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May 2026
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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34.2M
Revenue
May 26
17.5M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $202.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$202.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced growth of 93%, compared to the preceding three months.

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skechers.com revenue growth for last six months
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OVERVIEW
In May 2026, skechers.com generated online sales revenue of $34,246,489, significantly below the FASHION AND APPAREL median of $74,720, with a conversion rate between 1.50-2.00%, lower than the high of 3.18% in the industry. The average order value (AOV) ranged from $100-125, while industry AOVs peaked at $405. skechers.com attracted 17,527,483 sessions, markedly below the leading competitor, shein.com, which recorded 309,473,559 sessions, and just below the lifestyle median of 29,212 sessions, highlighting room for growth in engagement and conversion.
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skechers.com competitors

As of May 2026, skechers.com generated a substantial revenue of $34,246,489 through 304,086 transactions and 17,527,483 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 1.50-2.00%. In comparison, competitors like shoecarnival.com achieved impressive revenue of $15,915,931 with a higher conversion rate of 2.50-3.00%, albeit from significantly fewer sessions (5,034,496). famousfootwear.com reported $24,153,648 in revenue with a conversion rate also in the 2.00-2.50% range, catering to 9,449,687 sessions. rackroomshoes.com, despite a lower revenue of $8,869,728, boasted a higher AOV of $125-150 and a strong conversion rate. peltzshoes.com and shoesensation.com struggled comparatively, with revenues of only $132,702 and $267,172, respectively, indicating skechers.com’s strong market presence and performance in the competitive footwear space.

peltzshoes.com screenshot
#1 peltzshoes.com
132.7K
Revenue
103.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
15.9M
Revenue
5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
shoesensation.com screenshot
#3 shoesensation.com
267.2K
Revenue
381.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
8.9M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
24.2M
Revenue
9.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In May large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In May large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries skechers.com operates in

skechers.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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