serenaandlily.com
SerenaandLily.com is an online platform offering a wide range of products ranging from home decor, furniture, bedding, and accessories. Their products are known for their elevated and timeless designs, catering to various styles and tastes. The website provides a convenient platform for customers to browse and purchase items for their homes.
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serenaandlily.com Annual Revenue and Growth
serenaandlily.com's annual sales on its online store amounted to $113.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
serenaandlily.com's monthly revenueOVER TIME
Over the past three months, serenaandlily.com revenue has experienced decline of 7%, compared to the preceding three months.
serenaandlily.com competitors
In September 2025, serenaandlily.com generated $5,002,649 in revenue from 7,957 transactions with 1,247,666 sessions, resulting in an average order value (AOV) of $625-$650 and a conversion rate of 0.50-1.00. In comparison, rh.com, a competitor in the home decor industry, reported significantly higher revenue of $16,270,469 from 14,692 transactions and 1,744,886 sessions. rh.com also boasted a higher AOV of $1100-$1125, indicating potentially higher-priced products. Both companies maintained similar conversion rates of 0.50-1.00. Overall, rh.com outperformed serenaandlily.com in terms of revenue, transactions, and AOV, suggesting a potentially larger customer base and higher-priced products in their portfolio.
Revenue share by device at serenaandlily.com
In September large majority of sales on serenaandlily.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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serenaandlily.com channels
Identify top traffic channels that drive growth for serenaandlily.comand discover how performance of traffic channels has changed over time.
serenaandlily.com Google Ads spend
Evaluate serenaandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
serenaandlily.com devices
Review serenaandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
