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Sep 2025
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Home/Insights/Retailers/splashwines.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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580.3K
Revenue
Sep 25
71.5K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Splashwines.com is a website dedicated to offering a selection of wines. The website provides customers with options to purchase various types of white, red, and sparkling wines. They feature a wide range of wines from different regions, encouraging users to explore and enjoy the world of wine from the comfort of their homes.

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splashwines.com Annual Revenue and Growth

splashwines.com's annual sales on its online store amounted to $17.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splashwines.com revenue by year

splashwines.com's monthly revenueOVER TIME
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Over the past three months, splashwines.com revenue has experienced decline of 27%, compared to the preceding three months.

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splashwines.com revenue decline for last six months
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OVERVIEW
In September 2025, splashwines.com generated $580,304 in online sales, significantly surpassing the median revenue of $38,144 in the food and drink/groceries industry. With a conversion rate of 4.00-4.50%, it remains competitive against the high benchmark of 5.26%. The average order value (AOV) of $175-200 also places it within a strong range, as the industry’s high AOV is $182. Additionally, splashwines.com recorded 71,516 sessions, well above the median of 14,912, though far from the industry leader, kroger.com, which boasts an impressive 38,495,850 sessions.
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splashwines.com competitors

In September 2025, splashwines.com generated a revenue of $580,304 with 2,956 transactions and 71,516 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 4.00-4.50%. When compared to its competitors, wineonsale.com lagged behind with $228,938 in revenue, 1,393 transactions, and 23,310 sessions, while having a slightly lower AOV of $150-175 but a higher conversion rate of 5.50-6.00%. On the other hand, wsjwine.com excelled with $1,359,592 in revenue, 7,377 transactions, and 133,230 sessions, matching splashwines.com's AOV range and conversion rate. Similarly, ninetypluscellars.com fell short with $85,370 in revenue, 446 transactions, and 8,069 sessions, along with the same AOV and conversion rate as wsjwine.com. Despite facing tough competition, splashwines.com held its ground in terms of revenue and sessions, although it could improve its conversion rate to match the top performers.

wineonsale.com screenshot
#1 wineonsale.com
228.9K
Revenue
23.3K
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
wsjwine.com screenshot
#2 wsjwine.com
1.4M
Revenue
133.2K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
ninetypluscellars.com screenshot
#3 ninetypluscellars.com
85.4K
Revenue
8.1K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
splashwines.com vs top market performers
splashwines.com
top retailers
conversion rate vs average order value for splashwines.com and its competitors
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Revenue share by device at splashwines.com

In September large majority of sales on splashwines.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on splashwines.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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splashwines.com channels

Identify top traffic channels that drive growth for splashwines.comand discover how performance of traffic channels has changed over time.

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splashwines.com Google Ads spend

Evaluate splashwines.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashwines.com devices

Review splashwines.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashwines.com top markets

Explore splashwines.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashwines.com country & global rank

Assess the ranking of splashwines.com among other retailers within its primary country and worldwide.

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