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Sep 2025
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Home/Insights/Retailers/starcitygames.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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731.6K
Revenue
Sep 25
1M
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Magic: The Gathering, MTG, mtg singles, edh, magic cards, lorcana, flesh and blood, sell magic the gathering, wizard of the coast... all the MTG cards you need at Star City Games.

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starcitygames.com Annual Revenue and Growth

starcitygames.com's annual sales on its online store amounted to $23.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
starcitygames.com revenue by year

starcitygames.com's monthly revenueOVER TIME
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Over the past three months, starcitygames.com revenue has experienced decline of 21%, compared to the preceding three months.

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starcitygames.com revenue decline for last six months
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OVERVIEW
In September 2025, starcitygames.com generated $731,604 in online sales, significantly outperforming the games industry's median of $64,500 but far below the largest competitor, tcgplayer.com, at $124,935,425. With a conversion rate of 0.00-0.50%, it remains low compared to the high of 3.83%, while its average order value (AOV) ranges from $150 to $175, notably less than the industry high of $447. The site attracted 1,001,797 sessions, which, although high relative to the median of 28,356 in the industry, pales in comparison to the leading lego.com with 48,909,019 sessions.
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starcitygames.com competitors

In September 2025, starcitygames.com reported a revenue of $731,604 with 4,308 transactions and 1,001,797 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 0.00-0.50. Comparatively, tcgplayer.com stands out with a significantly higher revenue of $124,935,425, 904,495 transactions, and 23,585,503 sessions, along with an AOV of $125-150 and a conversion rate of 3.50-4.00. coolstuffinc.com follows with a revenue of $628,994, 4,773 transactions, and 554,562 sessions, an AOV of $125-150, and a conversion rate of 0.50-1.00. mothershipatx.com lags behind with a revenue of $79,960, 960 transactions, and 30,779 sessions, lower AOV of $75-100, but a competitive conversion rate of 3.00-3.50. Overall, starcitygames.com faces tough competition from tcgplayer.com in terms of revenue, transactions, and sessions, while still maintaining a solid AOV and conversion rate within its niche.

tcgplayer.com screenshot
#1 tcgplayer.com
124.9M
Revenue
23.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
coolstuffinc.com screenshot
#2 coolstuffinc.com
629K
Revenue
554.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
mothershipatx.com screenshot
#3 mothershipatx.com
80K
Revenue
30.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
starcitygames.com vs top market performers
starcitygames.com
top retailers
conversion rate vs average order value for starcitygames.com and its competitors
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Revenue share by device at starcitygames.com

In September large majority of sales on starcitygames.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In September large majority of sales on starcitygames.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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starcitygames.com channels

Identify top traffic channels that drive growth for starcitygames.comand discover how performance of traffic channels has changed over time.

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starcitygames.com Google Ads spend

Evaluate starcitygames.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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starcitygames.com devices

Review starcitygames.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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starcitygames.com top markets

Explore starcitygames.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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starcitygames.com country & global rank

Assess the ranking of starcitygames.com among other retailers within its primary country and worldwide.

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