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Aug 2025
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Home/Insights/Retailers/skullcandy.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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10.1M
Revenue
Aug 25
1.7M
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$200-225
AOV
Aug 25
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Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

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skullcandy.com Annual Revenue and Growth

skullcandy.com's annual sales on its online store amounted to $71.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$71.8M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
skullcandy.com revenue by year

skullcandy.com's monthly revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced growth of 42%, compared to the preceding three months.

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skullcandy.com revenue growth for last six months
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OVERVIEW
skullcandy.com's performance metrics for August 2025: revenue $10,118,612, conversion rate 2.50-3.00%, AOV $200-225, and sessions 1,680,141; compared to industry median revenue $214,493, high conversion rate 3.6%, high AOV $891, and high sessions 815,666,048 from samsung.com; with apple.com leading in revenue with $3,202,148,465 and industry median sessions at 53,330.
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skullcandy.com competitors

In August 2025, skullcandy.com reported a revenue of $10,118,612 with 46,373 transactions and 1,680,141 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, skullcandy.com stands out in terms of revenue and sessions, but falls slightly behind in transactions. For example, soundcore.com outperformed skullcandy.com with a revenue of $8,570,198 from 39,705 transactions and 2,747,607 sessions, while pcna.com excelled in AOV with a range of $400-425. However, skullcandy.com maintained a competitive conversion rate when compared to its closest competitor, soundcore.com, and headphonesaddict.com, both sharing the same range of 1.00-1.50%. Overall, skullcandy.com demonstrates solid performance within its competitive landscape in the online audio accessories market in August 2025.

skullcandy.eu screenshot
#1 skullcandy.eu
448.9K
Revenue
294.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
avantree.com screenshot
#2 avantree.com
605.8K
Revenue
172.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pcna.com screenshot
#3 pcna.com
3M
Revenue
286.1K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
211.5K
Revenue
174.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
soundcore.com screenshot
#5 soundcore.com
8.6M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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Revenue share by device at skullcandy.com

In August large majority of sales on skullcandy.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In August large majority of sales on skullcandy.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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brands overtime comparison

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skullcandy.com channels

Identify top traffic channels that drive growth for skullcandy.comand discover how performance of traffic channels has changed over time.

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skullcandy.com Google Ads spend

Evaluate skullcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.com devices

Review skullcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.com top markets

Explore skullcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.com country & global rank

Assess the ranking of skullcandy.com among other retailers within its primary country and worldwide.

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