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Nov 2025
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Home/Insights/Retailers/splashwines.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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788K
Revenue
Nov 25
93.2K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Splashwines.com is a website dedicated to offering a selection of wines. The website provides customers with options to purchase various types of white, red, and sparkling wines. They feature a wide range of wines from different regions, encouraging users to explore and enjoy the world of wine from the comfort of their homes.

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splashwines.com Annual Revenue and Growth

splashwines.com's annual sales on its online store amounted to $17.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splashwines.com revenue by year

splashwines.com's monthly revenueOVER TIME
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Over the past three months, splashwines.com revenue has experienced growth of 27%, compared to the preceding three months.

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splashwines.com revenue growth for last six months
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OVERVIEW
In November 2025, splashwines.com achieved impressive online sales of $787,982, significantly outperforming the food and drink/groceries median of $55,990. The site recorded a conversion rate between 4.00-4.50%, notably above the low end of 1.8% in the industry, and an average order value (AOV) ranging from $200-225, exceeding the median AOV of $184. With 93,246 sessions, splashwines.com demonstrated strong engagement, surpassing the food and drink/groceries median of 15,991, although still far behind industry leader kroger.com, which garnered 42,332,652 sessions. Overall, these metrics indicate splashwines.com’s robust performance within its competitive landscape.
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splashwines.com competitors

In November 2025, when comparing splashwines.com to its competitors in the online wine industry, splashwines.com falls in the middle in terms of revenue with $787,982. It has 3,835 transactions and 93,246 sessions, with an average order value (AOV) ranging between $200-225 and a conversion rate of 4.00-4.50%. In contrast, wineonsale.com has lower revenue at $543,691 but a higher conversion rate at 12.00-12.50%. On the other hand, wsjwine.com stands out with significantly higher revenue at $2,102,494 and more transactions and sessions, but a lower conversion rate. Meanwhile, ninetypluscellars.com lags behind in revenue with $59,419 and has fewer transactions and sessions, but a higher AOV and conversion rate compared to splashwines.com.

wineonsale.com screenshot
#1 wineonsale.com
543.7K
Revenue
27.2K
Sessions
12.5-13.0%
Conv. rate
$150-175
AOV
wsjwine.com screenshot
#2 wsjwine.com
2.1M
Revenue
215.3K
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
ninetypluscellars.com screenshot
#3 ninetypluscellars.com
59.4K
Revenue
5.9K
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
splashwines.com vs top market performers
splashwines.com
top retailers
conversion rate vs average order value for splashwines.com and its competitors
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Revenue share by device at splashwines.com

In November large majority of sales on splashwines.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on splashwines.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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splashwines.com channels

Identify top traffic channels that drive growth for splashwines.comand discover how performance of traffic channels has changed over time.

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splashwines.com Google Ads spend

Evaluate splashwines.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashwines.com devices

Review splashwines.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashwines.com top markets

Explore splashwines.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashwines.com country & global rank

Assess the ranking of splashwines.com among other retailers within its primary country and worldwide.

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