underarmour.com
Underarmour.com is a website that offers a wide range of athletic apparel and accessories. They sell products such as clothing, footwear, and sports gear for various sports and activities. The site provides options for men, women, and kids, and contains features such as user reviews and detailed product information.
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underarmour.com Annual Revenue and Growth
underarmour.com's annual sales on its online store amounted to $416.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
underarmour.com's monthly revenueOVER TIME
Over the past three months, underarmour.com revenue has experienced growth of 7.1%, compared to the preceding three months.
underarmour.com competitors
In November 2025, underarmour.com generated a revenue of $50,537,353 with 613,441 transactions and 11,085,015 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 5.50-6.00%. Compared to its competitors, sportsdirect.com leads the pack with a revenue of $96,201,176, 1,144,885 transactions, and 24,599,617 sessions, but with a slightly lower conversion rate of 4.50-5.00%. merchology.com, on the other hand, focuses on higher-priced items with an AOV of $350-$375 but has a lower revenue of $2,949,087 and a conversion rate of 2.00-2.50%. hibbett.com and academy.com fall in between underarmour.com and the top performer, while proozy.com stands out with a high AOV of $175-$200 and an incredibly high conversion rate of 35.00-35.50%.
Revenue share by device at underarmour.com
In November large majority of sales on underarmour.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.com channels
Identify top traffic channels that drive growth for underarmour.comand discover how performance of traffic channels has changed over time.
underarmour.com Google Ads spend
Evaluate underarmour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
underarmour.com devices
Review underarmour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
