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Apr 2026
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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35M
Revenue
Apr 26
17.7M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $202.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$202.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced growth of 109%, compared to the preceding three months.

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skechers.com revenue growth for last six months
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OVERVIEW
In April 2026, skechers.com reported online sales revenue of $34,964,444, significantly higher than the median of $78,791 in the FASHION AND APPAREL industry, but well below the $860,961,522 from the leading competitor, shein.com. The site's conversion rate ranged between 1.50-2.00%, trailing the industry's high of 3.05% yet outperforming its low of 0.65%. The average order value (AOV) stood between $100-125, below the category's high of $389 but above the low of $76. With 17,657,832 sessions, skechers.com falls short compared to shein.com’s 281,585,790, but surpasses the median of 35,276 sessions.
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skechers.com competitors

In April 2026, skechers.com achieved a revenue of $34,964,444 with 309,584 transactions across 17,657,832 sessions, reflecting a conversion rate of 1.50-2.00%. Competitors like famousfootwear.com generated $14,731,828 from 128,890 transactions with a similar conversion rate of 1.50-2.00% over 8,088,987 sessions. rackroomshoes.com outperformed in revenue at $9,388,650 with a higher conversion rate of 2.50-3.00% from 72,599 transactions across 2,617,583 sessions. In contrast, shoecarnival.com showed a substantial revenue of $11,782,540 but had a lower conversion rate of 2.00-2.50% across 4,811,128 sessions. peltzshoes.com, with revenue of $120,128, lagged significantly with only 1,154 transactions. shoesensation.com struggled with the lowest metrics, recording just $212,347 in revenue and a conversion rate of 0.50-1.00%. Overall, skechers.com stands out in both revenue and transaction volume compared to its competitors.

peltzshoes.com screenshot
#1 peltzshoes.com
120.1K
Revenue
77K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
11.8M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoesensation.com screenshot
#3 shoesensation.com
212.3K
Revenue
426.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
9.4M
Revenue
2.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
14.7M
Revenue
8.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In April large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In April large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

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