underarmour.com
Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.
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underarmour.com Annual Revenue and Growth
underarmour.com's annual sales on its online store amounted to $416.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.
underarmour.com's monthly revenueOVER TIME
Over the past three months, underarmour.com revenue has experienced decline of 35%, compared to the preceding three months.
underarmour.com competitors
When comparing underarmour.com to its competitors in March 2026, it is evident that Under Armour falls slightly behind in revenue with $25,888,882 compared to sportsdirect.com's $40,201,766 and academy.com's $61,034,416. However, Under Armour leads in the number of transactions with 411,645, surpassing merchology.com's 7,297 and proozy.com's 21. Additionally, Under Armour has a competitive conversion rate of 4.50-5.00%, outperforming hibbett.com's 1.50-2.00% and merchology.com's 2.00-2.50%. Despite having lower revenue and sessions compared to some competitors, Under Armour maintains a strong Average Order Value (AOV) range of $50-75, similar to sportsdirect.com's $75-100. Overall, while Under Armour may lag in certain metrics, its conversion rate and AOV show a strong performance within the competitive landscape.
Revenue share by device at underarmour.com
In March large majority of sales on underarmour.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.com channels
Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.
underarmour.com Google Ads spend
Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underarmour.com devices
Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
