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Dec 2025
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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15.3M
Revenue
Dec 25
13.6M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $249.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$249.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced decline of 2%, compared to the preceding three months.

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skechers.com revenue decline for last six months
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OVERVIEW
In December 2025, skechers.com generated $15,261,028 in online sales, significantly lower than the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, below the high of 3.17% in the industry. The site's average order value (AOV) ranged from $75-100, matching the lower end of the market, while it attracted 13,620,578 sessions, far exceeding the median of 39,789 but dwarfed by shein.com's impressive 304,519,814 sessions. Overall, while skechers.com performs adequately, it trails the leaders in revenue and conversion metrics within the competitive landscape of lifestyle and fashion apparel.
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skechers.com competitors

When comparing skechers.com to its competitors in December 2025, we can see that Skechers falls behind in terms of revenue with $15,261,028. Peltz Shoes stands at $79,201, Shoe Carnival at $21,008,167, Shoes Sensation at $406,026, Rack Room Shoes at $12,762,931, and Famous Footwear at $23,071,787. In terms of transactions, Skechers had 154,563 while its competitors ranged from 752 to 212,936. Sessions for Skechers were 13,620,578, with competitors ranging from 66,121 to 10,196,470. Skechers AOV falls in the range of $75-100, with Shoe Sensation having the lowest at $25-50 and Famous Footwear having the highest at $100-125. Skechers' conversion rate falls in the range of 1.00-1.50%, while Shoe Carnival leads with 3.50-4.00%.

peltzshoes.com screenshot
#1 peltzshoes.com
79.2K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
21M
Revenue
6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
shoesensation.com screenshot
#3 shoesensation.com
406K
Revenue
704.5K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
12.8M
Revenue
3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
23.1M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In December large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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