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Oct 2025
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Home/Insights/Retailers/starcitygames.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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856K
Revenue
Oct 25
1M
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Magic: The Gathering, MTG, mtg singles, edh, magic cards, lorcana, flesh and blood, sell magic the gathering, wizard of the coast... all the MTG cards you need at Star City Games.

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starcitygames.com Annual Revenue and Growth

starcitygames.com's annual sales on its online store amounted to $23.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
starcitygames.com revenue by year

starcitygames.com's monthly revenueOVER TIME
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Over the past three months, starcitygames.com revenue has experienced decline of 17%, compared to the preceding three months.

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starcitygames.com revenue decline for last six months
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OVERVIEW
In October 2025, starcitygames.com generated $855,987 in online sales, significantly exceeding the games industry median of $69,451, yet lagging behind the category leader, tcgplayer.com, with $136,569,102. The site recorded a conversion rate of 0.00-0.50%, far below the industry high of 3.88% and just above the low of 0.54%. Its average order value (AOV) ranged from $150-175, also below the industry high of $430 and above the low of $66. With 1,021,585 sessions, starcitygames.com performed well compared to the median of 25,610, but was overshadowed by lego.com’s 50,997,207 sessions.
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starcitygames.com competitors

In October 2025, starcitygames.com generated a revenue of $855,987 from 5,061 transactions and over 1 million sessions, with an average order value (AOV) ranging between $150-175 and a conversion rate of 0.00-0.50%. In comparison, its competitors performed as follows: tcgplayer.com led the pack with a revenue of $136,569,102 from 943,122 transactions and over 26 million sessions, boasting an AOV of $125-150 and a conversion rate of 3.50-4.00%. coolstuffinc.com followed with $700,167 in revenue from 5,299 transactions and 504,442 sessions, AOV $125-150, and a conversion rate of 1.00-1.50%. mothershipatx.com trailed behind with a revenue of $54,580 from 635 transactions and 19,934 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. Overall, starcitygames.com falls short in terms of revenue and transactions compared to its competitors, but it excels in maintaining a higher AOV and a comparable conversion rate.

tcgplayer.com screenshot
#1 tcgplayer.com
136.6M
Revenue
26.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
coolstuffinc.com screenshot
#2 coolstuffinc.com
700.2K
Revenue
504.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mothershipatx.com screenshot
#3 mothershipatx.com
54.6K
Revenue
19.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
starcitygames.com vs top market performers
starcitygames.com
top retailers
conversion rate vs average order value for starcitygames.com and its competitors
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Revenue share by device at starcitygames.com

In October large majority of sales on starcitygames.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In October large majority of sales on starcitygames.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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starcitygames.com channels

Identify top traffic channels that drive growth for starcitygames.comand discover how performance of traffic channels has changed over time.

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starcitygames.com Google Ads spend

Evaluate starcitygames.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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starcitygames.com devices

Review starcitygames.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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starcitygames.com top markets

Explore starcitygames.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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starcitygames.com country & global rank

Assess the ranking of starcitygames.com among other retailers within its primary country and worldwide.

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