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May 2026
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Home/Insights/Retailers/serenaandlily.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for serenaandlily.comserenaandlily.com

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10M
Revenue
May 26
1.9M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$600-700
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

SerenaandLily.com is an online platform offering a wide range of products ranging from home decor, furniture, bedding, and accessories. Their products are known for their elevated and timeless designs, catering to various styles and tastes. The website provides a convenient platform for customers to browse and purchase items for their homes.

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serenaandlily.com Annual Revenue and Growth

serenaandlily.com's annual sales on its online store amounted to $76.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$76.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
serenaandlily.com revenue by year

serenaandlily.com's monthly revenueOVER TIME
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Over the past three months, serenaandlily.com revenue has experienced growth of 83%, compared to the preceding three months.

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serenaandlily.com revenue growth for last six months
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OVERVIEW
In May 2026, serenaandlily.com generated online sales of $10,015,974, significantly surpassing the median revenue of $120,627 in the home_and_garden industry, yet trailing behind the leading homedepot.com, which achieved $1,343,827,521. With a conversion rate ranging from 0.50-1.00%, serenaandlily's performance is below the high benchmark of 3.47% but above the low of 0.71%. The Average Order Value (AOV) stood between $625-650, close to the industry's high of $688 and well above the low of $94. The site attracted 1,860,994 sessions, markedly higher than the median of 34,297.
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serenaandlily.com competitors

In May 2026, serenaandlily.com generated $10,015,974 in revenue from 15,639 transactions across 1,860,994 sessions, achieving an average order value (AOV) between $625 and $650, with a conversion rate ranging from 0.50% to 1.00%. In comparison, rh.com outperformed in revenue with $17,218,747 from 14,672 transactions, although it had a higher AOV of $1,150 to $1,175 and a similar conversion rate. While serenaandlily.com has a higher volume of transactions, rh.com benefits from larger purchases, indicating a potential target market with higher spending capacity. Despite the difference in revenue and AOV, both domains maintain comparable conversion rates, highlighting effective sales strategies within their respective niches.

rh.com screenshot
#1 rh.com
17.2M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
serenaandlily.com vs top market performers
serenaandlily.com
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conversion rate vs average order value for serenaandlily.com and its competitors
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Revenue share by device at serenaandlily.com

In May large majority of sales on serenaandlily.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on serenaandlily.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries serenaandlily.com operates in

serenaandlily.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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serenaandlily.com channels

Identify top traffic channels that drive growth for serenaandlily.comand discover how performance of traffic channels has changed over time.

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serenaandlily.com Google Ads spend

Evaluate serenaandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serenaandlily.com devices

Review serenaandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serenaandlily.com top markets

Explore serenaandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serenaandlily.com country & global rank

Assess the ranking of serenaandlily.com among other retailers within its primary country and worldwide.

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