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Oct 2025
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Home/Insights/Retailers/specialized.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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17.5M
Revenue
Oct 25
4.9M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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Specialized.com is a website that offers a specialized and diverse range of products for sale. With a strong focus on cycling equipment, the website sells bikes, accessories, components, and clothing suitable for various skill levels. Catering to avid cyclists, Specialized.com provides a wide selection of products to meet different biking needs.

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specialized.com Annual Revenue and Growth

specialized.com's annual sales on its online store amounted to $217.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$217.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
specialized.com revenue by year

specialized.com's monthly revenueOVER TIME
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Over the past three months, specialized.com revenue has experienced decline of 12%, compared to the preceding three months.

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specialized.com revenue decline for last six months
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OVERVIEW
In October 2025, specialized.com dominated the SPORTS industry, generating $17,456,324 in online sales, far exceeding the median revenue of $98,614. With a conversion rate ranging from 0.50-1.00%, it remains below the industry's high of 3.04%. The average order value (AOV) stood at $525-550, compared to a peak of $1,104. The site attracted an impressive 4,879,525 sessions, marking it as the leader in traffic within the category, while the median for sessions was only 18,394, highlighting specialized.com’s substantial market presence and engagement.
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specialized.com competitors

In October 2025, specialized.com outperformed its competitors in terms of revenue, with a total of $17,456,324 compared to incycle.com ($4,927,368), theproscloset.com ($3,033,586), sigmasports.com ($4,252,006), jensonusa.com ($4,498,664), and bikeexchange.com ($461,450). specialized.com also had the highest number of transactions at 32,001, followed by jensonusa.com at 10,038. Additionally, specialized.com had the most sessions at 4,879,525, with jensonusa.com having the second highest at 1,210,748. In terms of average order value (AOV), specialized.com's range of $525-$550 fell in the middle compared to its competitors. However, specialized.com had a competitive conversion rate of 0.50-1.00, similar to theproscloset.com and jensonusa.com, but higher than bikeexchange.com.

incycle.com screenshot
#1 incycle.com
4.9M
Revenue
177.7K
Sessions
1.0-1.5%
Conv. rate
$2100-2200
AOV
theproscloset.com screenshot
#2 theproscloset.com
3M
Revenue
448.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sigmasports.com screenshot
#3 sigmasports.com
4.3M
Revenue
935.2K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
jensonusa.com screenshot
#4 jensonusa.com
4.5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bikeexchange.com screenshot
#5 bikeexchange.com
461.4K
Revenue
230.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
specialized.com vs top market performers
specialized.com
top retailers
conversion rate vs average order value for specialized.com and its competitors
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Revenue share by device at specialized.com

In October large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on specialized.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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specialized.com channels

Identify top traffic channels that drive growth for specialized.comand discover how performance of traffic channels has changed over time.

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specialized.com Google Ads spend

Evaluate specialized.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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specialized.com devices

Review specialized.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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specialized.com top markets

Explore specialized.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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specialized.com country & global rank

Assess the ranking of specialized.com among other retailers within its primary country and worldwide.

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