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Jan 2026
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Home/Insights/Retailers/squishable.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for squishable.comsquishable.com

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411.7K
Revenue
Jan 26
319.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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squishable.com Annual Revenue and Growth

squishable.com's annual sales on its online store amounted to $6.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
squishable.com revenue by year

squishable.com's monthly revenueOVER TIME
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Over the past three months, squishable.com revenue has experienced growth of 17%, compared to the preceding three months.

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squishable.com revenue growth for last six months
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OVERVIEW
In January 2026, squishable.com achieved online sales revenue of $411,688, significantly surpassing the LIFESTYLE industry median of $113,738, yet trailing behind the category leader mueller.de at $7,217,271; the site's conversion rate ranged from 1.50-2.00%, below the high benchmark of 4.07%, with an average order value (AOV) between $75-100, close to the low end of the LIFESTYLE spectrum, and attracted 319,570 sessions, far exceeding the median of 54,998 but still short of the highest traffic level recorded by mueller.de at 4,109,646 sessions.
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squishable.com competitors

In January 2026, squishable.com reported a revenue of $411,688 with 4,869 transactions and 319,570 sessions. Their average order value (AOV) falls within the range of $75-100, and their conversion rate is between 1.50-2.00%. Comparing this to their competitors, flyingpigtoys.com had a revenue of $19,377 with 273 transactions and 14,133 sessions, while shoptherocket.com reported $41,330 revenue with 539 transactions and 17,837 sessions. jonhenrygeneralstore.com had $7,338 revenue with 156 transactions and 5,346 sessions, auroragift.com reported $148,895 revenue with 2,956 transactions and 132,721 sessions, and stuffedsafari.com had the highest revenue at $577,873 with 5,562 transactions and 191,537 sessions. The competitors' AOV and conversion rates varied, but squishable.com performed well in terms of revenue and transactions compared to most of its competitors.

flyingpigtoys.com screenshot
#1 flyingpigtoys.com
19.4K
Revenue
14.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
shoptherocket.com screenshot
#2 shoptherocket.com
41.3K
Revenue
17.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jonhenrygeneralstore.com screenshot
#3 jonhenrygeneralstore.com
7.3K
Revenue
5.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
auroragift.com screenshot
#4 auroragift.com
148.9K
Revenue
132.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
stuffedsafari.com screenshot
#5 stuffedsafari.com
577.9K
Revenue
191.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
squishable.com vs top market performers
squishable.com
top retailers
conversion rate vs average order value for squishable.com and its competitors
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Revenue share by device at squishable.com

In January large majority of sales on squishable.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on squishable.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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squishable.com channels

Identify top traffic channels that drive growth for squishable.comand discover how performance of traffic channels has changed over time.

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squishable.com Google Ads spend

Evaluate squishable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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squishable.com devices

Review squishable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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squishable.com top markets

Explore squishable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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squishable.com country & global rank

Assess the ranking of squishable.com among other retailers within its primary country and worldwide.

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