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Sep 2025
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Home/Insights/Retailers/specialized.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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18.7M
Revenue
Sep 25
4.9M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Specialized.com is a website that offers a specialized and diverse range of products for sale. With a strong focus on cycling equipment, the website sells bikes, accessories, components, and clothing suitable for various skill levels. Catering to avid cyclists, Specialized.com provides a wide selection of products to meet different biking needs.

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specialized.com Annual Revenue and Growth

specialized.com's annual sales on its online store amounted to $217.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$217.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
specialized.com revenue by year

specialized.com's monthly revenueOVER TIME
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Over the past three months, specialized.com revenue has experienced decline of 7.9%, compared to the preceding three months.

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specialized.com revenue decline for last six months
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OVERVIEW
In September 2025, specialized.com, the leading online store in the SPORTS category, achieved remarkable performance metrics with online sales revenue of $18,727,986, significantly surpassing the median of $106,481. The website garnered 4,908,583 sessions, far exceeding the median of 22,701, while maintaining a conversion rate between 0.50-1.00%, below the industry's high of 2.9%. The average order value (AOV) ranged from $525 to $550, notably lower than the industry's high of $1,075, reflecting strong consumer interest despite competitive conversion challenges. Overall, specialized.com demonstrates dominance in sales and traffic in its category.
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specialized.com competitors

In September 2025, specialized.com outperformed its competitors in terms of revenue, with a total of $18,727,986. In comparison, incycle.com generated $6,585,005, theproscloset.com had $2,723,490, sigmasports.com reached $4,274,035, jensonusa.com achieved $4,780,111, and bikeexchange.com only brought in $522,568. specialized.com also had the highest number of transactions at 34,254, followed by jensonusa.com with 10,536 transactions. In sessions, specialized.com led with 4,908,583, significantly higher than any of its competitors. Additionally, specialized.com had an average order value (AOV) ranging from $525 to $550, falling within the mid-range compared to the competitors. However, the conversion rate for specialized.com was relatively lower, ranging from 0.50% to 1.00%, whereas some competitors like theproscloset.com and sigmasports.com had higher conversion rates ranging from 1.50% to 2.00%.

incycle.com screenshot
#1 incycle.com
6.6M
Revenue
243K
Sessions
1.0-1.5%
Conv. rate
$2200-2300
AOV
theproscloset.com screenshot
#2 theproscloset.com
2.7M
Revenue
479.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sigmasports.com screenshot
#3 sigmasports.com
4.3M
Revenue
851.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
jensonusa.com screenshot
#4 jensonusa.com
4.8M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bikeexchange.com screenshot
#5 bikeexchange.com
522.6K
Revenue
249.7K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
specialized.com vs top market performers
specialized.com
top retailers
conversion rate vs average order value for specialized.com and its competitors
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Revenue share by device at specialized.com

In September large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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specialized.com channels

Identify top traffic channels that drive growth for specialized.comand discover how performance of traffic channels has changed over time.

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specialized.com Google Ads spend

Evaluate specialized.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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specialized.com devices

Review specialized.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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specialized.com top markets

Explore specialized.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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specialized.com country & global rank

Assess the ranking of specialized.com among other retailers within its primary country and worldwide.

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