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Aug 2026
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Home/Insights/Retailers/sightmark.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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95.4K
Revenue
Aug 26
62.5K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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Sightmark.com is an online platform that offers a wide range of optical products for outdoor enthusiasts and hunters. The website showcases an extensive selection of riflescopes, red dot sights, night vision monoculars, and rangefinders, providing customers with various tools and accessories to enhance shooting accuracy and target acquisition.

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sightmark.com Annual Revenue and Growth

sightmark.com's annual sales on its online store amounted to $1.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sightmark.com revenue by year

sightmark.com's monthly revenueOVER TIME
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Over the past three months, sightmark.com revenue has experienced decline of 8.6%, compared to the preceding three months.

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sightmark.com revenue decline for last six months
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OVERVIEW
sightmark.com is positioned in the hunting and shooting category, generating $95,400 in online sales for the month of August 2026, compared to the average store in the hunting and shooting category, which makes around $108,000 monthly, while the largest, gunbroker.com, reaches an impressive $356.2 million. Its conversion rate ranges from 0.50-1.00%, within the typical range of 0.52% to 2.51% for the category. The average order value (AOV) is $250-275, which falls within the category's typical range of $112 to $704. Additionally, sightmark.com recorded 62,500 sessions, significantly above the average store in the hunting and shooting category, which sees about 40,600 sessions monthly.
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sightmark.com competitors

In August 2026, nightvisionguys.com led the competitive landscape with revenue of $154,000 and an impressive average order value (AOV) ranging from $1025-1050, achieving a conversion rate between 0.50-1.00%. Meanwhile, sightmark.com generated $95,400, ranking second in revenue, with a conversion rate that aligns with its competitors at 0.50-1.00%. When it comes to transactions, crimsontrace.com outperformed sightmark.com with 463 transactions compared to sightmark.com's 373. Additionally, crimsontrace.com also excelled in sessions, drawing 81,400 visitors versus sightmark.com's 62,500 sessions. Overall, while sightmark.com demonstrates strong performance, it trails behind nightvisionguys.com and crimsontrace.com in key metrics like revenue, transactions, and sessions, indicating room for growth in a competitive market.

nightvisionguys.com screenshot
#1 nightvisionguys.com
153.6K
Revenue
18.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
crimsontrace.com screenshot
#2 crimsontrace.com
75.8K
Revenue
81.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sightmark.com vs top market performers
sightmark.com
top retailers
conversion rate vs average order value for sightmark.com and its competitors
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Revenue share by device at sightmark.com

In August large majority of sales on sightmark.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In August large majority of sales on sightmark.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries sightmark.com operates in

sightmark.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sightmark.com channels

Identify top traffic channels that drive growth for sightmark.comand discover how performance of traffic channels has changed over time.

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sightmark.com Google Ads spend

Evaluate sightmark.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sightmark.com devices

Review sightmark.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sightmark.com top markets

Explore sightmark.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sightmark.com country & global rank

Assess the ranking of sightmark.com among other retailers within its primary country and worldwide.

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