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Apr 2026
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Home/Insights/Retailers/specialized.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for specialized.comspecialized.com

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18.9M
Revenue
Apr 26
5.1M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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Specialized.com is a website that offers a specialized and diverse range of products for sale. With a strong focus on cycling equipment, the website sells bikes, accessories, components, and clothing suitable for various skill levels. Catering to avid cyclists, Specialized.com provides a wide selection of products to meet different biking needs.

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specialized.com Annual Revenue and Growth

specialized.com's annual sales on its online store amounted to $217.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$217.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
specialized.com revenue by year

specialized.com's monthly revenueOVER TIME
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Over the past three months, specialized.com revenue has experienced decline of 15%, compared to the preceding three months.

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specialized.com revenue decline for last six months
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OVERVIEW
In April 2026, specialized.com led the SPORTS industry with impressive online sales revenue of $18,871,326, far exceeding the median of $103,751, and secured the top position as the largest online store in this category. With a conversion rate between 0.50-1.00%, specialized.com fell slightly below the high benchmark of 2.91%, while its average order value (AOV) ranged from $500-525, well below the sector's high of $1,073. The site recorded 5,059,108 sessions, just shy of trekbikes.com's 5,185,229, while the median in the industry remained at a mere 14,937 sessions.
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specialized.com competitors

As of April 2026, specialized.com leads the competition with impressive metrics, generating $18,871,326 in revenue from 37,388 transactions across 5,059,108 sessions. The average order value (AOV) ranges between $500-525, with a conversion rate of 0.50-1.00%. In contrast, incycle.com reports significantly lower revenue of $6,490,820 but achieves a higher AOV of $2,300-2,325 and a strong conversion rate of 1.50-2.00%. theproscloset.com lags behind with $3,091,087 in revenue, while maintaining an AOV of $975-1,000 and a conversion rate similar to specialized.com at 0.50-1.00%. sigmasports.com and jensonusa.com earn $4,416,330 and $4,732,113, respectively, with similar conversion rates. Overall, while specialized.com excels in total revenue, incycle.com stands out with a premium AOV and superior conversion efficiency among competitors.

incycle.com screenshot
#1 incycle.com
6.5M
Revenue
180.3K
Sessions
1.5-2.0%
Conv. rate
$2300-2400
AOV
theproscloset.com screenshot
#2 theproscloset.com
3.1M
Revenue
454.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sigmasports.com screenshot
#3 sigmasports.com
4.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
jensonusa.com screenshot
#4 jensonusa.com
4.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bikeexchange.com screenshot
#5 bikeexchange.com
877.7K
Revenue
307.3K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
specialized.com vs top market performers
specialized.com
top retailers
conversion rate vs average order value for specialized.com and its competitors
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Revenue share by device at specialized.com

In April large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries specialized.com operates in

specialized.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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specialized.com channels

Identify top traffic channels that drive growth for specialized.comand discover how performance of traffic channels has changed over time.

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specialized.com Google Ads spend

Evaluate specialized.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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specialized.com devices

Review specialized.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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specialized.com top markets

Explore specialized.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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specialized.com country & global rank

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