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May 2025
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Home/Insights/Retailers/skinactives.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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31.5K
Revenue
10.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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SkinActives.com is an online platform that offers a diverse range of skincare products and ingredients. Their inventory includes serums, creams, cleansers, and masks that cater to various skin concerns. The website also provides access to original research articles and scientific information related to skincare, fostering an insightful experience for customers.

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skinactives.com's revenueOVER TIME
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Over the past three months, skinactives.com revenue has experienced decline of 42%, compared to the preceding three months.

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skinactives.com revenue decline for last six months
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OVERVIEW
skinactives.com's revenue for online sales in the BEAUTY AND COSMETICS industry was $31,495, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. The website had 10,835 sessions in May 2025, compared to the highest session count of 38,510,361 from sephora.com. Despite falling below the median revenue of $46,882, skinactives.com performed better than the very low conversion rate of 1.17% with its conversion rate. Additionally, the AOV was lower than the very high AOV of $213 but higher than the very low AOV of $53 in the industry.
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skinactives.com competitors

In May 2025, skinactives.com, with a revenue of $31,495 from 436 transactions and 10,835 sessions, had an average order value (AOV) ranging from $50 to $75 and a conversion rate of 4.00% to 4.50%. In comparison, makingcosmetics.com generated significantly higher revenue of $552,825 from 2,130 transactions and 143,997 sessions, with an AOV of $250 to $275 and a conversion rate of 1.00% to 1.50%. lotioncrafter.com also outperformed skinactives.com with $577,820 in revenue from 3,454 transactions and 142,218 sessions, featuring an AOV of $150 to $175 and a conversion rate of 2.00% to 2.50%. gardenofwisdom.com and naturalorganicskincare.com, while smaller than skinactives.com, still had competitive revenue, transactions, sessions, AOV, and conversion rates in the natural skincare market.

lotioncrafter.com screenshot
#1 lotioncrafter.com
577.8K
Revenue
142.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gardenofwisdom.com screenshot
#2 gardenofwisdom.com
42.6K
Revenue
12.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
naturalorganicskincare.com screenshot
#3 naturalorganicskincare.com
16.4K
Revenue
6.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
makingcosmetics.com screenshot
#4 makingcosmetics.com
552.8K
Revenue
144K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
purebulk.com screenshot
#5 purebulk.com
450.4K
Revenue
66.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
skinactives.com vs top market performers
skinactives.com
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conversion rate vs average order value for skinactives.com and its competitors
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Revenue share by device at skinactives.com

In May large majority of sales on skinactives.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on skinactives.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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brands overtime comparison

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skinactives.com channels

Identify top traffic channels that drive growth for skinactives.comand discover how performance of traffic channels has changed over time.

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skinactives.com Google Ads spend

Evaluate skinactives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skinactives.com devices

Review skinactives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skinactives.com top markets

Explore skinactives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skinactives.com country & global rank

Assess the ranking of skinactives.com among other retailers within its primary country and worldwide.

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