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Oct 2025
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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12.4M
Revenue
Oct 25
11.5M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $249.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$249.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced decline of 35%, compared to the preceding three months.

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skechers.com revenue decline for last six months
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OVERVIEW
In October 2025, skechers.com generated $12,417,457 in online sales, significantly below the FASHION AND APPAREL median of $80,524, with a conversion rate of 1.00-1.50%, trailing the industry high of 3.36%. The average order value (AOV) ranged from $75 to $100, close to the low end of the sector's range. With 11,482,952 sessions, skechers.com falls far short of the leading online store, shein.com, which boasts 321,650,758 sessions, highlighting its competitive challenges within the lifestyle and fashion sector. Overall, skechers.com demonstrates potential for growth but currently underperforms relative to industry leaders.
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skechers.com competitors

When comparing skechers.com to its competitors in October 2025, we can see that Skechers falls behind in terms of revenue and sessions but performs well in terms of AOV and conversion rate. skechers.com has a revenue of $12,417,457 with 131,847 transactions and 11,482,952 sessions, boasting an AOV of $75-100 and a conversion rate of 1.00-1.50. In comparison, shoecarnival.com leads in revenue with $20,288,729 and famousfootwear.com has the highest number of transactions with 150,158. However, Skechers excels in AOV compared to shoesensation.com, and rackroomshoes.com, both with lower AOV ranges. Additionally, Skechers' conversion rate is on par with most competitors, with shoecarnival.com having the highest conversion rate of 4.50-5.00. Overall, while skechers.com may lag behind in revenue and sessions, it maintains a competitive edge in AOV and conversion rate within the footwear market.

peltzshoes.com screenshot
#1 peltzshoes.com
103.4K
Revenue
67.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
20.3M
Revenue
4.3M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
shoesensation.com screenshot
#3 shoesensation.com
175.4K
Revenue
295.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
8.2M
Revenue
2.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
16.9M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In October large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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