underarmour.com
Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.
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underarmour.com Annual Revenue and Growth
underarmour.com's annual sales on its online store amounted to $416.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
underarmour.com's monthly revenueOVER TIME
Over the past three months, underarmour.com revenue has experienced decline of 13%, compared to the preceding three months.
underarmour.com competitors
When comparing underarmour.com to its competitors as of October 2025, several key metrics stand out. sportsdirect.com leads in revenue with $82,736,648, while Under Armour follows with $31,083,227. merchology.com has the highest average order value (AOV) at $350-375, compared to Under Armour's $75-100. However, Under Armour has a higher conversion rate at 4.50-5.00%, compared to sportsdirect.com's 4.00-4.50%. hibbett.com falls behind in revenue at $14,893,137, with a conversion rate of 2.00-2.50%. academy.com has a similar AOV to Under Armour at $75-100, but a lower conversion rate at 2.50-3.00%. proozy.com stands out with a remarkably high conversion rate of 29.00-29.50%, but lower revenue at $155,844. Overall, Under Armour competes well in terms of conversion rate and AOV within the online sports retail market.
Revenue share by device at underarmour.com
In October large majority of sales on underarmour.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.com channels
Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.
underarmour.com Google Ads spend
Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underarmour.com devices
Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
