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Oct 2025
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Home/Insights/Retailers/nightvisionguys.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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138.6K
Revenue
Oct 25
16.3K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$900-1000
AOV
Oct 25
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Night Vision Guys specializes in wholesale and retail night vision and thermal merchandise. Browse our top of the line scopes, binoculars, goggles and more!

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nightvisionguys.com's monthly revenueOVER TIME
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Over the past three months, nightvisionguys.com revenue has experienced decline of 2%, compared to the preceding three months.

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nightvisionguys.com revenue decline for last six months
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OVERVIEW
In October 2025, nightvisionguys.com generated $138,607 in revenue, surpassing the SPORTS median of $103,393, with an average order value (AOV) of $900-925, notably higher than the category average of $652. The site achieved a conversion rate of 0.50-1.00%, at the lower end of the industry's range, which peaks at 2.58%. Additionally, nightvisionguys.com had 16,270 sessions, considerably below the median of 38,088 in its industry, and far behind the leading competitor, gunbroker.com, which boasts 13,734,560 sessions and a staggering $307,190,709 in revenue.
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nightvisionguys.com competitors

In October 2025, nightvisionguys.com generated $138,607 in revenue from 16,270 sessions with an average order value (AOV) of $900-925 and a conversion rate of 0.50-1.00. Comparing this to its competitors, sportoptics.com outperformed with $285,475 in revenue from 48,818 sessions and an AOV of $875-900. eotechinc.com excelled with $1,269,071 in revenue from 231,576 sessions and an AOV of $600-625. sightmark.com lagged behind with $84,808 in revenue from 54,328 sessions and an AOV of $225-250. kenziesoptics.com performed modestly with $37,017 in revenue from 59,175 sessions and an AOV of $750-775. Lastly, flir.com dominated the market with $4,316,424 in revenue from 475,196 sessions and an AOV of $1300-1325. nightvisionguys.com falls in the middle range in terms of revenue and session numbers, with a competitive AOV and conversion rate compared to its competitors.

sportoptics.com screenshot
#1 sportoptics.com
285.5K
Revenue
48.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
eotechinc.com screenshot
#2 eotechinc.com
1.3M
Revenue
231.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
sightmark.com screenshot
#3 sightmark.com
84.8K
Revenue
54.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
kenziesoptics.com screenshot
#4 kenziesoptics.com
37K
Revenue
59.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
flir.com screenshot
#5 flir.com
4.3M
Revenue
475.2K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
nightvisionguys.com vs top market performers
nightvisionguys.com
top retailers
conversion rate vs average order value for nightvisionguys.com and its competitors
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Revenue share by device at nightvisionguys.com

In October large majority of sales on nightvisionguys.com, 100% was finalized on desktop devices, with < 0.01% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on nightvisionguys.com, 100% was finalized on desktop devices, with < 0.01% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nightvisionguys.com channels

Identify top traffic channels that drive growth for nightvisionguys.comand discover how performance of traffic channels has changed over time.

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nightvisionguys.com Google Ads spend

Evaluate nightvisionguys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nightvisionguys.com devices

Review nightvisionguys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nightvisionguys.com top markets

Explore nightvisionguys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nightvisionguys.com country & global rank

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