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Oct 2025
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Home/Insights/Retailers/skullcandy.eu
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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489.6K
Revenue
Oct 25
294.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Skullcandy.eu is an online platform offering a wide range of audio products and accessories for customers in Europe. They deliver headphones, earbuds, and speakers in various styles and colors. The website features detailed product descriptions, prices, and customer reviews, allowing users to make informed purchasing decisions.

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skullcandy.eu Annual Revenue and Growth

skullcandy.eu's annual sales on its online store amounted to $2.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
skullcandy.eu revenue by year

skullcandy.eu's monthly revenueOVER TIME
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Over the past three months, skullcandy.eu revenue has experienced growth of 32%, compared to the preceding three months.

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skullcandy.eu revenue growth for last six months
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OVERVIEW
In October 2025, skullcandy.eu generated $489,585 in online sales, significantly surpassing the median of $214,964 within the consumer electronics sector, while still far behind market leader apple.com, which amassed $4.97 billion. The site maintained a conversion rate of 1.00-1.50%, below the industry's high of 4.06%. With an average order value (AOV) ranging from $100 to $125, it positioned itself just above the lower threshold of $122 but well below the high AOV of $901. Additionally, skullcandy.eu attracted 294,746 sessions, a figure markedly higher than the median of 51,062, yet dwarfed by samsung.com’s 842 million.
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skullcandy.eu competitors

In October 2025, skullcandy.eu generated a revenue of €489,585 from 4,171 transactions and 294,746 sessions, with an average order value (AOV) ranging between €100-125 and a conversion rate of 1.00-1.50%. In comparison, its competitors had varying levels of performance. skullcandy.com outperformed with a revenue of €9,752,025 from 43,197 transactions and 1,566,854 sessions, AOV of €225-250, and a conversion rate of 2.50-3.00%. bang-olufsen.com had a revenue of €2,239,397 from 2,503 transactions and 1,042,409 sessions, with an AOV of €875-900 and a conversion rate of 0.00-0.50%. headphonesaddict.com lagged behind with a revenue of €177,127 from 826 transactions and 157,908 sessions, AOV of €200-225, and a conversion rate of 0.50-1.00%. Overall, skullcandy.eu falls in the mid-range among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

skullcandy.com screenshot
#1 skullcandy.com
9.8M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
bang-olufsen.com screenshot
#2 bang-olufsen.com
2.2M
Revenue
1M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
headphonesaddict.com screenshot
#3 headphonesaddict.com
177.1K
Revenue
157.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
skullcandy.eu vs top market performers
skullcandy.eu
top retailers
conversion rate vs average order value for skullcandy.eu and its competitors
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Revenue share by device at skullcandy.eu

In October large majority of sales on skullcandy.eu, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on skullcandy.eu, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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skullcandy.eu channels

Identify top traffic channels that drive growth for skullcandy.euand discover how performance of traffic channels has changed over time.

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skullcandy.eu Google Ads spend

Evaluate skullcandy.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.eu devices

Review skullcandy.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.eu top markets

Explore skullcandy.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.eu country & global rank

Assess the ranking of skullcandy.eu among other retailers within its primary country and worldwide.

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