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Jul 2026

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Home/Insights/Retailers/safetecdirect.co.uk

TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

safetecdirect.co.uk

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685.3K

Revenue

Jul 26

89.9K

Sessions

Jul 26

5.0-5.5%

Conv. rate

Jul 26

$125-150

AOV

Jul 26

Main country of store: UNITED KINGDOM
Website category: BUSINESS AND CONSUMER SERVICES

Safetec Direct is a website based in the UK that offers a range of safety and personal protective equipment (PPE). They sell items such as high visibility clothing, safety footwear, protective eyewear, and respiratory masks. The website provides a convenient platform for customers to browse and purchase various safety products.

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safetecdirect.co.uk Annual Revenue and Growth

safetecdirect.co.uk's annual sales on its online store amounted to $6.6M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$6.6M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

safetecdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, safetecdirect.co.uk revenue has experienced decline of 20%, compared to the preceding three months.

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safetecdirect.co.uk revenue decline for last six months

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OVERVIEW

Compared to the average store in the business and consumer services category, safetecdirect.co.uk demonstrates impressive performance metrics for July 2026. With online sales revenue reaching $685,000, it significantly exceeds the average store's $161,000. Its conversion rate of 5.00-5.50% is also within the typical range of 1.33% to 5.55%. The average order value (AOV) falls between $125-150, which is within the category's typical range of $128 to $589. Furthermore, safetecdirect.co.uk attracted 89,900 sessions, far surpassing the average store in the business and consumer services category that sees around 25,700 sessions monthly.

safetecdirect.co.uk competitors

safetecdirect.co.uk boasts the highest revenue among its competitors, generating $685,000 in July 2026. In terms of transactions, it ranks second, trailing safetygloves.co.uk by 477, with a total of 4,886 transactions. However, it excels in sessions, leading the pack with 89,900 sessions, outperforming safetygloves.co.uk by 17,000 sessions. While its average order value (AOV) ranges between $125-150, it contrasts with competitors like hivis.co.uk, which has a significantly higher AOV of $250-275. The conversion rate for safetecdirect.co.uk sits between 5.00-5.50%, while safetygloves.co.uk achieves a slightly better range of 7.00-7.50%. Overall, while safetecdirect.co.uk leads in revenue and sessions, it faces challenges in transactions and conversion rates compared to its rivals.

#1 hivis.co.uk

264.4K

Revenue

17K

Sessions

5.5-6.0%

Conv. rate

$250-275

AOV

#2 safetygloves.co.uk

597.7K

Revenue

72.9K

Sessions

7.0-7.5%

Conv. rate

$100-125

AOV

#3 protecdirect.co.uk

92.2K

Revenue

36.8K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#4 siteking.co.uk

252.2K

Revenue

61.2K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

safetecdirect.co.uk vs top market performers

safetecdirect.co.uk

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Industries safetecdirect.co.uk operates in

safetecdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Personal Protective Equipment

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safetecdirect.co.uk channels

Identify top traffic channels that drive growth for safetecdirect.co.ukand discover how performance of traffic channels has changed over time.

safetecdirect.co.uk Google Ads spend

Evaluate safetecdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

safetecdirect.co.uk devices

Review safetecdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

safetecdirect.co.uk top markets

Explore safetecdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.