simplicity.com
Simplicity.com is your source for pattern designer collections. Shop your favorite brands including Simplicity, McCalls, Know Me, Butterick & more.
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simplicity.com Annual Revenue and Growth
simplicity.com's annual sales on its online store amounted to $10.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
simplicity.com's monthly revenueOVER TIME
Over the past three months, simplicity.com revenue has experienced decline of 43%, compared to the preceding three months.
simplicity.com competitors
In April 2026, simplicity.com outperformed most competitors with a revenue of $742,071, bolstered by 6,307 transactions from 568,108 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, patternreview.com led in revenue with $3,079,556 but had a lower conversion rate of 1.50-2.00%, suggesting that while it attracts traffic, not all visitors convert. sewdirect.com, generating $86,207, had the highest conversion rate of 2.50-3.00%, yet its overall revenue and transactions were significantly lower than simplicity.com. jaycotts.co.uk and burdastyle.com generated revenues of $98,384 and $132,130, respectively, but with lower transaction volumes and AOVs. peekaboopatternshop.com, with a revenue of $152,549, showed competitive AOVs, yet its overall performance lagged. Overall, simplicity.com maintains a strong market presence, balancing decent AOV and a solid conversion rate while driving substantial revenue.
Revenue share by device at simplicity.com
In April large majority of sales on simplicity.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries simplicity.com operates in
simplicity.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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simplicity.com channels
Identify top traffic channels that drive growth for simplicity.comand discover how performance of traffic channels has changed over time.
simplicity.com Google Ads spend
Evaluate simplicity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
simplicity.com devices
Review simplicity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
