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Oct 2025
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Home/Insights/Retailers/sightmark.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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84.8K
Revenue
Oct 25
54.3K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Sightmark.com is an online platform that offers a wide range of optical products for outdoor enthusiasts and hunters. The website showcases an extensive selection of riflescopes, red dot sights, night vision monoculars, and rangefinders, providing customers with various tools and accessories to enhance shooting accuracy and target acquisition.

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sightmark.com Annual Revenue and Growth

sightmark.com's annual sales on its online store amounted to $2.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sightmark.com revenue by year

sightmark.com's monthly revenueOVER TIME
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Over the past three months, sightmark.com revenue has experienced growth of 11%, compared to the preceding three months.

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sightmark.com revenue growth for last six months
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OVERVIEW
In October 2025, sightmark.com generated $84,808 in online sales, below the SPORTS median of $103,393, with a conversion rate of 0.50-1.00%, reflecting the lower end of the industry's spectrum, while their average order value (AOV) ranged from $225-250, significantly below the high of $652; the site recorded 54,328 sessions, surpassing the median of 38,088 but trailing far behind the leading gunbroker.com, which dominated the market with revenue of $307,190,709 and 13,734,560 sessions.
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sightmark.com competitors

In October 2025, sightmark.com had a revenue of $84,808 with 343 transactions and 54,328 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 0.50-1.00. In comparison, nightvisionguys.com outperformed sightmark.com with a revenue of $138,607 from 151 transactions and 16,270 sessions, with a higher AOV of $900-925. However, sightmark.com had a stronger performance than crimsontrace.com, which had a revenue of $67,243 from 436 transactions and 101,582 sessions, with a lower AOV of $150-175 and a conversion rate of 0.00-0.50. While sightmark.com may not have had the highest revenue among its competitors, its balanced metrics across transactions, sessions, AOV, and conversion rate position it competitively in the market.

nightvisionguys.com screenshot
#1 nightvisionguys.com
138.6K
Revenue
16.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
crimsontrace.com screenshot
#2 crimsontrace.com
67.2K
Revenue
101.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
sightmark.com vs top market performers
sightmark.com
top retailers
conversion rate vs average order value for sightmark.com and its competitors
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Revenue share by device at sightmark.com

In October large majority of sales on sightmark.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on sightmark.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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sightmark.com channels

Identify top traffic channels that drive growth for sightmark.comand discover how performance of traffic channels has changed over time.

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sightmark.com Google Ads spend

Evaluate sightmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sightmark.com devices

Review sightmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sightmark.com top markets

Explore sightmark.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sightmark.com country & global rank

Assess the ranking of sightmark.com among other retailers within its primary country and worldwide.

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