Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/underarmour.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for underarmour.comunderarmour.com

Start benchmarking for free
Sign in with GoogleSign up with Google
34.2M
Revenue
10.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
Loading...

Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

underarmour.com's revenueOVER TIME
View real-time data

Over the past three months, underarmour.com revenue has experienced growth of 20%, compared to the preceding three months.

View real-time data
underarmour.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, underarmour.com, a FASHION AND APPAREL industry site, generated $34,162,643 in online sales with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. The website had 10,218,889 sessions during the month. Despite not having the highest metrics compared to shein.com in the same industry, underarmour.com performs above the very low conversion rate of 0.62% and AOV of $82, showing consistent growth potential.
Read more

underarmour.com competitors

In July 2025, underarmour.com had a revenue of $34,162,643 with 377,755 transactions and 10,218,889 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, we see sportsdirect.com leading in revenue with $65,454,660, 749,256 transactions, and 21,248,851 sessions, aligning closely with underarmour.com in AOV and conversion rate. merchology.com has a higher AOV of $375-400 but a lower conversion rate of 2.00-2.50%, resulting in lower revenue. hibbett.com falls in between with a revenue of $11,646,630, 90,239 transactions, and 5,880,062 sessions, with a higher AOV but a lower conversion rate. academy.com and proozy.com also show varying metrics compared to underarmour.com and each other, indicating different market strategies and customer demographics within the sports apparel industry.

sportsdirect.com screenshot
#1 sportsdirect.com
65.5M
Revenue
21.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
merchology.com screenshot
#2 merchology.com
2.3M
Revenue
259K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
hibbett.com screenshot
#3 hibbett.com
11.6M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
academy.com screenshot
#4 academy.com
55.2M
Revenue
20.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
proozy.com screenshot
#5 proozy.com
1.7M
Revenue
120.8K
Sessions
9.5-10.0%
Conv. rate
$125-150
AOV
underarmour.com vs top market performers
underarmour.com
top retailers
conversion rate vs average order value for underarmour.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at underarmour.com

In July large majority of sales on underarmour.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on underarmour.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

underarmour.com channels

Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

underarmour.com Google Ads spend

Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

underarmour.com devices

Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

underarmour.com top markets

Explore underarmour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

underarmour.com country & global rank

Assess the ranking of underarmour.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard