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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for stdgun.comstdgun.com

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200.9K
Revenue
Dec 25
51.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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stdgun.com is an online platform offering various firearms and related accessories for sale. They supply a wide range of handguns, rifles, shotguns, and ammo, appealing to firearm enthusiasts. The website focuses on providing factual information and organizing a selection to meet the diverse needs of potential customers.

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stdgun.com Annual Revenue and Growth

stdgun.com's annual sales on its online store amounted to $2.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
stdgun.com revenue by year

stdgun.com's monthly revenueOVER TIME
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Over the past three months, stdgun.com revenue has experienced decline of 0.88%, compared to the preceding three months.

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stdgun.com revenue decline for last six months
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OVERVIEW
In December 2025, stdgun.com generated $200,931 in online sales, significantly surpassing the SPORTS median of $110,843, with an average order value (AOV) of $725-750, well above the category low of $106. The site's conversion rate ranged from 0.50-1.00%, slightly below the high of 2.62%, while it attracted 51,828 sessions, surpassing the median of 41,382 but far from the top player, gunbroker.com, which leads with over 14 million sessions and $333,534,269 in revenue. These metrics highlight stdgun.com’s strong positioning within its industry, despite facing competition from larger entities.
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stdgun.com competitors

In December 2025, stdgun.com reported a revenue of $200,931 from 270 transactions with 51,828 sessions, an average order value (AOV) of $725-$750, and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, shootingsurplus.com had a slightly higher revenue of $218,531 but with fewer transactions (309) and sessions (72,471), a lower AOV of $700-$725, and a lower conversion rate of 0.00-0.50%. On the other hand, blade-city.com outperformed both stdgun.com and shootingsurplus.com with a significantly higher revenue of $878,764, 8,126 transactions, 188,203 sessions, a lower AOV of $100-$125, and a higher conversion rate of 4.00-4.50%. Overall, while stdgun.com falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, it may need to focus on improving its conversion rate to match the performance of blade-city.com.

shootingsurplus.com screenshot
#1 shootingsurplus.com
218.5K
Revenue
72.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
blade-city.com screenshot
#2 blade-city.com
878.8K
Revenue
188.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
stdgun.com vs top market performers
stdgun.com
top retailers
conversion rate vs average order value for stdgun.com and its competitors
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Revenue share by device at stdgun.com

In December large majority of sales on stdgun.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In December large majority of sales on stdgun.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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stdgun.com channels

Identify top traffic channels that drive growth for stdgun.comand discover how performance of traffic channels has changed over time.

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stdgun.com Google Ads spend

Evaluate stdgun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stdgun.com devices

Review stdgun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stdgun.com top markets

Explore stdgun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stdgun.com country & global rank

Assess the ranking of stdgun.com among other retailers within its primary country and worldwide.

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