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May 2025
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Home/Insights/Retailers/simplicity.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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896.4K
Revenue
599.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Simplicity.com is your source for pattern designer collections. Shop your favorite brands including Simplicity, McCalls, Know Me, Butterick & more.

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simplicity.com's revenueOVER TIME
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Over the past three months, simplicity.com revenue has experienced growth of 14%, compared to the preceding three months.

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simplicity.com revenue growth for last six months
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OVERVIEW
simplicity.com, in the home_and_garden industry, generated $896,359 in online sales with a conversion rate of 1.00-1.50% and an AOV of $100-125. This falls below the highest online store, homedepot.com, with $1,523,750,068 in revenue. simplicity.com's 599,500 sessions are above the median of 36,055 for the category. High conversion rates (3.35%) and AOV ($677) are seen within the home_and_garden industry, while the lowest conversion rate is 0.68% and the lowest AOV is $94. Performance metrics for May 2025 highlight simplicity.com's position and areas for growth within the competitive market.
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simplicity.com competitors

In May 2025, simplicity.com stands out compared to its competitors in terms of revenue and transactions. While simplicity.com generated $896,359 in revenue from 7,917 transactions and 599,500 sessions with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%, its closest competitor, burdastyle.com, only achieved $123,596 in revenue from 1,267 transactions and 90,883 sessions with a similar AOV and conversion rate. Other competitors like jaycotts.co.uk, sewdirect.com, and peekaboopatternshop.com also lag behind in revenue, transactions, sessions, AOV, and conversion rate. In contrast, patternreview.com surpasses simplicity.com in revenue with $2,475,596 but has a similar AOV and conversion rate, indicating that simplicity.com maintains a balance of high revenue and conversion metrics compared to its competitors.

sewdirect.com screenshot
#1 sewdirect.com
94.1K
Revenue
98.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
patternreview.com screenshot
#2 patternreview.com
2.5M
Revenue
669.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
jaycotts.co.uk screenshot
#3 jaycotts.co.uk
89.8K
Revenue
36K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
peekaboopatternshop.com screenshot
#4 peekaboopatternshop.com
166.5K
Revenue
87.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
burdastyle.com screenshot
#5 burdastyle.com
123.6K
Revenue
90.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplicity.com vs top market performers
simplicity.com
top retailers
conversion rate vs average order value for simplicity.com and its competitors
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Revenue share by device at simplicity.com

In May large majority of sales on simplicity.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on simplicity.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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brands overtime comparison

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simplicity.com channels

Identify top traffic channels that drive growth for simplicity.comand discover how performance of traffic channels has changed over time.

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simplicity.com Google Ads spend

Evaluate simplicity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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simplicity.com devices

Review simplicity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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simplicity.com top markets

Explore simplicity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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simplicity.com country & global rank

Assess the ranking of simplicity.com among other retailers within its primary country and worldwide.

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