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May 2025
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Home/Insights/Retailers/skullcandy.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for skullcandy.comskullcandy.com

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4.8M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

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skullcandy.com's revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced decline of 16%, compared to the preceding three months.

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skullcandy.com revenue decline for last six months
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OVERVIEW
In May 2025, skullcandy.com in the COMPUTERS AND TECHNOLOGY industry had online sales revenue of $4,779,250, conversion rate of 1.50-2.00%, AOV of $200-225, and 1,401,509 sessions. The median revenue in the category was $199,360, with apple.com leading at $2,405,019,954 in revenue and samsung.com with the highest sessions at 798,244,319. The highest conversion rate was 3.83% and the AOV ranged from $116 to $879. skullcandy.com performed strongly in revenue and sessions compared to the industry medians.
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skullcandy.com competitors

In May 2025, skullcandy.com generated $4,779,250 in revenue from 22,255 transactions with 1,401,509 sessions, boasting an Average Order Value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In comparison, its competitor soundcore.com outperformed in revenue with $7,358,031 from 35,571 transactions and 2,476,282 sessions, with a similar AOV of $200-225 and a conversion rate of 1.00-1.50%. pcna.com excelled in AOV with $375-400, driving $2,897,445 revenue from 7,303 transactions and 300,962 sessions at a high conversion rate of 2.00-2.50%. avantree.com and headphonesaddict.com also performed well in terms of conversion rate, each achieving 2.00-2.50% with $450,844 revenue from 2,962 transactions and 121,011 sessions, and $116,199 revenue from 571 transactions and 97,191 sessions, respectively. skullcandy.com held its own in a competitive market landscape, showcasing strong performance metrics but facing tough competition in specific domains.

skullcandy.eu screenshot
#1 skullcandy.eu
295.3K
Revenue
217.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
avantree.com screenshot
#2 avantree.com
450.8K
Revenue
121K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pcna.com screenshot
#3 pcna.com
2.9M
Revenue
301K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
116.2K
Revenue
97.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
soundcore.com screenshot
#5 soundcore.com
7.4M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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Revenue share by device at skullcandy.com

In May large majority of sales on skullcandy.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.

In May large majority of sales on skullcandy.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.
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brands overtime comparison

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skullcandy.com channels

Identify top traffic channels that drive growth for skullcandy.comand discover how performance of traffic channels has changed over time.

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skullcandy.com Google Ads spend

Evaluate skullcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.com devices

Review skullcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.com top markets

Explore skullcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.com country & global rank

Assess the ranking of skullcandy.com among other retailers within its primary country and worldwide.

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