underarmour.com
Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.
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underarmour.com Annual Revenue and Growth
underarmour.com's annual sales on its online store amounted to $416.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.
underarmour.com's monthly revenueOVER TIME
Over the past three months, underarmour.com revenue has experienced growth of 81%, compared to the preceding three months.
underarmour.com competitors
When comparing underarmour.com to its competitors in January 2026, several metrics stand out. underarmour.com generated a revenue of $41,795,464 from 491,516 transactions and 10,756,564 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. In comparison, sportsdirect.com outperformed Under Armour with a revenue of $45,059,102 from 570,541 transactions and 21,720,629 sessions, although it had a lower conversion rate of 2.50-3.00%. merchology.com had a higher AOV of $350-375 but a lower revenue of $2,364,805. hibbett.com and academy.com both had similar AOV and conversion rates to Under Armour, but with lower revenues. proozy.com had a high AOV of $200-225, but its revenue was significantly lower than that of Under Armour and its competitors.
Revenue share by device at underarmour.com
In January large majority of sales on underarmour.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.com channels
Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.
underarmour.com Google Ads spend
Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underarmour.com devices
Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
