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Home/Insights/Retailers/starcitygames.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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865.7K
Revenue
Nov 25
926K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Magic: The Gathering, MTG, mtg singles, edh, magic cards, lorcana, flesh and blood, sell magic the gathering, wizard of the coast... all the MTG cards you need at Star City Games.

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starcitygames.com Annual Revenue and Growth

starcitygames.com's annual sales on its online store amounted to $23.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
starcitygames.com revenue by year

starcitygames.com's monthly revenueOVER TIME
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Over the past three months, starcitygames.com revenue has experienced decline of 7.8%, compared to the preceding three months.

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starcitygames.com revenue decline for last six months
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OVERVIEW
In November 2025, starcitygames.com reported online sales revenue of $865,718, significantly surpassing the GAMES industry median of $75,113, yet far behind market leader tcgplayer.com's $143,002,130. With a conversion rate of 0.50-1.00%, it falls below the industry high of 3.82% and slightly above the low of 0.62%. The average order value (AOV) ranged from $150 to $175, while the industry's high AOV stands at $419, with a low of $68. The site attracted 925,982 sessions, notably higher than the median of 27,423, but dwarfed by lego.com's 70,194,174 sessions.
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starcitygames.com competitors

In November 2025, starcitygames.com generated a revenue of $865,718 from 5,114 transactions with 925,982 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00%. In comparison, tcgplayer.com, one of its competitors, had a significantly higher revenue of $143,002,130 from 981,671 transactions and 28,464,036 sessions, with an AOV of $125-150 and a conversion rate of 3.00-3.50%. coolstuffinc.com also had a higher revenue of $772,022 with 5,588 transactions and 561,731 sessions, similar AOV and conversion rate to starcitygames.com. On the other hand, mothershipatx.com had a lower revenue of $61,366 from 777 transactions and 23,836 sessions, with a lower AOV and a higher conversion rate than starcitygames.com. Overall, starcitygames.com falls behind tcgplayer.com in terms of revenue and traffic, but performs similarly to coolstuffinc.com while outperforming mothershipatx.com in revenue.

tcgplayer.com screenshot
#1 tcgplayer.com
143M
Revenue
28.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
coolstuffinc.com screenshot
#2 coolstuffinc.com
772K
Revenue
561.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
mothershipatx.com screenshot
#3 mothershipatx.com
61.4K
Revenue
23.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
starcitygames.com vs top market performers
starcitygames.com
top retailers
conversion rate vs average order value for starcitygames.com and its competitors
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Revenue share by device at starcitygames.com

In November large majority of sales on starcitygames.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In November large majority of sales on starcitygames.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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starcitygames.com channels

Identify top traffic channels that drive growth for starcitygames.comand discover how performance of traffic channels has changed over time.

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starcitygames.com Google Ads spend

Evaluate starcitygames.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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starcitygames.com devices

Review starcitygames.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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starcitygames.com top markets

Explore starcitygames.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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starcitygames.com country & global rank

Assess the ranking of starcitygames.com among other retailers within its primary country and worldwide.

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