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Aug 2026
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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33.9M
Revenue
Aug 26
24.4M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $202.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$202.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced decline of 0.73%, compared to the preceding three months.

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skechers.com revenue decline for last six months
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OVERVIEW
skechers.com operates in the fashion and apparel category, generating $33.9 million in online sales for August 2026. Its conversion rate stands at 1.00-1.50%, which is within the typical range of 0.65% to 3.1% for the category. The average order value (AOV) is $100-125, also within the typical range of $84 to $408. Additionally, skechers.com recorded 24.4 million sessions, while an average fashion and apparel store sees around 37,200 sessions monthly. Comparatively, the highest traffic in the category, shein.com, reaches 279.5 million sessions.
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skechers.com competitors

In August 2026, skechers.com reported revenue of $33.9 million, significantly trailing famousfootwear.com, which achieved $42.1 million. However, skechers.com leads in sessions with 24.4 million, outperforming its closest competitor, famousfootwear.com, at 16.6 million. In terms of transactions, skechers.com secured 317,000, ranking second only to famousfootwear.com with 318,000. The average order value for skechers.com is in the range of $100-125, which is similar to peltzshoes.com’s AOV of $100-125, but lower than both shoecarnival.com and famousfootwear.com, both ranging from $125-150. Notably, skechers.com has a conversion rate of 1.00-1.50%, which is less than shoecarnival.com’s impressive conversion rate of 3.00-3.50%. Overall, while skechers.com excels in session count, it lags behind in revenue and conversion effectiveness compared to some competitors.

peltzshoes.com screenshot
#1 peltzshoes.com
107.9K
Revenue
103.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
36.1M
Revenue
7.7M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
shoesensation.com screenshot
#3 shoesensation.com
261.8K
Revenue
478.4K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
10.5M
Revenue
4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
42.1M
Revenue
16.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In August large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries skechers.com operates in

skechers.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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