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May 2026
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Home/Insights/Retailers/skullcandy.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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6.3M
Revenue
May 26
1.7M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$200-225
AOV
May 26
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Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

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skullcandy.com Annual Revenue and Growth

skullcandy.com's annual sales on its online store amounted to $91.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$91.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
skullcandy.com revenue by year

skullcandy.com's monthly revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced decline of 47%, compared to the preceding three months.

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skullcandy.com revenue decline for last six months
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OVERVIEW
In May 2026, skullcandy.com generated $6,272,716 in online sales, significantly surpassing the median of $192,424 in the consumer electronics sector, although it lags behind the leading samsung.com, which reported $3,799,079,293. The site achieved a conversion rate of 1.50-2.00%, well below the high benchmark of 4.08%, with an average order value (AOV) between $200-225, also lower than the sector’s peak of $889. With 1,714,752 sessions, skullcandy.com outperformed the median of 41,291 but remains far behind samsung.com's staggering 718,103,717 sessions, highlighting competitive challenges in the online marketplace.
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skullcandy.com competitors

In May 2026, skullcandy.com generated $6,272,716 in revenue with 31,073 transactions across 1,714,752 sessions, reflecting an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In comparison, soundcore.com led the market with $12,036,480 in revenue from 55,580 transactions and a similar AOV of $200-225. However, soundcore.com achieved higher traffic, with 3,672,785 sessions. Meanwhile, pcna.com showcased an impressive AOV of $375-400 but reported a lower revenue of $3,117,549 from 8,235 transactions, reflecting a stronger conversion rate of 2.50-3.00%. Competitor skullcandy.eu reported significantly lower metrics, with revenue at $500,137 and sessions at 310,507. avantree.com and headphonesaddict.com lagged behind with revenues of $730,609 and $174,706, respectively, highlighting skullcandy.com's competitive positioning in the mid-range audio market.

skullcandy.eu screenshot
#1 skullcandy.eu
500.1K
Revenue
310.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
avantree.com screenshot
#2 avantree.com
730.6K
Revenue
240.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pcna.com screenshot
#3 pcna.com
3.1M
Revenue
323K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
174.7K
Revenue
147.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
soundcore.com screenshot
#5 soundcore.com
12M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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Revenue share by device at skullcandy.com

In May large majority of sales on skullcandy.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In May large majority of sales on skullcandy.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries skullcandy.com operates in

skullcandy.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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skullcandy.com channels

Identify top traffic channels that drive growth for skullcandy.comand discover how performance of traffic channels has changed over time.

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skullcandy.com Google Ads spend

Evaluate skullcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.com devices

Review skullcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.com top markets

Explore skullcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.com country & global rank

Assess the ranking of skullcandy.com among other retailers within its primary country and worldwide.

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