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Sep 2026
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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24.2M
Revenue
Sep 26
20.3M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $202.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$202.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced decline of 9.8%, compared to the preceding three months.

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skechers.com revenue decline for last six months
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OVERVIEW
skechers.com operates within the fashion and apparel category and recorded notable performance metrics for September 2026. The site generated $24.2 million in online sales, significantly exceeding an average fashion and apparel store's $63,500 monthly revenue. Its conversion rate ranged from 1.00% to 1.50%, which is within the typical range of 0.67% to 3.16%. The average order value (AOV) fell between $100 and $125, aligning with the category's typical range of $79 to $406. Lastly, skechers.com attracted 20.3 million sessions, which is substantially higher than an average fashion and apparel store's 26,000 sessions per month.
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skechers.com competitors

skechers.com significantly outperforms its competitor shoecarnival.com in several key metrics. In September 2026, skechers.com generated $24.2 million in revenue and facilitated 215,000 transactions, while shoecarnival.com reported $16.4 million in revenue and 162,000 transactions. Additionally, skechers.com attracted 20.3 million sessions, far surpassing shoecarnival.com's 4.7 million sessions. While both stores have an Average Order Value (AOV) of $100-125, skechers.com’s conversion rate of 1.00-1.50% is notably lower than shoecarnival.com's higher range of 3.00-3.50%. Comparing to other competitors, skechers.com also leads in revenue and transactions against famousfootwear.com, which had $23.3 million and 210,000 transactions, as well as against peltzshoes.com and shoesensation.com, where skechers.com’s metrics remain substantially superior. Overall, skechers.com dominates its competitive landscape, reflecting its strong market position.

peltzshoes.com screenshot
#1 peltzshoes.com
104.7K
Revenue
65.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
16.4M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
shoesensation.com screenshot
#3 shoesensation.com
321.6K
Revenue
504.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
12.9M
Revenue
3.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
23.3M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In September large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries skechers.com operates in

skechers.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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