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Jul 2025
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Home/Insights/Retailers/sightmark.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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77.1K
Revenue
51.1K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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Sightmark.com is an online platform that offers a wide range of optical products for outdoor enthusiasts and hunters. The website showcases an extensive selection of riflescopes, red dot sights, night vision monoculars, and rangefinders, providing customers with various tools and accessories to enhance shooting accuracy and target acquisition.

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sightmark.com's revenueOVER TIME
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Over the past three months, sightmark.com revenue has experienced decline of 37%, compared to the preceding three months.

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sightmark.com revenue decline for last six months
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OVERVIEW
In July 2025, sightmark.com, a SPORTS industry website, had online sales revenue of $77,147 compared to a median of $101,851, with the highest revenue store being gunbroker.com at $277,013,395. The conversion rate for sightmark.com ranged from 0.50-1.00%, while a very high rate in the industry is 2.42% and a very low rate is 0.48%. The average order value (AOV) for sightmark.com was $250-275, with a high AOV in the industry at $642 and a low at $112. The website had 51,086 sessions, compared to a median of 39,019, with gunbroker.com having the highest at 12,741,838 sessions.
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sightmark.com competitors

In July 2025, sightmark.com had a revenue of $77,147 from 305 transactions with 51,086 sessions, resulting in an average order value (AOV) of $250-$275 and a conversion rate of 0.50-1.00. Comparing this data to its competitors, nightvisionguys.com generated a higher revenue of $159,094 from 175 transactions and 19,938 sessions, with an AOV of $900-$925 and a similar conversion rate. On the other hand, crimsontrace.com had a revenue of $82,130 from 524 transactions and 128,212 sessions, with a lower AOV of $150-$175 and a conversion rate of 0.00-0.50. While sightmark.com falls behind nightvisionguys.com in revenue and sessions, it outperforms crimsontrace.com in terms of revenue, transactions, and AOV. This shows that sightmark.com is competitive in the market, offering a good balance of revenue and transactions compared to its competitors.

nightvisionguys.com screenshot
#1 nightvisionguys.com
159.1K
Revenue
19.9K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
crimsontrace.com screenshot
#2 crimsontrace.com
82.1K
Revenue
128.2K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
sightmark.com vs top market performers
sightmark.com
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conversion rate vs average order value for sightmark.com and its competitors
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Revenue share by device at sightmark.com

In July large majority of sales on sightmark.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on sightmark.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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sightmark.com channels

Identify top traffic channels that drive growth for sightmark.comand discover how performance of traffic channels has changed over time.

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sightmark.com Google Ads spend

Evaluate sightmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sightmark.com devices

Review sightmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sightmark.com top markets

Explore sightmark.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sightmark.com country & global rank

Assess the ranking of sightmark.com among other retailers within its primary country and worldwide.

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