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Sep 2024
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Home/Insights/Retailers/underarmour.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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24.8M
Revenue
7.1M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for underarmour.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.

underarmour.com’s revenueOVER TIME
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Over the past three months, underarmour.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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underarmour.com revenue decline for last six months
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OVERVIEW
underarmour.com's performance metrics for September 2024 include revenue of $24,778,520 in online sales (median in FASHION AND APPAREL: $94,472), conversion rate of 3.50-4.00% (high: 3.32%, low: 0.81%), AOV of $75-100 (high: $399, low: $79), and 7,062,667 sessions (highest: 175,831,303 from shein.com, median: 36,862). The website operates in the FASHION AND APPAREL industry.
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underarmour.com competitors

When comparing underarmour.com to its competitors in the sports apparel industry based on the metrics provided for September 2024, it is clear that underarmour.com falls somewhere in the middle in terms of revenue and transactions. sportsdirect.com leads the pack with the highest revenue and number of transactions, followed by academy.com. However, Under Armour's conversion rate of 3.50-4.00% is on the higher end compared to most competitors, indicating a strong ability to turn sessions into transactions. Additionally, Under Armour's average order value (AOV) of $75-100 is in line with most competitors, such as sportsdirect.com and academy.com, while still offering a competitive edge. Overall, underarmour.com holds its ground among competitors in terms of conversion rate and AOV, showcasing its strong performance in converting sessions into revenue.

#1 sportsdirect.com
52.2M
Revenue
19M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 merchology.com
2.4M
Revenue
299.9K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
#3 hibbett.com
9.1M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#4 academy.com
37M
Revenue
13.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#5 proozy.com
3.6M
Revenue
957.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
underarmour.com vs top market performers
underarmour.com
top retailers
conversion rate vs average order value for underarmour.com and its competitors
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underarmour.com brandsby revenue

2
Logo for project rock collectionProject Rock Collection
3
Logo for early access eventEarly Access Event

underarmour.com categoriesby revenue

1
Shoes
2
Shirts & Tops
3
Coats & Jackets
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brands overtime comparison

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underarmour.com channels

Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.

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underarmour.com Google Ads spend

Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.com devices

Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.com top markets

Explore underarmour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.com country & global rank

Assess the ranking of underarmour.com among other retailers within its primary country and worldwide.

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