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Sep 2025
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Home/Insights/Retailers/shoeline.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.2K
Revenue
Sep 25
5.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Shoeline.com offers a wide selection of footwear for men, women, and children. The website is known for its range of shoe types, including boots, sandals, athletic shoes, and more. Customers can conveniently purchase shoes online and find various brands, styles, and sizes to suit their preferences and needs.

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shoeline.com Annual Revenue and Growth

shoeline.com's annual sales on its online store amounted to $597K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$597K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shoeline.com revenue by year

shoeline.com's monthly revenueOVER TIME
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Over the past three months, shoeline.com revenue has experienced decline of 21%, compared to the preceding three months.

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shoeline.com revenue decline for last six months
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OVERVIEW
In September 2025, shoeline.com generated $10,165 in online sales, significantly below the lifestyle/fashion and apparel median of $74,931, with a conversion rate of 1.00-1.50%, underperforming compared to the industry high of 3.2%. The average order value (AOV) ranged from $125-150, notably lower than the high AOV of $382. With 5,412 sessions, shoeline.com falls short against the industry median of 34,221 sessions, while shein.com leads the market with an overwhelming 297,137,690 sessions and $819,580,923 in revenue, highlighting shoeline.com's challenges in gaining market traction in the competitive landscape.
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shoeline.com competitors

In September 2025, when comparing shoeline.com to its competitors, it is evident that shoeline.com falls behind in terms of revenue, transactions, and sessions. shoeline.com generated $10,165 in revenue from 80 transactions and 5,412 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. In contrast, bornshoes.com outperformed shoeline.com with a revenue of $570,164 from 4,412 transactions and 227,430 sessions, boasting a higher conversion rate of 1.50-2.00%. footsmart.com, thewalkingcompany.com, and countryviewwestern.com also surpassed shoeline.com in terms of revenue, transactions, and sessions, indicating that shoeline.com has room for improvement in its online performance metrics to compete more effectively with its rivals.

bornshoes.com screenshot
#1 bornshoes.com
570.2K
Revenue
227.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
footsmart.com screenshot
#2 footsmart.com
238.1K
Revenue
40.2K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
housershoes.com screenshot
#3 housershoes.com
18.9K
Revenue
22.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thewalkingcompany.com screenshot
#4 thewalkingcompany.com
1.7M
Revenue
387.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
countryviewwestern.com screenshot
#5 countryviewwestern.com
37.3K
Revenue
11.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
shoeline.com vs top market performers
shoeline.com
top retailers
conversion rate vs average order value for shoeline.com and its competitors
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Revenue share by device at shoeline.com

In September large majority of sales on shoeline.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shoeline.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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shoeline.com channels

Identify top traffic channels that drive growth for shoeline.comand discover how performance of traffic channels has changed over time.

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shoeline.com Google Ads spend

Evaluate shoeline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoeline.com devices

Review shoeline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoeline.com top markets

Explore shoeline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoeline.com country & global rank

Assess the ranking of shoeline.com among other retailers within its primary country and worldwide.

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