the market.
Revenue share by device at underarmour.com
In September large majority of sales on underarmour.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.com channels
Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.
underarmour.com Google Ads spend
Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underarmour.com devices
Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
