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Dec 2025
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Home/Insights/Retailers/splashwines.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for splashwines.comsplashwines.com

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908.7K
Revenue
Dec 25
129.1K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Splashwines.com is a website dedicated to offering a selection of wines. The website provides customers with options to purchase various types of white, red, and sparkling wines. They feature a wide range of wines from different regions, encouraging users to explore and enjoy the world of wine from the comfort of their homes.

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splashwines.com Annual Revenue and Growth

splashwines.com's annual sales on its online store amounted to $17.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splashwines.com revenue by year

splashwines.com's monthly revenueOVER TIME
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Over the past three months, splashwines.com revenue has experienced growth of 47%, compared to the preceding three months.

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splashwines.com revenue growth for last six months
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OVERVIEW
In December 2025, splashwines.com generated $908,736 in online sales, significantly outperforming the FOOD AND DRINK median of $58,922, with a conversion rate of 3.00-3.50%, notably above the sector's low of 1.72% yet below the high of 6.41%. The average order value (AOV) ranged from $200-225, exceeding the sector's average AOV of $182, and achieved 129,053 sessions, surpassing the median of 19,185, although far behind the leading competitor kroger.com, which dominated with over 47 million sessions and generated $331,830,173 in revenue.
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splashwines.com competitors

In December 2025, splashwines.com reported a revenue of $908,736 from 4,482 transactions and 129,053 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 3.00% to 3.50%. Comparing splashwines.com to its competitors, wineonsale.com generated $338,790 in revenue from 2,179 transactions and 28,691 sessions, with an AOV of $150 to $175 and a high conversion rate of 7.50% to 8.00%. On the other hand, wsjwine.com outperformed both splashwines.com and wineonsale.com with a revenue of $2,307,842 from 14,767 transactions and 339,787 sessions, an AOV of $150 to $175, and a conversion rate of 4.00% to 4.50%. Finally, ninetypluscellars.com lagged behind with a revenue of $91,712 from 543 transactions and 11,191 sessions, an AOV of $150 to $175, and a conversion rate of 4.50% to 5.00%.

wineonsale.com screenshot
#1 wineonsale.com
338.8K
Revenue
28.7K
Sessions
7.5-8.0%
Conv. rate
$150-175
AOV
wsjwine.com screenshot
#2 wsjwine.com
2.3M
Revenue
339.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
ninetypluscellars.com screenshot
#3 ninetypluscellars.com
91.7K
Revenue
11.2K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
splashwines.com vs top market performers
splashwines.com
top retailers
conversion rate vs average order value for splashwines.com and its competitors
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Revenue share by device at splashwines.com

In December large majority of sales on splashwines.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on splashwines.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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splashwines.com channels

Identify top traffic channels that drive growth for splashwines.comand discover how performance of traffic channels has changed over time.

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splashwines.com Google Ads spend

Evaluate splashwines.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashwines.com devices

Review splashwines.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashwines.com top markets

Explore splashwines.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashwines.com country & global rank

Assess the ranking of splashwines.com among other retailers within its primary country and worldwide.

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