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Jul 2025
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Home/Insights/Retailers/serenaandlily.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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7.8M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

SerenaandLily.com is an online platform offering a wide range of products ranging from home decor, furniture, bedding, and accessories. Their products are known for their elevated and timeless designs, catering to various styles and tastes. The website provides a convenient platform for customers to browse and purchase items for their homes.

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serenaandlily.com's revenueOVER TIME
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Over the past three months, serenaandlily.com revenue has experienced growth of 2.8%, compared to the preceding three months.

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serenaandlily.com revenue growth for last six months
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OVERVIEW
In July 2025, serenaandlily.com in the HOME AND GARDEN industry had a revenue of $7,795,846, conversion rate of 0.50-1.00%, AOV of $600-625, and 1,958,076 sessions. Compared to the category median revenue of $124,626, very high conversion rate of 3.28%, very high AOV of $673, and median sessions of 36,567, serenaandlily.com performs well in terms of revenue and sessions but falls short in conversion rate and AOV. The top performer in the category is homedepot.com with $1,339,846,577 in revenue and 175,364,207 sessions.
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serenaandlily.com competitors

In July 2025, serenaandlily.com generated a revenue of $7,795,846 from 12,514 transactions with 1,958,076 sessions. The Average Order Value (AOV) for Serena & Lily ranged between $600-625, with a conversion rate of 0.50-1.00%. In comparison, Restoration Hardware (rh.com) outperformed Serena & Lily with a revenue of $16,073,164 from 13,776 transactions and 2,273,331 sessions. RH's AOV was higher, ranging between $1150-1175, while maintaining a similar conversion rate of 0.50-1.00%. Despite Serena & Lily's respectable performance, Restoration Hardware exhibited higher revenue and session numbers, indicating a potentially larger customer base and higher-priced products.

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#1 rh.com
16.1M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
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TOP MARKET PERFORMERSby revenue
serenaandlily.com vs top market performers
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conversion rate vs average order value for serenaandlily.com and its competitors
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Revenue share by device at serenaandlily.com

In July large majority of sales on serenaandlily.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on serenaandlily.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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serenaandlily.com channels

Identify top traffic channels that drive growth for serenaandlily.comand discover how performance of traffic channels has changed over time.

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serenaandlily.com Google Ads spend

Evaluate serenaandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serenaandlily.com devices

Review serenaandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serenaandlily.com top markets

Explore serenaandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serenaandlily.com country & global rank

Assess the ranking of serenaandlily.com among other retailers within its primary country and worldwide.

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