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Oct 2025
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Home/Insights/Retailers/shoeline.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10.7K
Revenue
Oct 25
5.9K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Shoeline.com offers a wide selection of footwear for men, women, and children. The website is known for its range of shoe types, including boots, sandals, athletic shoes, and more. Customers can conveniently purchase shoes online and find various brands, styles, and sizes to suit their preferences and needs.

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shoeline.com Annual Revenue and Growth

shoeline.com's annual sales on its online store amounted to $597K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$597K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shoeline.com revenue by year

shoeline.com's monthly revenueOVER TIME
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Over the past three months, shoeline.com revenue has experienced decline of 28%, compared to the preceding three months.

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shoeline.com revenue decline for last six months
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OVERVIEW
In October 2025, shoeline.com generated $10,730 in online sales, significantly below the FASHION AND APPAREL median of $80,524, with a conversion rate of 1.00-1.50%, underperforming the industry high of 3.36%. Their average order value (AOV) ranged from $125 to $150, which is notably lower than the high of $378, while their 5,892 sessions contrast sharply with the median of 33,163 and the leading site shein.com’s staggering 321,650,758 sessions, highlighting the need for strategic improvements to enhance market position.
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shoeline.com competitors

In October 2025, shoeline.com reported a revenue of $10,730 with 86 transactions and 5,892 sessions, resulting in an average order value (AOV) of $125-$150 and a conversion rate of 1.00-1.50%. Compared to its competitors, shoeline.com falls behind in revenue, transactions, and sessions. bornshoes.com outperformed with $819,828 in revenue, 6,263 transactions, and 241,827 sessions, boasting a higher conversion rate of 2.50-3.00%. footsmart.com also surpassed shoeline.com with $239,298 in revenue, 1,295 transactions, and 32,014 sessions, as well as a higher AOV of $175-$200 and a conversion rate of 4.00-4.50%. While shoeline.com may have a similar AOV and conversion rate to some competitors, such as housershoes.com and countryviewwestern.com, it has room for growth in terms of revenue and overall performance.

bornshoes.com screenshot
#1 bornshoes.com
819.8K
Revenue
241.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
footsmart.com screenshot
#2 footsmart.com
239.3K
Revenue
32K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
housershoes.com screenshot
#3 housershoes.com
23K
Revenue
26.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thewalkingcompany.com screenshot
#4 thewalkingcompany.com
2.2M
Revenue
344.1K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
countryviewwestern.com screenshot
#5 countryviewwestern.com
38.5K
Revenue
12.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
shoeline.com vs top market performers
shoeline.com
top retailers
conversion rate vs average order value for shoeline.com and its competitors
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Revenue share by device at shoeline.com

In October large majority of sales on shoeline.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on shoeline.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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shoeline.com channels

Identify top traffic channels that drive growth for shoeline.comand discover how performance of traffic channels has changed over time.

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shoeline.com Google Ads spend

Evaluate shoeline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoeline.com devices

Review shoeline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoeline.com top markets

Explore shoeline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoeline.com country & global rank

Assess the ranking of shoeline.com among other retailers within its primary country and worldwide.

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