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Jan 2026
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Home/Insights/Retailers/skechers.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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12.2M
Revenue
Jan 26
15.8M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Skechers.com is an online platform where shoppers can explore and purchase a wide range of footwear options. The website offers athletic shoes, casual footwear, boots, sandals, and more for men, women, and kids. Additionally, it provides relevant product information, sizing charts, and a secure payment system to ensure customer satisfaction.

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skechers.com Annual Revenue and Growth

skechers.com's annual sales on its online store amounted to $202.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$202.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skechers.com revenue by year

skechers.com's monthly revenueOVER TIME
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Over the past three months, skechers.com revenue has experienced growth of 14%, compared to the preceding three months.

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skechers.com revenue growth for last six months
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OVERVIEW
In January 2026, skechers.com generated $12,153,252 in online sales, significantly higher than the FASHION AND APPAREL median of $91,806, while achieving a conversion rate of 0.50-1.00%, below the category high of 3.1%. The average order value (AOV) ranged between $75-100, slightly below the sector high of $390. With 15,822,531 sessions, skechers.com’s traffic far exceeds the median of 38,909, but remains considerably lower than the leading competitor, shein.com, which recorded 279,580,739 sessions. Overall, these metrics illustrate skechers.com’s strong market presence yet indicate areas for improvement in conversion efficiency.
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skechers.com competitors

In January 2026, skechers.com had a revenue of $12,153,252 with 123,071 transactions and 15,822,531 sessions. The average order value (AOV) ranged from $75 to $100, and the conversion rate was between 0.50% and 1.00%. Comparing this data to its competitors, peltzshoes.com had a much lower revenue of $80,962 with 767 transactions and 67,413 sessions. Their AOV was higher, ranging from $100 to $125, and their conversion rate was between 1.00% and 1.50%. On the other hand, shoecarnival.com had a significantly higher revenue of $13,214,650 with 120,666 transactions and 3,919,997 sessions. Their AOV was also higher, ranging from $100 to $125, and their conversion rate was between 3.00% and 3.50%. Overall, skechers.com falls somewhere in the middle compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

peltzshoes.com screenshot
#1 peltzshoes.com
81K
Revenue
67.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#2 shoecarnival.com
13.2M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
shoesensation.com screenshot
#3 shoesensation.com
226.1K
Revenue
328.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rackroomshoes.com screenshot
#4 rackroomshoes.com
8.5M
Revenue
2.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
famousfootwear.com screenshot
#5 famousfootwear.com
15.2M
Revenue
6.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
skechers.com vs top market performers
skechers.com
top retailers
conversion rate vs average order value for skechers.com and its competitors
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Revenue share by device at skechers.com

In January large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on skechers.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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skechers.com channels

Identify top traffic channels that drive growth for skechers.comand discover how performance of traffic channels has changed over time.

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skechers.com Google Ads spend

Evaluate skechers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skechers.com devices

Review skechers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.com top markets

Explore skechers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.com country & global rank

Assess the ranking of skechers.com among other retailers within its primary country and worldwide.

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