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Jul 2026
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Home/Insights/Retailers/underarmour.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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40.3M
Revenue
Jul 26
9.6M
Sessions
Jul 26
4.5-5.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.

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underarmour.com Annual Revenue and Growth

underarmour.com's annual sales on its online store amounted to $416.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$416.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
underarmour.com revenue by year

underarmour.com's monthly revenueOVER TIME
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Over the past three months, underarmour.com revenue has experienced growth of 58%, compared to the preceding three months.

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underarmour.com revenue growth for last six months
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OVERVIEW
underarmour.com generated $40.3 million in online sales for the month of July 2026. Its conversion rate of 4.50-5.00% falls within the typical range for an average fashion and apparel store, which is between 0.66% and 3.1%. The average order value (AOV) of $75-100 is also within the typical range of $84 to $403. Additionally, underarmour.com attracted 9.6 million sessions, significantly higher than the approximately 28,400 sessions seen by an average fashion and apparel store.
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underarmour.com competitors

In July 2026, academy.com leads the market with a revenue of $70 million, significantly ahead of underarmour.com, which ranks third with $40.3 million, trailing by $29.7 million. In terms of transactions, sportsdirect.com is the highest at 787,000, while underarmour.com comes in third with 461,000, lagging behind by 326,000. academy.com also dominates in sessions, boasting 20.8 million compared to underarmour.com’s 9.6 million, a gap of 12.7 million. While underarmour.com has a commendable conversion rate of 4.50-5.00%, competitors like proozy.com excel with a higher rate of 9.50-10.00%. Overall, underarmour.com faces stiff competition in revenue, transactions, and traffic.

sportsdirect.com screenshot
#1 sportsdirect.com
63.2M
Revenue
22.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
merchology.com screenshot
#2 merchology.com
3.2M
Revenue
406.7K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
hibbett.com screenshot
#3 hibbett.com
19.8M
Revenue
9.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
academy.com screenshot
#4 academy.com
70M
Revenue
20.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
proozy.com screenshot
#5 proozy.com
47.7K
Revenue
3.7K
Sessions
9.5-10.0%
Conv. rate
$125-150
AOV
underarmour.com vs top market performers
underarmour.com
top retailers
conversion rate vs average order value for underarmour.com and its competitors
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Industries underarmour.com operates in

underarmour.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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underarmour.com channels

Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.

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underarmour.com Google Ads spend

Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.com devices

Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.com top markets

Explore underarmour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.com country & global rank

Assess the ranking of underarmour.com among other retailers within its primary country and worldwide.

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