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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for stdgun.comstdgun.com

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159.5K
Revenue
Jan 26
41.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$600-700
AOV
Jan 26
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stdgun.com is an online platform offering various firearms and related accessories for sale. They supply a wide range of handguns, rifles, shotguns, and ammo, appealing to firearm enthusiasts. The website focuses on providing factual information and organizing a selection to meet the diverse needs of potential customers.

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stdgun.com Annual Revenue and Growth

stdgun.com's annual sales on its online store amounted to $2.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
stdgun.com revenue by year

stdgun.com's monthly revenueOVER TIME
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Over the past three months, stdgun.com revenue has experienced decline of 24%, compared to the preceding three months.

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stdgun.com revenue decline for last six months
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OVERVIEW
In January 2026, stdgun.com generated $159,454 in online sales, surpassing the SPORTS median of $109,374, while its conversion rate ranged from 0.50-1.00%, below the high of 2.57%. The average order value (AOV) stood at $650-675, exceeding the sector’s low of $99 and aligning closely with the high of $639. With 41,948 sessions, stdgun.com remains competitive yet slightly below the median of 44,742 in its category, especially when compared to the leading competitor, gunbroker.com, which achieved $331,602,389 in sales and 14,743,769 sessions.
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stdgun.com competitors

In January 2026, stdgun.com generated $159,454 in revenue from 241 transactions with 41,948 sessions, resulting in an average order value (AOV) of $650-$675 and a conversion rate of 0.50-1.00%. In comparison, americanguncraft.com had higher revenue at $262,313 from 638 transactions and 66,569 sessions, with a lower AOV of $400-$425 and a similar conversion rate. shootingsurplus.com outperformed both with revenue of $304,119 from 445 transactions and 101,191 sessions, boasting a higher AOV of $675-$700 but a lower conversion rate of 0.00-0.50%. On the other hand, blade-city.com stood out with a significantly higher revenue of $796,358 from 7,562 transactions and 188,506 sessions, showcasing a lower AOV of $100-$125 but an impressive conversion rate of 4.00-4.50%. Overall, stdgun.com's performance falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

americanguncraft.com screenshot
#1 americanguncraft.com
262.3K
Revenue
66.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
shootingsurplus.com screenshot
#2 shootingsurplus.com
304.1K
Revenue
101.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
blade-city.com screenshot
#3 blade-city.com
796.4K
Revenue
188.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
stdgun.com vs top market performers
stdgun.com
top retailers
conversion rate vs average order value for stdgun.com and its competitors
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Revenue share by device at stdgun.com

In January large majority of sales on stdgun.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on stdgun.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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stdgun.com channels

Identify top traffic channels that drive growth for stdgun.comand discover how performance of traffic channels has changed over time.

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stdgun.com Google Ads spend

Evaluate stdgun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stdgun.com devices

Review stdgun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stdgun.com top markets

Explore stdgun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stdgun.com country & global rank

Assess the ranking of stdgun.com among other retailers within its primary country and worldwide.

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