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Sep 2025
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Home/Insights/Retailers/skullcandy.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7.5M
Revenue
Sep 25
1.6M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

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skullcandy.com Annual Revenue and Growth

skullcandy.com's annual sales on its online store amounted to $71.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$71.8M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
skullcandy.com revenue by year

skullcandy.com's monthly revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced growth of 56%, compared to the preceding three months.

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skullcandy.com revenue growth for last six months
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OVERVIEW
In September 2025, skullcandy.com generated $7,490,999 in online sales, significantly exceeding the median revenue of $210,220 in the consumer electronics sector. Its conversion rate ranged between 2.00-2.50%, which is competitive compared to the high of 3.85%. The average order value (AOV) fell between $200-225, while the highest AOV in the industry is $893. With 1,640,464 sessions, skullcandy.com demonstrates strong traffic, yet remains far behind apple.com's impressive 579,696,653 sessions, highlighting its position in a competitive market dominated by major players.
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skullcandy.com competitors

When comparing skullcandy.com to its competitors in September 2025, skullcandy.com stands out in terms of revenue with $7,490,999, surpassing skullcandy.eu ($447,176), avantree.com ($779,773), pcna.com ($3,348,203), headphonesaddict.com ($198,649), and soundcore.com ($8,542,461). However, in terms of transactions and sessions, skullcandy.com falls behind soundcore.com, which had 40,175 transactions and 2,746,845 sessions compared to skullcandy.com's 35,266 transactions and 1,640,464 sessions. The average order value (AOV) for skullcandy.com falls within the range of $200-$225, similar to headphonesaddict.com and soundcore.com, but lower than pcna.com. In terms of conversion rate, skullcandy.com's 2.00-2.50% range is on par with pcna.com and higher than skullcandy.eu and headphonesaddict.com. Overall, while skullcandy.com leads in revenue, it can focus on increasing transactions and sessions to compete more closely with soundcore.com in the market.

skullcandy.eu screenshot
#1 skullcandy.eu
447.2K
Revenue
274.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
avantree.com screenshot
#2 avantree.com
779.8K
Revenue
181.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
pcna.com screenshot
#3 pcna.com
3.3M
Revenue
329.1K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
198.6K
Revenue
163.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
soundcore.com screenshot
#5 soundcore.com
8.5M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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Revenue share by device at skullcandy.com

In September large majority of sales on skullcandy.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on skullcandy.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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brands overtime comparison

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skullcandy.com channels

Identify top traffic channels that drive growth for skullcandy.comand discover how performance of traffic channels has changed over time.

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skullcandy.com Google Ads spend

Evaluate skullcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.com devices

Review skullcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.com top markets

Explore skullcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.com country & global rank

Assess the ranking of skullcandy.com among other retailers within its primary country and worldwide.

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