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Home/Insights/Retailers/safetecdirect.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for safetecdirect.co.uksafetecdirect.co.uk

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1M
Revenue
Mar 26
112K
Sessions
Mar 26
5.5-6.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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  • Main country of store: UNITED KINGDOM
  • Website category: BUSINESS AND CONSUMER SERVICES

Safetec Direct is a website based in the UK that offers a range of safety and personal protective equipment (PPE). They sell items such as high visibility clothing, safety footwear, protective eyewear, and respiratory masks. The website provides a convenient platform for customers to browse and purchase various safety products.

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safetecdirect.co.uk Annual Revenue and Growth

safetecdirect.co.uk's annual sales on its online store amounted to $6.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
safetecdirect.co.uk revenue by year

safetecdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, safetecdirect.co.uk revenue has experienced growth of 36%, compared to the preceding three months.

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safetecdirect.co.uk revenue growth for last six months
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OVERVIEW
In March 2026, safetecdirect.co.uk generated $1,011,639 in online sales, significantly outperforming the median of $155,663 in the business_and_consumer_services category. With a conversion rate of 5.50-6.00%, it exceeds the industry average of 5.49%, while its average order value (AOV) ranges between $150-175, which is notably lower than the high AOV of $561. The site attracted 111,957 sessions, which is well above the median of 29,533 but far below the highest traffic from staples.com, boasting 11,625,218 sessions. Overall, these metrics reflect robust performance in a competitive market.
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safetecdirect.co.uk competitors

In March 2026, safetecdirect.co.uk outperformed its competitors in terms of revenue, with a total of $1,011,639. safetygloves.co.uk came closest with $906,769, while protecdirect.co.uk lagged behind with only $72,157. In terms of transactions, safetecdirect.co.uk had 6,581, trailing behind safetygloves.co.uk with 7,848 transactions. However, safetecdirect.co.uk had the highest number of sessions with 111,957, outperforming all its competitors. The average order value (AOV) for safetecdirect.co.uk ranged between $150-$175, in line with the industry standard. Conversion rates for safetecdirect.co.uk were between 5.50%-6.00%, falling slightly below the rates of safetygloves.co.uk at 6.00%-6.50%. Overall, safetecdirect.co.uk showed strong performance across key metrics, solidifying its position as a top player in the safety equipment industry.

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safetygloves.co.uk screenshot
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protecdirect.co.uk screenshot
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safetecdirect.co.uk vs top market performers
safetecdirect.co.uk
top retailers
conversion rate vs average order value for safetecdirect.co.uk and its competitors
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Revenue share by device at safetecdirect.co.uk

In March large majority of sales on safetecdirect.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on safetecdirect.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safetecdirect.co.uk channels

Identify top traffic channels that drive growth for safetecdirect.co.ukand discover how performance of traffic channels has changed over time.

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safetecdirect.co.uk Google Ads spend

Evaluate safetecdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safetecdirect.co.uk devices

Review safetecdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safetecdirect.co.uk top markets

Explore safetecdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safetecdirect.co.uk country & global rank

Assess the ranking of safetecdirect.co.uk among other retailers within its primary country and worldwide.

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