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Apr 2026
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Home/Insights/Retailers/shootingsurplus.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for shootingsurplus.comshootingsurplus.com

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256.5K
Revenue
Apr 26
92.8K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$700-800
AOV
Apr 26
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The Internet's Gun Store

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shootingsurplus.com Annual Revenue and Growth

shootingsurplus.com's annual sales on its online store amounted to $2.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shootingsurplus.com revenue by year

shootingsurplus.com's monthly revenueOVER TIME
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Over the past three months, shootingsurplus.com revenue has experienced decline of 26%, compared to the preceding three months.

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shootingsurplus.com revenue decline for last six months
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OVERVIEW
In April 2026, shootingsurplus.com generated $256,464 in online sales, significantly surpassing the SPORTS median of $101,130, while its conversion rate ranged from 0.00-0.50%, trailing behind the industry high of 2.54% and close to the low of 0.48%. The site's average order value (AOV) was between $700-725, above the high benchmark of $604 but below the low of $102 in the category. With 92,841 sessions, shootingsurplus.com outperformed the median of 39,166, but fell short of the top competitor gunbroker.com, which achieved an impressive 13,600,213 sessions.
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shootingsurplus.com competitors

As of April 2026, grabagun.com significantly outperforms its competitors with a staggering revenue of $12,976,034 from 41,050 transactions, averaging an AOV of $300-325 and a conversion rate of 1.00-1.50%. In contrast, shootingsurplus.com generated $256,464 in revenue with only 358 transactions, a much lower AOV of $700-725, and a conversion rate ranging from 0.00-0.50%. atlanticfirearms.com also stands strong with $6,819,903 in revenue and a conversion rate of 1.50-2.00%. Meanwhile, impactguns.com has a higher AOV at $850-875 but lower revenue of $1,127,791, showing a conversion rate between 0.50-1.00%. k-var.com and bauer-precision.com, with revenues of $494,833 and $982,514 respectively, have AOVs of $550-575 and $1100-1125, but their conversion rates align more closely with shootingsurplus.com’s. Overall, shootingsurplus.com lags behind its competitors in all key metrics.

grabagun.com screenshot
#1 grabagun.com
13M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
atlanticfirearms.com screenshot
#2 atlanticfirearms.com
6.8M
Revenue
819.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
impactguns.com screenshot
#3 impactguns.com
1.1M
Revenue
230.5K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
k-var.com screenshot
#4 k-var.com
494.8K
Revenue
45.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bauer-precision.com screenshot
#5 bauer-precision.com
982.5K
Revenue
137K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
shootingsurplus.com vs top market performers
shootingsurplus.com
top retailers
conversion rate vs average order value for shootingsurplus.com and its competitors
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Revenue share by device at shootingsurplus.com

In April large majority of sales on shootingsurplus.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In April large majority of sales on shootingsurplus.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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shootingsurplus.com channels

Identify top traffic channels that drive growth for shootingsurplus.comand discover how performance of traffic channels has changed over time.

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shootingsurplus.com Google Ads spend

Evaluate shootingsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shootingsurplus.com devices

Review shootingsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shootingsurplus.com top markets

Explore shootingsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shootingsurplus.com country & global rank

Assess the ranking of shootingsurplus.com among other retailers within its primary country and worldwide.

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