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Home/Insights/Retailers/splashwines.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for splashwines.comsplashwines.com

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574.2K
Revenue
Aug 25
71.9K
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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Splashwines.com is a website dedicated to offering a selection of wines. The website provides customers with options to purchase various types of white, red, and sparkling wines. They feature a wide range of wines from different regions, encouraging users to explore and enjoy the world of wine from the comfort of their homes.

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splashwines.com Annual Revenue and Growth

splashwines.com's annual sales on its online store amounted to $17.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splashwines.com revenue by year

splashwines.com's monthly revenueOVER TIME
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Over the past three months, splashwines.com revenue has experienced decline of 39%, compared to the preceding three months.

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splashwines.com revenue decline for last six months
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OVERVIEW
In August 2025, splashwines.com, an online FOOD AND DRINK retailer, generated a revenue of $574,172 with a conversion rate of 4.00-4.50% and an average order value (AOV) of $175-200. The site received 71,942 sessions, far below kroger.com's 46,280,628 sessions, which is the top performer in the industry. Despite splashwines.com's AOV falling within the middle range at $181, it outperformed the median revenue by a large margin while still falling short of the industry giant's revenue of $338,531,978.
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splashwines.com competitors

In August 2025, splashwines.com outperformed its competitors in terms of revenue, transactions, and sessions. While splashwines.com generated $574,172 in revenue from 2,915 transactions and 71,942 sessions, its closest competitor wineonsale.com only brought in $214,121 from 1,330 transactions and 33,350 sessions. wsjwine.com surpassed splashwines.com in revenue with $995,151 but had more transactions (5,403) and sessions (133,565). However, splashwines.com had a higher average order value (AOV) range of $175-200 compared to wineonsale.com and ninetypluscellars.com, while sharing the same AOV range as wsjwine.com. Additionally, splashwines.com had a competitive conversion rate range of 4.00-4.50%, aligning closely with wsjwine.com and outperforming wineonsale.com and ninetypluscellars.com in this metric. Overall, splashwines.com demonstrated strong performance in key metrics compared to its competitors in the online wine retail industry in August 2025.

wineonsale.com screenshot
#1 wineonsale.com
214.1K
Revenue
33.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
wsjwine.com screenshot
#2 wsjwine.com
995.2K
Revenue
133.6K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
ninetypluscellars.com screenshot
#3 ninetypluscellars.com
90.5K
Revenue
8.8K
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
splashwines.com vs top market performers
splashwines.com
top retailers
conversion rate vs average order value for splashwines.com and its competitors
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Revenue share by device at splashwines.com

In August large majority of sales on splashwines.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on splashwines.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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splashwines.com channels

Identify top traffic channels that drive growth for splashwines.comand discover how performance of traffic channels has changed over time.

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splashwines.com Google Ads spend

Evaluate splashwines.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashwines.com devices

Review splashwines.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashwines.com top markets

Explore splashwines.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashwines.com country & global rank

Assess the ranking of splashwines.com among other retailers within its primary country and worldwide.

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