specialized.com
Specialized.com is a website that offers a specialized and diverse range of products for sale. With a strong focus on cycling equipment, the website sells bikes, accessories, components, and clothing suitable for various skill levels. Catering to avid cyclists, Specialized.com provides a wide selection of products to meet different biking needs.
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specialized.com Annual Revenue and Growth
specialized.com's annual sales on its online store amounted to $217.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
specialized.com's monthly revenueOVER TIME
Over the past three months, specialized.com revenue has experienced decline of 24%, compared to the preceding three months.
specialized.com competitors
In December 2025, specialized.com outperformed its competitors in terms of revenue, with a total of $13,451,205. The closest competitor, incycle.com, generated $3,864,375 in revenue, followed by sigmasports.com with $3,775,000. In terms of transactions, specialized.com had 24,666 transactions, while jensonusa.com had the highest number of transactions at 9,474. However, specialized.com had the highest number of sessions at 4,373,121, outperforming all its competitors. When it comes to average order value (AOV), specialized.com falls within the range of $525-$550, which is lower than the AOV of incycle.com at $2250-$2275. In terms of conversion rate, specialized.com falls within the range of 0.50-1.00%, similar to theproscloset.com and bikeexchange.com, while the competitors have conversion rates ranging from 1.00-1.50%. Overall, specialized.com stands out with its high revenue and session numbers, but could potentially improve its AOV to better compete with some of its competitors.
Revenue share by device at specialized.com
In December large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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specialized.com channels
Identify top traffic channels that drive growth for specialized.comand discover how performance of traffic channels has changed over time.
specialized.com Google Ads spend
Evaluate specialized.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
specialized.com devices
Review specialized.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
