serenaandlily.com
SerenaandLily.com is an online platform offering a wide range of products ranging from home decor, furniture, bedding, and accessories. Their products are known for their elevated and timeless designs, catering to various styles and tastes. The website provides a convenient platform for customers to browse and purchase items for their homes.
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serenaandlily.com Annual Revenue and Growth
serenaandlily.com's annual sales on its online store amounted to $113.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
serenaandlily.com's monthly revenueOVER TIME
Over the past three months, serenaandlily.com revenue has experienced decline of 12%, compared to the preceding three months.
serenaandlily.com competitors
In December 2025, serenaandlily.com reported a revenue of $4,820,098 from 8,477 transactions with 1,108,698 sessions, boasting an average order value (AOV) ranging from $550 to $575 and a conversion rate between 0.50% and 1.00%. In comparison, its competitor rh.com outperformed in terms of revenue with $17,028,691 from 15,565 transactions and 2,122,153 sessions. RH also had a higher AOV range of $1075 to $1100. Both companies had similar conversion rates of 0.50% to 1.00%. Despite Serena & Lily's slightly lower revenue and AOV, its competitor RH had a higher overall performance based on these metrics.
Revenue share by device at serenaandlily.com
In December large majority of sales on serenaandlily.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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serenaandlily.com channels
Identify top traffic channels that drive growth for serenaandlily.comand discover how performance of traffic channels has changed over time.
serenaandlily.com Google Ads spend
Evaluate serenaandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
serenaandlily.com devices
Review serenaandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
