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Sep 2025
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.6M
Revenue
Sep 25
11.6M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $249.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$249.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced decline of 27%, compared to the preceding three months.

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skechers.com revenue decline for last six months
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OVERVIEW
In September 2025, skechers.com reported online sales revenue of $11,645,379, significantly outperforming the median of $74,931 in the FASHION AND APPAREL industry. With a conversion rate between 1.00-1.50%, skechers falls short of the industry's high of 3.2%. The average order value (AOV) ranged from $75-100, which is competitive but lower than the high AOV of $382. Additionally, skechers.com recorded 11,577,378 sessions, substantially higher than the median of 34,221, but still far from the leading site, shein.com, which garnered 297,137,690 sessions.
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skechers.com competitors

In September 2025, when comparing skechers.com to its competitors in the footwear industry, we see that skechers.com had a revenue of $11,645,379 from 123,054 transactions and 11,577,378 sessions with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, peltzshoes.com generated $79,612 revenue from 759 transactions and 57,667 sessions with an AOV of $100-125 and a similar conversion rate. shoecarnival.com outperformed with $20,755,010 revenue from 205,054 transactions and 5,031,816 sessions, showcasing a higher AOV and conversion rate. shoesensation.com had lower revenue and transactions but a similar conversion rate. rackroomshoes.com and famousfootwear.com also performed well, with higher revenue, transactions, and sessions compared to skechers.com. Overall, skechers.com may need to focus on increasing revenue and transactions to stay competitive in the market.

peltzshoes.com screenshot
#1 peltzshoes.com
79.6K
Revenue
57.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
20.8M
Revenue
5M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
shoesensation.com screenshot
#3 shoesensation.com
146K
Revenue
253.4K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
7.7M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
15.3M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In September large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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