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Nov 2025
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Home/Insights/Retailers/simplicity.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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902.8K
Revenue
Nov 25
576.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Simplicity.com is your source for pattern designer collections. Shop your favorite brands including Simplicity, McCalls, Know Me, Butterick & more.

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simplicity.com's monthly revenueOVER TIME
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Over the past three months, simplicity.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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simplicity.com revenue growth for last six months
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OVERVIEW
In November 2025, simplicity.com generated $902,778 in revenue from online sales, significantly above the median of $122,040 in the home_and_garden industry, although far below homedepot.com's leading figure of $1.6 billion; its conversion rate ranged from 1.00-1.50%, underperforming against a high of 3.53%, while its average order value (AOV) fell between $100-125, compared to a high of $672; with 576,518 sessions, simplicity.com also surpassed the median of 32,500 but lagged considerably behind the impressive 171,906,089 sessions recorded by homedepot.com.
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simplicity.com competitors

When comparing simplicity.com to its competitors in November 2025, we can see that simplicity.com has a revenue of $902,778 with 8,138 transactions and 576,518 sessions. Its average order value (AOV) falls between $100-125 with a conversion rate of 1.00-1.50%. In contrast, sewdirect.com has a revenue of $97,913 with 3,346 transactions and 103,856 sessions, while patternreview.com leads with a revenue of $2,117,048, 7,940 transactions, and 568,499 sessions, with an AOV of $250-275. jaycotts.co.uk has a revenue of $117,116 with 1,158 transactions and 45,577 sessions, boasting an AOV of $100-125. peekaboopatternshop.com and burdastyle.com also show competitive figures, but simplicity.com stands out for its solid performance across all metrics compared to its competitors.

sewdirect.com screenshot
#1 sewdirect.com
97.9K
Revenue
103.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
patternreview.com screenshot
#2 patternreview.com
2.1M
Revenue
568.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
jaycotts.co.uk screenshot
#3 jaycotts.co.uk
117.1K
Revenue
45.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
peekaboopatternshop.com screenshot
#4 peekaboopatternshop.com
175.6K
Revenue
96.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
burdastyle.com screenshot
#5 burdastyle.com
155.3K
Revenue
118.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
simplicity.com vs top market performers
simplicity.com
top retailers
conversion rate vs average order value for simplicity.com and its competitors
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Revenue share by device at simplicity.com

In November large majority of sales on simplicity.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on simplicity.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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simplicity.com channels

Identify top traffic channels that drive growth for simplicity.comand discover how performance of traffic channels has changed over time.

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simplicity.com Google Ads spend

Evaluate simplicity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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simplicity.com devices

Review simplicity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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simplicity.com top markets

Explore simplicity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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simplicity.com country & global rank

Assess the ranking of simplicity.com among other retailers within its primary country and worldwide.

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