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Jul 2026
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Home/Insights/Retailers/serenaandlily.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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6.3M
Revenue
Jul 26
1.8M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

SerenaandLily.com is an online platform offering a wide range of products ranging from home decor, furniture, bedding, and accessories. Their products are known for their elevated and timeless designs, catering to various styles and tastes. The website provides a convenient platform for customers to browse and purchase items for their homes.

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serenaandlily.com Annual Revenue and Growth

serenaandlily.com's annual sales on its online store amounted to $76.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$76.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
serenaandlily.com revenue by year

serenaandlily.com's monthly revenueOVER TIME
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Over the past three months, serenaandlily.com revenue has experienced growth of 9.4%, compared to the preceding three months.

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serenaandlily.com revenue growth for last six months
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OVERVIEW
With a conversion rate of 0.50-1.00%, serenaandlily.com generated $6.3 million in revenue from online sales in July 2026, while its average order value (AOV) ranged from $550 to $575. In comparison, an average home and garden store typically sees about $118,000 in monthly revenue and an AOV of $99 to $687. The site attracted 1.8 million sessions, significantly exceeding the 33,500 sessions seen by an average home and garden store.
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serenaandlily.com competitors

In July 2026, serenaandlily.com excels with an impressive average order value (AOV) range of $550-575. However, it lags behind rh.com in overall metrics. With a revenue of $6.3 million, serenaandlily.com trails rh.com by $17.3 million. In terms of transactions, it recorded 11,300, falling short of rh.com's 20,400 by 9,100 transactions. Additionally, serenaandlily.com had 1.8 million sessions, which is 700,000 fewer than rh.com's 2.5 million. Both sites share a conversion rate of 0.50-1.00%, but serenaandlily.com still faces significant challenges in maximizing its traffic and revenue compared to its competitor.

rh.com screenshot
#1 rh.com
23.6M
Revenue
2.5M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
serenaandlily.com vs top market performers
serenaandlily.com
top retailers
conversion rate vs average order value for serenaandlily.com and its competitors
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Industries serenaandlily.com operates in

serenaandlily.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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serenaandlily.com channels

Identify top traffic channels that drive growth for serenaandlily.comand discover how performance of traffic channels has changed over time.

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serenaandlily.com Google Ads spend

Evaluate serenaandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serenaandlily.com devices

Review serenaandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serenaandlily.com top markets

Explore serenaandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serenaandlily.com country & global rank

Assess the ranking of serenaandlily.com among other retailers within its primary country and worldwide.

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