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Sep 2025
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Home/Insights/Retailers/southmoonunder.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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192.3K
Revenue
Sep 25
64.2K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Southmoonunder.com is an e-commerce website that sells a wide range of clothing, footwear, and accessories for men and women. Their product selection includes trendy and stylish items, including dresses, jeans, shirts, shoes, bags, and jewelry. The website provides an easy-to-navigate platform for online shopping.

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southmoonunder.com Annual Revenue and Growth

southmoonunder.com's annual sales on its online store amounted to $3.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
southmoonunder.com revenue by year

southmoonunder.com's monthly revenueOVER TIME
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Over the past three months, southmoonunder.com revenue has experienced decline of 42%, compared to the preceding three months.

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southmoonunder.com revenue decline for last six months
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OVERVIEW
In September 2025, southmoonunder.com generated online sales revenue of $192,297, significantly above the FASHION AND APPAREL median of $74,931, though still distant from shein.com's $819,580,923. The site's conversion rate of 1.50-2.00% is moderate, compared to a high of 3.2% and a low of 0.68% in the industry. With an average order value (AOV) ranging from $125-150, it remains below the sector's high of $382 but above the low of $73. Additionally, the website recorded 64,191 sessions, exceeding the industry median of 34,221 yet far from shein.com's massive 297,137,690 sessions.
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southmoonunder.com competitors

In September 2025, South Moon Under's revenue of $192,297 from 1,282 transactions and 64,191 sessions resulted in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparatively, Z Supply Clothing had a higher revenue of $481,602 from 2,444 transactions and 413,026 sessions with an AOV of $175-200, but a lower conversion rate of 0.50-1.00%. AGOLDE had revenue of $399,060 from 1,728 transactions and 103,836 sessions with an AOV of $225-250 and a similar conversion rate as South Moon Under. Frankies Bikinis outperformed all with revenue of $1,210,012 from 5,689 transactions and 469,365 sessions, AOV of $200-225, and a conversion rate of 1.00-1.50%. Evereve led in revenue at $4,075,564 from 16,225 transactions and 822,495 sessions, with an AOV of $250-275 and a conversion rate similar to South Moon Under. French Connection had revenue of $2,396,191 from 18,037 transactions and 631,886 sessions, with a lower AOV but a higher conversion rate compared to South Moon Under.

zsupplyclothing.com screenshot
#1 zsupplyclothing.com
481.6K
Revenue
413K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
agolde.com screenshot
#2 agolde.com
399.1K
Revenue
103.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
frankiesbikinis.com screenshot
#3 frankiesbikinis.com
1.2M
Revenue
469.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
evereve.com screenshot
#4 evereve.com
4.1M
Revenue
822.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
frenchconnection.com screenshot
#5 frenchconnection.com
2.4M
Revenue
631.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
southmoonunder.com vs top market performers
southmoonunder.com
top retailers
conversion rate vs average order value for southmoonunder.com and its competitors
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Revenue share by device at southmoonunder.com

In September large majority of sales on southmoonunder.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on southmoonunder.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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southmoonunder.com channels

Identify top traffic channels that drive growth for southmoonunder.comand discover how performance of traffic channels has changed over time.

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southmoonunder.com Google Ads spend

Evaluate southmoonunder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southmoonunder.com devices

Review southmoonunder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southmoonunder.com top markets

Explore southmoonunder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southmoonunder.com country & global rank

Assess the ranking of southmoonunder.com among other retailers within its primary country and worldwide.

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