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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

simplicity.com

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759K

Revenue

Sep 25

681.5K

Sessions

Sep 25

1.0-1.5%

Conv. rate

Sep 25

$100-125

AOV

Sep 25

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Simplicity.com is your source for pattern designer collections. Shop your favorite brands including Simplicity, McCalls, Know Me, Butterick & more.

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simplicity.com's monthly revenueOVER TIME
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Over the past three months, simplicity.com revenue has experienced decline of 17%, compared to the preceding three months.

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simplicity.com revenue decline for last six months

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OVERVIEW

In September 2025, simplicity.com, operating in the home_and_garden category, generated $758,968 in online sales, significantly exceeding the median revenue of $113,901, while its conversion rate ranged from 1.00-1.50%, lower than the high benchmark of 3.36%. The average order value (AOV) was between $100-125, far below the category's high of $677. The site recorded 681,476 sessions, notably higher than the median of 32,433, yet dwarfed by the leading store, homedepot.com, which boasted 148,597,767 sessions and a staggering revenue of $1,279,366,314.

simplicity.com competitors

In September 2025, simplicity.com stands out among its competitors in several key metrics. With a revenue of $758,968, simplicity.com surpasses sewdirect.com, jaycotts.co.uk, peekaboopatternshop.com, and burdastyle.com. It falls behind patternreview.com, which boasts a revenue of $2,674,273. However, simplicity.com leads in transactions with 6,953, surpassing both burdastyle.com and jaycotts.co.uk. Additionally, simplicity.com has the highest number of sessions at 681,476, outperforming all its competitors. Although simplicity.com shares a similar Average Order Value (AOV) with burdastyle.com at $100-$125, its conversion rate falls within the same range as patternreview.com, which is known for its high revenue. Overall, simplicity.com excels in transactions and sessions, making it a strong competitor in the market.

#1 sewdirect.com

104.2K

Revenue

116.3K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#2 patternreview.com

2.7M

Revenue

686.8K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#3 jaycotts.co.uk

88.5K

Revenue

38.7K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 peekaboopatternshop.com

242.3K

Revenue

137.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#5 burdastyle.com

103.3K

Revenue

90.9K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

simplicity.com vs top market performers

simplicity.com

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Revenue share by device at simplicity.com

In September large majority of sales on simplicity.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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simplicity.com channels

Identify top traffic channels that drive growth for simplicity.comand discover how performance of traffic channels has changed over time.

simplicity.com Google Ads spend

Evaluate simplicity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

simplicity.com devices

Review simplicity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

simplicity.com top markets

Explore simplicity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.