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Apr 2026
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Home/Insights/Retailers/skullcandy.eu
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for skullcandy.euskullcandy.eu

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449.6K
Revenue
Apr 26
293.8K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Skullcandy.eu is an online platform offering a wide range of audio products and accessories for customers in Europe. They deliver headphones, earbuds, and speakers in various styles and colors. The website features detailed product descriptions, prices, and customer reviews, allowing users to make informed purchasing decisions.

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skullcandy.eu Annual Revenue and Growth

skullcandy.eu's annual sales on its online store amounted to $5M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
skullcandy.eu revenue by year

skullcandy.eu's monthly revenueOVER TIME
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Over the past three months, skullcandy.eu revenue has experienced decline of 39%, compared to the preceding three months.

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skullcandy.eu revenue decline for last six months
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OVERVIEW
In April 2026, skullcandy.eu generated $449,614 in online sales, significantly outperforming the industry median of $182,916, while also recording a conversion rate of 1.50-2.00%, which is below the high benchmark of 3.38%. The average order value (AOV) ranged between $100-125, considerably lower than the high AOV of $879 seen in the sector. With 293,793 sessions, skullcandy.eu also surpassed the industry median of 44,800 sessions, though it fell short compared to the leading online store, samsung.com, with 694,608,602 sessions, highlighting both strengths and areas for improvement in their performance metrics.
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skullcandy.eu competitors

In April 2026, skullcandy.eu generated $449,614 in revenue from 4,423 transactions, achieving an average order value (AOV) between $100-125 and a conversion rate of 1.50-2.00%. In contrast, its competitor skullcandy.com significantly outperformed with $4,181,628 in revenue and 20,959 transactions, an AOV of $175-200, and a conversion rate of 1.00-1.50%. Another competitor, bang-olufsen.com, reported $1,963,873 in revenue from 2,178 transactions, boasting a remarkable AOV of $900-925 but a lower conversion rate of 0.00-0.50%. Meanwhile, headphonesaddict.com, with revenue of $129,267 from 643 transactions, had a higher AOV of $200-225, but a conversion rate of only 0.50-1.00%. Overall, while skullcandy.eu is competitive within its niche, it trails behind both skullcandy.com and bang-olufsen.com in revenue and transaction volume.

skullcandy.com screenshot
#1 skullcandy.com
4.2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bang-olufsen.com screenshot
#2 bang-olufsen.com
2M
Revenue
864.8K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
headphonesaddict.com screenshot
#3 headphonesaddict.com
129.3K
Revenue
114.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
skullcandy.eu vs top market performers
skullcandy.eu
top retailers
conversion rate vs average order value for skullcandy.eu and its competitors
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Revenue share by device at skullcandy.eu

In April large majority of sales on skullcandy.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on skullcandy.eu, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries skullcandy.eu operates in

skullcandy.eu is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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skullcandy.eu channels

Identify top traffic channels that drive growth for skullcandy.euand discover how performance of traffic channels has changed over time.

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skullcandy.eu Google Ads spend

Evaluate skullcandy.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.eu devices

Review skullcandy.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.eu top markets

Explore skullcandy.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.eu country & global rank

Assess the ranking of skullcandy.eu among other retailers within its primary country and worldwide.

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