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Jul 2026
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Home/Insights/Retailers/simplicity.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for simplicity.comsimplicity.com

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1.6M
Revenue
Jul 26
727.1K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Simplicity.com is your source for pattern designer collections. Shop your favorite brands including Simplicity, McCalls, Know Me, Butterick & more.

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simplicity.com Annual Revenue and Growth

simplicity.com's annual sales on its online store amounted to $10.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
simplicity.com revenue by year

simplicity.com's monthly revenueOVER TIME
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Over the past three months, simplicity.com revenue has experienced growth of 32%, compared to the preceding three months.

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simplicity.com revenue growth for last six months
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OVERVIEW
Compared to the typical home and garden retailer, which generates around $118,000 a month, simplicity.com achieved impressive online sales of $1.6 million in July 2026. Its conversion rate of 1.00-1.50% is within the typical range of 0.64% to 3.35%, while its average order value of $150-175 also sits comfortably within the category's typical range of $99 to $687. Additionally, simplicity.com recorded 727,000 sessions, far exceeding the typical home and garden retailer's 33,500 sessions per month.
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simplicity.com competitors

The most significant gap between simplicity.com and its closest competitor, patternreview.com, is in revenue, where simplicity.com trails by $2 million. In July 2026, simplicity.com generated $1.6 million with 9,544 transactions and an impressive 727,000 sessions, leading all competitors in traffic. patternreview.com, however, topped revenue with $3.6 million from 11,100 transactions and 687,000 sessions. While simplicity.com has a conversion rate of 1.00-1.50%, sewdirect.com excels with a higher conversion rate of 3.00-3.50%, despite only earning $88,000 from 2,448 transactions. Similarly, peekaboopatternshop.com and jaycotts.co.uk both show stronger conversion rates, highlighting simplicity.com’s need to enhance its conversion efficiency even as it leads in session traffic.

sewdirect.com screenshot
#1 sewdirect.com
88K
Revenue
79.8K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
patternreview.com screenshot
#2 patternreview.com
3.6M
Revenue
687.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
jaycotts.co.uk screenshot
#3 jaycotts.co.uk
92.7K
Revenue
41.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
peekaboopatternshop.com screenshot
#4 peekaboopatternshop.com
216.9K
Revenue
102.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
burdastyle.com screenshot
#5 burdastyle.com
164.2K
Revenue
118.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
simplicity.com vs top market performers
simplicity.com
top retailers
conversion rate vs average order value for simplicity.com and its competitors
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Industries simplicity.com operates in

simplicity.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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simplicity.com channels

Identify top traffic channels that drive growth for simplicity.comand discover how performance of traffic channels has changed over time.

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simplicity.com Google Ads spend

Evaluate simplicity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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simplicity.com devices

Review simplicity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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simplicity.com top markets

Explore simplicity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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simplicity.com country & global rank

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