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Dec 2025
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Home/Insights/Retailers/skullcandy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for skullcandy.comskullcandy.com

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15.5M
Revenue
Dec 25
2M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

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skullcandy.com Annual Revenue and Growth

skullcandy.com's annual sales on its online store amounted to $71.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$71.8M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
skullcandy.com revenue by year

skullcandy.com's monthly revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced growth of 74%, compared to the preceding three months.

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skullcandy.com revenue growth for last six months
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OVERVIEW
In December 2025, skullcandy.com generated online sales of $15,499,783, with a conversion rate of 3.00-3.50%, slightly below the industry high of 3.83%. The site recorded an average order value (AOV) of $225-250, significantly lower than the high of $890 in its category. With 1,973,573 sessions, it outperformed the median of 54,788 but fell short compared to market leader apple.com's revenue of $3,647,875,907 and samsung.com’s staggering 769,925,390 sessions. This performance highlights skullcandy.com’s strong positioning within the consumer electronics sector despite competition from major players.
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skullcandy.com competitors

In December 2025, skullcandy.com generated a revenue of $15,499,783 from 67,258 transactions and 1,973,573 sessions, with an average order value (AOV) ranging from $225-250 and a conversion rate of 3.00-3.50%. When compared to its competitors, skullcandy.com outperformed skullcandy.eu, which had a revenue of $803,588 from 6,611 transactions and 467,568 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. However, skullcandy.com lagged behind soundcore.com, which had a revenue of $8,891,996 from 40,565 transactions and 3,034,511 sessions, with an AOV of $200-225 and a conversion rate of 1.00-1.50%. In terms of AOV, skullcandy.com was on par with headphonesaddict.com and pcna.com, but had a higher conversion rate than both avantree.com and headphonesaddict.com.

skullcandy.eu screenshot
#1 skullcandy.eu
803.6K
Revenue
467.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
avantree.com screenshot
#2 avantree.com
1.4M
Revenue
280K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
pcna.com screenshot
#3 pcna.com
2.7M
Revenue
283.3K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
200.4K
Revenue
163.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
soundcore.com screenshot
#5 soundcore.com
8.9M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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Revenue share by device at skullcandy.com

In December large majority of sales on skullcandy.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In December large majority of sales on skullcandy.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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skullcandy.com channels

Identify top traffic channels that drive growth for skullcandy.comand discover how performance of traffic channels has changed over time.

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skullcandy.com Google Ads spend

Evaluate skullcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.com devices

Review skullcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.com top markets

Explore skullcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.com country & global rank

Assess the ranking of skullcandy.com among other retailers within its primary country and worldwide.

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