Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/shootingsurplus.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for shootingsurplus.comshootingsurplus.com

Start benchmarking for free
Sign in with GoogleSign up with Google
216.3K
Revenue
75.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
Loading...

The Internet's Gun Store

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

shootingsurplus.com's revenueOVER TIME
View real-time data

Over the past three months, shootingsurplus.com revenue has experienced growth of 9.3%, compared to the preceding three months.

View real-time data
shootingsurplus.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, shootingsurplus.com, an online store in the SPORTS industry, generated $216,307 in revenue with a conversion rate of 0.00-0.50% and an average order value (AOV) of $650-675. The store had 75,504 sessions during the month, while the highest sessions were recorded by gunbroker.com at 12,741,838. The median revenue in the industry was $101,851, with the largest online store in the category being gunbroker.com at $277,013,395. Additionally, a very high conversion rate was 2.42% and a very low AOV was $112.
Read more

shootingsurplus.com competitors

In July 2025, shooting surplus.com generated a revenue of $216,307 with 328 transactions and 75,504 sessions, boasting an average order value (AOV) of $650-$675 and a conversion rate of 0.00-0.50%. In comparison, grabagun.com leads the pack with a revenue of $13,633,971 from 43,062 transactions and 2,964,902 sessions, offering an AOV of $300-$325 and a conversion rate of 1.00-1.50%. atlanticfirearms.com follows with $5,192,648 in revenue, 12,125 transactions, and 696,799 sessions, featuring an AOV of $425-$450 and a conversion rate of 1.50-2.00%. impactguns.com, k-var.com, and bauer-precision.com also present stiff competition to shooting surplus.com, each excelling in various metrics such as revenue, transactions, sessions, AOV, and conversion rates. Overall, shooting surplus.com holds its own in the market, but there is room for growth and improvement in order to catch up with the leading competitors.

grabagun.com screenshot
#1 grabagun.com
13.6M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
atlanticfirearms.com screenshot
#2 atlanticfirearms.com
5.2M
Revenue
696.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
impactguns.com screenshot
#3 impactguns.com
1.1M
Revenue
255.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
k-var.com screenshot
#4 k-var.com
415.4K
Revenue
40.4K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
bauer-precision.com screenshot
#5 bauer-precision.com
966.8K
Revenue
105.8K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
shootingsurplus.com vs top market performers
shootingsurplus.com
top retailers
conversion rate vs average order value for shootingsurplus.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at shootingsurplus.com

In July large majority of sales on shootingsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on shootingsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

shootingsurplus.com channels

Identify top traffic channels that drive growth for shootingsurplus.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

shootingsurplus.com Google Ads spend

Evaluate shootingsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

shootingsurplus.com devices

Review shootingsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

shootingsurplus.com top markets

Explore shootingsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

shootingsurplus.com country & global rank

Assess the ranking of shootingsurplus.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard