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Nov 2025
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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15.8M
Revenue
Nov 25
13.7M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $249.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$249.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced decline of 20%, compared to the preceding three months.

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skechers.com revenue decline for last six months
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OVERVIEW
In November 2025, skechers.com generated $15,781,373 in online sales, significantly exceeding the FASHION AND APPAREL median of $93,064. With a conversion rate of 1.00-1.50%, it remains below the category's high of 3.37%, while its average order value (AOV) ranged from $75 to $100, closely aligned with the lower threshold in the industry. The site attracted 13,711,920 sessions, far surpassing the median of 36,492 but still a fraction of the leading competitor, shein.com, which boasted over 342 million sessions and revenue nearing $916 million, highlighting the competitive landscape in this sector.
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skechers.com competitors

In November 2025, skechers.com had a revenue of $15,781,373 with 159,681 transactions and 13,711,920 sessions. Their average order value (AOV) ranged from $75 to $100, and their conversion rate was between 1.00% and 1.50%. When comparing these metrics to its competitors, we see that peltzshoes.com had lower revenue with $99,922, fewer transactions with 973, and fewer sessions with 89,541. shoecarnival.com outperformed skechers.com in revenue with $23,650,394, transactions with 230,799, and sessions with 5,237,296. shoesensation.com had a lower AOV of $25 to $50 but a similar conversion rate. rackroomshoes.com had higher revenue with $10,332,752, transactions with 82,226, and sessions with 2,448,377. famousfootwear.com had higher revenue with $21,402,185, transactions with 186,020, and sessions with 9,968,124, as well as a higher AOV and conversion rate.

peltzshoes.com screenshot
#1 peltzshoes.com
99.9K
Revenue
89.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
23.7M
Revenue
5.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
shoesensation.com screenshot
#3 shoesensation.com
230.4K
Revenue
376.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
10.3M
Revenue
2.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
21.4M
Revenue
10M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In November large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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