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Dec 2025
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Home/Insights/Retailers/shoeline.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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20.7K
Revenue
Dec 25
10.2K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Shoeline.com offers a wide selection of footwear for men, women, and children. The website is known for its range of shoe types, including boots, sandals, athletic shoes, and more. Customers can conveniently purchase shoes online and find various brands, styles, and sizes to suit their preferences and needs.

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shoeline.com Annual Revenue and Growth

shoeline.com's annual sales on its online store amounted to $597K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$597K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shoeline.com revenue by year

shoeline.com's monthly revenueOVER TIME
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Over the past three months, shoeline.com revenue has experienced growth of 67%, compared to the preceding three months.

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shoeline.com revenue growth for last six months
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OVERVIEW
In December 2025, shoeline.com reported online sales revenue of $20,748, significantly lower than the FASHION AND APPAREL median of $92,600, with the leading competitor, macys.com, achieving $926,839,757. The site's conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.17% and above the low of 0.72%. shoeline.com's average order value (AOV) stood between $125 and $150, compared to the sector high of $389 and a low of $75. The site recorded 10,246 sessions, considerably fewer than the median of 39,789 and far below shein.com's impressive 304,519,814 sessions.
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shoeline.com competitors

When comparing shoeline.com to its competitors in December 2025, shoeline.com falls short in terms of revenue, transactions, and sessions. shoeline.com generated $20,748 in revenue from 151 transactions and 10,246 sessions. In contrast, bornshoes.com led the pack with a revenue of $784,614 from 5,812 transactions and 249,193 sessions, boasting a higher conversion rate of 2.00-2.50%. footsmart.com followed with $116,418 in revenue, 622 transactions, and 21,712 sessions, showcasing a conversion rate of 2.50-3.00%. Although shoeline.com and housershoes.com had a similar average order value of 125-150$, housershoes.com managed to achieve $24,473 in revenue from 170 transactions and 38,178 sessions. In comparison, shoeline.com has room for improvement to compete with the likes of bornshoes.com and footsmart.com in terms of overall performance.

bornshoes.com screenshot
#1 bornshoes.com
784.6K
Revenue
249.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
footsmart.com screenshot
#2 footsmart.com
116.4K
Revenue
21.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
housershoes.com screenshot
#3 housershoes.com
24.5K
Revenue
38.2K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
thewalkingcompany.com screenshot
#4 thewalkingcompany.com
1.8M
Revenue
317.1K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
countryviewwestern.com screenshot
#5 countryviewwestern.com
58K
Revenue
18.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
shoeline.com vs top market performers
shoeline.com
top retailers
conversion rate vs average order value for shoeline.com and its competitors
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Revenue share by device at shoeline.com

In December large majority of sales on shoeline.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on shoeline.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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shoeline.com channels

Identify top traffic channels that drive growth for shoeline.comand discover how performance of traffic channels has changed over time.

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shoeline.com Google Ads spend

Evaluate shoeline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoeline.com devices

Review shoeline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoeline.com top markets

Explore shoeline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoeline.com country & global rank

Assess the ranking of shoeline.com among other retailers within its primary country and worldwide.

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