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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for sklum.comsklum.com

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44.8M
Revenue
Nov 25
11.2M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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  • Main country of store: SPAIN
  • Website category: FURNITURE

Sklum.com is an online platform that sells a wide range of customizable furniture and home decor items. They offer an extensive selection of modern, vintage, and industrial-style products, including chairs, tables, lighting fixtures, and decorative accessories. The website aims to provide customers with diverse options to furnish and decorate their living spaces.

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sklum.com Annual Revenue and Growth

sklum.com's annual sales on its online store amounted to $313.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$313.6M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
sklum.com revenue by year

sklum.com's monthly revenueOVER TIME
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Over the past three months, sklum.com revenue has experienced growth of 4.1%, compared to the preceding three months.

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sklum.com revenue growth for last six months
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OVERVIEW
In November 2025, sklum.com generated $44,839,243 in online sales, significantly lower than the industry median of $161,311 and far from the leader, ikea.com at $813,186,649. The site’s conversion rate ranged between 1.00-1.50%, underperforming the high benchmark of 2.15% but above the low of 0.26%. With an average order value (AOV) between $300-325, sklum.com remained competitive against the high of $1,216 and low of $288 in its category. It achieved 11,204,194 sessions, a stark contrast to ikea.com’s 239,654,083, highlighting the need for strategic improvements to boost overall performance metrics.
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sklum.com competitors

In November 2025, sklum.com lagged behind its competitors in terms of revenue, transactions, and sessions. sklum.com reported a revenue of $44,839,243 from 139,441 transactions and 11,204,194 sessions. Comparatively, maisonsdumonde.com generated $82,489,341 in revenue with 247,660 transactions and 14,622,465 sessions, showcasing higher numbers across the board. Similarly, ikea.com outperformed sklum.com significantly, with a staggering revenue of $813,186,649, 2,435,461 transactions, and 239,654,083 sessions. However, sklum.com did show a comparable average order value (AOV) and conversion rate to ikea.com, both falling in the range of $300-325 for AOV and 1.00-1.50% for the conversion rate. Overall, while sklum.com held its own in certain metrics, it clearly has room for growth and improvement to compete more effectively with its rivals in the industry.

maisonsdumonde.com screenshot
#1 maisonsdumonde.com
82.5M
Revenue
14.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ikea.com screenshot
#2 ikea.com
813.2M
Revenue
239.7M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
sklum.com vs top market performers
sklum.com
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conversion rate vs average order value for sklum.com and its competitors
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Revenue share by device at sklum.com

In November large majority of sales on sklum.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sklum.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sklum.com channels

Identify top traffic channels that drive growth for sklum.comand discover how performance of traffic channels has changed over time.

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sklum.com Google Ads spend

Evaluate sklum.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sklum.com devices

Review sklum.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sklum.com top markets

Explore sklum.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sklum.com country & global rank

Assess the ranking of sklum.com among other retailers within its primary country and worldwide.

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