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Jun 2026
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Home/Insights/Retailers/skullcandy.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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5.7M
Revenue
Jun 26
1.5M
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$175-200
AOV
Jun 26
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Skullcandy.com is an e-commerce platform offering a range of products. The website prominently features audio devices, including headphones, earbuds, and gaming headsets. Alongside these audio accessories, they also sell phone cases, backpacks, clothing, and other merchandise. The site showcases a variety of brands, styles, and price points within its extensive product catalog.

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skullcandy.com Annual Revenue and Growth

skullcandy.com's annual sales on its online store amounted to $91.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$91.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
skullcandy.com revenue by year

skullcandy.com's monthly revenueOVER TIME
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Over the past three months, skullcandy.com revenue has experienced decline of 21%, compared to the preceding three months.

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skullcandy.com revenue decline for last six months
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OVERVIEW
In June 2026, skullcandy.com generated $5,718,293 in online sales, significantly exceeding the industry median of $187,685, with a conversion rate of 1.50-2.00%, below the high of 4.11%. Its average order value (AOV) ranged from $175-200, compared to a very high AOV of $880 in the sector. The site attracted 1,515,328 sessions, far above the median of 43,004, yet still trailing behind the top performer, samsung.com, which had 733,015,833 sessions. Overall, skullcandy.com demonstrates robust sales performance within the consumer electronics category despite competition from giants like apple.com.
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skullcandy.com competitors

In June 2026, skullcandy.com generated $5,718,293 in revenue from 28,615 transactions over 1,515,328 sessions, with an average order value (AOV) between $175-200 and a conversion rate of 1.50-2.00%. Comparatively, soundcore.com leads the pack with $12,831,650 in revenue, 58,846 transactions, and an AOV of $200-225, achieving a conversion rate of 1.50-2.00%. Meanwhile, pcna.com, despite a lower revenue of $4,063,152 and 10,209 transactions, boasts the highest AOV at $375-400 and a conversion rate of 2.50-3.00%. avantree.com generated $908,105 with an AOV of $150-175 and a conversion rate of 2.00-2.50%. Conversely, skullcandy.eu brought in $442,357 with a lower AOV of $75-100 but maintained a conversion rate of 1.50-2.00%. Lastly, headphonesaddict.com lagged behind with $165,065 in revenue and a low conversion rate of 0.50-1.00%.

skullcandy.eu screenshot
#1 skullcandy.eu
442.4K
Revenue
312.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
avantree.com screenshot
#2 avantree.com
908.1K
Revenue
228.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pcna.com screenshot
#3 pcna.com
4.1M
Revenue
390.6K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
165.1K
Revenue
132.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
soundcore.com screenshot
#5 soundcore.com
12.8M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
skullcandy.com vs top market performers
skullcandy.com
top retailers
conversion rate vs average order value for skullcandy.com and its competitors
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Revenue share by device at skullcandy.com

In June large majority of sales on skullcandy.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In June large majority of sales on skullcandy.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries skullcandy.com operates in

skullcandy.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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skullcandy.com channels

Identify top traffic channels that drive growth for skullcandy.comand discover how performance of traffic channels has changed over time.

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skullcandy.com Google Ads spend

Evaluate skullcandy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.com devices

Review skullcandy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.com top markets

Explore skullcandy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.com country & global rank

Assess the ranking of skullcandy.com among other retailers within its primary country and worldwide.

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