Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/shootingsurplus.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for shootingsurplus.comshootingsurplus.com

Start benchmarking for free
Sign in with GoogleSign up with Google
213.8K
Revenue
Sep 25
70.8K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
Loading...

The Internet's Gun Store

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

shootingsurplus.com's monthly revenueOVER TIME
View real-time data

Over the past three months, shootingsurplus.com revenue has experienced decline of 2.3%, compared to the preceding three months.

View real-time data
shootingsurplus.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, shootingsurplus.com generated $213,771 in online sales, significantly outperforming the SPORTS median of $97,179, yet far behind the leader, gunbroker.com, at $284,462,394. With a conversion rate between 0.00-0.50%, it falls short of the industry's high of 2.52%, while its average order value (AOV) ranged from $675-700, surpassing the $635 high in the sector. The site recorded 70,819 sessions, exceeding the median of 38,020 but dwarfed by gunbroker.com's staggering 12,770,933 sessions, indicating both strong sales and potential areas for improvement in customer engagement and conversion rates.
Read more

shootingsurplus.com competitors

In September 2025, shootingsurplus.com had a revenue of $213,771 with 308 transactions and 70,819 sessions, resulting in an average order value (AOV) of $675-700 and a conversion rate of 0.00-0.50. Comparatively, grabagun.com led the pack with a revenue of $13,294,277 from 41,885 transactions and 2,981,314 sessions, boasting an AOV of $300-325 and a conversion rate of 1.00-1.50. atlanticfirearms.com followed closely behind with $5,217,184 in revenue from 12,216 transactions and 675,067 sessions, showcasing an AOV of $425-450 and a conversion rate of 1.50-2.00. impactguns.com, k-var.com, and bauer-precision.com also demonstrated strong performance in their respective metrics, highlighting the competitive landscape within the firearms industry in September 2025.

grabagun.com screenshot
#1 grabagun.com
13.3M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
atlanticfirearms.com screenshot
#2 atlanticfirearms.com
5.2M
Revenue
675.1K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
impactguns.com screenshot
#3 impactguns.com
1.1M
Revenue
229.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
k-var.com screenshot
#4 k-var.com
346.6K
Revenue
34.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bauer-precision.com screenshot
#5 bauer-precision.com
641.5K
Revenue
83.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
shootingsurplus.com vs top market performers
shootingsurplus.com
top retailers
conversion rate vs average order value for shootingsurplus.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at shootingsurplus.com

In September large majority of sales on shootingsurplus.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In September large majority of sales on shootingsurplus.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

shootingsurplus.com channels

Identify top traffic channels that drive growth for shootingsurplus.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

shootingsurplus.com Google Ads spend

Evaluate shootingsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

shootingsurplus.com devices

Review shootingsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

shootingsurplus.com top markets

Explore shootingsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

shootingsurplus.com country & global rank

Assess the ranking of shootingsurplus.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard