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Jan 2026
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Home/Insights/Retailers/skullcandy.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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8.5M
Revenue
Jan 26
1.5M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

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skullcandy.com Annual Revenue and Growth

skullcandy.com's annual sales on its online store amounted to $91.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$91.1M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
skullcandy.com revenue by year

skullcandy.com's monthly revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced growth of 44%, compared to the preceding three months.

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skullcandy.com revenue growth for last six months
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OVERVIEW
In January 2026, skullcandy.com achieved impressive online sales revenue of $8,510,324, significantly surpassing the industry median of $250,769, though still far behind the leading competitor, apple.com. The site's conversion rate ranged from 2.50% to 3.00%, which is above the low end of the industry's spectrum but below the high mark of 3.86%. With an average order value (AOV) between $200 and $225, skullcandy.com also exceeded the low threshold of $113. It attracted 1,507,291 sessions, a strong figure compared to the industry median of 55,440, indicating robust customer interest and engagement.
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skullcandy.com competitors

In January 2026, skullcandy.com outperformed some of its competitors in terms of revenue, with $8,510,324. skullcandy.eu lagged behind with only $603,073 in revenue, while soundcore.com led the pack with $8,022,856. In transactions, skullcandy.com had 39,394, while avantree.com had 5,263 and headphonesaddict.com had 1,086. Sessions-wise, skullcandy.com had 1,507,291 sessions, which was more than double that of avantree.com at 268,920. Average order value (AOV) for skullcandy.com ranged between $200-225, similar to soundcore.com, while pcna.com had a higher AOV of $375-400. Conversion rates were also competitive, with skullcandy.com at 2.50-3.00%, pcna.com at 2.50-3.00%, and soundcore.com at 1.00-1.50%. Overall, skullcandy.com demonstrated strong performance compared to its competitors in multiple key metrics.

skullcandy.eu screenshot
#1 skullcandy.eu
603.1K
Revenue
343.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
avantree.com screenshot
#2 avantree.com
792.1K
Revenue
268.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pcna.com screenshot
#3 pcna.com
3.4M
Revenue
325.8K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
214K
Revenue
174.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
soundcore.com screenshot
#5 soundcore.com
8M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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Revenue share by device at skullcandy.com

In January large majority of sales on skullcandy.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on skullcandy.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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brands overtime comparison

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skullcandy.com channels

Identify top traffic channels that drive growth for skullcandy.comand discover how performance of traffic channels has changed over time.

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skullcandy.com Google Ads spend

Evaluate skullcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.com devices

Review skullcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.com top markets

Explore skullcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.com country & global rank

Assess the ranking of skullcandy.com among other retailers within its primary country and worldwide.

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