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Oct 2025
All countries
Home/Insights/Retailers/shootingsurplus.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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178.7K
Revenue
Oct 25
57.6K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$600-700
AOV
Oct 25
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The Internet's Gun Store

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shootingsurplus.com's monthly revenueOVER TIME
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Over the past three months, shootingsurplus.com revenue has experienced decline of 10%, compared to the preceding three months.

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shootingsurplus.com revenue decline for last six months
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OVERVIEW
In October 2025, shootingsurplus.com generated $178,689 in online sales, outperforming the SPORTS median of $103,393, with a conversion rate of 0.00-0.50%, significantly below the industry high of 2.58%. The site's average order value (AOV) ranged between $675-700, surpassing the sector's average AOV of $652. With 57,641 sessions, shootingsurplus.com maintained above the median of 38,088 sessions, but lagged behind the leading competitor, gunbroker.com, which amassed 13,734,560 sessions and reported revenues exceeding $307 million.
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shootingsurplus.com competitors

In October 2025, shootingsurplus.com stands out in terms of revenue compared to its competitors. While Shooting Surplus generated $178,689 in revenue from 258 transactions and 57,641 sessions, its competitors such as grabagun.com, atlanticfirearms.com, impactguns.com, k-var.com, and bauer-precision.com reported higher revenue figures ranging from $653,021 to $13,117,001. Despite this, Shooting Surplus boasts a competitive average order value (AOV) range of $675-700 and a conversion rate of 0.00-0.50%. In contrast, its competitors show varying AOVs and conversion rates, with grabagun.com having an AOV of $300-325 and a conversion rate of 1.00-1.50%, while bauer-precision.com boasts an AOV of $1125-1150 and a conversion rate of 0.50-1.00%. Overall, while Shooting Surplus may not lead in revenue, it holds its ground with strong AOV and conversion rate metrics among its competitors.

grabagun.com screenshot
#1 grabagun.com
13.1M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
atlanticfirearms.com screenshot
#2 atlanticfirearms.com
5.1M
Revenue
687K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
impactguns.com screenshot
#3 impactguns.com
1.3M
Revenue
273.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
k-var.com screenshot
#4 k-var.com
419.2K
Revenue
40.5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bauer-precision.com screenshot
#5 bauer-precision.com
653K
Revenue
84.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
shootingsurplus.com vs top market performers
shootingsurplus.com
top retailers
conversion rate vs average order value for shootingsurplus.com and its competitors
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Revenue share by device at shootingsurplus.com

In October large majority of sales on shootingsurplus.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In October large majority of sales on shootingsurplus.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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shootingsurplus.com channels

Identify top traffic channels that drive growth for shootingsurplus.comand discover how performance of traffic channels has changed over time.

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shootingsurplus.com Google Ads spend

Evaluate shootingsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shootingsurplus.com devices

Review shootingsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shootingsurplus.com top markets

Explore shootingsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shootingsurplus.com country & global rank

Assess the ranking of shootingsurplus.com among other retailers within its primary country and worldwide.

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