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May 2026
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Home/Insights/Retailers/specialized.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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17.9M
Revenue
May 26
5.7M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$500-600
AOV
May 26
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Specialized.com is a website that offers a specialized and diverse range of products for sale. With a strong focus on cycling equipment, the website sells bikes, accessories, components, and clothing suitable for various skill levels. Catering to avid cyclists, Specialized.com provides a wide selection of products to meet different biking needs.

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specialized.com Annual Revenue and Growth

specialized.com's annual sales on its online store amounted to $217.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$217.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
specialized.com revenue by year

specialized.com's monthly revenueOVER TIME
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Over the past three months, specialized.com revenue has experienced growth of 44%, compared to the preceding three months.

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specialized.com revenue growth for last six months
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OVERVIEW
In May 2026, specialized.com dominated the SPORTS industry, achieving online sales of $17,852,643, far surpassing the median revenue of $117,542, and making it the largest online store in this category. The website attracted 5,721,875 sessions, close to the leading competitor's 5,972,959 sessions, while its conversion rate ranged between 0.50-1.00%, notably lower than the industry's high of 3.06%. specialized.com’s average order value (AOV) stood between $500-525, below the high AOV of $1,162, yet considerably higher than the low of $193, showcasing strong sales performance within its sector.
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specialized.com competitors

In May 2026, specialized.com generated significant revenue of $17,852,643 with a solid conversion rate of 0.50-1.00%, resulting in 35,526 transactions from 5,721,875 sessions, showcasing an impressive Average Order Value (AOV) of $500-525. Comparatively, incycle.com earned $6,095,336, benefiting from a higher AOV of $2350-2375 and a conversion rate of 1.00-1.50%, albeit with just 2,583 transactions from 180,830 sessions. theproscloset.com and sigmasports.com, with revenues of $2,969,555 and $4,441,535 respectively, both achieved similar conversion rates but had notably lower AOVs, at $1025-1050 and $275-300. jensonusa.com closely mirrored specialized.com's AOV, earning $5,212,628, while bikeexchange.com lagged significantly with only $1,097,306 in revenue and a weak conversion rate of 0.00-0.50%. Overall, specialized.com maintains a competitive edge in revenue and transaction volume among its peers.

incycle.com screenshot
#1 incycle.com
6.1M
Revenue
180.8K
Sessions
1.0-1.5%
Conv. rate
$2300-2400
AOV
theproscloset.com screenshot
#2 theproscloset.com
3M
Revenue
538.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
sigmasports.com screenshot
#3 sigmasports.com
4.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
jensonusa.com screenshot
#4 jensonusa.com
5.2M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
bikeexchange.com screenshot
#5 bikeexchange.com
1.1M
Revenue
359.6K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
specialized.com vs top market performers
specialized.com
top retailers
conversion rate vs average order value for specialized.com and its competitors
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Revenue share by device at specialized.com

In May large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries specialized.com operates in

specialized.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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specialized.com channels

Identify top traffic channels that drive growth for specialized.comand discover how performance of traffic channels has changed over time.

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specialized.com Google Ads spend

Evaluate specialized.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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specialized.com devices

Review specialized.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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specialized.com top markets

Explore specialized.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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specialized.com country & global rank

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