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Jul 2026
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Home/Insights/Retailers/nightvisionguys.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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266.7K
Revenue
Jul 26
26.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$1100-1200
AOV
Jul 26
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Night Vision Guys specializes in wholesale and retail night vision and thermal merchandise. Browse our top of the line scopes, binoculars, goggles and more!

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nightvisionguys.com Annual Revenue and Growth

nightvisionguys.com's annual sales on its online store amounted to $2.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nightvisionguys.com revenue by year

nightvisionguys.com's monthly revenueOVER TIME
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Over the past three months, nightvisionguys.com revenue has experienced growth of 38%, compared to the preceding three months.

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nightvisionguys.com revenue growth for last six months
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OVERVIEW
In July 2026, nightvisionguys.com, a store in the hunting and shooting category, generated $267,000 in revenue from online sales, significantly exceeding the typical store in the hunting and shooting category, which makes around $99,500 monthly. Its conversion rate ranged from 0.50-1.00%, while a typical store in the hunting and shooting category sees rates from 0.52% to 2.5%. The average order value was $1150-1175, well above the typical range of $113 to $663, with 26,200 sessions, below the typical store in the hunting and shooting category's 37,900 sessions.
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nightvisionguys.com competitors

In July 2026, nightvisionguys.com trails its competitors most significantly in traffic, with only 26,200 sessions compared to flir.com’s 573,000, a gap of 547,000. Additionally, nightvisionguys.com generated $267,000 in revenue from 228 transactions, placing it fourth among competitors. In contrast, eotechinc.com leads with $971,000 and 1,476 transactions. While nightvisionguys.com’s average order value (AOV) of $1,150-1,175 is competitive, it is outperformed by flir.com, which has an AOV of $1,400-1,425. nightvisionguys.com shares similar conversion rates of 0.50-1.00% with its peers, including sportoptics.com, but clearly lags behind in overall performance metrics.

sportoptics.com screenshot
#1 sportoptics.com
424K
Revenue
85.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
eotechinc.com screenshot
#2 eotechinc.com
971.3K
Revenue
189.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
sightmark.com screenshot
#3 sightmark.com
73.4K
Revenue
45.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
kenziesoptics.com screenshot
#4 kenziesoptics.com
22.7K
Revenue
25.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
flir.com screenshot
#5 flir.com
3.9M
Revenue
573.2K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
nightvisionguys.com vs top market performers
nightvisionguys.com
top retailers
conversion rate vs average order value for nightvisionguys.com and its competitors
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Industries nightvisionguys.com operates in

nightvisionguys.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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nightvisionguys.com channels

Identify top traffic channels that drive growth for nightvisionguys.comand discover how performance of traffic channels has changed over time.

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nightvisionguys.com Google Ads spend

Evaluate nightvisionguys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nightvisionguys.com devices

Review nightvisionguys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nightvisionguys.com top markets

Explore nightvisionguys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nightvisionguys.com country & global rank

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